Santa Clarita Valley Senior Center

What Santa Clarita Valley Senior Center does

The Santa Clarita Valley Senior Center is a private non-profit 501(c)(3) corporation incorporated in 1976 (originally as the Santa Clarita Valley Committee on Aging) and headquartered in Santa Clarita, California. It operates the 30,000 sq. ft. Bella Vida flagship facility, opened in April 2019 through a joint effort with Los Angeles County Supervisor Barger, the City of Santa Clarita, and the community, plus satellite dining sites in Lancaster, Palmdale, and Lake Los Angeles. The organization's technology footprint is minimal and service-oriented, relying on third-party tools such as MyActiveCenter for class registration and Zoom for remote programming; there is no proprietary technology stack, AI/ML capability, or app product.

The center's service portfolio is built around Older Americans Act programs and includes Meals on Wheels home delivery (approximately 500 meals daily across two valleys), in-person congregate dining, a licensed Adult Day Program for adults with Alzheimer's, dementia, post-stroke, and Parkinson's conditions, the Family Caregiver Support Program, in-home care, a Handyworker home-repair program for low-to-moderate-income seniors, and a Senior Access Program for adults at risk of homelessness. Recreational and wellness programming includes fitness classes, the Summer Concert Series, Bingo, Bookworms, and the annual Golden Gala fundraiser. The licensed Adult Day Program is positioned as the only one of its kind in Santa Clarita Valley specializing in dementia care.

Revenue is generated through a mix of donations and charitable contributions (general, recurring monthly, Golden Gala appeal, and program-specific), voluntary client contributions for Older Americans Act services, ticketed event sales (concert VIP at $30 and general at $15; Bingo at $7 for 5 games), and commercial venue rentals of the Bella Vida Grand Ballroom, Courtyard, and meeting rooms. Anchor funding comes from the Los Angeles County Department of Aging and Disabilities and the City of Santa Clarita, with national affiliation through Meals on Wheels America and Meals on Wheels California. The organization is governed by a Board of Directors and led by CEO Kevin MacDonald alongside a Chief Program Officer, Chief Financial Officer, and a team of program directors and coordinators managing nutrition, adult day care, facilities, and Antelope Valley operations.

Name

Santa Clarita Valley Senior Center

Legal name

Santa Clarita Valley Senior Center

Website

https://scvseniorcenter.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Clarita Valley Senior Center is a 501(c)(3) nonprofit operating the 30,000 sq. ft. Bella Vida center and satellite sites, delivering Meals on Wheels, licensed Alzheimer's adult day care, caregiver support, and senior wellness programs to seniors in the Santa Clarita and Antelope Valleys.

Ownership category

akta.pro rank

Product category

Senior Community Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC), Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Caregiver Support & Education Programs (Center-Based) (HSABANAN), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior services
• Meals on wheels
• Adult day care
• Caregiver support programs
• Senior community programs

Headquarters

HQ city

Santa Clarita

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The SCV Senior Center is a private non-profit 501(c)(3) organization. Donations are fully deductible to the extent allowed by law. Donors can give general donations, support specific services (Support Services Program, Family Caregiver Support Program, Meals on Wheels), or contribute to the annual Golden Gala appeal.
2. Event Ticket Sales: Revenue generated from ticket sales for events including the Summer Concert Series (VIP tickets at $30, Regular at $15) and Bingo games ($7 for 5 games, $2 for daubers). These events also serve as community engagement activities.
3. Venue and Event Rentals: The Bella Vida Events venue generates revenue through rental of the Grand Ballroom, Courtyard, and meeting rooms for weddings, fundraisers, corporate events, and private celebrations.
4. Voluntary Contributions for Programs: Voluntary contributions accepted from clients for Older Americans Act Programs including Support Services, Family Caregiver Support Program, meals at sites, and Meals on Wheels. Contributions are voluntary and confidential.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Santa Clarita Valley Senior Center is a nonprofit 501(c)(3) organization that delivers a comprehensive suite of senior services, including home-delivered meals (Meals on Wheels), congregate in-person dining at multiple sites, a licensed Adult Day Program specializing in Alzheimer's and dementia care, caregiver support programs, in-home care, the Handyworker home repair program, fitness and wellness classes, and event venue rentals. All programs are delivered through the Bella Vida flagship facility in Santa Clarita and satellite locations across the Santa Clarita and Antelope Valleys.

Product overview

The Santa Clarita Valley Senior Center operates as a comprehensive senior services organization offering a unified portfolio of programs and services at its Bella Vida facility and multiple satellite locations. The core offerings include nutrition programs (Meals on Wheels for Santa Clarita and Antelope Valleys, and In-Person Dining), adult day care services, caregiver support programs (Family Caregiver Support Program and In-Home Care), the Handyworker home repair program, and Senior Access community services. Additional programming includes fitness and wellness activities (Fitness Center, Tai Chi, Zumba Gold, Yoga), recreational activities (Bingo, Mah Jong, Billiards), educational programs (Health & Wellness lectures, Bookworms), and social events (Summer Concert Series, Golden Gala). The center also operates Bella Vida Events as a venue rental service for weddings, galas, and corporate events. Programs are coordinated through a centralized registration system and delivered across dining sites in Santa Clarita, Lancaster, Palmdale, and Lake Los Angeles.

Differentiator

Problem solved

Functional benefit

Brands

• Bella Vida: The name of the senior center facility located at 27180 Golden Valley Road, Santa Clarita. It houses the Grand Ballroom, Outdoor Courtyard, fitness center, lecture hall, dance studio, and banquet facilities.

Quantifiable outcome

• Serves nearly 500 meals daily to homebound seniors
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Meals on Wheels CaliforniacoreStrategic or Co-development PartnerThe Meals on Wheels program in Santa Clarita Valley is a service of the SCV Senior Center and is a member of Meals on Wheels California. This membership provides network support, resources, and best practices for home-delivered meal services.
• Meals on Wheels AmericacoreStrategic or Co-development PartnerThe Meals on Wheels program in Santa Clarita Valley is a service of the SCV Senior Center and is a member of Meals on Wheels America. This national affiliation provides advocacy support, program resources, and connection to the broader Meals on Wheels movement.
• Los Angeles County Department of Aging and DisabilitiescoreStrategic or Co-development PartnerThe SCV Senior Center receives support from the Los Angeles County Department of Aging and Disabilities. This partnership provides funding and regulatory oversight for Older Americans Act programs including Support Services, Family Caregiver Support Program, and meals programs.
• City of Santa ClaritacoreStrategic or Co-development PartnerThe City of Santa Clarita partnered in the joint effort to create the Bella Vida center. The city provides support and collaboration for senior services in the Santa Clarita Valley community.
• Los Angeles County Supervisor BargercoreStrategic or Co-development PartnerLos Angeles County Supervisor Barger was a key partner in the joint effort to create the Bella Vida Senior Center, which opened in April 2019.
• KHTS RadiominorGTM or Marketing PartnerEvent media sponsor for the Golden Gala and other SCV Senior Center events, providing promotional support and community outreach.
• Santa Clarita MagazineminorGTM or Marketing PartnerEvent media sponsor for the Golden Gala and other SCV Senior Center events, providing promotional support and community visibility.
• SCVTVminorGTM or Marketing PartnerEvent media sponsor for the Golden Gala and other SCV Senior Center events, providing promotional support and community visibility.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Alzheimer's Association: Alzheimer's Association serves the same dementia-caregiver population that SCV's Adult Day Program targets, providing education, support groups, and referral pipelines into specialty day care services.
• InnovAge Holding Corp. InnovAge operates the PACE (Program of All-Inclusive Care for the Elderly) model that combines adult day services with clinical care for dual-eligible seniors, representing a more clinical/regulated peer to SCV's social model.

Regional players

• San Fernando Valley Community Mental Health Center / LA Family Housing Senior Services: LA Family Housing and similar LA County nonprofits provide overlapping aging-in-place, case management, and nutrition services to seniors in adjacent LA County sub-regions.
• City of Santa Clarita Active Adult / Community Centers: The City of Santa Clarita operates its own active adult and community center programming in the same geography, providing overlapping recreational and meal services to the same 50+ demographic.

Direct peers

• Meals on Wheels America: Meals on Wheels America is the national umbrella organization of which SCV Senior Center's home-delivered meals program is an affiliate; it provides shared branding, advocacy, and program standards for the same service line.
• WISE & Healthy Aging: WISE & Healthy Aging operates an adult day health care center and senior services hub in Long Beach, including the former Santa Monica-Westside center, with a similar mix of adult day, meals, caregiver respite, and community programming.
• Pasadena Senior Center: Pasadena Senior Center is a comparable nonprofit community-based senior center in LA County offering meals, adult day services, fitness, lifelong learning, and caregiver support under one roof, mirroring SCV Senior Center's integrated service model.

Broad incumbents

• National Council on Aging (NCOA): NCOA is the national broad incumbent in aging services, providing advocacy, research, and program frameworks that shape the operating environment for community-based senior centers like SCV.
• AARP: AARP is the largest national membership organization serving the 50+ population, shaping public funding for senior programs and offering information/services that overlap with SCV Senior Center's mission.

Others

• Los Angeles County Department of Aging and Disabilities: LA County's Department of Aging and Disabilities is both the regulator/funding partner for SCV Senior Center and operates competing aging service touchpoints countywide, making it a critical ecosystem counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scvseniorcenter
• LinkedInlinkedin.com/company/santa-clarita-valley-senior-centerscv
• Instagraminstagram.com/scvseniorcenteratbellavida

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Clarita Valley Senior Center