Peony
Peony (operating as Peony's) is a private Gurgaon, India-based company, founded in 1999, described as offering floral arrangements, event services, and a fashion line, though its public website currently shows only a placeholder "Coming Soon" page with no disclosed products, pricing, or customers.
- Company typePrivate
- Founded1999
- HeadquartersGurugram, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Peony does
Peony (operating under the trade name Peony's) is a private, for-profit company headquartered in Gurgaon, India, founded in 1999 and sized at 11–50 employees. Per firmographic metadata, the company is described as offering floral arrangements, event services, and a fashion line — a lifestyle/celebration-oriented portfolio spanning décor, event execution, and apparel under a single brand umbrella. The legal entity name is recorded as "Peony's," and the company operates under that doing-business-as name alongside no disclosed sub-brands, subsidiaries, or parent entities.
The company's public-facing surface is a single domain, thepeonys.com, which as of the 2025-dated copyright displays only a "Coming Soon" placeholder with no product catalog, service descriptions, pricing, distribution channels, or terms. The only commercial interaction visible is a contact form and an email signup for "updates, promotions, and more," consistent with a pre-launch or repositioning posture. No revenue, funding history, management team, customer base, partnerships, awards, certifications, technology stack, or geographic footprint beyond Gurgaon, India is disclosed in the available sources. Operating status is recorded as "operating" by the data aggregator, although this conflicts with the placeholder website and is not independently verifiable from the input material.
The business model is not articulated in the source data. Pricing is explicitly undisclosed and described as not publicly available, and the data aggregator notes that the website is a "coming soon" page with no product or service information. As a result, mechanics of revenue generation — whether direct-to-consumer e-commerce, B2B event contracts, retail fashion, or some combination across the three stated verticals — cannot be determined from the supplied information.
Peony firmographics
Firmographics- Name
- Peony
- Legal name
- Peony's
- Website
- https://thepeonys.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peony (operating as Peony's) is a private Gurgaon, India-based company, founded in 1999, described as offering floral arrangements, event services, and a fashion line, though its public website currently shows only a placeholder "Coming Soon" page with no disclosed products, pricing, or customers.
- Ownership category
- akta.pro rank
Peony industry classification
Industry- Product category
- Floral Design and Event Services
- NAICS
- Florists (45931), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- akta.pro primary industry
- Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)
Keywords
Where Peony is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
Peony business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Peony product offering
Product offeringCore offering
Peony provides floral arrangements, event services, and a fashion line from its base in Gurgaon, India. The three offerings span fresh/custom floral design, end-to-end event execution, and boutique apparel, indicating a multi-category lifestyle business targeting both personal and celebratory gifting and styling needs.
Differentiator
Problem solved
Functional benefit
Companies that use Peony
Customer profileIdeal customer profiles2 records
Peony technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peony partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Peony competitors and assessment
Company assessmentBroad incumbents
- ProFlowers: Online floral and gift retailer with multi-decade operating history, now part of FTD's portfolio of brands. Broad incumbent in the same direct-to-consumer floral category.
- Teleflora: US floral delivery network of independent florists with a national brand. Broad incumbent comparable to Peony through its floral delivery and local-florist partnership model.
- Interflora: Global floral delivery network spanning multiple geographies with a broad incumbent footprint. Comparable as a scaled floral delivery and gifting incumbent operating well beyond a single city or region.
- 1-800-Flowers: Large US-based flower and gift retailer with a multi-brand portfolio including Harry & David and Shari's Berries. Broad incumbent in the same floral + gifting + occasion category.
Emerging players
- The Bouqs Co. US-based online florist with farm-direct sourcing model focused on modern, design-led floral arrangements. Emerging player with an overlapping premium occasion-based offering.
- Bloom & Wild: UK-headquartered modern florist known for letterbox flowers and design-led bouquets. Emerging player with comparable brand-led premium floral positioning, though serving a different geography.
Direct peers
- FlowerAura: Indian online florist and gifting retailer offering fresh flowers, plants, cakes, and personalized gifts. Operates in the same floral + occasion-based gifting category serving Indian consumers.
- Ferns N Petals: India's largest flower, gifting, and occasion-services platform with nationwide delivery and event services. Most directly comparable to Peony across florals, events, and occasion-based gifting for the Indian consumer.
- IGP (Indian Gifts Portal): Indian multi-category gifting and floral retailer operating across flowers, cakes, plants, and personalized gifts. Direct peer in the same Indian occasion-based gifting market with overlapping customer segments.
Regional players
- Archies: India's largest greeting cards and gifting retailer with both online and offline presence. Comparable through Indian gifting and occasion-based consumer demand, though the product mix centers on cards and gifts rather than flowers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Peony social profiles
Digital presencePeony financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peony leadership team
Management profileNumber of profiles
Peony funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peony M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peony
What does Peony do?
Peony provides floral arrangements, event services, and a fashion line from its base in Gurgaon, India. The three offerings span fresh/custom floral design, end-to-end event execution, and boutique apparel, indicating a multi-category lifestyle business targeting both personal and celebratory gifting and styling needs.
Is Peony a public or private company?
Peony is a private company. It is classified as unknown and is currently operating.
When was Peony founded?
Peony was founded in 1999. It employs 11 to 50 people.
Where is Peony based?
Peony is headquartered in Gurugram, India, in the Asia region.
Who are Peony's main competitors?
Broad incumbents on record are ProFlowers, Teleflora, Interflora and 1-800-Flowers. Emerging players are The Bouqs Co. and Bloom & Wild. Direct peers are FlowerAura, Ferns N Petals and IGP (Indian Gifts Portal). Archies is listed as a regional player.
Does Peony have an API?
No public API is recorded for Peony.
What industry is Peony in?
Peony's product category is Floral Design and Event Services. Its primary akta.pro industry code is HSACAOAK, Artificial Flowers, Silk Florals & Faux Greenery Decor. Its NAICS code is 45931.