Precision Golf

What Precision Golf does

Precision Golf Limited operates a single-site custom golf club fitting and building service from a 13,500 sq ft purpose-built performance centre in West Byfleet, Surrey, established in 2004 by Simon Cooper and James Davey. The core offering is data-driven club fitting using TrackMan 4 launch monitors across 5 fitting bays, a dedicated Quintic-equipped putting studio with 1080fps high-speed cameras, and on-site custom club building with SST Pure shaft optimisation and a 6-eye QA process. Over 500 shaft options are stocked on site, supporting a brand-agnostic fitting model unencumbered by manufacturer commissions. The company serves individual golfers from beginners to tour professionals across the UK and Europe, with brand ambassadors including Colin Montgomerie and Henni Zuel.

Revenue is generated through unit-priced services: fitting sessions range from £100 (hybrids/wedges) to £345 (full bag, ~3.5 hours), with custom-built hardware sales layered on top; PGA coaching runs £110-£200 per hour, biomechanics/chiropractic £62-£220, and ancillary services include club servicing (£75), merchandise, and gift vouchers. Distribution is entirely direct through appointment-only bookings via Acuity Scheduling, with no resellers and a single physical footprint. Complementary offerings — golf coaching, fitness training (Kate Davey, TPI certified), and a chiropractor/biomechanics studio (Stuart Robinson) — operate under the same roof, positioning the centre as an integrated golf performance practice rather than a pure retail operation.

Recent strategic activity (2024-2026) indicates deliberate expansion of headcount, partnerships, and brand visibility: multiple fitter and master club builder hires sourced from Callaway, Srixon, and PXG; a Surrey Women's Golf lead sponsorship offering discounted fittings to 7,000+ members; a 'Fit & Stay' partnership with Exclusive Collection hotels; and a new dedicated putter-fitting vertical. The company remains privately held by its co-founders with no external investment disclosed.

Name

Precision Golf

Legal name

Precision Golf Limited

Website

https://precisiongolf.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Precision Golf is a UK-based custom golf club fitting and building studio operating from a 13,500 sq ft performance centre in Surrey, serving individual golfers from beginners to tour professionals with data-driven TrackMan fittings, on-site club building, coaching, fitness, and biomechanics services.

Ownership category

akta.pro rank

Product category

Golf Club Fitting Services

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Grips, Shafts & Components Retail (CRAMAGAJ)

Keywords

• Custom club fitting
• Golf club building
• Golf performance centre
• PGA golf coaching
• Golf biomechanics services

Headquarters

HQ city

West Byfleet

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Custom Club Fitting Services: Precision fitting services for individual clubs (driver, fairways, hybrids, irons, wedges, putter) and full bag fittings. Customers pay for the fitting service and may purchase clubs. Fitting fees range from £100 to £345 depending on service type.
2. Custom Club Building: Custom build workshop builds clubs on-site to match specifications from fitting. Clubs are built to tight tolerances with 6-eye QA process. Process takes up to 4 weeks. Components are custom ordered.
3. Golf Coaching: PGA qualified coaches provide golf lessons. Coaching with Stuart Cartwright at £200/hour, Lewis Sparrow at £120/hour, and putting lessons with Matt Williams at £110-150.
4. Golf Fitness Training: 1-2-1 personal training sessions oriented towards core and strength training for golf performance improvement
5. Biomechanics and Chiropractic Services: Chiropractic consultations and biomechanics assessments. New patient biomechanics assessment at £220, chiropractic consultations at £110, follow-ups from £62
6. Club Servicing: Precision club servicing including lie, loft and grips check. Offered at £75 for clubs they have fitted and built.
7. Gift Vouchers: Gift vouchers starting from £50, valid for 12 months, redeemable against fitting services or new golf clubs
8. Merchandise: Branded merchandise including umbrellas (£35), caps (£20), headcovers (£30), polo shirts (£80), and tote bags (£15)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Precision Golf operates a 13,500 sq ft golf performance centre providing data-driven custom club fitting, on-site custom club building, and complementary golf performance services including PGA coaching, fitness training, and biomechanics/chiropractic care. Fitting and build work are carried out using TrackMan 4 launch monitors with interchangeable shafts and heads drawn from a pool of over 500 shaft options and the latest manufacturer heads, with all clubs SST Pured and assembled to tight tolerances in their own workshop.

Product overview

Precision Golf is a custom golf club fitting and building service company established in 2004, operating from a 13,500 square feet performance centre in West Byfleet, Surrey. The core product is custom club fitting using TrackMan launch monitors and proprietary fitting methodology, with clubs built on-site in a custom workshop. Fitting services span full bag, driver, fairway woods, hybrids, irons, wedges, and putter categories, supported by over 500 shaft options and partnerships with major equipment brands. The company complements equipment services with performance coaching (PGA-qualified), golf fitness training, and a biomechanics and injury clinic. Additional offerings include club servicing, merchandise, gift vouchers, and a Fit & Stay partnership with local hotels. The company also sponsors Surrey Women's Golf and hosts an Ambassador Programme for client referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Bag Fitting Comprehensive fitting service covering all clubs from driver through wedges, analysing existing equipment using TrackMan launch monitors to establish performance benchmarks and identify optimal club specifications for individual golfers.
• Driver Fitting Industry-leading driver fitting service focused on maximising distance, optimising ball flight and increasing accuracy through testing of driver heads and over 500 shaft options for individual golfers.
• Fairway Woods Fitting Fitting service for fairway woods focusing on distance and accuracy from tee and fairway, with consideration for course conditions (links vs. parkland).
• Hybrid / Driving Iron Fitting Fitting service for hybrids and driving irons designed to fill the distance gap between woods and irons, with over 150 hybrid shaft options available for testing.
• Irons Fitting Irons fitting focused on balancing distance with control, using TrackMan launch monitor analysis to identify optimal launch angles and spin characteristics.
• Wedges Fitting Scoring area fitting for wedges covering loft, weight, balance, bounce, sole shape and grinds to optimise ball strike and short game performance.
• Putter Fitting Dedicated putter fitting using Quintic ball launch monitor and 1080fps high-speed camera to analyse ball launch, roll and putter delivery for consistent roll and distance control.
• TrackMan Club Gapping Distance analysis service using TrackMan to identify gaps in yardage coverage across the full bag, analysing carry and total distances for complete distance control.
• Custom Club Building Hand-built custom club assembly in the on-site workshop using custom-ordered components, with 6-eye QA quality control and SST Pure shaft optimisation technology for matched-to-fitting-spec builds.
• Club Servicing Clubs maintenance service covering lie and loft adjustments and grip evaluation, recommended every 12-18 months to maintain Precision-fitted club performance.
• Golf Coaching PGA-qualified coaching services using TrackMan swing analysis, force plates and motion analysis tools, with coaches working with golfers of all abilities from beginners through to European Tour professionals.
• Golf Fitness Training Personal training sessions focused on core and strength training for golf-specific performance improvement, using the fully equipped training studio.
• Biomechanics & Injury Clinic Chiropractic and injury rehabilitation services including biomechanics assessment, golf swing video analysis, joint manipulation, dry needling and tailored exercise programmes.
• Precision Golf Merchandise Branded merchandise including umbrellas, caps, headcovers and apparel such as Peter Millar x Precision Golf polo shirts.
• Gift Vouchers Gift vouchers starting from £50, redeemable against fitting services, new golf clubs or equipment upgrades.
• Fit & Stay Service Partnership with Exclusive Collection hotels (Royal Berkshire and Pennyhill Park) offering preferential rates (up to 15% off) for clients travelling to Precision Golf for fittings, combined with spa, dining and access to nearby golf courses.

Quantifiable outcome

• Studies show golfers can achieve a 5mph increase in club head speed following biomechanics assessment, equating to approximately 6% improvement in driving power or 15 additional yards
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Surrey Women's GolfcoreGTM or Marketing PartnerPrecision Golf is lead sponsor of Surrey Women's Golf elite first and second teams, providing clothing, bags and accessories. Offers exclusive fitting rates at 2/3 of normal fees to all 7,000+ SWG members. Provides expertise and resources for advice on fitting, fitness and coaching. SWG members have preferential fitting rates.
• Golf EscapescoreGTM or Marketing PartnerOfficial travel partner providing luxury golf packages in UK and globally for over 20 years. Golf Escapes organizes the Precision Golf Costa Navarino golf trip each Spring, handling all travel and accommodation aspects. Has provided holidays for over 14,000 golfers.
• Tee & TorqueminorGTM or Marketing PartnerCommunity and events business uniting car and golf enthusiasts through premium events. Precision Golf hosts car meets and custom fitting experiences alongside Tee & Torque events, blending automotive and golfing experiences.
• Weybridge Cricket ClubminorGTM or Marketing PartnerMulti-year sponsorship partnership for the 2026 season and beyond. Located less than three miles from the Precision Golf studio. Supports grassroots sport in the local area while providing club members with access to specialist fitting services.
• Exclusive Collection (Royal Berkshire & Pennyhill Park)coreStrategic or Co-development PartnerPartnership with Exclusive Collection hotels offering preferential rates (up to 15% off) at Royal Berkshire near Ascot and Pennyhill Park in Bagshot, Surrey for clients traveling to Precision Golf for fittings. Makes the fitting experience a luxury destination trip with spa, dining and nearby golf courses.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Golf: Largest UK golf retailer offering custom fitting services across many stores. Broader portfolio and mass-market positioning, but overlapping custom-fit offering and same UK customer pool.
• Titleist: Premium OEM with custom fitting programmes including Scotty Cameron putter fitting. Overlaps with Precision Golf's premium putter fitting service and tour-level positioning, though Titleist operates through authorized fitters rather than directly.
• Callaway Golf: Major OEM with Epic, Paradym and Apex custom offerings. Several Precision Golf staff (e.g. Mark Woodward, Nuno Oliveira, Lee Dunn) are ex-Callaway, showing talent cross-pollination; competes for end-customer share via retail partners.
• PXG: Premium golf equipment manufacturer with its own fitting centres and strong UK presence (including ex-PXG staff now at Precision Golf). Comparable on premium positioning and custom-build quality, but vertically integrated as an OEM with affiliated fitters.
• TaylorMade Golf: Major OEM with a fitting programme (including The Kingdom) and own custom club offerings. Competes with Precision Golf for fitting appointments, but only on its own brand inventory and primarily through retailers.

Emerging players

• Mitchell Golf Equipment: UK-based custom fitting and club-building specialist with comparable tour-level service positioning and build workshop. Smaller scale than Precision Golf but operates in the same niche in the UK market.

Direct peers

• True Spec Golf: Premium brand-agnostic custom fitting and build studio with multiple US locations. Operates a nearly identical model: TrackMan-led fitting, master club builders, broad shaft/head matrix, and direct sales without manufacturer commissions.
• Cool Clubs: US-based custom club fitting and building studio with a comparable in-house build workshop, premium fitting experience, and broad OEM-agnostic product selection. Competes directly on the same value proposition Precision Golf sells.
• Club Champion: US-based premium club fitting chain offering brand-agnostic custom fittings using TrackMan and major OEM shafts/heads. Closest like-for-like comparable: same business model, premium B2C positioning, and tour-level technology stack — only geography differs.

Others

• Golfbidder: UK-based online used and new golf equipment retailer. Not a fitting peer, but adjacent — Precision Golf's stockroom team includes a former Golfbidder Operations Manager, and Golfbidder is a UK golf-equipment ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrecisionGolf
• YouTubeyoutube.com/@Precision_Golf
• Facebookfacebook.com/PrecisionGolfLimited
• Instagraminstagram.com/precisiongolf
• LinkedInlinkedin.com/company/precision-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Golf