CouncilSoft
CouncilSoft is a Philadelphia-based, bootstrapped web design and digital services agency with 1-10 employees, founded in 2007, serving small and medium businesses with custom WordPress websites, application and game development, and internet marketing services, supplemented by a small portfolio of proprietary digital products.
- Company typePrivate
- Founded2007
- HeadquartersNew Holland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CouncilSoft does
CouncilSoft Inc. is a privately held, US-based web design and digital services agency founded in 2007, operating with a team of 1-10 employees out of Philadelphia, Pennsylvania. The firm provides custom WordPress website design, responsive web development, application and game development, and internet marketing services (SEO, content writing, social media optimization) to small and medium businesses as well as startups, with a stated geographic focus on the Philadelphia area. Underlying technology is built primarily on the WordPress platform with supplementary capabilities in ASP.NET, jQuery, Bootstrap, and responsive CSS3 frameworks. The firm also maintains a portfolio of seven proprietary digital products: the Bible Pronto offline Bible app, the Crazy Owl, Water Rings, and Live Wire mobile games, the Clone Now photo app, the Content Grid Slider WordPress plugin, and the QMAGIK queue management system.
CouncilSoft's business model is project-based professional services revenue supplemented by one-time licenses on its digital products. Pricing is quote-based across packaged service tiers (Website, Branding, SEO, SMO, Local SEO, Content Writing packages) with no publicly disclosed price points. Customer acquisition runs through a sales-led motion centered on website quote-request forms and a project planner tool, supported by content marketing via a blog, organic SEO, and an active social media presence across Facebook, Twitter, LinkedIn, Pinterest, and YouTube. The disclosed customer base consists of small SMB clients (David Leaser Fine Art, Sareyana, BiblePronto), and the firm has no disclosed institutional investors, parent company, partnerships, awards, patents, or trademarks, leaving it as a bootstrapped, independently owned micro-agency operating in a highly fragmented market.
CouncilSoft firmographics
Firmographics- Name
- CouncilSoft
- Legal name
- CouncilSoft Inc.
- Website
- https://councilsoft.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CouncilSoft is a Philadelphia-based, bootstrapped web design and digital services agency with 1-10 employees, founded in 2007, serving small and medium businesses with custom WordPress websites, application and game development, and internet marketing services, supplemented by a small portfolio of proprietary digital products.
- Ownership category
- akta.pro rank
Where CouncilSoft is headquartered
LocationHeadquarters
- HQ city
- New Holland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CouncilSoft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Web Design Services: Project-based custom web design services including responsive website design, redesign, and landing page creation. Revenue is generated through one-time project fees with potential ongoing maintenance contracts.
- Web Development Services: Custom web development including WordPress theme development, ASP.NET development, jQuery and Bootstrap development, and web service development. Billed as project-based engagements.
- Application Development: Development of Windows Phone apps, Windows 8 apps, desktop applications, and server applications. Revenue from custom development projects.
- Internet Marketing Services: SEO services, content writing, and SMO (Social Media Optimization) services. Ongoing retainer or project-based engagements.
- Digital Products: Sale of proprietary digital products including Bible Pronto (offline Bible app), Crazy Owl game, Clone Now photo app, Water Rings game, Live Wire game, QMAGIK Queue Management System, and Content Grid Slider plugin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Website design and development packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CouncilSoft product offering
Product offeringCore offering
CouncilSoft is a Philadelphia-based interactive web design agency that crafts custom, responsive, SEO-optimized WordPress websites and provides related web development, application development, game development, and internet marketing services for businesses. The agency also sells a small portfolio of proprietary digital products including mobile apps, mobile games, a WordPress plugin, and a queue management system, supplementing its project-based service engagements.
Product overview
CouncilSoft is a Philadelphia-based web design agency offering a portfolio of seven products alongside comprehensive digital services. The product lineup includes Bible Pronto (an offline Bible app), Crazy Owl and Water Rings (mobile games), Clone Now Photo App (photo utility), Live Wire (gravity-based game), Content Grid Slider (WordPress plugin), and QMAGIK Queue Management System (enterprise solution). The agency's service-based offerings span custom web design (responsive design, WordPress themes, UI/UX), web development (ASP.NET, e-commerce, WordPress, Bootstrap, jQuery), application development (Windows Phone, Windows 8, desktop/server apps), game development, and internet marketing (SEO, content writing).
Differentiator
Problem solved
Functional benefit
Companies that use CouncilSoft
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
CouncilSoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CouncilSoft partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
CouncilSoft competitors and assessment
Company assessmentDirect peers
- OuterBox: Web design and SEO agency with a services portfolio centered on custom responsive sites and digital marketing, overlapping CouncilSoft's primary offerings.
- Coalition Technologies: Los Angeles-based web design, development, and SEO agency. Comparable business model and service portfolio (design + SEO + custom development), competing for similar inbound-driven digital clients.
- Thrive Internet Marketing Agency: Web design and SEO agency serving SMBs and mid-market clients with a similar bundle of web design + internet marketing services, directly competing in the SMB digital agency market.
- Dotcomweavers: NJ-based custom web design and development agency offering e-commerce and SEO services similar to CouncilSoft's mid-tier digital agency positioning.
- SmartSites: Paramus, NJ-based agency providing web design, development, and SEO services with a sales-led quote-based motion—the same go-to-market as CouncilSoft—and overlapping SMB customer profile.
- WebFX: Harrisburg, PA-based digital marketing agency offering web design, SEO, and internet marketing services to SMBs—the same core offering as CouncilSoft. Its Pennsylvania base and similar SMB-focused service mix make it a directly comparable mid-size agency peer.
- Lounge Lizard: Long-standing web design and digital marketing agency with a comparable mix of custom website design, branding, and internet marketing services targeting SMB and mid-market clients.
Broad incumbents
- Squarespace: DIY website builder targeting SMBs and creators. Competes with CouncilSoft's services by enabling customers to build and manage their own sites with professional templates, compressing the addressable market for custom design agencies.
- Wix.com: Public DIY website builder that competes with CouncilSoft for the SMB website-building dollar. While not a direct service competitor, it broadly encroaches on the low end of the custom web design market CouncilSoft serves.
Emerging players
- Webflow: Visual no-code web design platform that increasingly lets SMBs and designers produce responsive, SEO-optimized sites without agency help—an emerging substitute that threatens the high end of CouncilSoft's mid-market custom design pipeline.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
CouncilSoft social profiles
Digital presenceCouncilSoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
CouncilSoft leadership team
Management profileNumber of profiles
Profiles1 record
CouncilSoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CouncilSoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CouncilSoft
What does CouncilSoft do?
CouncilSoft is a Philadelphia-based interactive web design agency that crafts custom, responsive, SEO-optimized WordPress websites and provides related web development, application development, game development, and internet marketing services for businesses. The agency also sells a small portfolio of proprietary digital products including mobile apps, mobile games, a WordPress plugin, and a queue management system, supplementing its project-based service engagements.
Is CouncilSoft a public or private company?
CouncilSoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CouncilSoft founded?
CouncilSoft was founded in 2007. It employs 1 to 10 people.
Where is CouncilSoft based?
CouncilSoft is headquartered in New Holland, United States, in the North America region.
How does CouncilSoft make money?
Five revenue lines are on record. Custom Web Design Services are the primary driver. The others are web Development Services, application Development, internet Marketing Services and digital Products.
Who are CouncilSoft's main competitors?
Direct peers on record are OuterBox, Coalition Technologies, Thrive Internet Marketing Agency, Dotcomweavers, SmartSites, WebFX and Lounge Lizard. Broad incumbents are Squarespace and Wix.com. Webflow is listed as an emerging player.
Does CouncilSoft have an API?
No public API is recorded for CouncilSoft.