Marketing and Media

What Marketing and Media does

Marketing & Media is a Warsaw-based, Polish-owned independent advertising agency founded in 1997 that specializes exclusively in marketing communications for the pharmaceutical industry. The agency serves major pharmaceutical brand owners operating in Poland, delivering HCP- and patient-facing campaigns, regulatory-compliant advertising, and field-force enablement materials. Its operations are organized across six in-house departments covering customer service, DTP/print production, creative, quality control, digital, and project management, enabling vertical integration across the production chain without reliance on third-party vendors.

The agency's core technology stack centers on Salesforce, deployed as the enterprise-wide project management backbone connecting all six departments and supporting workflow transparency for pharmaceutical clients. Generative AI tools have been integrated into graphic design and animated content production since 2023-2024, accelerating creative output. The agency also delivers mobile applications specifically designed for medical representatives and integrates with Veeva, the dominant pharmaceutical CRM and content management platform, embedding its services into pharma-native compliance workflows.

The business operates as a project-based professional services firm, generating revenue through creative service fees, production work, and digital content engagements billed to enterprise pharmaceutical clients. Go-to-market is direct, led by account directors and senior account managers engaging procurement and brand teams within pharmaceutical manufacturers. Distribution is exclusively domestic to Poland, with no indication of cross-border service delivery. Sustainability credentials were added in 2024, including EcoVadis certification and Science Based Targets initiative (SBTi) participation, aligning the firm with multinational pharmaceutical procurement requirements.

Name

Marketing and Media

Legal name

Marketing & Media

Website

https://marketingmedia.pl

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Marketing & Media is a Warsaw-based independent advertising agency founded in 1997 that specializes in marketing communications, creative production, and field-force tools for major pharmaceutical companies operating in Poland.

Ownership category

akta.pro rank

Product category

Pharmaceutical Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Pharmaceutical advertising
• Medical marketing communications
• Healthcare creative services
• Pharma brand building
• Regulatory compliant advertising

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Creative Services: Full-service advertising agency providing creative services to pharmaceutical companies including graphic design, animation, digital content, and marketing materials. Revenue generated through project-based service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Marketing & Media is a Polish independent full-service advertising agency that provides integrated marketing communication services to pharmaceutical companies, including brand building, healthcare professional (HCP) and patient communication, regulatory-compliant advertising, multimedia content production, and mobile-optimized materials for medical representatives. All creative, digital, and quality-control work is delivered in-house across six specialized departments, with project management handled through the Salesforce platform and creative workflows augmented by generative AI tools.

Product overview

Marketing & Media is a full-service advertising agency specializing in medical and pharmaceutical communication. The agency operates 6 specialized in-house departments (Client Services, DTP, Creative, Quality Control, Digital, and Salesforce Management System) and offers comprehensive services from creative design to digital implementation. The agency's core offering centers on integrated communication services for pharmaceutical companies, including brand building, HCP (Healthcare Professional) and patient communication, regulatory-compliant advertising, and multimedia content production.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Communication Services

Quantifiable outcome

• 28 years of pharmaceutical marketing experience
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationSalesforce used as core project management and workflow system. All project inquiries, quotations, execution, and archiving managed through Salesforce platform. Essential operational infrastructure for agency operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Syneos Health: Large clinical and commercial services organization offering pharmaceutical advertising, medical communications, and biopharmaceutical services globally. Comparable in serving major pharmaceutical clients with regulatory-compliant communications, though broader in clinical scope.
• IPG Health: Umbrella organization for multiple healthcare agencies (including FCB Health, McCann Health) within IPG, offering comprehensive pharma creative, medical communications, and data services globally. Comparable as a broader portfolio incumbent serving the same pharmaceutical client base with overlapping capabilities.

Direct peers

• Ogilvy Health: Global healthcare and pharmaceutical creative agency within the WPP network, offering HCP and patient communication, brand building, and digital content for major pharma clients. Directly comparable as a pharmaceutical-focused full-service advertising agency serving enterprise clients with similar regulatory-driven service requirements.
• Publicis Health: Pharmaceutical advertising and communications agency within the Publicis Groupe network, providing brand building, HCP/patient communications, and digital health content. Directly comparable in offering, customer profile (major pharma companies), and regulatory-driven creative production.
• Havas Health & You: Global health and pharmaceutical communications network within Havas, providing creative, medical, digital, and patient/HCP engagement services to pharma and biotech clients. Directly comparable in scope and pharmaceutical vertical focus.
• VML Health: Healthcare and pharmaceutical creative agency formed from the merger of VMLY&R Health and Wunderman Thompson Health within WPP. Provides brand, creative, and digital health services to major pharma clients, directly comparable in offering and customer profile.
• McCann Health: Pharmaceutical and health-focused creative agency within the IPG/McCann network, delivering advertising, medical communications, and patient/HCP engagement programs for global pharma brands. Comparable as a long-established pharma creative specialist with similar regulatory expertise and end-to-end creative production.
• Evoke: Global health communications and advertising agency providing brand strategy, creative, medical communications, and digital content for pharmaceutical and biotech clients. Directly comparable in pharmaceutical creative specialization and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing and Media