What Paint360 does

Paint360 Ltd. is a UK-based private limited company (registered in England, company number 08239454) operating as a social enterprise from a single headquarters in Halesowen, West Midlands. The company's core activity is a closed-loop paint recycling and manufacturing business: it collects waste water-based paint from waste management companies, local councils, and contractors, and re-engineers that waste into new paint products with a minimum 50% recycled content using a proprietary process. Independent verification of its carbon-savings claim — that 1 litre of its paint saves enough embedded carbon to drive a transit van 5 miles carbon-free — was conducted by Bath University and the Carbon Footprint Company Limited.

The product portfolio comprises 12 SKUs sold under the '360' brand family, including 360 Vinyl Matt Emulsion, 360 Contract Matt Emulsion, 360 Acrylic Eggshell, 360 Silk, 360 Masonry, 360 Undercoat, 360 Hoardings, 360 Protect, 360 Protect Eggshell, Fungi Blitz (biocide concentrate), Mould Seal (surface sealer) and Eco Sundries accessories. A bundled three-step mould treatment (Fungi Blitz → Mould Seal → 360 Protect/Protect Eggshell) is sold as a system. The traceability system opens, stirs, sorts and records every incoming can by type and colour to support consistent quality and batch-level provenance.

Revenue is generated through two streams. The first is one-time sales of re-engineered paints and sundries to trade professionals and contractors, with a colour-match service offered over 100L volumes; the company states it competes on quality and price with premium brands. The second is a professional-services waste paint collection offering for waste management companies, councils and contractors, priced on a quote-based, pay-as-you-go basis as an alternative to landfill or incineration. Go-to-market is sales-led B2B for waste services supplemented by direct-to-trade sales for the 360 product line, supported by organic social presence (Instagram, LinkedIn, X, Facebook) and the company website.

Name

Paint360

Legal name

Paint360 Ltd.

Website

https://paint360.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Paint360 is a UK-based social enterprise that re-engineers waste paint into new paint products with minimum 50% recycled content, serving waste management companies, councils, contractors, and trade professionals across the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Halesowen

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Recycled Paint Sales: Sale of re-engineered paints with minimum 50% recycled content to trade professionals and contractors. Products compete with premium brands on quality and price.
2. Waste Paint Collection Services: Collection of waste paint from waste management companies, councils and contractors, providing a competitive alternative to landfill or incineration. Offers closed loop recycling service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Paint360 re-engineers waste water-based paint collected from waste management companies, councils, and contractors into new premium paint products containing a minimum of 50% recycled content, sold as a trade range under the 360 brand family. The company complements this manufacturing core with a trade paint collection service and mould treatment solutions.

Product overview

Paint360 is a UK-based paint recycling and manufacturing company that operates a unified product and service offering. The core offering re-engineers waste paint collected from waste management companies, councils, and contractors into brand new paint products with a minimum 50% recycled content, providing a closed-loop circular economy service. Their product portfolio comprises 12 distinct paint and treatment products under the "360" brand family, including: 360 Protect and 360 Protect Eggshell (mould-resistant interior paints), 360 Vinyl Matt Emulsion, 360 Acrylic Eggshell, 360 Silk, 360 Masonry, 360 Undercoat, 360 Contract Matt Emulsion, 360 Hoardings (exterior/interior finishing paints), Fungi Blitz (biocide concentrate), Mould Seal (surface sealer), and Eco Sundries (sustainable accessories). These products are sold alongside their waste paint collection and recycling services, with a three-step mould treatment solution (Fungi Blitz, Mould Seal, 360 Protect/Protect Eggshell) forming a key product line.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Protect: Mould resistant paint for interior use, the third part of a three-step solution to mould.
• 360 Vinyl Matt Emulsion
• 360 Acrylic Eggshell
• 360 Masonry
• Fungi Blitz
• 360 Undercoat
• 360 Protect Eggshell
• 360 Contract Matt Emulsion
• 360 Silk
• 360 Hoardings
• Mould Seal
• Eco Sundries

Products and services

• 360 Trade Paint Range A family of trade paints and coatings manufactured by Paint360 with a minimum of 50% recycled content, re-engineered from waste water-based paint supplied by waste management companies, councils, and contractors. Targeted at professional decorators, contractors, and trade buyers purchasing through partner distributors and trade retailers.
• Trade Paint Collection Service A service through which tradespeople can return unused or waste paint to Paint360 for reprocessing into new recycled-content paint. Aimed at professional painters, decorators, and contractors seeking a sustainable end-of-life route for surplus stock.
• Mould Treatment Solutions Mould treatment products positioned to extend Paint360's coatings portfolio into surface remediation for trade and professional users. Listed on the website as a forthcoming offering.

Quantifiable outcome

• 1 litre of paint saves enough embedded carbon to drive a transit van 5 miles carbon free (verified by Bath University and Carbon Footprint Company Limited)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Waste Management CompaniescoreOthersPaint360 collects waste paint from waste management companies as a core part of their supply chain for recycled materials. These partnerships provide the waste paint input needed for the re-engineering process.
• CouncilscoreOthersLocal councils supply waste paint to Paint360 for recycling, supporting their closed loop recycling targets and CSR initiatives.
• ContractorscoreOthersConstruction and maintenance contractors supply waste paint to Paint360, benefiting from cost-effective waste management solutions.
• Bath UniversityminorStrategic or Co-development PartnerBath University independently verified Paint360's carbon savings claim that 1 litre of their paint saves enough embedded carbon to drive a transit van 5 miles carbon free.
• Carbon Footprint Company LimitedminorStrategic or Co-development PartnerCarbon Footprint Company Limited independently verified Paint360's carbon savings metrics.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Auro: German manufacturer of natural and ecological paints with UK distribution. Comparable to Paint360 as an eco-positioned paint peer in the broader European sustainable-coatings category, though operating in a different geography with a natural-ingredient rather than recycled-content proposition.

Broad incumbents

• Farrow & Ball: UK-based premium decorative paint brand. Comparable to Paint360 in the premium-positioned interior paint segment, particularly with specifier and trade customers, though Farrow & Bell competes on heritage and colour curation rather than recycled content.
• Crown Paints: Long-established UK trade and retail paint manufacturer. Comparable to Paint360 as a competitor for the same trade-professional and contractor customer base, with a much broader product range and established national distribution.
• Dulux (AkzoNobel): UK market-leading decorative paint brand owned by AkzoNobel. A broad incumbent competing across the same architectural and trade paint categories Paint360 targets, with vastly greater distribution, marketing, and R&D resources, increasingly launching sustainability-positioned ranges.
• Johnstone's (PPG): UK-focused trade paint brand owned by PPG, a global coatings major. Competes directly with Paint360 for trade and contractor sales channels, with extensive product ranges across interior, exterior, and specialist finishes.

Direct peers

• Little Greene: UK-based premium decorative paint manufacturer with a strong sustainability and traceability narrative. Comparable to Paint360 in targeting trade and specification customers seeking environmentally credentialed premium paint, though it does not use waste-paint feedstock.
• Craig & Rose: Heritage UK paint brand repositioned around sustainability and craftsmanship. Comparable to Paint360 as a smaller, independently positioned UK paint maker targeting design-conscious trade and consumer buyers with premium, environmentally credentialed products.
• Earthborn: UK-based manufacturer of eco-friendly, low-VOC, natural-ingredient paints. Comparable to Paint360 as a sustainability-positioned independent paint brand serving UK trade and consumer channels with a comparable product breadth (interior emulsions, masonry, specialist finishes).
• Community RePaint: UK-wide network that collects surplus paint and redistributes or remanufactures it for community reuse. It is the closest functional peer to Paint360's waste-paint-to-new-product circular model, operating in the same UK regulatory and customer environment.

Emerging players

• Edward Bulmer Natural Paint: UK-based natural and plant-based paint brand. Comparable to Paint360 in the eco-premium niche, though smaller scale and focused on natural-ingredient positioning rather than waste-paint recycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paint360uk
• Facebookfacebook.com/Paint360UK
• LinkedInlinkedin.com/company/paint-360
• Instagraminstagram.com/paint360uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paint360