MD Coaches

What MD Coaches does

MD Coaches, LLC is a private physician coaching firm founded in 2018 and headquartered in Columbus, Ohio. It delivers 1:1 and group coaching exclusively through certified physician coaches, targeting practicing physicians, medical residents, physician leaders, and institutions such as hospitals, health systems, residency programs, and group practices. The core offerings include a 1:1 Coaching package structured as a 3-month engagement at $4,000 (six biweekly sessions) or a 6-month engagement at $7,000 (twelve biweekly sessions), a Residency Coaching Program aligned with ACGME competencies (leadership, professionalism, communication, well-being), and a Leadership Coaching Program for physician executives. Institutional pricing is custom and contract-based. A free 60-minute exploratory call functions as the primary lead-conversion mechanism for individual buyers, with institutional clients engaged via direct enterprise sales.

The company monetizes through three revenue streams: individual coaching package sales via the website (transactional/subscription-style), custom-priced enterprise coaching contracts with healthcare organizations, and content-driven lead generation through two podcasts—Rx for Success (hosted by Dr. Randy Cook, 200+ episodes, 2022 Columbus Podcast Award winner, CME-eligible) and Life Changing Moments—alongside a thought-leadership blog and partnerships with Physician Outlook, PracticeLink, and Navigate. All coaching is delivered virtually via video conferencing, with national reach from a single headquarters; the team comprises seven physician coaches plus founder and CEO Rhonda Crowe, BSN, MBA, and operates on a Wix-based website with online booking and checkout.

There is no AI/ML technical layer; the platform is content-and-services-led rather than software-led, with no funding rounds, no parent company, no disclosed enterprise anchor customers, and revenue not publicly reported. The go-to-market blends self-serve website sales (individual), inside sales (residents via discounted rates), enterprise field sales (hospitals/health systems), and event/content marketing (podcasts) to drive top-of-funnel acquisition across the full physician career lifecycle.

Name

MD Coaches

Legal name

MD Coaches, LLC

Website

https://mymdcoaches.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MD Coaches, LLC is a private physician coaching firm that delivers 1:1 coaching, ACGME-aligned residency coaching, and leadership coaching to practicing physicians, residents, hospitals, and group practices via certified physician coaches on a virtual, multi-channel platform anchored by two podcasts.

Ownership category

akta.pro rank

Product category

Physician Coaching Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Behavior Change & Motivational Coaching (HSADAGAF), Performance & Accountability Coaching (EDABANAD), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Physician coaching
• Leadership development
• Residency coaching
• Burnout prevention
• Career coaching

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. 1:1 Individual Coaching Packages: Individual physicians purchase coaching packages directly through the website. Two primary tiers: a 3-month package ($4,000) offering 6 biweekly sessions plus unlimited text/email support, and a 6-month package ($7,000) offering 12 biweekly sessions with deep exploration of professional and personal development. Complimentary exploratory sessions (free 60-minute intro calls) serve as lead conversion. Residents receive special discounted pricing.
2. Institutional / Enterprise Coaching Programs: Custom-priced coaching engagements for hospitals, health systems, group practices, and residency programs (GME directors). Programs are tailored to organizational goals, size, and timeline. Revenue is project/contract-based with multi-year engagement potential.
3. Podcast Content & Thought Leadership: Two podcasts (Rx for Success and Life Changing Moments) serve as marketing channels to attract potential coaching clients. Episodes feature physician guests and CME-eligible content, expanding brand reach and authority in physician well-being.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

MD Coaches provides coaching services delivered exclusively by certified physician coaches. Offerings include 1:1 individual coaching packages (3-month at $4,000 and 6-month at $7,000), an ACGME-aligned Residency Coaching Program for medical trainees, and a Leadership Coaching Program for physician executives. The firm also serves hospitals, health systems, group practices, and GME institutions with custom enterprise coaching engagements.

Product overview

MD Coaches is a physician coaching platform offering three core coaching programs: 1:1 Coaching (with 3-month at $4,000 and 6-month packages at $7,000), the Residency Coaching Program aligned with ACGME competencies, and a Leadership Coaching Program for physician leaders. The company also produces two podcast brands—Rx For Success and Life Changing Moments—along with a blog featuring articles on physician career growth, leadership, and well-being. All coaching is delivered by certified physician coaches with real-world clinical experience.

Differentiator

Problem solved

Functional benefit

Brands

• Rx For Success Podcast: Podcast hosted by Dr. Randy Cook featuring interviews with healthcare professionals and physicians sharing their journeys and lessons
• Life Changing Moments Podcast

Quantifiable outcome

• Coaching helps physicians reduce burnout and rediscover professional purpose
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Physician OutlookminorGTM or Marketing PartnerPhysician Outlook is a physician-focused media and career platform. MD Coaches is proud to partner with Physician Outlook to enhance its coaching services with valuable career resources and expand its reach among physicians seeking professional development and well-being support.
• PracticeLinkminorGTM or Marketing PartnerPracticeLink is a physician recruitment and career platform. MD Coaches partners with PracticeLink to provide comprehensive support for physicians' professional and financial well-being alongside career placement services.
• Navigate (Student Loans)minorGTM or Marketing PartnerNavigate is a student loan navigation and management resource. MD Coaches partners with Navigate to offer physicians holistic financial well-being resources alongside coaching support, addressing the financial stressors that contribute to physician burnout.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CoachHub: Global enterprise digital coaching platform serving large organizations across industries including healthcare. Competes with MD Coaches for institutional coaching engagements via a technology-led, scalable delivery model rather than physician-only specialization.
• BetterUp: Large venture-backed enterprise coaching and mental fitness platform with a broad coaching marketplace and proprietary technology. Offers healthcare-industry solutions and competes for the same hospital-system coaching budgets that MD Coaches targets, though it is not physician-specialized.

Emerging players

• Marvin (formerly MentorCloud): Digital coaching and mentoring platform that connects employees with coaches; used by healthcare organizations for leadership development and physician engagement. Emerging player with technology-first model that overlaps with MD Coaches' institutional channel targeting.
• Boxcar International: Coaching, leadership training, and retreat organization for healthcare professionals founded by Dr. Carla Rotering (who is also a coach at MD Coaches). Highly comparable in physician leadership coaching mission and methodology; partially overlaps with the MD Coaches leadership practice.

Direct peers

• The Happy MD (Dike Drummond, MD): Physician burnout coaching practice led by Dr. Dike Drummond, offering 1:1 coaching, group programs, and resources specifically targeting physician burnout and career satisfaction. Direct overlap with MD Coaches' physician-only coaching model and target customer.
• Institute for Physician Wellness: Organization focused on physician well-being and coaching services, addressing burnout, career transitions, and leadership for practicing physicians. Directly comparable in mission, customer segment (physicians), and service offering (coaching).
• Center for Physician Wellbeing: Physician well-being and coaching organization providing resources, peer support, and coaching for practicing physicians and trainees. Directly comparable in mission (physician wellness), target customer (physicians and residents), and service mix (coaching and education).
• Physician Coaching Institute: Organization that trains and certifies physicians as coaches and connects them with healthcare clients. Comparable in niche focus on physician coaching and physician-led delivery model, though its business model also includes coach certification/training.

Others

• AMA Physician Health & Wellness Resources: American Medical Association's physician health and wellness programming, including tools, education, and advocacy on burnout. Not a coaching provider, but a key ecosystem player that shapes institutional demand for the kind of services MD Coaches sells.
• Stanford WellMD Center: Academic physician wellness center at Stanford that conducts research, develops programs, and consults with health systems on physician well-being initiatives. Indirectly comparable - operates in the same problem space (physician burnout/wellness) but as an academic center rather than a coaching business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mdcoachesllc2289
• Facebookfacebook.com/mdcoaches.llc
• LinkedInlinkedin.com/company/md-coaches-llc
• Instagraminstagram.com/mdcoaches.llc
• Xx.com/coachesmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Coaches