Frutas Beri

What Frutas Beri does

Frutas Beri, S.A. is a privately held Spanish producer and exporter of conventional and BIO (organically certified) lemons, founded in 1983 by José Casanova and currently administered by him and his three children (Juan Carlos, José Antonio, and María Casanova). The company operates an integrated farm-to-export pipeline: it cultivates lemons on company-owned farms in San Miguel de Salinas (Alicante) and procures additional volume from contracted farmers across eastern and southern Spain under quality-control protocols. Processed, packaged, and traded produce is shipped to buyers in more than 30 countries under a portfolio of owned brands (Frutas Beri, BioBeri, Girsac, Don Pippo, Binova, Agroeuro) across multiple packaging formats ranging from 3 kg trays to 15 kg wooden boxes and mesh bags.

The operating core is an advanced warehouse facility in Beniel (Murcia) equipped with software-driven warehouse management, autopilot forklift carts, what the company describes as pioneering packaging and labeling machinery, and five dedicated loading docks. Disclosed throughput is approximately 100 kilograms per second, and the warehouse supports pre-loading preparation synchronized with truck arrival. The company employs 350 direct staff according to its homepage (with a firmographic range of 501-1000 indicating seasonal peak labor) and operates dedicated departments for sales, quality, raw-material procurement, expeditions, finance, HR, and farm management.

Commercially, Frutas Beri runs a relationship-led direct-sales motion through named commercial staff (Encarna, Juan) with no disclosed resellers, marketplaces, or online ordering. Pricing is not publicly listed; transactions are negotiated direct. Revenue is concentrated in a single product category (lemons, in conventional and BIO variants), with no disclosed financial figures, no external investors, no subsidiaries, and no M&A history. The business is GDPR-compliant and holds no disclosed certifications beyond data-protection compliance.

Name

Frutas Beri

Legal name

FRUTAS BERI, S.A.

Website

https://frutasberi.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Frutas Beri is a privately held Spanish producer and exporter of conventional and certified-organic (BIO) lemons, serving international food retailers and distributors in over 30 countries through own-farm cultivation, contracted growers, and a technologically advanced packaging and export warehouse.

Ownership category

akta.pro rank

Product category

Fresh Citrus Fruits

NAICS

Citrus (except Orange) Groves (111320), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

Keywords

• Citrus fruit production
• Organic lemon export
• Fresh produce distribution
• Lemon packaging services
• Agricultural processing

Headquarters

HQ city

Beniel

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Lemon Product Sales: Frutas Beri generates revenue through the production, sourcing, processing, and sale of conventional and organic (BIO) lemons. The company operates its own farms and also acquires produce from contracted farmers, processes the fruit at its warehouse, and sells finished packaged products under multiple brands to international buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Frutas Beri produces, sources, processes, packages, and exports conventional and BIO (organic) lemons under multiple owned brands (Frutas Beri, BioBeri, Girsac, Don Pippo, Binova, Agroeuro). Production comes from company-owned farms in San Miguel de Salinas (Alicante) and contracted farmers across eastern and southern Spain; finished products are processed and packaged at an advanced warehouse in Beniel, Murcia, and exported to buyers in more than 30 countries.

Product overview

Frutas Beri is a lemon producer and exporter operating a platform-plus-operations model centered on two core product lines: Limón Convencional (conventionally grown lemons) and Limón BIO (organically certified lemons). The company controls the full supply chain from farm to export, with production facilities in San Miguel de Salinas and a technologically advanced warehouse in Beniel, Murcia. The product portfolio is differentiated through multiple packaging formats (trays, wooden boxes, cardboard mesh bags in various weights from 3 kg to 15 kg) and private-label brands (Frutas Beri, BioBeri/Bioberi, Agroeuro, Binova, Don Pippo, Girsac). Packaging options are adapted to client specifications, enabling the company to serve both conventional and organic market segments across 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Limón Convencional (Conventional Lemons) Conventionally grown lemons produced at company farms in San Miguel de Salinas and sourced from partnered farmers across eastern and southern Spain; processed, packaged under multiple brand formats (including Bandeja 3 Kg. cartón verde, Encajado 6 Kg. cartón Frutas Beri, Malla 15 Kg. cartón Frutas Beri, Encajado 6 Kg. madera Agroeuro, Encajado 6 Kg. madera Binova, Encajado 15 Kg. madera Don Pippo, and Encajado 15 Kg. cartón azul Binova), and exported internationally to food retail and distribution buyers.
• Limón BIO (Organic Lemons) Organically certified (BIO) lemons produced at company farms under BIO standards, processed with dedicated BIO equipment and packaging, and exported under the BioBeri/Girsac brands in formats including Girsac 5 Kg. cartón Bioberi, Malla 5 Kg. cartón BioBeri, and Encajado 6 Kg. BioBeri to international buyers requiring certified organic supply.

Quantifiable outcome

• Order processing speed of approximately 100 kg/s enabling rapid dispatch.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Limoneira Company: US-based publicly traded agricultural company specializing in lemons, with a broader citrus and avocado portfolio. Comparable to Frutas Beri as a lemon-focused producer–exporter, but operates at broader scale and across different end markets.
• Sunkist Growers: Large US citrus grower cooperative marketing oranges, lemons, and other citrus globally. Comparable to Frutas Beri as a scaled citrus exporter with brand recognition, though much larger and focused on a broader citrus portfolio.
• Compagnie Fruitière: France-headquartered multi-fruit producer and exporter with citrus, banana, and tropical fruit operations across Africa and Europe. Comparable to Frutas Beri as a vertically integrated fruit exporter with international distribution reach, but operates at materially larger scale and across more categories.

Regional players

• Citrusvil: Argentine lemon producer and exporter from Tucumán, the world's leading Southern Hemisphere lemon region. Comparable to Frutas Beri as a lemon-focused integrated producer–exporter, but serves counter-seasonal markets and competes primarily outside Europe.

Direct peers

• Martinavarro: Vertically integrated Spanish citrus producer and exporter with own farms, packing facilities, and international distribution. Direct comparator to Frutas Beri on the integrated Spanish citrus supply chain and B2B export model.
• SanLucar: Spanish premium fruit producer and exporter serving European retail with a broad citrus and fresh-fruit portfolio. Most directly comparable peer to Frutas Beri in Spanish-origin citrus export to European markets, with a similar vertically integrated producer–exporter model.
• Bollo International Fruit: Spanish fresh fruit producer and exporter specializing in citrus, melons, and stone fruit. Closely comparable to Frutas Beri in Spanish agricultural production, in-house processing/packaging, and multi-market export to European retailers.
• García Ballester: Spanish citrus producer and exporter headquartered in Valencia with a long-standing tradition in oranges and lemons. Directly comparable to Frutas Beri on Spanish-origin citrus growing, packing, and international distribution.
• Reyes Gutiérrez: Spanish citrus exporter focused on lemons and oranges from the Murcia region. Closely comparable to Frutas Beri in geography (southeastern Spain), product mix (conventional citrus export), and customer base (international wholesale and retail).

Others

• Grupo Citrosol: Spanish post-harvest solutions and coatings provider for the citrus industry. Comparable to Frutas Beri as a Spanish citrus-sector specialist and adjacent ecosystem participant that supplies technology/services into the same customer base Frutas Beri serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/frutasberi
• LinkedInlinkedin.com/company/frutas-beri-spain
• Instagraminstagram.com/frutasberioficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutas Beri