Independent Distilling Company

What Independent Distilling Company does

Independent Distilling Company (IDC) is a craft distillery founded in 2014 by Michael Anderson in Decatur, Georgia, producing small-batch handcrafted spirits. The company operates a single 100-gallon Copper Pot Still and uses traditional production methods, including 7-day molasses fermentation for rum, double distillation, and aging in new and used charred American Oak barrels. Its product portfolio spans six core SKUs: Hellbender Corn Whiskey (83% corn, 17% malted barley, sourced from Riverview Farms in Ranger, GA), Hellbender Bourbon, Independent White Rum, Independent Barrel Aged Rum, Fowler's New World American Dry Gin, and Outlier No. 20 Port Barrel Aged Gin, plus an Overproof White Rum variant.

IDC's business model combines direct-to-consumer sales from its on-site tasting room at 547 E College Avenue (offering $14 spirit flights and $10-$12 cocktails) with wholesale distribution to 70+ retail and on-premise accounts across Georgia, including Total Wine & More, independent bottle shops, and notable Atlanta restaurants such as Aria, Holeman & Finch Public House, and Kimball House. The company is founder-owned, privately held, has 1-10 employees, has raised no external capital, and operates exclusively within the Georgia market. It has earned a Silver Medal and Best Georgia Distilled Spirit at the Georgia Trustees Wine and Spirits Competition, and its 2015 release of Hellbender Bourbon marked the first Bourbon produced inside the Atlanta perimeter since Prohibition, a key element of its brand heritage.

Name

Independent Distilling Company

Legal name

Independent Distilling Company

Website

https://independentdistilling.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent Distilling Company is a craft distillery in Decatur, Georgia, founded in 2014, producing small-batch handcrafted corn whiskey, bourbon, rum, and gin for Georgia consumers via an on-site tasting room and 70+ retail and on-premise accounts.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Distilled Spirits Production & Distilling (AFAFAAAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft spirits production
• Small-batch distilling
• Corn whiskey
• Barrel aged rum
• Artisan gin

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Spirit Sales: The company generates revenue through direct sales of bottled spirits from their tasting room and distillery location in Decatur, GA. Customers can purchase bottles of their products including Hellbender Corn Whiskey, Hellbender Bourbon, and various rum expressions.
2. Cocktail and Flight Sales: Revenue generated from serving cocktails and tasting flights at the distillery's tasting room. Flights cost $14 (any three spirits) and individual cocktails range from $10-12.
3. Wholesale to Retailers: Products sold wholesale to over 70 retailers across Georgia including bottle shops, package stores, restaurants, and bars.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Independent Distilling Company is a craft distillery that produces and sells small-batch handcrafted spirits, including corn whiskey, bourbon, rum, and gin, made with locally sourced Georgia ingredients and traditional production methods using a 100-gallon Copper Pot Still. The company sells its spirits through an on-site tasting room in Decatur, GA, and distributes to more than 70 retail and on-premise accounts across Georgia.

Product overview

Independent Distilling Company is a craft distillery producing small-batch handcrafted spirits in Georgia, established in 2014. The product portfolio includes: Hellbender Corn Whiskey (83% corn/17% malted barley), Independent White Rum (double distilled from molasses), Independent Barrel Aged Rum (aged in new and used barrels), Hellbender Bourbon (aged in charred American Oak), Fowler's New World American Dry Gin (botanical gin with 8 botanicals), and Outlier No. 20 Port Barrel Aged Gin (Fowler's Gin aged 3 months in Georgia port barrels). The company also produces an Overproof White Rum variant. Products are made using a 100-gallon Copper Pot Still with a commitment to local ingredients and quality over quantity.

Differentiator

Problem solved

Functional benefit

Brands

• Hellbender Corn Whiskey: Corn whiskey made from locally sourced corn from Riverview Farms in Ranger, GA. Mash bill is 83% Corn and 17% Malted Barley.
• Hellbender Bourbon Whiskey
• Independent White Rum
• Independent Barrel Aged Rum
• Fowler's New World American Dry Gin
• Outlier No. 20 Port Barrel Aged Gin

Products and services

• Hellbender Corn Whiskey Small-batch handcrafted corn whiskey with an 83% corn and 17% malted barley mash bill, designed to deliver a full-flavored whiskey with a big corn punch. Sourced from locally grown Georgia corn and aimed at craft spirits enthusiasts and cocktail drinkers.
• Hellbender Bourbon Whiskey Bourbon whiskey made from the same 83% corn / 17% malted barley mash bill as the Corn Whiskey, aged in new charred American White Oak barrels. Features depth of oak and vanilla with hints of corn and burnt orange finishing with rich baking spices. Targeted at bourbon drinkers and craft cocktail enthusiasts.
• Independent White Rum White rum made with Grade A or table molasses, fermented for 7 days and double distilled. Features hints of molasses evolving into grassy vegetal notes finishing with peppery spice. Aimed at craft cocktail drinkers and tiki-style cocktail applications.
• Independent Barrel Aged Rum Barrel aged rum made from table grade molasses with long fermentation, slowly distilled in copper pot stills and aged in new and used barrels. Offers rich butterscotch and delicate honey notes evolving into oaky vanilla harmony with barrel spice. Targeted at sipping-spirits enthusiasts and craft cocktail bars.
• Independent Overproof White Rum Independent White Rum at 105 proof, delivering rich flavors of molasses, pineapple, guava, and banana with a funky grassy note. Targeted at cocktail enthusiasts and on-premise bar programs.
• Fowler's New World American Dry Gin Handcrafted New World American Dry Gin featuring eight botanicals: Juniper, Coriander, Cassia, Angelica Root, Liquorice Root, Orris Root, Lemon Peel, and Orange Peel. Offers vivid botanical notes of fresh-cut flowers, bright citrus, fragrant herbs, and aromatic spice. Aimed at gin enthusiasts and craft cocktail programs.
• Outlier No. 20 Port Barrel Aged Gin Fowler's Gin meticulously aged for three months in a Georgia port barrel, resulting in bright ripe fruit, rich oak, and floral citrus notes. Targeted at premium gin drinkers and on-premise cocktail bars.

Quantifiable outcome

• Silver Medal - Georgia Trustees Wine and Spirits Competition
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Riverview FarmscoreOthersRiverview Farms in Ranger, GA supplies locally sourced corn for Hellbender Corn Whiskey and other spirits. This partnership enables IDC's focus on local ingredients and quality over quantity positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Corsair Distillery: Nashville-based craft distillery producing experimental whiskeys, gins, and rums using pot stills and small-batch methods. Comparable as a similarly sized craft multi-spirit producer targeting premium on-premise accounts.
• ASW Distillery: Atlanta craft distillery (American Spirit Whiskey) producing bourbon, rye, gin, and vodka, with a Decatur-adjacent presence and broad Georgia distribution. Closest direct competitor to IDC in terms of geography, product mix, and on-premise accounts.
• Koval Distillery: Chicago-based craft distillery producing whiskey, gin, and specialty spirits from organic grains using small-batch pot-still methods. Comparable as a craft multi-SKU producer with a tasting room and focus on local sourcing and authenticity.
• Old Fourth Distillery: Atlanta-based craft distillery producing small-batch whiskey, vodka, and gin, also focused on the Georgia regional market and on-premise accounts. Directly comparable as a same-city craft distiller with overlapping product categories and a tasting room.
• Few Spirits: Evanston, IL craft distillery producing bourbon, rye, gin, and barrel-aged spirits with small-batch production and a tasting room. Comparable in scale, product mix, and direct-to-consumer plus wholesale GTM.
• Smooth Ambler: West Virginia craft distillery best known for small-batch bourbon, rye, and gin, sold through regional and national craft distribution. Comparable craft distiller with bourbon, gin, and specialty aged-spirit programs.
• Catoctin Creek Distillery: Virginia craft distillery producing rye, bourbon, and gin from local grain with a tasting room and regional distribution. Comparable in scale, product mix, and local-sourcing narrative.
• St. George Spirits: California craft distillery producing a wide portfolio of whiskeys, gins, absinthe, and liqueurs using pot stills. Comparable multi-category craft producer with a tasting room and craft distribution focus.

Broad incumbents

• Bulleit Bourbon: Mainstream frontier-style bourbon brand distributed nationally and present across Georgia on-premise accounts. Relevant as the incumbent bourbon brand competing for the same shelf space and bartender mindshare as IDC's Hellbender Bourbon.
• Tito's Handmade Vodka: Texas-based craft-origin spirits brand that scaled into the largest premium vodka in the U.S. Relevant as the established craft-spirits benchmark and as a competitor for craft on-premise placements and shelf space in Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idc_spirits
• LinkedInlinkedin.com/company/independent-distilling-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Distilling Company