Cool Clubs
Cool Clubs is a Scottsdale-based premium custom golf club fitting and building company that operates owned studios across the US plus international partner locations in Australia, Japan, and South Korea, serving amateur and professional golfers with its proprietary S3 shaft-testing software, Sportsbox AI, and 40+ brand-partner club assemblies.
- Company typePrivate
- Founded2013
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cool Clubs does
Cool Clubs (legal entity: Worldwide Golf Cool Clubs LLC) is a Scottsdale, Arizona-based premium custom golf club fitting and building company founded in 2013. The company operates a network of owned fitting studios in Arizona, California, Florida, and Massachusetts, alongside embedded partner locations inside third-party retailers (Roger Dunn, Edwin Watts) and golf academies (IMG Academy), and authorized partner-operated studios in Australia, Japan, and South Korea. Its core offering is the Custom Club Fitting Experience, in which Master Club Fitters use the proprietary S3 (Sportsbox Swing Sequence) shaft-testing software, Sportsbox AI integration, 3D motion capture, and launch monitors to produce swing-specific club specifications, after which customers can purchase hand-built custom clubs from 40+ authorized brand partners (including Callaway, PING, TaylorMade, and Titleist) through a Good/Better/Best tiered pricing structure. Cool Clubs does not manufacture its own clubs; it differentiates via brand-agnostic, data-driven fitting methodology, a double sign-off quality assurance process, a performance guarantee on builds, and a content library of multi-brand product reviews.
The business operates two revenue streams: (1) Fitting Services, billed as professional services with pay-as-you-go unit pricing (Indoor Complete Tour at $400, Outdoor Complete Tour at $500, with individual sessions ranging $150-$225), which do not apply as credit toward equipment; and (2) Custom Club Building, a hardware sales stream with payment due at order placement and a roughly two-week turnaround. The go-to-market is hybrid: an expert-driven, performance-advisory sales motion executed in physical studios, supported by content marketing (blog, multi-brand reviews, SEO), customer testimonials, an email newsletter, and a self-serve online booking system. Customer segments span all skill-level golfers from beginners to PGA/LPGA Tour professionals, plus gift buyers, with the segmentation approach described as horizontal. The company has no disclosed external funding, operates as a private LLC under the Worldwide Golf umbrella, and reports 11-50 employees with CEO Mark Timms at the helm.
Cool Clubs firmographics
Firmographics- Name
- Cool Clubs
- Legal name
- Worldwide Golf Cool Clubs LLC
- Website
- https://coolclubs.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cool Clubs is a Scottsdale-based premium custom golf club fitting and building company that operates owned studios across the US plus international partner locations in Australia, Japan, and South Korea, serving amateur and professional golfers with its proprietary S3 shaft-testing software, Sportsbox AI, and 40+ brand-partner club assemblies.
- Ownership category
- akta.pro rank
Cool Clubs industry classification
Industry- Product category
- Custom Golf Club Fitting Services
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Clubs & Club Fitting Retail (CRAMAGAA)
Keywords
Where Cool Clubs is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Cool Clubs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fitting Services: Professional golf club fitting sessions conducted at physical locations using proprietary S3 technology. Fitting fees vary by experience type (Indoor vs Outdoor) and session type (Complete Tour, Driver, Long Game, Iron, Putter). Fitting fees do not apply toward equipment purchases.
- Custom Club Building: Custom club manufacturing and building services using exact fitting specifications. Clubs are hand-built with official parts from authorized brand partners. Double sign-off quality assurance process with Club Builder and QA expert approval. Turnaround time approximately two weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Indoor Complete Tour Fitting - Full fitting experience in climate-controlled environment |
| Unit Pricing | Pay-as-you-go | Outdoor Complete Tour Fitting - Premium fitting on real grass with actual ball flight |
| One time/ perpetual license | Pay-as-you-go | Good Tier - Budget-friendly clubs from trusted manufacturer partners |
| One time/ perpetual license | Pay-as-you-go | Better Tier - Handmade clubs custom crafted from expert selections |
| One time/ perpetual license | Pay-as-you-go | Best Tier - Pinnacle of rigorous testing for optimal performance |
| Other | Pay-as-you-go | Virtual Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cool Clubs product offering
Product offeringCore offering
Cool Clubs provides premium custom golf club fitting services using proprietary S3 shaft-testing technology, Sportsbox AI, 3D motion capture, and launch monitors to analyze each golfer's swing dynamics and recommend optimal equipment specifications. Following the fitting, clubs are hand-built to exact specifications using parts from 40+ authorized brand partners (Callaway, Ping, TaylorMade, Titleist, etc.) through a Good/Better/Best tier structure, with a double sign-off quality assurance process and a performance guarantee.
Product overview
Cool Clubs is a premium custom golf club fitting and building service operating a network of owned and authorized locations across the United States, Australia, and Asia. The core offering is the Custom Club Fitting Experience, enhanced by Sportsbox AI and the proprietary S3 fitting technology that uses launch monitors and 3D motion capture to analyze swing dynamics. Following fitting, customers can purchase custom-built clubs through a Good/Better/Best tier structure. The company also operates a product review R&D division providing objective, brand-neutral equipment testing. International operations include partner brands in Korea, Japan, and Australia. Cool Clubs does not manufacture its own clubs but works with 40+ authorized brand partners including Callaway, PING, TaylorMade, and Titleist.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Club Fitting Experience Premium golf club fitting service conducted at indoor and outdoor locations using proprietary S3 technology, Sportsbox AI, 3D motion capture, and launch monitors to analyze each golfer's swing dynamics and recommend optimal equipment configurations. Available as Indoor Complete Tour ($400), Outdoor Complete Tour ($500), or individual session types (Driver, Long Game, Iron, Putter). Fitting fees do not apply as credit toward equipment purchases.
- Custom Club Building Hand-built custom golf clubs assembled to exact fitting specifications using official parts from 40+ authorized brand partners including Callaway, Ping, TaylorMade, Titleist, Srixon, and Mizuno. Each build follows a double sign-off quality assurance process requiring both a Club Builder and a QA expert approval, with approximately two-week turnaround and specs saved for future reference.
- Gift Cards Purchasable gift cards for Cool Clubs fitting experiences, available as virtual cards in $1,000 and $2,000 denominations plus a custom-amount option. Redeemable toward Outdoor Experience ($500 Complete Tour, $175 Driver, $175 Long Game, $225 Iron, $150 Putter) or Indoor Experience ($400 Complete Tour, $150 Driver, $150 Long Game, $175 Iron, $150 Putter) sessions.
Quantifiable outcome
- Customer testimonial reports handicap improvement from 8.5 to 4.7 after custom fitting
- +3 more outcomes
Companies that use Cool Clubs
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Cool Clubs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cool Clubs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- KOHR Golf CenterminorPartner location in Natick, MA providing Cool Clubs fitting services to Boston-area golfers
- Integrity Golf PerformanceminorPartner location in Frisco, TX offering Cool Clubs custom fitting services
- IMG AcademyminorPartner location at IMG Academy in Bradenton, FL providing custom club fitting services
- Pittwater Golf CentreminorPartner location in Sydney, Australia offering Cool Clubs fitting services
- Sportsbox AIcoreAI technology integration enhancing the Cool Clubs fitting experience through improved swing analysis capabilities
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Cool Clubs competitors and assessment
Company assessmentOthers
- Worldwide Golf Shops: Parent/related entity of Cool Clubs (same umbrella as Worldwide Golf Cool Clubs LLC); operates multi-brand golf retail including Edwin Watts and Roger Dunn, which host Cool Clubs partner fitting locations.
Emerging players
- Hireko Golf: Direct-to-consumer custom club component retailer and builder; overlaps with Cool Clubs on the custom-build side but skips the in-person, master-fitter-led fitting experience.
- GOLFTEC: National chain of swing-analysis and coaching centers using launch monitors; competes for the same data-driven, technology-led improvement customer but is primarily instruction-focused rather than custom-build focused.
Direct peers
- Club Champion: Largest US custom club fitting chain offering brand-agnostic fittings using launch monitors and master fitters. Closest direct competitor to Cool Clubs across studio network, fitting methodology, and custom-build offering.
- True Spec Golf: Premium custom club fitting and building brand with multiple US studios and a launch-monitor-driven, brand-agnostic methodology nearly identical to Cool Clubs' positioning.
- Hot Stix Golf (TXG): Premium custom fitting and club-building company known for data-driven analysis, robot testing, and Tour-level fittings — directly comparable to Cool Clubs' Good/Better/Best custom-build tier.
Broad incumbents
- PGA Tour Superstore: Large multi-store golf specialty retailer that offers in-store custom fitting services across a broader equipment footprint; competes for fitting appointments but at a mass-market rather than expert-led premium positioning.
- Golf Galaxy: National golf retailer (owned by Dick's Sporting Goods) with in-store fitting bays; competes with Cool Clubs for the entry-level fitting customer but lacks the brand-agnostic master-fitter-led premium positioning.
- 2nd Swing: National new and used golf equipment retailer offering custom fitting services and trade-in programs; competes for the same custom-fitting customer with a value-oriented, trade-in-enabled model.
- Carl's Golfland: Long-standing golf retailer with a fitting studio component in multiple US markets; overlapping retail-plus-fitting model but broader merchandise focus than Cool Clubs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cool Clubs social profiles
Digital presenceCool Clubs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cool Clubs leadership team
Management profileNumber of profiles
Profiles10 records
Cool Clubs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cool Clubs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cool Clubs
What does Cool Clubs do?
Cool Clubs provides premium custom golf club fitting services using proprietary S3 shaft-testing technology, Sportsbox AI, 3D motion capture, and launch monitors to analyze each golfer's swing dynamics and recommend optimal equipment specifications. Following the fitting, clubs are hand-built to exact specifications using parts from 40+ authorized brand partners (Callaway, Ping, TaylorMade, Titleist, etc.) through a Good/Better/Best tier structure, with a double sign-off quality assurance process and a performance guarantee.
Is Cool Clubs a public or private company?
Cool Clubs is a private company. It is classified as corporate owned and is currently operating.
When was Cool Clubs founded?
Cool Clubs was founded in 2013. It employs 11 to 50 people.
Where is Cool Clubs based?
Cool Clubs is headquartered in Scottsdale, United States, in the North America region.
How does Cool Clubs make money?
Two revenue lines are on record. Fitting Services are the primary driver. The others are custom Club Building.
Who are Cool Clubs's main competitors?
Worldwide Golf Shops is listed as an others. Emerging players are Hireko Golf and GOLFTEC. Direct peers are Club Champion, True Spec Golf and Hot Stix Golf (TXG). Broad incumbents are PGA Tour Superstore, Golf Galaxy, 2nd Swing and Carl's Golfland.
Does Cool Clubs have an API?
No public API is recorded for Cool Clubs.
What industry is Cool Clubs in?
Cool Clubs's product category is Custom Golf Club Fitting Services. Its primary akta.pro industry code is CRAMAGAA, Golf Clubs & Club Fitting Retail. Its NAICS code is 45911 and its SIC code is 3949.