PR Works
PR Works International is a Los Angeles-based public relations firm providing corporate, international release, and film festival publicity services for major Hollywood studios and independent film producers.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PR Works does
PR Works International is a Los Angeles-based public relations firm specializing in film publicity for both major Hollywood studios and independent film producers. The firm delivers corporate film publicity, international release publicity, and film festival publicity — including red carpet coverage, press junkets, and media relations — supporting the theatrical release lifecycle from festival premiere through global distribution.
The company's service portfolio is organized around three core offerings: Corporate Film Publicity Services for strategic communications planning, International Release Publicity for managing global distribution communication strategies, and Film Festival Publicity covering Cannes, Venice, Berlin, and New York Film Festival campaigns. The firm operates as a professional services business on a project-by-project engagement model; pricing is not publicly disclosed, and there are no software products, APIs, or proprietary technology platforms described in the source data.
PR Works' client roster includes Amblin Partners, Sony Pictures Releasing International, MGM, and Embankment Films, with a historical project portfolio spanning La La Land, 1917, The Post, Manchester by the Sea, Once Upon a Time in Hollywood, and The United States vs. Billie Holiday. The firm is privately held, reports 11-50 employees, is led by founder and CEO Alyson Dewar, and shows no disclosed funding, investor base, or revenue figures. Its primary go-to-market motion is sales-led, driven by industry relationships and business development within the Hollywood ecosystem.
PR Works firmographics
Firmographics- Name
- PR Works
- Legal name
- PR Works International
- Website
- https://prworksinternational.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PR Works International is a Los Angeles-based public relations firm providing corporate, international release, and film festival publicity services for major Hollywood studios and independent film producers.
- Ownership category
- akta.pro rank
PR Works industry classification
Industry- Product category
- Film Publicity Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industry
- Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)
Keywords
Where PR Works is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PR Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Film Publicity Services: PR Works International generates revenue through providing professional publicity and public relations services for feature films. Services include corporate publicity, international release publicity, red carpet event management, press junkets, and media relations for independent and studio-level feature films.
Go-to-market motion1 record
PR Works product offering
Product offeringCore offering
PR Works International is a film publicity firm that provides corporate publicity, international release publicity, film festival publicity, red carpet event management, press junkets, and media relations services for independent and studio-level feature films. The firm crafts global communication strategies that support both the creative vision and commercial objectives of its film clients.
Product overview
PR Works International operates as a single unified PR/publicity service offering rather than a software platform. The company provides two core service offerings: Corporate Film Publicity Services and International Release Publicity for feature films, complemented by Film Festival Publicity for festival presence. The company supports independent and studio-level feature films, with a client portfolio including Amblin Partners, Sony Pictures Releasing International, and various independent film producers. Their service portfolio spans from initial film releases through international distribution campaigns, with no modular product architecture — the offering is a professional services model focused on publicity and communications strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Film Publicity Services Corporate publicity services for feature films, including strategic communications planning and global message dissemination to support clients' creative and business goals. Targeted at film studios and independent producers.
- International Release Publicity International release publicity services for independent and studio-level feature films, managing global distribution communication strategies. Targeted at major studios, international distributors, and independent film companies.
- Film Festival Publicity Publicity services for film festival presence, including red carpet coverage and promotional materials for films screened at venues such as Cannes Film Festival, Venice Film Festival, Berlin Film Festival, and New York Film Festival. Targeted at film producers and studios premiering work at international festivals.
Companies that use PR Works
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
PR Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PR Works partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amblin PartnerscoreAmblin Partners is a production company and entertainment company. PR Works provides publicity services for Amblin Partners film releases, as evidenced by their client portfolio displayed on the company website.
- Sony Pictures Releasing InternationalcoreSony Pictures Releasing International is an international film distribution company. PR Works partners with them for international release publicity services, providing coordinated global publicity campaigns for films released through their distribution network.
- Embankment FilmscoreEmbankment Films is an independent film financing and production company. PR Works provides publicity services as part of their film release strategy.
- MGMcoreMetro-Goldwyn-Mayer is a major film studio. PR Works provides publicity services for MGM film productions as part of their client roster.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
PR Works competitors and assessment
Company assessmentDirect peers
- DDA Public Relations: Los Angeles–based entertainment PR boutique specializing in film, television, and talent publicity campaigns including theatrical releases and festival work.
- Falco Ink: Boutique New York–based film and entertainment publicity firm with comparable red-carpet, festival, and awards-season campaign work for indie and studio features.
- Block Korenbrot Public Relations: Long-standing Los Angeles film publicity boutique serving independent and studio features with theatrical-release campaigns — directly comparable in scope, geography, and client type.
- ID PR: Entertainment-focused PR boutique representing studios, filmmakers, and talent on theatrical releases, awards campaigns, and red-carpet publicity — closely comparable niche.
Broad incumbents
- The Lede Company: Entertainment, media, and lifestyle PR firm with film publicity practice — comparable client set and awards-season capabilities but operating at larger scale with broader verticals.
- 42 West: Larger entertainment-focused PR agency (now part of Evoke) covering film, television, and talent publicity — overlapping service line but with materially broader portfolio and scale.
- Sunshine Sachs: Full-service PR firm with significant entertainment and film publicity practices — adjacent competitor for studio and prestige-film accounts but offering broader corporate and consumer PR.
Emerging players
- Wishing Well Entertainment PR: Entertainment PR practice focused on film and talent campaigns; smaller and more emerging but overlapping in film release publicity services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PR Works social profiles
Digital presencePR Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
PR Works leadership team
Management profileNumber of profiles
Profiles1 record
PR Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PR Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PR Works
What does PR Works do?
PR Works International is a film publicity firm that provides corporate publicity, international release publicity, film festival publicity, red carpet event management, press junkets, and media relations services for independent and studio-level feature films. The firm crafts global communication strategies that support both the creative vision and commercial objectives of its film clients.
Is PR Works a public or private company?
PR Works is a private company. It is classified as unknown and is currently operating.
When was PR Works founded?
PR Works was founded in -1. It employs 11 to 50 people.
Where is PR Works based?
PR Works is headquartered in Los Angeles, United States, in the North America region.
How does PR Works make money?
One revenue line is on record: film Publicity Services.
Who are PR Works's main competitors?
Direct peers on record are DDA Public Relations, Falco Ink, Block Korenbrot Public Relations and ID PR. Broad incumbents are The Lede Company, 42 West and Sunshine Sachs. Wishing Well Entertainment PR is listed as an emerging player.
Does PR Works have an API?
No public API is recorded for PR Works.
What industry is PR Works in?
PR Works's product category is Film Publicity Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of MPAAADAM, Event & Experiential PR (Launches, Stunts, Press Events). Its NAICS code is 541820 and its SIC code is 7310.