Ollie's Bargain Outlet

What Ollie's Bargain Outlet does

Ollie's Bargain Outlet Holdings, Inc. (NASDAQ: OLLI) is the largest U.S. retailer of closeout merchandise, excess inventory, and salvage goods, operating 672 stores across 36 states as of Q1 2026. Founded in 1982 and headquartered in Harrisburg, Pennsylvania, the company purchases brand-name closeouts and overstock from manufacturers and retailers, then resells them at discounts of 20-70% below regular retail prices. Product categories span kitchen and cleaning, food and candy, home goods, hardware and flooring, books, sporting goods, electronics, toys, clothing, and seasonal merchandise, with new truckloads arriving weekly to create a "thrill of the find" treasure-hunt merchandising format.

The underlying operating model is asset-light and sourcing-driven rather than technology-driven: there are no proprietary technology platforms disclosed, and competitive advantage flows from the buying organization's ability to source closeout deals, negotiate favorable second-generation real estate (frequently former Big Lots, Kmart, Toys R Us, or ShopKo boxes), and run distribution centers efficiently. Distribution infrastructure is being expanded in Lancaster, Texas and Princeton, Illinois to support a planned footprint of more than 850 stores. Customer engagement is anchored on the Ollie's Army loyalty program, which has 17.5 million active members generating over 80% of sales and grew 12.6% year-over-year; ancillary monetization includes a co-branded Visa card issued by TAB Bank and eGift cards.

Revenue is generated almost entirely through one-time point-of-sale transactions at physical retail locations. Pricing is variable and tied to closeout acquisition cost; there is no membership or subscription fee. In FY2025, net sales were approximately $2.65 billion, with Q1 2026 revenue of $658.9 million (+14.2% year-over-year) and adjusted EPS of $0.91 (+21% year-over-year). Management has guided FY2026 net sales to nearly $3 billion and EPS to $4.45-$4.55. The company carries no long-term debt, is generating strong free cash flow, and is actively returning capital via a $125 million accelerated share repurchase announced in 2026. Management's stated long-term ambition is approximately 1,300 stores, implying continued mid-double-digit revenue growth driven primarily by unit expansion at roughly 10% annually.

Name

Ollie's Bargain Outlet

Legal name

Ollie's Bargain Outlet Holdings, Inc.

Website

https://ollies.us

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ollie's Bargain Outlet (NASDAQ: OLLI) is the largest U.S. retailer of brand-name closeout merchandise and excess inventory, operating 672 stores across 36 states and selling goods at 20-70% below regular retail to value-conscious consumers.

Ownership category

akta.pro rank

Product category

Discount Retail

NAICS

General Merchandise Retailers (455), All Other Miscellaneous Retailers (459999), All Other Miscellaneous Retailers (45999), Hobby, Toy, and Game Retailers (45912), Other Miscellaneous Retailers (4599)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

General Closeout & Liquidation Stores (CRAEAFAA)

akta.pro secondary industries

Returns & Salvage (Customer Returns) Retail (CRAEAFAC), Extreme Value General Merchandise Discounters (CRAEAAAE), Bankruptcy, Store-Closing & Going-Out-of-Business (GOB) Sales Retail (CRAEAFAD), Online Closeout & Liquidation Marketplaces (CRAEAFAF)

Keywords

• Closeout retail
• Discount retail
• Excess inventory
• Bargain outlet
• Brand-name merchandise

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Store Sales: Ollie's generates revenue through sales of brand-name closeout merchandise and excess inventory at its physical retail locations. Products are sold at 20-70% below regular retail prices, driving high traffic volume and inventory turnover. The company purchased excess and overstock merchandise from manufacturers and retailers, reselling limited quantities until gone.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ollie's Bargain Outlet operates a chain of physical retail stores that sell brand-name closeout, excess inventory, and salvage merchandise at 20-70% below regular retail prices. New truckloads arrive weekly, creating an ever-changing assortment across categories such as kitchen, food, home goods, electronics, toys, clothing, and seasonal merchandise. The company drives repeat visits through its Ollie's Army loyalty program and a value-driven "Good Stuff Cheap" brand promise.

Product overview

Ollie's Bargain Outlet operates as America's largest retailer of closeout merchandise and excess inventory, offering brand-name bargains at up to 70% off fancy store prices through a network of physical retail locations. The company sells a diverse range of product categories including Kitchen & Cleaning, Food & Candy, Bed & Bath, Patio & Garden, Hardware, Flooring, Health & Beauty, Books & Stationery, Sporting Goods, Electronics, Pets, Toys & Games, Clothing & Luggage, Automotive, and Seasonal items. The company drives customer engagement through its Ollie's Army loyalty program (offering 15% off first purchase, points per dollar spent, and tiered rewards), accepts multiple payment methods including PayPal, Venmo, and its co-branded Ollie's VISA credit card issued by TAB Bank, and provides eGift cards and a vendor portal for suppliers. The inventory changes constantly with new truckloads arriving weekly, creating a 'thrill of the find' shopping experience. The company has been aggressively expanding with 86 new stores in FY2025 and plans for 75 additional stores in FY2026.

Differentiator

Problem solved

Functional benefit

Brands

• Ollie's Army: Customer loyalty program offering 15% off first purchase and points-based rewards
• hOLLIEday Caring

Products and services

• Ollie's Physical Retail Stores Network of 672+ brick-and-mortar retail stores (average 22,000-24,000 sq ft) across 36 U.S. states offering brand-name closeout, excess inventory, and salvage merchandise at 20-70% off regular retail prices across categories including Kitchen & Cleaning, Food & Candy, Bed & Bath, Patio & Garden, Hardware, Flooring, Health & Beauty, Books & Stationery, Sporting Goods, Electronics, Pets, Toys & Games, Clothing & Luggage, Automotive, and Seasonal items.
• Ollie's Army Loyalty Program Free loyalty membership program offering 15% off first purchase upon enrollment, points earning (1 point per $1 spent), tiered rewards, rank progression, and exclusive member events including private shopping nights. 17.5 million active members drive over 80% of sales and membership grew 12.6% year-over-year.
• Ollie's eGift Cards
• Ollie's VISA Credit Card
• Vendor Portal

Quantifiable outcome

• 14.2% year-over-year revenue growth in Q1 2026
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Feeding AmericacoreOthers · 8 March 2026Ollie's conducts annual in-store round-up campaigns supporting Feeding America food bank network. The company raised over $834,000 in its seventh annual campaign (March-April 2026) and over $2 million annually for charitable organizations.
• TAB BankminorOthers · 7 March 2026TAB Bank issues the Ollie's VISA credit card, offering cardholders $10 statement credit on first purchase of $10 or more at Ollie's. The co-branded credit card drives customer loyalty and provides financing options for larger purchases.
• Marine Toys for TotscoreOthers · 18 December 2025Ollie's serves as a major sponsor of the Marine Toys for Tots Program, collecting toy and book donations at stores nationwide during the holiday season. Partnership ongoing for seven years. Raised over $1.3 million during holiday 2025 campaign.
• Big Lots (Acquisition)coreOthers · 10 December 2025Ollie's acquired 63 former Big Lots store leases following that competitor's 2024 bankruptcy filing. This strategic real estate acquisition enabled rapid expansion into existing retail spaces with built-in customer bases, accelerating unit growth to record levels.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• HomeGoods (TJX): HomeGoods, a banner of TJX, sells closeout and overstock home furnishings, decor, and seasonal goods at deep discounts. Its home-and-seasonal assortment overlap with Ollie's is particularly strong across Bed & Bath, Patio & Garden, and Seasonal categories.
• Ross Stores: Ross Stores operates Ross Dress for Less and dd's DISCOUNTS, off-price retailers buying manufacturer overruns and packaway at deep discounts. Ross's assortment (apparel, home, accessories) and value positioning are highly comparable to Ollie's, even though Ross is more apparel-tilted.
• TJX Companies: TJX operates T.J. Maxx, Marshalls, and HomeGoods, the largest off-price retailer in the U.S. While TJX focuses primarily on apparel/home closeouts via a treasure-hunt model, it overlaps directly with Ollie's broad-line closeout strategy and value-conscious customer, making it the most relevant scaled comparable.
• Dollar General: Dollar General operates the largest small-box discount chain in the U.S., serving low-to-middle income rural and suburban consumers with consumables, home goods, and seasonal merchandise at low price points. Its customer demographic and trade-down positioning overlap directly with Ollie's core shopper.
• Burlington Stores: Burlington is a national off-price retailer selling apparel, home, and accessories sourced from manufacturers' overstocks and closeouts at 25-65% off comparable department store prices. Its treasure-hunt model and value-customer targeting closely mirror Ollie's closeout positioning.
• Dollar Tree: Dollar Tree operates one of the largest U.S. extreme-value small-box discount chains, selling a rotating assortment of merchandise at $1-$5 (and higher at Family Dollar). While multi-price-point, its broad general-merchandise assortment at low prices overlaps with Ollie's value proposition and customer.
• Walmart: Walmart is the largest U.S. broad-line discount retailer, offering groceries, general merchandise, and seasonal goods at everyday low prices. While Walmart competes broadly on price, it competes with Ollie's for value-conscious household spend on home goods, toys, and seasonal merchandise.

Emerging players

• Citi Trends: Citi Trends is a value-focused specialty retailer serving lower-income urban and suburban customers with apparel, accessories, and home goods. Its customer demographic and value merchandising strategy are highly comparable to Ollie's lower-to-middle income target shopper.
• Five Below: Five Below is a high-growth extreme-value retailer targeting tweens/teens with trend-driven merchandise priced up to $5 (and now $10). While assortment skews toward toys, accessories, and seasonal items, its treasure-hunt model and value-driven customer are comparable to Ollie's.

Direct peers

• Big Lots: Big Lots was Ollie's closest direct competitor in U.S. closeout/overstock retail, operating a similar broad-assortment discount model selling excess inventory at deep discounts. Its 2024 bankruptcy and Ollie's subsequent acquisition of 63 of its former stores illustrate how directly comparable the two business models were.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OlliesOutlet
• YouTubeyoutube.com/@Ollies_Bargain_Outlet
• Facebookfacebook.com/olliesbargainoutlet
• LinkedInlinkedin.com/company/ollies-bargain-outlets
• Instagraminstagram.com/olliesoutlet
• TikToktiktok.com/@olliesgoodstuffcheap?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ollie's Bargain Outlet