What Alliance Town Center does

Alliance Town Center is a 900-acre master-planned, mixed-use development located in North Fort Worth, Texas, at the intersection of Interstate 35W and North Tarrant Parkway. Developed and operated by Hillwood Development Company, LLC, the property was launched in 2006 and was one of the early recipients of LEED for Neighborhood Development (LEED-ND) certification. The development integrates 39 retail shops, 57 dining options, 9 distinct residential communities, Class A office space, parks, healthcare facilities, and hotels into a single walkable district anchored by national retailers such as JCPenney, Belk, Best Buy, Target, Scheels, H-E-B, and Kroger Marketplace.

The business model is built around long-term ground and space leases with retail, dining, office, healthcare, and residential tenants, supplemented by programmatic mixed-use activation. Alliance Town Center serves a primary trade area that includes a population of more than 600,000 within a 10-mile radius and a daytime population exceeding 1.2 million, drawn from the broader North Fort Worth and AllianceTexas corridor. The site sits within Hillwood's larger 27,000-acre AllianceTexas initiative, which positions the property in one of the fastest-growing submarkets in the Dallas-Fort Worth metroplex.

Recent operational activity has emphasized densification rather than new geographic expansion, including the Parkside at Alliance Town Center retail and dining expansion of approximately 30,000 square feet, the groundbreaking of Hillwood Commons II (a 134,000-square-foot Class A office building), the opening of an H-E-B grocery store, and the addition of restaurant concepts such as Hash Kitchen and Sicilian Butcher. Leadership has also been strengthened with the appointment of Guy Grivas as Vice President of Retail and McKenna Batey as Director of Retail, signaling Hillwood's continued investment in tenant curation and merchandising strategy.

Name

Alliance Town Center

Legal name

Hillwood Development Company, LLC

Website

https://alliancetowncenter.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Alliance Town Center is a 900-acre master-planned, mixed-use district in North Fort Worth, Texas, owned and operated by Hillwood Development Company. It integrates retail, dining, Class A office, residential, healthcare, and hospitality, anchored by national brands including JCPenney, Target, H-E-B, and Best Buy.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

SIC

Services-To Dwellings & Other Buildings (7340), Non-Operating Establishments (9995)

akta.pro primary industry

Mixed-Use Community Association Management (BPAJAHAF)

akta.pro secondary industries

Active Adult / Senior Community Association Management (BPAJAHAJ), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Mixed-use development
• Commercial real estate leasing
• Master-planned community
• Retail leasing services
• Residential apartments

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Space Leasing: Revenue generated from leasing retail storefront space to national chains and local retailers. Contact through Trademark Property Company for retail leasing inquiries.
2. Office Space Leasing: Class A office spaces within the business district leased to corporate tenants. Buildings are LEED certified for Neighborhood Development.
3. Residential Leasing: Apartment communities within Alliance Town Center generate rental income through residential leasing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alliance Town Center is a 900-acre master-planned, mixed-use development in North Fort Worth, Texas, operated by Hillwood Development Company, LLC. It leases and manages retail storefront space, dining space, Class A office space, and residential apartment units, while providing community amenities including 28 acres of parks and trails, healthcare facilities, and hotels. The property is LEED Certified for Neighborhood Development and integrates shopping, dining, living, working, and wellness within a walkable community.

Product overview

Alliance Town Center is a 900-acre master-planned, mixed-use development in Fort Worth, Texas, serving as a unified retail destination that integrates shopping, dining, residential living, Class A office spaces, parks and trails, and health and wellness services. The development offers 41 retail shops, 39+ dining options, multiple residential communities, and Class A office spaces, all connected through a wellness-based approach with 28 acres of parks and trails. The center is LEED Certified for Neighborhood Development and is developed and managed by Hillwood Development Company.

Differentiator

Problem solved

Functional benefit

Brands

• Hillwood Commons: Class A office spaces within Alliance Town Center business district
• Parkside at Alliance Town Center
• Paloma Village
• SageStone Village
• SageWater Village
• Tallgrass Village
• Discovery Village
• SageWood Village
• Bluestem Village

Products and services

• Retail Shopping A diverse mix of 39 retail storefronts leased to national chains and local shops offering fashion, electronics, home goods, and specialty items to consumers.
• Dining 57 dining venues leased to restaurant operators ranging from fast-casual to full-service restaurants offering diverse cuisine types to consumers and the community.
• Residential Living Nine residential apartment communities including Paloma Village, SageStone Village, SageWater Village, Tallgrass Village, Discovery Village Senior Living, SageWood Village, and Bluestem Village offering 1, 2, and 3 bedroom apartments for various lifestyles.
• Class A Office Spaces LEED certified Class A office buildings at Hillwood Commons featuring modern sustainability initiatives, leased to corporate tenants with direct access to health and wellness facilities through the master-planned trail system.
• Parks and Trails 28 acres of parks and trails including Bluestem Park (14-acre native blackland prairie restored with Lady Bird Johnson Wildflower Center) and Prairie Vista Park (7-acre pond), connecting to the Arcadia Park Trail System.
• Health and Wellness Services Integrated hospital and wellness facilities including Texas Health Alliance, Medical City Alliance, Cook Children's, Parkway Surgical & Cardiovascular Hospital, and other medical offices serving the community.
• Hotels and Accommodations On-site lodging including Courtyard by Marriott and Hyatt Place Alliance Town Center (130 rooms), providing accommodations with access to shopping, dining, and trails.
• Services and Entertainment Leased professional services and entertainment spaces including banks, dental offices, fitness centers, salons, and entertainment venues such as Cinemark theater.

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and notable.

• Hillwood Development CompanycoreOthersMaster developer of Alliance Town Center. Hillwood is responsible for the overall planning, development, and management of the 900-acre mixed-use community including retail, office, residential, and parks.
• Trademark Property CompanycoreChannel Partner/ Reseller/ DistributorRetail property management and leasing partner for a portion of Alliance Town Center retail businesses.
• Crow HoldingsminorChannel Partner/ Reseller/ DistributorManages a portion of the retail businesses at Alliance Town Center.
• Lady Bird Johnson Wildflower CenternotableStrategic or Co-development PartnerCollaborated with Hillwood on the development of Bluestem Park, restoring the 14-acre site to native blackland prairie state.
• Keller ISDnotableOthersOne of the largest growing school districts in Texas serving Alliance Town Center residential communities.
• Northwest ISDnotableOthersOne of the most progressive school districts in the Dallas Fort Worth Metroplex serving Alliance Town Center area.
• Charles SchwabnotableOthersCorporate campus anchor for Front 44 mixed-use development at Circle T Ranch in Westlake.

Scale indicators7 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Southlake Town Square: Mixed-use lifestyle center in Southlake, Texas within the DFW metroplex, combining upscale retail, dining, residential, and Class A office. Direct competitor for North Texas discretionary retail and dining spend; comparable scale and tenant mix.
• Grandscape: 400-acre mixed-use development in The Colony, TX anchored by Nebraska Furniture Mart and integrated retail, dining, entertainment, and residential. Comparable large-scale master-planned mixed-use in DFW trade area.
• Highland Park Village: Historic open-air mixed-use lifestyle center in Dallas with luxury retail, dining, and office. Comparable open-air mixed-use retail format for higher-end tenants within DFW.
• West Village (Uptown Dallas): Mixed-use urban village in Uptown Dallas combining retail, restaurants, services, and high-density residential. Comparable ATC's walkable lifestyle center positioning within the Dallas-Fort Worth metroplex.
• Watters Creek at Montgomery Farm: Mixed-use lifestyle center in Allen, Texas with retail, dining, residential, and office components. Comparable scale and tenant mix targeting upper-income DFW suburban households.
• Legacy West: Mixed-use development in Plano, TX developed by Fehmi Karahan/StreetLights Residential and JMB that integrates Class A office, retail, dining, hotel, and residential. Closest large-scale analog for ATC's office-retail-residential mixed-use model.
• Mockingbird Station: Walkable mixed-use center in Dallas with retail, dining, Class A office, and apartment residences. Comparable ATC's transit-adjacent, walkable mixed-use retail-office-residential concept within DFW.
• The Shops at Legacy: Walkable mixed-use center in Plano combining Class A office, retail, dining, and residential. Comparable to ATC's walkable, master-planned mixed-use positioning in the DFW market.

Others

• Trademark Property Company: Fort Worth-based retail real estate operator and partner at Alliance Town Center. Comparable retail and mixed-use operating firm with similar tenant mix and platform capabilities in Texas.
• Hillwood Development Company: Parent company/operator of Alliance Town Center — a comparable institutional master-planned community developer in North Texas with the same operating team, capital, and tenant relationships. Closest comparable operating entity for analyst benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AllianceTownCtr
• Instagraminstagram.com/alliancetownctr
• LinkedInlinkedin.com/company/alliance-town-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Town Center