Music'All EDHEC

Name

Music'All EDHEC

Legal name

Music'All

Website

https://musicall-edhec.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theater

NAICS

Musical Groups and Artists (71113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Musical comedy productions
• Student theater association
• Live theatrical performances
• Charitable theater productions
• Annual musical shows

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for annual musical theater performances held at Théâtre Sébastopol de Lille and Colisée de Roubaix. Tickets are sold through Billetweb platform.
2. Corporate Sponsorships: Financial support from corporate partners including Crédit Agricole Nord de France, Capgemini, Worldline, Ferrero, and others who support the association's social mission around disability inclusion.
3. Individual Donations: Donations collected via HelloAsso platform and crowdfunding campaigns. The association solicits individual contributions to support its theatrical productions and social programs.
4. Benefits Reinvestment: A portion of the profits from annual performances is donated to fund cultural activities for children with mental disabilities from the D.A.M.E. du Roitelet de Tourcoing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Music'All EDHEC is a student-run association (association loi 1901) founded in 1996 at EDHEC Business School in Roubaix, France, that produces an annual original musical comedy show performed by approximately 70 students. Each production is staged as a live theatrical event and intentionally integrates children with mental disabilities from the D.A.M.E. du Roitelet association in Tourcoing, combining entertainment with an inclusive charitable dimension.

Product overview

Music'All EDHEC is a student association (law 1901, founded in 1996) that creates annual original musical comedy productions. The organization's primary product is a complete theatrical show created entirely by students, including original scripts, costumes, sets, choreography, lighting, and direction. Each production integrates children with mental disabilities from D.A.M.E. du Roitelet de Tourcoing, with the profits from ticket sales funding cultural activities for these children. The annual musical productions (En Vogue, Équinoxe, and predecessors) form the core offering, supported by weekly theater workshops and annual cultural day trips. The association operates with approximately 70 student members from the Lille metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Original Musical Comedy Show

Quantifiable outcome

• Over 2000 spectators attend annual performances at prestigious venues
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• EDHEC Business SchoolcoreStrategic or Co-development PartnerEDHEC Business School is the host institution for Music'All. The school supports the association through its students and institutional backing, affirming that student engagement in meaningful solidarity projects is a natural extension of EDHEC's founding values of humanism and entrepreneurship.
• Crédit Agricole Nord de FrancecoreStrategic or Co-development PartnerFinancial partner supporting Music'All's social mission. Crédit Agricole Nord de France has been committed since 2006 to employing people with disabilities and promotes diversity in the workplace. Their support aligns with their mutualist values of responsibility, solidarity, and proximity.
• CapgeminicoreStrategic or Co-development PartnerCapgemini has been actively engaged for about fifteen years in developing a proactive employment and inclusion policy for people with disabilities. Their support for Music'All aligns with their five-axis strategy: opening recruitments, maintaining employment, welcoming trainees, supporting adapted sectors, and informing/sensitizing.
• WorldlinecoreStrategic or Co-development PartnerWorldline, a subsidiary of Atos group, supports Music'All through the group's Mission Handicap. The group has been developing partnerships with Adapted Companies (EA) and Work Assistance Sheltered Establishments (ESAT), including IT subcontracting to support skill development.
• Rapid FlyerminorGTM or Marketing PartnerRapid Flyer is a French online printing service that has been offering personalized printing services since 2003. They provide printing services as a communication partner to Music'All.
• Monde des Grandes Ecoles et UniversitésminorGTM or Marketing PartnerIndependent media connecting students with French grandes écoles and company leaders. They provide media coverage and communication support to Music'All, reaching students on over 200 campuses and a network of more than 10,000 executives.
• D.A.M.E. du Roitelet de TourcoingcoreStrategic or Co-development PartnerDispositif d'Accompagnement Médico-Educatif (Medical-Educational Support Facility) at Le Roitelet in Tourcoing. Children with mental disabilities from this institution participate in Music'All's theatrical productions and benefit from cultural activities funded by the association's profits.
• Pass CultureminorGTM or Marketing PartnerFrench cultural support program that provides young people with credits to access cultural events and activities. Partner supporting cultural accessibility.
• Tremplin HandicapminorStrategic or Co-development PartnerOrganization dedicated to professional inclusion of people with disabilities. Partnership supports Music'All's mission of disability awareness and inclusion.
• CulturaminorGTM or Marketing PartnerFrench cultural retailer supporting cultural initiatives. Partner providing support for Music'All's cultural and artistic projects.
• Ville de RoubaixminorStrategic or Co-development PartnerCity of Roubaix supports Music'All as a local institutional partner, with performances held at the Colisée de Roubaix venue.
• Pairi DaizaminorGTM or Marketing PartnerAward-winning zoo in Belgium (named Best Zoo in Europe multiple times). In 2025, Music'All organized a youth day excursion for 47 children from D.A.M.E. du Roitelet to Pairi Daiza, funded by profits from the musical theater production.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Billetweb: Ticketing platform already used by Music'All for ticket sales. Relevant as the distribution infrastructure enabling its commercial revenue.
• HelloAsso: French nonprofit donation and crowdfunding platform used by Music'All for individual giving. Relevant as the donation infrastructure underpinning its fundraising model.

Emerging players

• APAJH (Association Pour Adultes et Jeunes Handicapés): Major French NGO supporting people with disabilities. Comparable as a disability-inclusion organization, though focused on broader social services rather than performing arts specifically.
• Tremplin Handicap: Existing partner of Music'All focused on professional inclusion of people with disabilities. Comparable in the disability-inclusion mission space, though employment-oriented rather than arts-focused.

Direct peers

• Audencia Musical: Student musical theater initiative at Audencia Business School in Nantes. Directly comparable as a grande école association producing annual musicals with student volunteers.
• EDHEC Chorale & Orchestre: Performing arts student association at the same host institution as Music'All. Comparable as an EDHEC student music ensemble, sharing volunteer base and venue network though focused on choral/orchestral concerts rather than musicals.
• EM Lyon Musical: Annual student musical comedy production at EM Lyon. Comparable grande école student-driven musical theater initiative with similar volunteer recruitment and ticketing model.
• TréMIX (HEC Paris): Student musical theater association at HEC Paris producing an annual original show. Closely comparable as a grande école student musical with similar volunteer-driven model and audience scale.

Broad incumbents

• Théâtre du Châtelet: Major Parisian theater producing large-scale musical theater. Comparable in core activity (musical theater productions) but operates as an established professional venue, not a student association.
• L'Avant-Seine / Théâtre 13: Established Parisian theaters producing musical comedy and inclusive programming. Comparable as professional musical theater venues, though commercial rather than volunteer-based.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@musicalledhec
• Facebookfacebook.com/musicall.edhec.asso
• LinkedInlinkedin.com/company/music'all-edhec/mycompany
• Instagraminstagram.com/musicalledhec
• TikToktiktok.com/@musicalledhec
• Xx.com/musicall_edhec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music'All EDHEC