Sun Emporium
Sun Emporium is a small Australian online retailer founded in 2001, specializing in children's swimwear and operating with 1-10 employees from the Gold Coast. Its website is currently parked with no active commerce content.
- Company typePrivate
- Founded2001
- HeadquartersGold Coast, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sun Emporium firmographics
Firmographics- Name
- Sun Emporium
- Website
- https://sunemporium.com
- Company type
- Private
- Founded year
- 2001
- Headcount range
- 1–10 employees
- Short description
- Sun Emporium is a small Australian online retailer founded in 2001, specializing in children's swimwear and operating with 1-10 employees from the Gold Coast. Its website is currently parked with no active commerce content.
- Ownership category
- akta.pro rank
Sun Emporium industry classification
Industry- Product category
- Children's Swimwear Retail
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Swimwear (Children) (CRAAAHAG)
Keywords
Where Sun Emporium is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Sun Emporium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales
Sun Emporium product offering
Product offeringCore offering
Sun Emporium is an online retailer that sells children's swimwear. The company offers a focused assortment of swimwear for kids and has historically also distributed its products wholesale into baby products stores alongside its direct e-commerce channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Swimwear Children's swimwear sold online direct to consumers (parents and caregivers of young children) and historically distributed wholesale into baby products stores.
Companies that use Sun Emporium
Customer profileIdeal customer profiles1 record
Sun Emporium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sun Emporium competitors and assessment
Company assessmentBroad incumbents
- Big W: Big W is a major Australian mass-market discount department store carrying a large kids' swimwear range at value price points. It is comparable as a competing channel for the same parent buyer in Australia, putting price pressure on a small DTC specialist.
- Target Australia: Target Australia is a mass-market department store with a sizeable seasonal kids' swimwear offering. It competes with Sun Emporium for the same Australian parent demographic at significantly lower price points and far broader assortment.
- Bondi Sands Kids: Bondi Sands is an Australian sun-care brand with a growing kids' sun protection and swim apparel line. It is comparable as an Australian beach/sun-protection-adjacent brand with a kids' swimwear extension, but operates at much larger scale across beauty and apparel.
- Seafolly Kids: Seafolly is an iconic Australian swimwear brand with a dedicated kids' line sold via its own DTC site and department-store wholesale. It is highly relevant as a homegrown Australian competitor in the same category as Sun Emporium, though at much larger scale.
- Speedo Kids: Speedo is a global incumbent swimwear brand with a large children's line sold across sports retailers, department stores, and DTC. It competes directly with Sun Emporium in kids' swimwear but operates at vastly greater scale and as part of a broader performance swimwear portfolio.
- Kmart Australia: Kmart is Australia's leading value department store and a major seller of low-priced kids' swimwear each summer. It is a relevant comparable as a competitor for the same Australian parent shopper, especially at the entry price tier.
Emerging players
- Zoggs: Zoggs is a UK/Australian-distributed swimwear brand with a strong children's line focused on learn-to-swim and UV protection. It overlaps with Sun Emporium on kids' swimwear and UPF positioning but is more focused on the learn-to-swim niche.
Direct peers
- Hatley: Hatley is a Canadian children's apparel and rainwear brand with a significant kids' swimwear line, sold through its own DTC site and major retailers. It is directly comparable as a kids' apparel brand with a strong swimwear category and overlapping target customer.
- Snapper Rock: Snapper Rock is a New Zealand-founded premium children's swimwear and beachwear brand selling globally via DTC e-commerce and wholesale. It is the closest direct peer to Sun Emporium: same product (kids' swimwear), same channel mix (online-led), and overlapping UV-protection positioning.
- Sunuva: Sunuva is a UK-based premium children's swimwear and beachwear brand sold primarily through DTC e-commerce. It is directly comparable on product (kids' swimwear), customer (design-conscious parents), and channel (online-first), making it a benchmark peer for a small Australian kids' swimwear DTC player.
Market position
Customer concentration
Sun Emporium social profiles
Digital presenceSun Emporium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sun Emporium leadership team
Management profileNumber of profiles
Sun Emporium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sun Emporium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sun Emporium
What does Sun Emporium do?
Sun Emporium is an online retailer that sells children's swimwear. The company offers a focused assortment of swimwear for kids and has historically also distributed its products wholesale into baby products stores alongside its direct e-commerce channel.
Is Sun Emporium a public or private company?
Sun Emporium is a private company. It is classified as founder individual operated bootstrapped.
When was Sun Emporium founded?
Sun Emporium was founded in 2001. It employs 1 to 10 people.
Where is Sun Emporium based?
Sun Emporium is headquartered in Gold Coast, Australia, in the Oceania region.
Who are Sun Emporium's main competitors?
Broad incumbents on record are Big W, Target Australia, Bondi Sands Kids, Seafolly Kids, Speedo Kids and Kmart Australia. Zoggs is listed as an emerging player. Direct peers are Hatley, Snapper Rock and Sunuva.
Does Sun Emporium have an API?
No public API is recorded for Sun Emporium.
What industry is Sun Emporium in?
Sun Emporium's product category is Children's Swimwear Retail. Its primary akta.pro industry code is CRAAAHAG, Swimwear (Children). Its SIC code is 5600.