Coffee Guru
Coffee Guru is a specialty coffee café brand operated by Cafe Franchise Group, a privately held Australian franchise company running 30+ cafés nationally across Coffee Guru, Creama Espresso, Alfies, The Bearded Bean, and Cohort. It serves aspiring café owner-operators with turnkey franchise systems, in-house roasted coffee supply, and centralised operational support.
- Company typePrivate
- Founded2002
- HeadquartersTaren Point, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Coffee Guru does
Cafe Franchise Group (CFG), founded in 2002 and headquartered in Taren Point, NSW, operates Coffee Guru as its flagship specialty coffee café brand. CFG runs a portfolio of 30+ cafés nationally across Australia under multiple brands: Coffee Guru, Creama Espresso, Alfies, The Bearded Bean, and the Cohort coffee brand. The company recruits hospitality professionals as franchise partners and operates a turnkey franchise model, with strategic growth plans along the East coast of Australia. The business was founded in 2002 and is privately held with no external investor or parent company disclosed in available data; CFG maintains ABN 66 650 156 719.
Coffee Guru's core product is specialty coffee, supported by CFG's in-house roasting facility in Sutherland Shire which gives the group control over quality, freshness, and supply chain. There is no proprietary technology disclosed; the platform is operational and physical, centred on café operations, in-house roasting, and franchise support systems rather than software. Distribution is purely franchise-based — individual owner-operators run the cafés while CFG supplies roasted coffee and food products and provides training, marketing, and ongoing operational support.
Revenue is generated through two streams: (1) franchise fees and ongoing royalties tied to café performance, and (2) supply chain revenue from selling roasted coffee and food products to franchise locations. The target customer is the aspiring café franchise owner — typically a hospitality professional seeking to monetise ownership ambition under an established brand. Marketing is conducted through the CFG website, online enquiry forms, franchise expos, franchise directories (Franchise Direct, SEEK), referral from existing franchisees, and paid digital channels including Google, Facebook, and LinkedIn.
Coffee Guru firmographics
Firmographics- Name
- Coffee Guru
- Legal name
- Cafe Franchise Group
- Website
- https://coffeeguru.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Coffee Guru is a specialty coffee café brand operated by Cafe Franchise Group, a privately held Australian franchise company running 30+ cafés nationally across Coffee Guru, Creama Espresso, Alfies, The Bearded Bean, and Cohort. It serves aspiring café owner-operators with turnkey franchise systems, in-house roasted coffee supply, and centralised operational support.
- Ownership category
- akta.pro rank
Coffee Guru industry classification
Industry- Product category
- Coffee Shop Franchise
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
Keywords
Where Coffee Guru is headquartered
LocationHeadquarters
- HQ city
- Taren Point
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coffee Guru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Franchise Fees and Royalties: Revenue generated from franchise partners through initial franchise fees and ongoing royalty payments based on café performance.
- Supply Chain / Coffee Products: Revenue from supplying coffee and food products to franchisee cafés. Coffee is roasted in-house at CFG's state-of-the-art facility in Sutherland Shire and distributed to franchise locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Coffee Guru product offering
Product offeringCore offering
Coffee Guru is a specialty café franchise brand operated by Cafe Franchise Group (CFG), selling turnkey franchise business opportunities to aspiring hospitality entrepreneurs who own and operate individual Coffee Guru café locations. CFG provides in-house roasted specialty coffee from its Sutherland Shire facility, comprehensive franchisee support, training, operational systems, and brand recognition, with strategic growth focused on the East coast of Australia.
Product overview
Coffee Guru is a café brand operated under Cafe Franchise Group (CFG), a franchise company that has been successfully operating since 2002. CFG manages a portfolio of café brands including Coffee Guru, Creama Espresso, Alfies, and The Bearded Bean, spanning over 30 cafes nationally. Coffee Guru represents the company's flagship specialty coffee brand focused on delivering quality coffee experiences across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Creama Espresso: Premium coffee and fresh meals cafe brand backed by warm customer service.
- Alfies
- The Bearded Bean
- Cohort
Products and services
- Coffee Guru Franchise Specialty coffee café franchise opportunity for hospitality professionals who want to own and operate their own café business under the Coffee Guru brand. Franchisees receive turnkey business systems, training, ongoing operational support, and access to in-house roasted specialty coffee. The brand targets café owners who want to leverage an established community-recognized name with proven processes.
- Creama Espresso Franchise
Quantifiable outcome
- Franchise partners celebrating 10+ years with CFG
Companies that use Coffee Guru
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Coffee Guru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coffee Guru partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Coffee Guru competitors and assessment
Company assessmentDirect peers
- Campos Coffee: Australian specialty coffee roaster and café operator. Directly comparable to Coffee Guru's specialty, in-house roasted coffee positioning and café retail presence in major Australian cities.
- Di Bella Coffee: Australian specialty coffee roaster supplying cafés and operating its own retail locations. Comparable to Coffee Guru on in-house roasting, café supply, and specialty coffee positioning in the Australian market.
- Muzz Buzz: Australian drive-thru and café coffee franchise operator. Comparable to Coffee Guru as a franchise-based specialty coffee brand in Australia with a strong focus on convenience-led formats.
- Gloria Jean's Coffees: Australian-origin specialty coffee franchise with global footprint. Closely comparable to Coffee Guru in franchise-driven café operations, specialty coffee positioning, and SMB franchisee partner model.
- Jamaica Blue: Australian specialty coffee café chain with a franchise and corporate store model. Comparable to Coffee Guru in premium coffee positioning, café franchise economics, and East coast Australian market presence.
- The Coffee Club: Australia's largest home-grown café franchise chain with hundreds of locations nationwide. Direct competitor to Coffee Guru in the franchise café segment with overlapping customer base, similar franchise economics, and broader geographic footprint.
Broad incumbents
- Starbucks Australia: Global coffee chain operating company-owned and licensed stores across Australia. Competes with Coffee Guru for the same specialty coffee occasions but at vastly larger scale and with a broader incumbent position.
- Hog's Breath Cafe: Long-established Australian casual dining franchise group. Comparable to CFG as a multi-brand Australian franchise hospitality operator, though Hog's Breath focuses on full-service dining rather than specialty coffee.
Emerging players
- Single O: Australian specialty coffee roaster with retail cafés. Comparable to Coffee Guru on specialty/single-origin coffee quality and roasting capability, but operates company-owned stores rather than a franchise model.
- Cafe2U: Australian mobile café franchise concept. Comparable to Coffee Guru in franchise-driven coffee delivery, though Café2U focuses on mobile/event-based units rather than fixed-location cafés.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Coffee Guru social profiles
Digital presenceCoffee Guru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coffee Guru leadership team
Management profileNumber of profiles
Coffee Guru subsidiaries and ownership
Company hierarchySubsidiaries5 records
Coffee Guru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coffee Guru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coffee Guru
What does Coffee Guru do?
Coffee Guru is a specialty café franchise brand operated by Cafe Franchise Group (CFG), selling turnkey franchise business opportunities to aspiring hospitality entrepreneurs who own and operate individual Coffee Guru café locations. CFG provides in-house roasted specialty coffee from its Sutherland Shire facility, comprehensive franchisee support, training, operational systems, and brand recognition, with strategic growth focused on the East coast of Australia.
Is Coffee Guru a public or private company?
Coffee Guru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coffee Guru founded?
Coffee Guru was founded in 2002. It employs 251 to 500 people.
Where is Coffee Guru based?
Coffee Guru is headquartered in Taren Point, Australia, in the Oceania region.
How does Coffee Guru make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are supply Chain / Coffee Products.
Who are Coffee Guru's main competitors?
Direct peers on record are Campos Coffee, Di Bella Coffee, Muzz Buzz, Gloria Jean's Coffees, Jamaica Blue and The Coffee Club. Broad incumbents are Starbucks Australia and Hog's Breath Cafe. Emerging players are Single O and Cafe2U.
Does Coffee Guru have an API?
No public API is recorded for Coffee Guru.
What industry is Coffee Guru in?
Coffee Guru's product category is Coffee Shop Franchise. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 2080.