Santa Clarita Magazine

What Santa Clarita Magazine does

Santa Clarita Magazine is a privately held, family-owned local media company (legally Prime Publications, Inc.) that publishes a monthly glossy magazine serving the Santa Clarita Valley in Southern California. Founded in 1990 and operated by the Hafizi family (Moe, Linda, and Alexander Hafizi), the publication is distributed via direct mail to more than 80,000 homes and businesses each month, claiming coverage of nearly 100% of valley residents in core ZIP codes. It also operates a digital edition (via mydigitalpublication.com), a content website (santaclaritamagazine.com), email newsletters through Constant Contact, social channels on Facebook/Instagram/Twitter/Pinterest/LinkedIn/Tumblr, and a sister publication, elite Magazine. The company produces the Santa Clarita Magazine Visual Experience video channel and runs community events including SCV Dancing With Our Stars (since 2009), SCV Leadership Awards, and Ladies in Business Conference.

The core product is the monthly print magazine, organized into sections covering community news, dining, automotive, health, beauty, fashion, business, home and garden, education, kids' activities, travel, pets, and worship, plus special annual editions such as the 12th Annual Old Town Newhall section and political "Meet the Candidates" coverage. Underlying technology is conventional web-publishing and email-delivery tooling with no disclosed AI, proprietary platform, or integration stack.

The business model is sales-led advertising: direct sales representatives sell print and digital ad placements to local SMBs, nonprofits, healthcare providers, automotive dealers, legal firms, fitness operators, restaurants, and government advertisers. Pricing is quote-based and not publicly disclosed. Revenue streams are print advertising and digital advertising, supplemented by sponsored community events. The named customer base is long-tenured (multiple advertisers with 15-25+ year relationships) and well-diversified across industries and customer sizes, including Green Thumb Garden Center, Results Fitness, McNamara Law Firm, No Bugs, Academy Swim Club, Mercedes-Benz of Valencia, Henry Mayo Newhall Hospital Foundation, Child & Family Center, Circle of Hope, Boys & Girls Club of Santa Clarita Valley, and the City of Santa Clarita.

Name

Santa Clarita Magazine

Legal name

Prime Publications, Inc.

Website

https://santaclaritamagazine.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Santa Clarita Magazine is a family-owned monthly glossy publication (Prime Publications, Inc.) that reaches 80,000+ Santa Clarita Valley homes via direct mail, generating revenue through print and digital advertising sales to local SMBs, nonprofits, healthcare providers, and government advertisers while hosting community events like SCV Dancing With Our Stars.

Ownership category

akta.pro rank

Product category

Local Community Magazine

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Local print publishing
• Community news media
• Magazine advertising sales
• Digital publishing platform
• Event marketing services

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Print Advertising: The primary revenue stream is selling advertising space in the monthly printed magazine. Advertisers include local businesses, healthcare providers, automotive dealers, restaurants, legal firms, and home service companies. The magazine offers various ad sizes and placements with testimonials from advertisers indicating strong customer acquisition results.
2. Digital Advertising: Online advertising through the website and digital editions of the magazine, reaching readers across web platforms and email newsletters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Santa Clarita Magazine publishes a monthly glossy local community magazine in print and digital formats, distributed via direct mail to 80,000+ homes and businesses across the Santa Clarita Valley. Its core business is selling print and digital advertising space to local businesses and non-profits, supplemented by editorial content covering community news, dining, automotive, health, beauty, home & garden, education, and events. The company also operates a video sub-brand and hosts annual community fundraising events.

Product overview

Santa Clarita Magazine operates as a multi-platform local media company offering print and digital publication services to the Santa Clarita Valley community. The core product is the monthly Santa Clarita Magazine publication (print and digital editions), distributed to over 80,000 homes and businesses. The company also offers video content through Santa Clarita Magazine Visual Experience, and hosts community events including SCV Dancing With Our Stars (since 2009), SCV Leadership Awards, and Ladies in Business Conference. A sister publication called elite Magazine also serves the community. The publication is complemented by online presence, email newsletters, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Santa Clarita Magazine (print and digital monthly edition) A monthly glossy print magazine distributed to 80,000+ homes and businesses in the Santa Clarita Valley, with a corresponding digital edition. Covers local community news, dining, automotive, health, beauty, business, home & garden, education, and events for Santa Clarita Valley residents and advertisers.
• Santa Clarita Magazine Visual Experience A video content channel featuring local businesses in the Santa Clarita Valley, designed to connect products and services with readers through multimedia marketing.
• elite Magazine (sister publication) Sister publication to Santa Clarita Magazine that has served the Santa Clarita Valley community since 1989 with professionally written editorial and targeted circulation.

Quantifiable outcome

• Advertisers report strong ROI - Barry White of Santa Clarita Flooring says magazine brings in 5 times as many clients
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• SCV Chamber of CommercecoreGTM or Marketing PartnerPartnership with SCV Chamber of Commerce and Valley Industry Association to present the SCV Leadership Awards, recognizing outstanding business leaders in the community.
• Valley Industry Association (VIA)coreGTM or Marketing PartnerCo-presenting partner with SCV Chamber and VIA for the annual SCV Leadership Awards event.
• American Cancer SocietyminorGTM or Marketing PartnerNon-profit organization supported through editorial coverage and community event promotion.
• American Heart AssociationminorGTM or Marketing PartnerNon-profit organization supported through editorial coverage and community event promotion.
• American Diabetes AssociationminorGTM or Marketing PartnerNon-profit organization supported through editorial coverage and community event promotion.
• Assistance LeagueminorGTM or Marketing PartnerNon-profit organization supported through editorial coverage and community event promotion.
• Boys & Girls Club of Santa Clarita ValleycoreGTM or Marketing PartnerLong-standing partnership with annual event coverage for the 54th Annual Benefit Auction. The magazine provides donated media exposure for fundraising events.
• Canyon Theatre GuildminorGTM or Marketing PartnerNon-profit arts organization supported through editorial coverage and advertising partnership.
• Child & Family CentercoreGTM or Marketing PartnerDeep partnership including magazine covers, event sponsorship, participation, and donated media. Lois Bauccio from the foundation states the magazine has been a 'true partner' in fundraising efforts. The magazine has covered events including Purple Walk 5K and 50th anniversary celebration.
• Circle of HopecoreGTM or Marketing PartnerNon-profit cancer support center; the magazine provides ongoing community visibility essential for their operations and donor engagement.
• Henry Mayo Newhall Hospital FoundationcoreGTM or Marketing PartnerLong-standing media partnership for ongoing events and programs. Expert writers and photographers promote hospital services and fundraising programs.
• JCI Santa ClaritaminorGTM or Marketing PartnerJunior Chamber international chapter supported through community event promotion.
• Leukemia and Lymphoma SocietyminorGTM or Marketing PartnerNon-profit health organization supported through editorial coverage.
• Michael Hoefflin FoundationminorGTM or Marketing PartnerPediatric cancer foundation supported through event coverage (Cheers for Charity 2026).
• SCV Senior CenterminorGTM or Marketing PartnerSupported through coverage of Golden Gala events and senior community programs.
• SCV Family YMCAminorGTM or Marketing PartnerNon-profit community organization supported through marketing exposure.
• Special OlympicsminorGTM or Marketing PartnerCoverage of Boots & Badges Chili Cook Off events supporting Special Olympics athletes.
• Salvation Army Santa Clarita Valley CorpsminorGTM or Marketing PartnerCoverage of 3rd Annual Donut Day event and community programs.
• elité MagazineminorStrategic or Co-development PartnerSister publication that has been building the same audience for 30 years, together with Santa Clarita Magazine.
• Four Point Widows & Widowers FoundationminorGTM or Marketing PartnerNon-profit support organization featured in community articles.
• Zonta Club of Santa Clarita ValleyminorGTM or Marketing PartnerCoverage of Annual Awards Celebration honoring outstanding women and local nonprofits.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Boca Magazine: Long-running community lifestyle magazine in Boca Raton, Florida, with print + digital + events model. Comparable scale, affluent demographic targeting, and local advertiser revenue structure.
• Locale Magazine: Neighborhood-focused lifestyle magazine in Southern California emphasizing hyper-local content and local business advertising. Closely parallels Santa Clarita Magazine's community magazine concept with curated editorial and SMB advertiser mix.
• Orange Coast Magazine: Regional lifestyle magazine serving Orange County with print, digital, and event monetization. Comparable affluent Southern California suburban audience targeting and local advertiser base.
• Pasadena Magazine: Regional lifestyle magazine covering Pasadena and surrounding LA County communities with monthly print and digital distribution. Operates on similar print advertising + local business sponsorship model targeting affluent suburban demographics.
• Distinctive Magazine: Southern California lifestyle magazine covering affluent suburbs with direct-mail distribution and local advertiser base. Operates on similar print advertising + community event business model.
• San Diego Magazine: Established regional city magazine covering San Diego with print, digital, and event arms. Comparable business model of local advertising revenue supplemented by signature events (e.g., Chef of the Year). Operates at larger scale in a different metro.
• elite Magazine: Direct peer and sister publication under the same Hafizi family ownership. Both target Santa Clarita Valley residents with monthly gloss magazines covering local lifestyle, community, and business content. Operates on the same advertising-driven model.
• Southbay Magazine: LA-area community magazine covering the South Bay region with monthly print distribution and digital edition. Comparable size, affluent suburban demographic, and local SMB advertising revenue mix.

Regional players

• The Signal (Santa Clarita Valley): Local newspaper serving the same Santa Clarita Valley geography. Competes for local SMB advertising dollars and community news audience, though operates as a daily news outlet rather than monthly magazine.

Broad incumbents

• LA Magazine: Long-established regional city magazine covering greater Los Angeles with broader geographic scope than Santa Clarita Magazine. Competes for LA-area advertising budgets and serves as an upscale regional incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/santaclaritamag
• Facebookfacebook.com/santaclaritamagazine
• LinkedInlinkedin.com/company/santa-clarita-magazine
• Instagraminstagram.com/santaclaritamagazine
• Pinterestpinterest.com/santaclaritamag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Clarita Magazine