Zoggs International
Zoggs International is a swimwear and swim equipment brand serving consumers in 50+ countries with goggles, recycled-fabric swimwear, wetsuits, and learn-to-swim products, owned by HEAD Group.
- Company typePrivate
- Founded1992
- HeadquartersGuildford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zoggs International does
Zoggs International is a swimwear and swim equipment brand founded in 1992 in Australia and currently owned by HTM Sport GmbH (HEAD Group) following a 2020 acquisition. The company designs, manufactures, and distributes swimming goggles (with the Predator range as flagship, alongside the Tiger and Tiger LSR+ lines), swimwear built on Ecolast and Ecolast+ recycled fabric technologies, Soft-Seal and Air-Cushion goggle engineering, outdoor swimming products including a Neoprene Wetsuit range launched in 2024, and learn-to-swim equipment. Products serve a spectrum of consumers ranging from recreational swimmers and children in learn-to-swim programs to competitive and open-water swimmers, with the brand positioned around performance, fit, and increasingly sustainability.
The business operates across 50+ countries through a multi-channel go-to-market model combining direct-to-consumer e-commerce, third-party retail distribution, and institutional sales to swim schools and leisure centers. Revenue is generated primarily through consumer product sales at price points typical of mid-market sporting goods. The company invests in community partnerships with swimming organizations, learn-to-swim program sponsorships, and event sponsorships, and has deployed a "Find Your Goggle Fit" application using Apple's TrueDepth API to support fit-driven purchasing. Strategic direction is set within the broader HEAD Group portfolio of sporting goods brands, with category expansion (notably into wetsuits and open-water swim) and product-line refreshes (Predator relaunch, Tiger goggles, Ecolast swimwear) acting as the principal growth levers.
Zoggs International firmographics
Firmographics- Name
- Zoggs International
- Legal name
- HEAD Watersports S.p.A.
- Website
- https://zoggs.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zoggs International is a swimwear and swim equipment brand serving consumers in 50+ countries with goggles, recycled-fabric swimwear, wetsuits, and learn-to-swim products, owned by HEAD Group.
- Ownership category
- akta.pro rank
Zoggs International industry classification
Industry- Product category
- Swimwear
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Sporting Goods Retailers (45911), Optical Goods Retailers (45613)
- SIC
- Retail-Apparel & Accessory Stores (5600), Ophthalmic Goods (3851)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industries
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Swimwear (Children) (CRAAAHAG)
Keywords
Where Zoggs International is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Zoggs International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Swimwear Sales: Direct product sales of swimwear including women's shaping, training, men's, junior (6-14yrs), and kids (0-6yrs) swimwear through e-commerce and retail channels.
- Goggles Sales: Sales of swimming goggles including adult, junior, kids, and Predator performance range through e-commerce and retail.
- Outdoor Swimming Products: Sales of neoprene wetsuits (men's and women's), neoprene accessories, and swim safety equipment.
- Learn to Swim & Equipment: Sales of swimming aids (floats, kickboards, armbands), training accessories, swim vests, swimming caps, toys and games.
- Event Sponsorship & Partnerships: Sponsorship of swim events (Great North Swim, Marnaton, Italian Open Water Tour) with branded presence and ambassador programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ecolast+ Premium Swimwear - Chlorine proof, recycled material with lifetime guarantee |
| Unit Pricing | Pay-as-you-go | Ecolast Standard Swimwear - Chlorine resistant, recycled material |
| Unit Pricing | Pay-as-you-go | Elastomax Fabric Swimwear |
| Unit Pricing | Pay-as-you-go | Predator Performance Goggles |
| Unit Pricing | Pay-as-you-go | Neoprene Wetsuits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Zoggs International product offering
Product offeringCore offering
Zoggs manufactures and sells swimming apparel and equipment, including swimwear for women, men, juniors, and kids; performance eyewear such as the Predator goggle range; neoprene wetsuits for open water swimming, triathlon, and swim-run; learn-to-swim equipment (floats, kickboards, armbands, vests); training accessories; and swimming caps. The company emphasizes sustainable materials, with proprietary recycled fabrics (Ecolast and Ecolast+) and lifetime guarantees on key product lines. Products are sold direct-to-consumer via zoggs.com, through high street retail, sports and leisure centers, and at sponsored swim events across 50+ countries.
Product overview
Zoggs International is a swimming equipment and apparel company founded in Australia in 1992, now operating globally with distribution in over 50 countries. The company offers a comprehensive swimwear and swim equipment portfolio organized across multiple product categories: Women's, Men's, Junior (6-14yrs), and Kids (0-6yrs) swimwear across various support styles (shaping, training, chlorine-proof); Goggles including the flagship Predator Range, Essentials Range, and age-specific options; Outdoor Swimming products featuring the 2024 Neoprene Wetsuit Range (Explorer, Scout, Recon for open water; Rusher, Pacer for swim-run; Predator for triathlon), neoprene accessories, and swim safety equipment; Learn to Swim products including floats, kickboards, armbands, swim vests, and training aids; and Equipment such as swimming caps and training accessories. Key technology differentiators include Ecolast+ (premium recycled chlorine-proof fabric with lifetime guarantee) and Ecolast (recycled chlorine-resistant fabric), Soft-Seal hypoallergenic gaskets, Air-Cushion and Flex goggle technologies, and digital printing processes that reduce water consumption by 35%. The company also offers digital tools including a Goggle Lens Guide and Find Your Goggle Fit Application. Zoggs has been part of the HEAD Group since 2020.
Differentiator
Problem solved
Functional benefit
Brands
- Ecolast+: Premium sustainable swimwear fabric made from recycled plastic waste, with lifetime guarantee. Used in chlorine-proof swimwear products.
- Ecolast
- EcoFeel
- Predator
- Predator Swimming Goggles
- All Swimmers Welcome
- Ecolast+™ fabric
- Elastomax™
Products and services
- Women's Swimwear
Quantifiable outcome
- 95% of swimwear made using recycled post consumer plastic bottles
- +5 more outcomes
Companies that use Zoggs International
Customer profileSegments5 records
Ideal customer profiles5 records
Zoggs International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature12 records
Zoggs International partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- Great North SwimminorZoggs sponsors the Great North Swim event, one of the UK's premier open water swimming events.
- MarnatoncoreZoggs is a key partner of Marnaton, one of the most recognized open water swimming circuits in Europe covering the Balearic Islands and Costa Brava. Winners become Official Zoggs Ambassadors.
- Italian Open Water Tour (IOWT)coreZoggs is adventure partner with IOWT, the only Italian circuit dedicated to open water swimming. Winners become Official Zoggs Ambassadors for the following season.
- Swim Teachers Association (STA)coreCollaboration with STA (Swim Teachers Association) for learn-to-swim programs and community outreach.
- Outdoor SwimmerminorPartnership with Outdoor Swimmer publication/media for content and community engagement.
- The Outdoor Swimming SocietyminorCollaboration with the Outdoor Swimming Society for community events and promotion.
- Swim TrekminorPartnership with Swim Trek for open water swimming holidays and events.
- XTERRAminorPartnership with XTERRA for triathlon and off-road events in EMEA region.
- Good BoostminorPartnership with Good Boost for therapeutic aquatic programs.
- AndysManClubminorPartnership with AndysManClub supporting mental health through swimming.
- Sen UK SwimmingminorPartnership with Sen UK Swimming for swimming programs.
- Angel Swim LondonminorPartnership with Angel Swim London for swim coaching and community.
- We Wear BoostminorPartnership with We Wear Boost for community engagement.
- LiveAboardminorPartnership with LiveAboard for swim travel experiences.
- Straight Line SwimmingminorPartnership with Straight Line Swimming for coaching and technique.
- Girly DipsminorPartnership with Girly Dips for women-only swimming community events.
- Royal MailminorDelivery partner for UK orders through Royal Mail.
- HermesminorDelivery partner for UK orders through Hermes courier services.
- HTM Sport GmbHcoreOwner of Zoggs brand. Headquartered in Schwechat, Austria. Parent company of HEAD Group.
- MARES S.p.A.coreOperator of Zoggs website and brand operations. Based in Rapallo, Italy. Part of HEAD Group.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Zoggs International competitors and assessment
Company assessmentDirect peers
- Speedo: Speedo is the global category leader in competitive and recreational swimwear, goggles, and swim equipment. Directly competes with Zoggs across women's, men's, junior, and learn-to-swim segments, as well as in performance goggles (Speedo Fastskin vs. Zoggs Predator). Pentland Group owns the brand.
- Arena: Arena is a major European swimwear and aquatics brand offering competitive swimwear, training suits, goggles, and water sports equipment. Directly competes with Zoggs in the same retail and e-commerce channels, with similar product range across pool swimwear and accessories.
- TYR Sport: TYR is a US-founded swimwear and triathlon equipment brand with a strong position in performance goggles, swim suits, and triathlon gear. Directly comparable to Zoggs' Predator goggle line and open water/triathlon wetsuit range, targeting similar fitness and competitive swimmers.
- FINIS: FINIS is a competitive and training swim equipment brand specializing in technical swim gear, snorkels, and training aids. Overlaps with Zoggs' training accessories and competitive goggle segments, targeting lane swimmers and triathletes.
- Blueseventy: Blueseventy is a specialist brand in wetsuits and swimskin for open water swimming and triathlon. Directly comparable to Zoggs' 2024 neoprene wetsuit range and targets the same triathlon and open water swimmer customer base.
- Orca: Orca is a triathlon and open water specialist brand with a strong wetsuit and trisuit portfolio. Competes directly with Zoggs' Tour, Pro, and Ultra wetsuit tiers and Rusher/Pacer swim-run models.
- Michael Phelps (MP) Brand: MP Brand is a competitive swimwear and equipment line developed with Michael Phelps. Directly competes with Zoggs in performance swimwear and goggles, particularly in the lap swimming and competitive training segment.
Emerging players
- MARES: MARES is a sister brand within HEAD Group (operating entity for Zoggs is MARES S.p.A.). Specializes in diving and snorkeling equipment, including wetsuits and masks. Sits adjacent to Zoggs' open water category with potential cross-leverage on diving-adjacent swimmers.
Broad incumbents
- Nike Swim: Nike Swim is the swimwear vertical of Nike, a global sportswear incumbent. Competes with Zoggs particularly in women's and men's training swimwear at the broader athleisure/sport crossover, while Nike's broader brand and distribution exceed Zoggs' reach.
- Adidas Swim: Adidas Swim is part of Adidas' broader sport apparel portfolio, offering competitive and recreational swimwear. As a broad incumbent, it has wider marketing reach than Zoggs but focuses less on swimming-specific innovation and goggle technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoggs International social profiles
Digital presenceZoggs International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoggs International leadership team
Management profileNumber of profiles
Profiles2 records
Zoggs International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoggs International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoggs International
What does Zoggs International do?
Zoggs manufactures and sells swimming apparel and equipment, including swimwear for women, men, juniors, and kids; performance eyewear such as the Predator goggle range; neoprene wetsuits for open water swimming, triathlon, and swim-run; learn-to-swim equipment (floats, kickboards, armbands, vests); training accessories; and swimming caps. The company emphasizes sustainable materials, with proprietary recycled fabrics (Ecolast and Ecolast+) and lifetime guarantees on key product lines. Products are sold direct-to-consumer via zoggs.com, through high street retail, sports and leisure centers, and at sponsored swim events across 50+ countries.
Is Zoggs International a public or private company?
Zoggs International is a private company. It is classified as corporate owned and is currently operating.
When was Zoggs International founded?
Zoggs International was founded in 1992. It employs 11 to 50 people.
Where is Zoggs International based?
Zoggs International is headquartered in Guildford, United Kingdom, in the Europe region.
How does Zoggs International make money?
Five revenue lines are on record. Swimwear Sales are the primary driver. The others are goggles Sales, outdoor Swimming Products, learn to Swim & Equipment and event Sponsorship & Partnerships.
Who are Zoggs International's main competitors?
Direct peers on record are Speedo, Arena, TYR Sport, FINIS, Blueseventy, Orca and Michael Phelps (MP) Brand. MARES is listed as an emerging player. Broad incumbents are Nike Swim and Adidas Swim.
Does Zoggs International have an API?
No public API is recorded for Zoggs International.
What industry is Zoggs International in?
Zoggs International's product category is Swimwear. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 4581 and its SIC code is 5600.