Yocum Real Estate Group

What Yocum Real Estate Group does

Yocum Real Estate Group is a privately held residential real estate team based in Woodbury, Minnesota, operating as licensed independent contractors under the Edina Realty brokerage. Founded by identical twin sisters Sara Joynson Yocum (attorney, licensed 2004) and Jodi Joynson Klepac (marketing expert, licensed 2001), the firm represents residential buyers and sellers across the Twin Cities Metro and western Wisconsin, including active listings spanning Woodbury, Lake Elmo, Stillwater, Afton, Hudson, Cottage Grove, Eagan, Roseville, Mahtomedi, Minneapolis, and select Wisconsin communities. The team has grown to six licensed agents plus a marketing manager, with consistent recognition as multi-million dollar producers and top 5% performers within Edina Realty from 2011 through 2024.

The group's core offering combines traditional buyer representation (pre-approval connections, buyer guides, exclusive search tools) with a proprietary Premier Marketing system for sellers that bundles professional staging, photography, virtual tours, multi-platform social media, NETWORK ONE pre-market agent exposure, and weekly performance reporting distributed across 400+ local and national real estate websites. Supporting technology includes Authentisign for electronic document signing, HomeDocs for transaction document organization, and Matterport 3D virtual tours. The firm also holds exclusive new construction representation with McDonald Construction Partners, covering developments such as Twin Pine Fields and Watersedge at Lochridge in Afton, and maintains preferred lender referral relationships with Bell Bank Mortgage and Alerus Mortgage.

Revenue is generated through standard real estate commissions on completed buyer and seller transactions, with pricing not publicly disclosed. Go-to-market is sales-led, driven by referral networks built over 30+ years of combined team experience, agent-to-agent referrals through NETWORK ONE, and a trusted vendor ecosystem. The team has received consecutive Chairman's Circle (2014–2020) and Executive's Circle (2021–2024) recognition from Edina Realty, HGTV House Hunters features in 2000 and 2009, and Minneapolis St. Paul Magazine Super Real Estate Agent honors since 2010. No external funding, acquisitions, or institutional ownership is indicated; the business is founder-owned and bootstrapped.

Name

Yocum Real Estate Group

Legal name

Yocum Real Estate Group

Website

https://yocumrealestategroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Yocum Real Estate Group is a privately held residential real estate team in Woodbury, Minnesota, operating under Edina Realty. Founded by twin sisters Sara Yocum and Jodi Klepac, it serves buyers and sellers across the Twin Cities Metro and western Wisconsin via commission-based transactions and a proprietary Premier Marketing system.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate
• Real estate brokerage
• Home buying services
• Home selling services
• New construction representation

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based model where the group earns fees on completed buyer and seller transactions. They represent buyers and sellers in residential property transactions across the Twin Cities Metro and western Wisconsin.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Yocum Real Estate Group is a residential real estate team that represents buyers and sellers of homes across the Twin Cities Metro and western Wisconsin. Operating under Edina Realty, the group offers buyer representation services with lender connections and step-by-step guidance, seller representation through their Premier Marketing system (featuring staging, professional photography, virtual tours, and exposure across 400+ websites), and new construction representation in partnership with McDonald Construction Partners.

Product overview

Yocum Real Estate Group is a full-service residential real estate brokerage operating in the Twin Cities Metro and western Wisconsin. The company offers two core services: real estate buying assistance and selling services, supported by their proprietary Premier Marketing system. Their product portfolio includes: (1) core buying services with preferred lender connections and HomeDocs document management, (2) Premier Marketing for sellers featuring staging, photography, virtual tours, and multi-platform digital marketing across 400+ websites, (3) new construction representation including partnerships with McDonald Construction Partners for developments like Twin Pine Fields, and (4) an extensive residential property listings database spanning Woodbury, Lake Elmo, Stillwater, Afton, Hudson, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying Services Full-service residential home buying assistance for individuals and families in the Twin Cities Metro and western Wisconsin, including buyer questionnaires, pre-approval connections to preferred lenders, exclusive search tools, comprehensive buyer guides, step-by-step checklists, and home showings with licensed agents.
• Real Estate Selling Services Strategic home selling representation leveraging the Premier Marketing system to maximize property exposure and achieve optimal sale outcomes for residential property owners in the Twin Cities Metro and western Wisconsin.
• Premier Marketing High-impact marketing service for home sellers combining staging, professional photography, virtual tours, Realtor and public open houses, reverse prospecting, social media marketing on Facebook, Instagram, LinkedIn, and X, Network One pre-market exposure, professional marketing materials, and listings on 400+ real estate websites with weekly performance reporting.
• New Construction Representation Real estate representation for buyers of new construction homes, including exclusive sales representation for McDonald Construction Partners' Twin Pine Fields in Afton and other developments including Afton Meadows, Watersedge at Lochridge, Heritage Place, Isleton Court, and HAVEN neighborhoods in the Twin Cities Metro.

Quantifiable outcome

• Homes featured on 400+ local and national real estate websites
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• McDonald Construction PartnerscoreStrategic or Co-development PartnerExclusive sales representatives for McDonald Construction's newest neighborhood Twin Pine Fields in Afton. The team guides buyers through the custom home building process with over 30 years of combined new construction experience, including previous work with Barry Berg & Jim Wanninger Real Estate Group, Pratt Homes, and Redstone Builders.
• Edina RealtycoreChannel Partner/ Reseller/ DistributorThe team operates as licensed agents under Edina Realty, one of the largest real estate brokerages in the Twin Cities. They leverage Edina Realty's brand, marketing resources, listings database, and administrative support while maintaining their own team identity.
• Bell Bank MortgageminorOthersPreferred lender referral partner recommended to home buyers. Brad Goulet is the recommended loan officer at Bell Bank Mortgage.
• Alerus MortgageminorOthersPreferred lender referral partner recommended to home buyers. Sarah Wolsfeld is the recommended mortgage broker at Alerus.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edina Realty (parent): Parent brokerage of Yocum Real Estate Group and one of the largest residential brokerages in the Twin Cities. Overlapping agent teams and listings with the subject team across the same Twin Cities Metro and western Wisconsin territory.
• Compass Minnesota: Tech-forward national brokerage with a growing Twin Cities presence. Comparable residential buyer/seller representation with heavier investment in proprietary technology and marketing tools than the subject team.

Direct peers

• RE/MAX Results: Large Twin Cities RE/MAX affiliate with team-based residential brokerage operations across the same geography. Directly comparable commission-based buyer/seller representation model and suburban metro focus.
• Better Homes and Gardens Real Estate - Minneapolis Area: BHGRE affiliate operating in the Twin Cities with team-based residential brokerage. Comparable buyer/seller representation model and suburban submarket focus.
• Lakes Sotheby's International Realty: Luxury-leaning residential brokerage serving the Twin Cities and western Wisconsin, including Lake Elmo, Afton, and Stillwater. Comparable buyer/seller representation with a similar premium-suburban client base.
• Keller Williams Integrity Realty: Keller Williams affiliate operating team-based residential brokerage in the Twin Cities metro. Comparable commission-based buyer/seller representation, team structure, and suburban market focus.
• Coldwell Banker Burnet: Major Twin Cities residential brokerage with team-based agent networks serving the same Woodbury, Lake Elmo, Stillwater, and western Wisconsin submarkets. Directly comparable in service offering, target customer (residential buyers/sellers), and commission-based model.
• Berkshire Hathaway HomeServices North Properties: Berkshire Hathaway affiliate serving the Twin Cities and western Wisconsin with team-based residential agents. Comparable target customer and service offering.

Emerging players

• HomeSmart Sapphire Group: Tech-enabled, low-commission brokerage expanding in the Twin Cities. Comparable residential service offering but with a structurally different cost model that pressures incumbent commission economics.
• eXp Realty Minnesota: Cloud-based brokerage with agents in the Twin Cities metro. Comparable residential brokerage services delivered via a fundamentally different (agent-centric, low-overhead) operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yocumregroup
• LinkedInlinkedin.com/company/yocum-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yocum Real Estate Group