Lions Sales

What Lions Sales does

Lions Sales Inc. is a privately held closeout merchandise wholesaler founded in 1996 and headquartered at 125 Jackson Ave, Edison, New Jersey. The firm purchases excess inventory, closeout merchandise, and overstock from manufacturers and retailers, then resells these products at competitive wholesale pricing to buyers across the retail, wholesale, and resale industries. Its core function is acting as a two-sided intermediary — converting sellers' surplus inventory into cash while supplying buyers with discounted brand-name goods.

Operationally, Lions Sales runs a relationship-driven, direct-sales model with no disclosed technology platform, no proprietary software, no mobile app, no API, and no e-commerce channel. All transactions are initiated through direct contact with two named representatives — Bobby Stella (buyer inquiries) and Satesh Sarran (seller inquiries) — via email or phone. The firm's only external marketing and sourcing channel is its recurring participation in regional trade shows, specifically Midwest Market Days and Mid Atlantic Mart, which it uses both to showcase closeout inventory and to meet potential sellers of excess merchandise.

The business model is transaction-based wholesale resale with no publicly disclosed pricing; quotes are negotiated on a deal-by-deal basis. Geographic reach is concentrated in the Northeast US (anchored by the New Jersey headquarters) and Midwest US trade show circuit. The company is privately held with no disclosed parent, no external funding events, no subsidiaries, and no named enterprise customers, suggesting an owner-operated firm of limited disclosed scale.

Name

Lions Sales

Legal name

Lions Sales Inc.

Website

https://lionsalesinc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Lions Sales Inc., founded in 1996 and headquartered in Edison, New Jersey, is a privately held closeout merchandise wholesaler that buys excess inventory from manufacturers and retailers and resells it at competitive pricing to wholesale buyers, operating through direct contact and regional trade shows.

Ownership category

akta.pro rank

Product category

Wholesale Closeout Merchandise

NAICS

General Merchandise Retailers (455), Other Miscellaneous Retailers (4599)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Overstock & Surplus General Merchandise Retail (CRAEAFAB)

Keywords

• Closeout merchandise wholesale
• Excess inventory reseller
• Wholesale closeout distribution
• Overstock merchandise trading
• Closeout goods sourcing

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Closeout merchandise sales: Lions Sales purchases excess inventory, closeout merchandise, and overstock from manufacturers and retailers, then resells these products at competitive pricing to buyers seeking quality goods at discounted rates. This is a wholesale/transaction-based revenue model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Lions Sales Inc. purchases excess inventory, closeout merchandise, and overstock from manufacturers and retailers, then resells these products at competitive wholesale pricing to buyers seeking quality goods at discounted rates. The company operates since 1996 out of Edison, New Jersey, and conducts business primarily through direct sales contact and trade show appearances at events such as Midwest Market Days and Mid Atlantic Mart.

Product overview

Lions Sales is a closeout merchandise company operating since 1996, offering quality closeout products at competitive pricing. The company functions as a single unified service rather than a platform-plus-modules architecture. Lions Sales carries various types of closeout products and works with multiple brand partners, but the source material does not enumerate specific named products or modules — product and brand categories are presented as image assets without text descriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Closeout Merchandise Resale Wholesale resale of excess inventory, closeout merchandise, and overstock sourced from manufacturers and retailers. Sold at competitive pricing to wholesale buyers in the retail, wholesale, and resale industries.
• Excess Merchandise Purchasing Buying service for manufacturers and retailers seeking to liquidate excess inventory and closeout merchandise, converting unsold stock into cash.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• iCloseout: iCloseout is a B2B wholesale closeout marketplace connecting sellers of excess inventory with bulk buyers. Closely comparable business model and customer base to Lions Sales, though with more developed digital sourcing infrastructure.
• B-Stock Solutions: B-Stock Solutions operates the largest B2B online marketplace for liquidation and overstock merchandise, connecting retailers' excess inventory with buyers. While digitally native rather than trade-show-based, B-Stock is the most directly comparable intermediary in the same closeout/overstock wholesale value chain that Lions Sales operates in.
• A.K. Closeouts: A.K. Closeouts is a direct competitor operating as a B2B wholesale closeout and overstock distributor serving retailers with discounted brand-name merchandise. Both Lions Sales and A.K. Closeouts purchase excess inventory from manufacturers and resell to wholesale buyers using similar relationship-driven models.
• Direct Source Distributing: Direct Source Distributing is a wholesale closeout distributor that buys overstock and discontinued merchandise from manufacturers and resells to retailers and resellers. Operates the same B2B closeout intermediary model as Lions Sales.
• Naminex: Naminex is a closeout and overstock wholesale distributor serving resellers and retailers with discounted brand-name merchandise. Operates in the same B2B closeout channel as Lions Sales with overlapping buyer segments.

Broad incumbents

• Ollie's Bargain Outlet: Ollie's Bargain Outlet is a national closeout retailer sourcing excess inventory directly from manufacturers and other suppliers — making it a direct customer type of companies like Lions Sales as well as a competitor in the closeout retail space. Comparable because it operates in the same closeout value chain, but at significantly larger scale.
• Big Lots: Big Lots is a national closeout-focused general merchandise retailer that sources overstock and closeout inventory from manufacturers — comparable to Lions Sales as a buyer of the type of closeout goods Lions Sales distributes, while operating a much larger retail footprint.
• TJX Companies: TJX Companies operates T.J. Maxx, Marshalls, and HomeGoods as off-price retailers that source closeout and excess merchandise from manufacturers. While a downstream buyer of closeout goods rather than a direct competitor to Lions Sales, TJX is a major participant in the same closeout value chain.
• Burlington Stores: Burlington Stores operates an off-price retail chain sourcing closeout and overstock merchandise directly from manufacturers and vendors. Comparable as a downstream buyer of closeout goods in the same value chain that Lions Sales serves, though at much greater scale.
• Ross Stores: Ross Stores operates off-price retail chains that purchase excess inventory and closeout merchandise from manufacturers — a downstream buyer of closeout goods flowing through channels similar to Lions Sales, and an incumbent in the broader off-price/closeout retail space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Lionsalespakistan
• LinkedInlinkedin.com/company/lion-sales-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lions Sales