Name

Generation Green Recycling

Legal name

Generation Green Recycling

Website

https://generationgreenrecycling.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Recyclable Oil Absorbent Service: Vendor-managed inventory service providing and servicing absorbent products (mats, socks, rags, spill kits) with pickup and recycling. Revenue is generated through ongoing service provision with no contracts required, operating on a flexible pickup schedule model.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Generation Green Recycling delivers a Vendor-Managed Inventory oil absorbent service for industrial and manufacturing facilities. It supplies, services, and recycles absorbent mats, socks, rags/towels, spill kits, and 55-gallon poly drums through a proprietary closed-loop re-use recycling process that extracts and recycles oil, reuses absorbents up to 40+ times, and reuses shipping containers, eliminating three waste streams. Customers receive scheduled Waste Reduction Reports that can qualify facilities for ISO 14001 waste reduction credit, with no contracts and no hidden fees.

Product overview

Generation Green Recycling operates a Vendor-Managed Inventory oil absorbent service comprising six core products that work together in a closed-loop recycling program. The service centers on four main absorbent products—Absorbent Mats (available in sizes from 18"x18" to 3'x10"), Absorbent Socks (48" reusable up to 40+ times), Absorbent Rags/Towels, and Spill Kits—delivered alongside 55-Gallon Poly Drums for collection. The proprietary process includes installation, pickup, weighing, extraction/recycling, cleaning/re-packaging, and Waste Reduction Reporting. The company serves customers across 14 states from four regional processing centers in Cincinnati, OH (2011), Dalton, GA (2012), Manila, AR, and Charlotte, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Absorbent Mats Absorbent mats available in sizes ranging from 18"x18" to 3'x10', anti-skid, absorb up to 2 times their weight, and are delivered, picked up, and recycled through the company's Vendor-Managed Inventory service for industrial facilities.
• Absorbent Socks Absorbent socks encased in a durable nylon sleeve, available in 48" length, reusable up to 40+ times, and serviced through the company's closed-loop recycling program.
• Absorbent Rags/Towels Absorbent rag and towel service complementing mats and socks to ensure teams are always prepared for spill management, serviced through the company's Vendor-Managed Inventory offering.
• Spill Kits Customizable spill kits designed to help companies meet OSHA requirements, offered as an affordable addition for existing clients of the recyclable oil absorbent program.
• Vendor-Managed Inventory Oil Absorbent Service End-to-end Vendor-Managed Inventory oil absorbent service for industrial facilities, including on-site delivery of clean absorbents, pickup of dirty absorbents, weighing and waste reduction calculation, proprietary extraction and recycling, cleaning and re-packaging, and Waste Reduction Reporting with no contracts and no hidden fees.
• Waste Reduction Reports Scheduled reports that measure and calculate waste reduction from solid and liquid waste at customer facilities, helping companies qualify for ISO 14001 waste reduction credit.

Quantifiable outcome

• Absorbent mats absorb up to 2 times their weight
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Waste Management Inc. Largest US solid-waste collection, transfer, recycling, and disposal operator. Comparable in the industrial solid-waste collection function but operates at national scale with a much wider service portfolio than GGR's oil-absorbent vendor-managed service.
• Stericycle: National regulated waste-services provider covering medical, hazardous, and industrial waste streams. Comparable in the regulated industrial-waste collection space but Stericycle serves a much broader portfolio of waste types and customer segments than GGR's oil-absorbent focus.
• Republic Services: Major US non-hazardous solid-waste collection, recycling, and disposal company serving commercial, industrial, and residential customers. Overlaps with GGR in industrial solid-waste collection but at vastly greater geographic scale and service breadth.
• Heritage Environmental Services: Privately held provider of hazardous-waste management, industrial cleaning, and emergency-response services across the US. Comparable in regulated industrial-waste handling for manufacturing customers but with a national footprint and broader waste-stream coverage than GGR.
• Clean Harbors Environmental Services: Largest North American provider of environmental and industrial services, including hazardous-waste collection, processing, and disposal. Comparable to GGR in that both serve industrial customers with regulated waste-handling needs, but Clean Harbors operates at far greater scale and across all waste types.

Regional players

• SET Environmental: Midwestern US provider of industrial waste management, environmental services, and emergency spill response. Comparable to GGR as a regional industrial-waste services operator serving manufacturers in overlapping geographies, but with a broader hazardous-waste capability set.
• Miller Environmental Group: Regional environmental services company (formerly PSC Industrial Services) providing industrial cleaning, waste hauling, and emergency spill response across multiple US regions. Comparable to GGR in the regional industrial-waste services model serving manufacturers, but with a broader service portfolio.

Direct peers

• Brady Corporation (SpillTech): SpillTech, part of Brady Corporation, manufactures absorbent pads, socks, rolls, and spill kits used in industrial settings. Directly comparable to GGR on the core absorbent product category and target end-market, with a national distribution footprint versus GGR's regional processing-center model.
• New Pig Corporation: Manufacturer and direct seller of absorbent mats, socks, and spill-containment products for industrial facilities. Comparable because it competes head-to-head with GGR on the same product category (oil absorbents) serving the same manufacturing/industrial customer base, though New Pig is a larger catalog-style supplier rather than a vendor-managed service.
• Oil-Dri Corporation of America: Producer of absorbent mineral and clay-based products used for industrial spill control and fluid cleanup. Comparable to GGR as an absorbent-products supplier serving industrial customers, though Oil-Dri is a public raw-materials manufacturer rather than a closed-loop service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/generation-green-recycling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Green Recycling