What Billetweb does

Billetweb is a French cloud-based SaaS event management platform, founded in 2014 in Paris and operated by Trustweb SAS, that enables event organizers to create, promote, sell, and manage tickets through an integrated suite of four modules: Billetterie (online ticketing), Cashless (on-site digital payments), Contrôle d'accès (access control), and CRM (audience data and segmentation). The platform serves 25,000+ organizers ranging from occasional users to large festivals of up to 100,000 participants, spanning verticals that include music festivals, sports clubs, trade shows, concerts, museums, conferences, government events, and corporate functions. Notable customers include Assemblée Nationale, L'Oréal, PSG Academy, Sorbonne Université, Standard de Liège, France Judo, Vitality, Solidays, and Woodstower. The company claims a 4.74/5 organizer satisfaction rating, 99.99% platform availability, and 7-days-a-week support.

The platform is built and hosted in France with PCI-DSS certification, a mobile-first architecture, and offline-capable applications for access control scanning and cashless payments (transactions processing in approximately 1.2 seconds). Proprietary features include an interactive seat plan editor, a multi-event cart system, secure resale integration with TicketSwap and Reelax Tickets, and native connectors to Mailchimp, Brevo, Campaign Monitor, Zapier, Facebook Pixel, and Google Analytics. A community suggestion board has generated 730+ product improvements since 2014, and a micro-donation system with four national charities (Les Restos du Coeur, MSF, Greenpeace, SPA) has channeled over €1,000,000 since 2019.

The business model is transaction-based: €0.29 plus 1% per paid ticket, free for free events, with no subscription or commitment. Supplementary revenue comes from cashless services (starting at €1 per participant), hardware rental and sale of Zebra TC access control terminals (€60-100 per day), and white-label Grand Compte enterprise contracts for high-volume organizers. The company is bootstrapped, self-funded, and reportedly profitable since inception, with a hybrid go-to-market combining self-serve product-led growth for SMBs and dedicated enterprise sales for large accounts. Geographic focus is primarily France, with broader European reach.

Name

Billetweb

Legal name

Trustweb SAS

Website

https://billetweb.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Billetweb is a French SaaS event management platform offering online ticketing, cashless payments, access control, and CRM for 25,000+ event organizers. Founded in 2014 in Paris and bootstrapped, it serves festivals, sports clubs, government, and enterprises across France on a transaction-based fee model.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)

Keywords

• Event ticketing platform
• Cashless payment system
• Access control software
• Event management software
• Online ticketing service

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Ticketing Transaction Fees: Primary revenue stream from a flat per-ticket fee of 0.29 euros plus 1% commission on paid tickets. Free for free events. This is a transaction-based take rate model with no subscription, commitment, or banking fees.
2. Cashless Services: Cashless payment processing at events. Revenue from per-participant fees starting at 1 euro per participant, plus rental of cashless hardware (cards/bracelets) and mobile POS terminals.
3. Hardware Rental and Sales: Rental and sale of professional access control terminals (60 euros/day for control terminal, 100 euros/day for point-of-sale kiosk), and cashless hardware. Mobile app for access control is free.
4. White-Label / Grand Compte Services: Customized enterprise offerings for high-volume organizers including white-label branding, dedicated account management, on-site technical teams, and custom integrations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Billetweb is a cloud-based SaaS event management platform that enables event organizers to create, sell, and manage online tickets (Billetterie), operate on-site cashless payments via prepaid cards or bracelets (Cashless), validate tickets through mobile or hardware-based access control (Contrôle d'accès), and leverage an integrated CRM for audience analytics. The platform supports events ranging from 10 to 100,000 participants and includes an interactive seat plan editor, multi-event cart, and white-label customization for enterprise clients.

Product overview

Billetweb is an all-in-one French event management platform built around four integrated modules: Billetterie (online ticketing), Cashless (digital payment), Contrôle d'accès (access control), and CRM (customer relationship management). Organizers can deploy any module independently or combine them as a unified platform. Ticketing serves as the core product, with Cashless and Access Control serving as on-site operational add-ons, and CRM compiling data across all channels for audience analytics and marketing. The platform targets event organizers ranging from occasional users to large festivals, offering white-label customization, API/Zapier integration, and multi-channel sales including physical distributors (FNAC).

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Online Ticketing) Online ticketing platform enabling event organizers to create customizable event pages, manage ticket sales (online and on-site), set pricing tiers, quotas, and promotional codes, process secure payments, and deliver mobile/wallet tickets. Priced at €0.29 + 1% per paid ticket, free for free events.
• Cashless Digital payment solution for on-site events that replaces cash with prepaid cards or wristbands. Enables secure cash flow, reduced queuing, increased consumption, real-time sales tracking, and operates offline without internet connectivity. Pricing starts at €1 per participant plus hardware rental.
• Contrôle d'accès (Access Control) Ticket scanning and validation solution available via a free mobile app (iOS/Android), professional Zebra TC series hardware terminals for rent or purchase, or a web-based PC interface. Supports offline operation and integrates all distributor sales into a unified control system.
• CRM Customer relationship management module that automatically compiles buyer data from ticketing, access control, and cashless systems into buyer profiles. Offers buyer history, trend identification, audience segmentation, marketing conversion tracking, and native connectors to email platforms (Mailchimp, Brevo, Campaign Monitor). GDPR-compliant with data stored in France.

Quantifiable outcome

• 730+ product improvements implemented since 2014 based on organizer feedback
• +6 more outcomes

Named customers21 records

Segments13 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered minor, core and standard.

• Les Restos du CoeurminorOthers · 1 January 2019National French charity for food assistance. Partner in Billetweb's micro-donation program since 2019, receiving funds collected during ticket purchases by buyers who choose to add a small donation.
• MSF (Medecins Sans Frontieres)minorOthers · 1 January 2019International medical humanitarian organization. Partner in Billetweb's micro-donation program since 2019, receiving funds collected during ticket purchases by buyers who choose to add a small donation.
• Greenpeace FranceminorOthers · 1 January 2019Environmental advocacy organization. Partner in Billetweb's micro-donation program since 2019, receiving funds collected during ticket purchases by buyers who choose to add a small donation.
• SPA (Societe Protectrice des Animaux)minorOthers · 1 January 2019French animal welfare organization. Partner in Billetweb's micro-donation program since 2019, receiving funds collected during ticket purchases by buyers who choose to add a small donation.
• TicketSwapcoreTechnology or IntegrationTicketSwap is a pioneer and European leader in secondary ticket resale. Their API integration with Billetweb verifies the validity of tickets listed for sale. When a ticket is resold, a new barcode is automatically generated in the buyer's name and synchronized in the organizer's backoffice.
• Reelax TicketscoreTechnology or IntegrationA French secondary ticketing solution created by professionals sensitive to black market ticket issues. Reelax Tickets has become a preferred partner for French festivals to ensure secure resale, limiting disputes during access control and eliminating ticket speculation.
• MailchimpstandardTechnology or IntegrationMailchimp is an all-in-one marketing platform for small businesses founded in 2001 and headquartered in Atlanta with additional offices. Billetweb connects to Mailchimp to automatically synchronize buyer contacts and audience segments for marketing campaigns.
• Brevo (Sendinblue)standardTechnology or IntegrationBrevo (formerly Sendinblue) is an all-in-one digital marketing platform for B2B and B2C companies and e-commerce sellers. Billetweb connects to Brevo for automatic synchronization of buyer contacts and audience segments for transactional emails and marketing automation.
• Campaign MonitorstandardTechnology or IntegrationCampaign Monitor is a marketing platform. Billetweb connects to Campaign Monitor to allow organizers to synchronize contacts and segments for their email campaigns.
• FNACstandardChannel Partner/ Reseller/ DistributorMajor French retail chain for cultural and electronic products. FNAC serves as a physical retail distribution channel for Billetweb organizers, allowing event tickets to be sold through FNAC stores alongside online channels.
• ZapierstandardTechnology or IntegrationZapier integration allowing Billetweb to connect with thousands of third-party applications. Enables real-time data extraction of bookings and interaction with external systems through automated workflows.
• ZebrastandardTechnology or IntegrationZebra TC series professional access control terminals offered for rent by Billetweb. These devices feature high-resolution scan heads, extended battery life, and shock resistance for demanding event environments.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ticketmaster: Global live event ticketing and event technology incumbent. Ticketmaster competes for large French festivals, sports clubs, and concert venues with end-to-end ticketing, access control, and resale solutions, representing a powerful incumbent threat.
• See Tickets: European ticketing provider offering ticketing, access control, and event management across multiple countries including France. Comparable as a multi-country ticketing incumbent with on-site technology capabilities serving festivals and live events.
• Eventbrite: Global self-service event ticketing platform serving a broad SMB and prosumer organizer base. While not France-specialized, Eventbrite competes for the same self-serve organizer segment Billetweb targets and brings scale, brand, and a discovery marketplace.

Direct peers

• Weezevent: Leading French event ticketing and cashless payment platform. Both Billetweb and Weezevent serve French event organizers with integrated ticketing, cashless, and access control solutions, often competing head-to-head for the same festivals, sports clubs, and corporate events.
• Shotgun: French-origin ticketing platform focused on electronic music events, festivals, and nightlife. Both companies are French-rooted ticketing platforms with cashless and access control capabilities, though Shotgun is stronger in electronic music and Billetweb in live events broadly.
• Yurplan: French event registration and ticketing platform serving event organizers with online registration, badge management, and access control. Comparable to Billetweb in targeting French B2B and B2C event organizers with similar modular functionality.

Emerging players

• Vivaticket: European ticketing and access control provider serving museums, attractions, sports, and live events. Comparable in offering integrated ticketing, access control, and cashless solutions to cultural and sports venues, though larger and more established in Italy.
• Universe (by Ticketmaster): Self-service ticketing platform owned by Ticketmaster targeting SMB event organizers globally. Comparable to Billetweb in the self-serve organizer segment with a focus on ease of use for event creators.
• Tixr: Modern event ticketing platform focused on live events, festivals, and sports with strong fan engagement and CRM features. Comparable as a vertically-focused ticketing platform with similar integrated access control and event management capabilities.
• DICE: Mobile-first ticketing platform focused on live music events with strong fan engagement features and controlled resale. Comparable to Billetweb in targeting live event organizers with a modern mobile-first experience and integrated access control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/billetweb
• LinkedInlinkedin.com/company/billetweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billetweb