The Added Extra

What The Added Extra does

The Added Extra is a privately-held, Cheshire-based prop hire company that supplies LED lighting, backdrops, interactive photography, and decorative props to weddings, private parties, and corporate events across the North West of England (Cheshire, Staffordshire, Lancashire, and Merseyside). The core inventory centres on 150+ large-format LED light-up letters and numbers, five interactive selfie mirrors, LED dance floors (8x8ft to 20x20ft), neon sign and sequin/foliage/moon gate backdrops, sweet carts, and 20+ garden games, supported by add-on categories such as uplighters, balloon arches, event walls (prosecco, donut, crisp), post boxes, vintage suitcases, and an in-house PAT testing service. All equipment is delivered, set up, and collected by company staff, with PAT-tested electrical certification for safety compliance.

Revenue is generated through day-hire rental fees, bundled packages (Package One at £375 up to Ultimate Package at £1,599), and the standalone PAT testing service (£50 for first 35 items, £0.70 per additional item). Distribution runs through a direct-to-consumer model combining a Cheshire showroom by appointment, phone bookings (01260 591415), website enquiry forms, WhatsApp messaging, and referrals from wedding venues on whose preferred supplier lists the company appears. Marketing is built on Instagram and Facebook, content marketing through a planning-advice blog, SEO-optimised product category pages, and physical presence at regional wedding fayres.

The company is independently owned with no disclosed investors, subsidiaries, or parent entity, and operates without a mobile app, API, or digital integration layer. It received regional industry validation through the County Brides North West Wedding Awards Winner 2026, and maintains a strategic co-marketing partnership with Peony Rose Florist. Customer concentration is structurally low given a long tail of one-off event bookings, while the principal constraint on growth is the geographic ceiling of the North West England service area and the seasonality of the UK wedding calendar.

Name

The Added Extra

Legal name

The Added Extra

Website

https://theaddedextra.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Added Extra is a Cheshire-based prop hire company renting LED letters, selfie mirrors, dance floors, backdrops, and decorative props to weddings, parties, and corporate events across the North West of England, with delivery, setup, and collection included.

Ownership category

akta.pro rank

Product category

Event Prop Hire Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Decor Props & Themed Set Rentals (HSACAFAK)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding prop hire
• Event decorations rental
• LED light-up letters
• Selfie mirror hire
• Event entertainment props

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Prop Hire: Day hire and package rental of event props and decorations including LED letters, sweet carts, selfie mirrors, backdrops, dance floors, and various event extras. Revenue generated through rental fees, delivery charges, and customization options.
2. Wedding and Event Packages: Bundled packages combining multiple props at discounted rates (e.g., Package One at £375, Package Two at £550, Ultimate Package at £1599). Day and Night packages available.
3. PAT Testing Services: Testing and certification service for electrical equipment - £50 for first 35 items, £0.70 per item thereafter.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Added Extra is a North West England-based prop hire company that rents event decorations and entertainment equipment for weddings, private parties, and corporate events. The core offering includes LED light-up letters and numbers, interactive selfie mirrors, LED dance floors, themed backdrops (neon signs, foliage walls, sequin walls, moon gate arches), sweet carts, garden games, balloon arches, and event walls — delivered, set up, and collected by their staff. They also bundle items into pre-configured wedding, party, and corporate packages and offer PAT testing as a complementary safety service.

Product overview

The Added Extra is a prop hire company offering a comprehensive portfolio of event decorations and entertainment equipment for weddings, parties, and corporate events across Cheshire, Staffordshire, Lancashire, and Merseyside. The core offering centers on large-scale LED light-up letters and numbers (in Classic White, Rustic, and Floral variants) paired with interactive Selfie Mirrors and photography stations, supplemented by Sweet Carts and displays. The backdrop collection includes Neon Signs, Foliage Walls, Sequin Backdrops, Moon Gate Arches, and LED Curtains. Additional entertainment includes LED Dance Floors, Arcade Machines, Garden Games, and Phone-O-Gram photo booths. The company provides extensive add-on decorations including Uplighters, Event Walls (Prosecco, Donut, Crisp, Barbie Box), Wedding Post Boxes, Vintage Suitcases, Balloon Arches, and Event Decorations. PAT Testing Services are offered for electrical equipment safety. Pre-configured Wedding, Party, and Corporate Packages bundle multiple items at discounted rates. The company serves venues directly with delivery, setup, and collection included.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Light Up Letters Large 4ft LED light-up letters and numbers available in Classic White, Rustic Wood, Rustic Metal, and Floral designs. Used as focal decorations for weddings, parties, and events.
• Selfie Mirrors Interactive photo booth mirrors with five available units, fun props, experienced staff, and photo printing capabilities. Provides guests with printed photo keepsakes and digital copies.
• Backdrops Collection Collection of six bespoke backdrop options including Neon Signs, Foliage Walls, Sequin Backdrops, Moon Gate Backdrops, LED Curtains, and Other Backdrops for photo opportunities at events.
• LED Dance Floors White LED sparkling dance floors available in standard sizes of 12x12ft, 14x14ft, and 16x16ft with bespoke sizing from 8x8ft to 20x20ft possible. Features ice white lights and includes underlay for safety.
• Sweet Carts

Quantifiable outcome

• Over 150 LED light-up letters in inventory
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Peony Rose FloristminorStrategic or Co-development PartnerCollaboration with Peony Rose Florist to enhance feature backdrops and walls with floral decorations. Working together to create stunning photo opportunities by combining The Added Extra's props with Peony Rose's floral expertise.
• Intertec (Website Development)minorOthersWebsite development and maintenance partner responsible for The Added Extra's website (intertecdatasolutions.com).
• Wedding Venues NetworkcoreChannel Partner/ Reseller/ DistributorStrong relationships with numerous wedding venues across Cheshire, Staffordshire, Lancashire, and Merseyside. Present on venue recommended supplier lists, generating consistent referrals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ProHire UK: ProHire is a UK event equipment hire company offering tables, chairs, and staging to corporate and private events. Comparable through shared event hire business model and customer base, though it focuses on furniture/logistics rather than decorative props.
• Hawthorn: Hawthorn is a UK event production company providing technical and staging services for corporate and live events. Comparable via overlapping event-services customer base and event delivery/operation model, though it does not specialise in decorative prop hire.
• White Light: White Light is a UK event lighting and production specialist. Comparable through shared event-services customer base (venues, corporate clients) and use of LED lighting technology in event installations, though it operates at a much larger scale across live events.
• Gallowglass: Gallowglass is a UK-wide event crew and production services provider. Comparable because it serves the same wedding and corporate event market with event-day delivery and setup, though it is much larger and broader in scope than The Added Extra's prop hire focus.

Direct peers

• Light Up Letters UK: Light Up Letters UK rents LED light-up letters for weddings and events. Direct competitor with the same core product (large LED letters), overlapping wedding customer base, and direct-to-consumer rental model across the UK.
• Wedding Day Hire: Wedding Day Hire supplies wedding decor and prop hire across the UK, including LED letters and event decorations. Direct peer in the same niche (wedding prop hire) with overlapping product set and direct-to-consumer booking model.
• Event Prop Hire (UK): Event Prop Hire is a UK-based prop hire company offering decorative event props and themed installations for weddings and corporate events. Direct competitor with overlapping product categories (themed backdrops, decorative props) and a similar event-planner customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theaddedextra
• Instagraminstagram.com/theaddedextra
• Xx.com/The_Added_Extra
• LinkedInlinkedin.com/company/theaddedextra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Added Extra