What Floor 84 Studio does

Floor 84 Studio (d/b/a F84) is a B2B game development studio headquartered at 14547 Hamlin St., Van Nuys, California, that builds branded gaming experiences on behalf of major entertainment and consumer-product IP owners. The company was founded in 2000, operates as a private for-profit entity, and reports a headcount band of 1-10 employees. Its public client-facing materials list collaborations with Disney, Warner Bros, the NBA, Mattel, LEGO, Amazon, Roblox, Snap, Tubi, Tootsie, Mindscape, Keebler, SpinMaster, Amazon Studios, Disney Parks, Discovery, and Amazon Alexa among others.

The studio's product surface is cross-platform: it has shipped six published games - Play Cats Friend Rescue, Looney Tunes Mash-Up Party!, Funny's Funhouse Mania, Baja Big Air, Tootsie Pop, and Touch Tech Lightning McQueen - across Nintendo Switch, Microsoft Xbox, Sony PlayStation, Steam, and mobile surfaces. It also develops experiences for metaverse and social platforms (Roblox, Fortnite, Meta, Snapchat, TikTok) and connected devices (Amazon Alexa), using Unity, Unreal Engine, HTML5, and AWS as its core technology stack. Recent delivery includes the NBA x Roblox All-Star Avatar program (2024), the Magic of Lights AR experience for Family Entertainment Live (2024), and motion graphics for Tubi's Nick Cannon's Big Drive streaming series (2024).

F84 generates revenue through professional-services work - custom game development for entertainment brands - and licensing royalties from branded products featuring major IPs. Pricing is not publicly disclosed and is described as project-based and quote-driven. Go-to-market is enterprise field sales: the company secures high-value partnerships directly with IP owners and media companies, with its website and branded-game portfolio as the primary marketing surface. The company is actively hiring via a Zoho Recruit careers page, signaling continued expansion of its delivery capacity. No revenue figures, funding rounds, ownership structure, or M&A activity are disclosed.

Name

Floor 84 Studio

Legal name

Floor 84 Studio

Website

https://floor84studio.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Floor 84 Studio is a B2B game development studio in Van Nuys, California that creates branded mobile, console, PC, AR, and metaverse gaming experiences for major entertainment IP owners including Disney, Warner Bros, NBA, and Roblox.

Ownership category

akta.pro rank

Product category

Game Development Services

akta.pro primary industry

Co-Development, Porting & Remaster Studios (MPAFAAAM)

akta.pro secondary industries

VR/AR/XR Game Studios (MPAFAAAE), Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

• Game development services
• Cross-platform game development
• Branded mobile games
• Interactive entertainment
• Augmented reality experiences

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Development Services: Custom game development for entertainment brands and IP owners, creating branded gaming experiences on various platforms including console, mobile, and emerging platforms like Roblox and Fortnite.
2. Licensing Royalties: Revenue from branded gaming products featuring major intellectual properties such as Looney Tunes, NBA, LEGO, and Disney characters.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Floor 84 Studio is a full-service digital game development studio that creates branded gaming experiences on behalf of major entertainment IP owners, including Disney, Warner Bros, NBA, Mattel, and LEGO. The studio designs and publishes mobile and cross-platform games, develops AR experiences for live events, and produces motion graphics for streaming content, spanning console, PC, mobile, social, and metaverse surfaces such as Roblox and Fortnite.

Product overview

Floor 84 Studio is a game development studio that creates mobile gaming products across multiple platforms. Their portfolio consists of six distinct mobile game titles: Play Cats Friend Rescue (a cat rescue game), Looney Tunes Mash-Up Party! (a party game featuring Warner Bros. Looney Tunes characters), Funny's Funhouse Mania (a funhouse-themed game), Baja Big Air (an off-road racing game), Tootsie Pop (a casual game), and Touch Tech Lightning McQueen (an interactive game featuring Disney/Pixar's Cars character). The company develops games for multiple platforms including Nintendo Switch, Xbox, PlayStation, and Steam, while also creating content for Roblox, Snapchat, TikTok, Fortnite, and Amazon Alexa ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Play Cats Friend Rescue A published mobile game featuring pet rescue play mechanics for general family audiences.
• Looney Tunes Mash-Up Party! A console party game developed for Warner Bros using the Looney Tunes IP.
• Funny's Funhouse Mania A console game developed for Warner Bros featuring the Funny's Funhouse IP.
• Baja Big Air A mobile motocross game developed in association with Mattel and published across mobile platforms.
• Tootsie Pop A mobile game built around the Tootsie Pop confectionery brand.
• Touch Tech Lightning McQueen A mobile game developed for Disney/Pixar featuring the Lightning McQueen Cars IP, built as a touch-based tech demo.
• Custom Game Development Services End-to-end outsourced game development for entertainment IP owners, covering concept, design, engineering, cross-platform build, and publishing across console, PC, mobile, social, and metaverse surfaces.
• AR Experience Development Design and production of augmented reality experiences for live events and brand activations, delivered for entertainment and event partners.
• Motion Graphics Production Motion graphics and visual content production for streaming shows and televised entertainment programming.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NBAcoreStrategic or Co-development PartnerF84 partnered with the NBA and Roblox to bring avatar merchandise to the Roblox platform, creating branded virtual goods for the gaming platform.
• RobloxcoreStrategic or Co-development PartnerCollaborated with NBA on the All-Star Avatar project to bring NBA avatar merchandise to the Roblox gaming platform.
• Family Entertainment LiveminorStrategic or Co-development PartnerF84 worked with Family Entertainment Live to bring AR technology to the Magic of Lights, a drive-through holiday light experience.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Virtuos: Virtuos is a large global co-development, porting, and remaster studio serving major IP owners and publishers — directly comparable to F84's B2B model of building games for third-party entertainment brands across console, PC, and mobile.
• Certain Affinity: Certain Affinity is a co-development studio best known for working with major franchise holders (Halo, Call of Duty) on AAA game development — a directly comparable B2B co-development peer for F84's branded IP work.
• Sumo Digital: Sumo Digital is a UK-based co-development studio that has built and supported games for major publishers across console, PC, and mobile — a directly comparable outsourced development services peer to F84.
• Keywords Studios (now part of EPAM): Keywords Studios is the leading independent provider of technical and creative services to the video games industry, including co-development, porting, and art production for major publishers — a directly comparable B2B game services model to F84.
• n-Space: n-Space is a game development studio that has historically co-developed and ported titles for major publishers across console and handheld platforms — a directly comparable B2B development services peer to F84.
• Saber Interactive: Saber Interactive specializes in co-development, porting, and remastering games for major publishers across console, PC, and mobile — a directly comparable technical co-development peer to F84.
• QLOC: QLOC is a Polish game development services studio focused on porting, remastering, and co-development for major publishers — directly comparable to F84 as a multi-platform porting and co-development services vendor.
• Pipeworks Studios: Pipeworks Studios is a game development studio that has built and ported titles for major IP owners and publishers — directly comparable to F84 as a multi-platform B2B development services provider.

Broad incumbents

• Zynga: Zynga (now part of Take-Two) is a broad incumbent in casual, mobile, and branded-IP gaming — comparable to F84 in the casual/branded mobile game segment (e.g., Tootsie Pop, Baja Big Air) but operating as a publisher/developer at significantly larger scale.
• Niantic: Niantic is a major AR platform and game developer (Pokémon GO) and a broad incumbent in the AR experiences space — comparable to F84's AR capabilities around the Magic of Lights AR experience, though at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/f84studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor 84 Studio