Snowboard Germany

What Snowboard Germany does

Snowboard Germany (legal name: Snowboard Verband Deutschland e.V., SNBGER) is Germany's official national federation for competitive snowboarding, headquartered in Planegg near Munich and registered as a nonprofit association (e.V.) under German law. Founded on November 22, 2002, after separating from the Deutscher Skiverband, the organization governs the sport across six Olympic disciplines — Race (PGS/PSL), Snowboardcross, Big Air, Slopestyle, Halfpipe, and Para Snowboard — supporting 47-49 national team athletes in the 2026/27 season. Its core product surface is a portfolio of national competition series (German Race Series, Junior Freestyle Tour, sbxTrophy), elite national team programs, coach and instructor certification, and a youth-to-elite development pipeline running from U11 categories through Olympic and World Cup representation. Notable achievements include 5 Olympic medals since 2006 (Kober, Karstens, Jörg, Hofmeister), multiple World Cup overall titles (Kober, Hofmeister, Nörl, Ulbricht), Germany's first Landing Bag facility (September 2024), and the IOC's July 2026 confirmation of Snowboard Race in the 2030 Olympic program.

The federation's revenue model is a three-stream mix typical of a national sport federation: tiered sponsorship and partnership income (Würth MODYF and Allianz as flagship sponsors, SEIZ as equipment outfitter, plus modular packages covering apparel, world cup branding, social media, and campaigns), public and institutional funding (state funds, DOSB distribution, and indirect support via police/Bundeswehr Sportfördergruppen that employ most elite athletes under dual-career arrangements), and membership/license fees (SNBGER and FIS licenses processed through regional Landesverbände). Go-to-market is event-driven: hosted world cup events saturate free-to-air TV (ARD/ZDF, up to 20 million viewers per weekend at up to 20% market share), backed by athlete social media and the snbgerMediaData platform aggregating #ride4ger and #snowboardgermany content. Technology assets are non-AI: FES for athlete monitoring, the proprietary snbgerMediaData content aggregation platform, and the seven-level Rahmentrainingskonzeption training framework. Operational geography is Germany-only, with federal training bases in Berchtesgaden, Grasgehren (Allgäu), and Oberstdorf.

Strategically, management is mid-transition following the April 2026 appointment of Dr. Peter Bösl as Director of Association Management after Stefan Knirsch's 19-year tenure. The federation sits on a stable institutional base (regulatory monopoly on national team selection, IOC 2030 program confirmation, established sponsor portfolio) but faces headwinds from multiple athlete retirements and a temporary leadership gap in the Race discipline caused by Ramona Hofmeister's pregnancy-triggered season suspension. Signed the UN Sports for Climate Action Framework in 2019 and runs an EVI inclusion program for Para Snowboard access.

Name

Snowboard Germany

Legal name

Snowboard Verband Deutschland e.V.

Website

https://snowboardgermany.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Snowboard Germany (Snowboard Verband Deutschland e.V.) is Germany's official national snowboard federation, governing competitive snowboarding across Race, Snowboardcross, Freestyle, and Para Snowboard disciplines for ~47 elite athletes and a youth development pipeline reaching Olympic and World Cup competition.

Ownership category

akta.pro rank

Product category

National Sports Federation Governance

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

akta.pro secondary industries

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI), Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

Keywords

• National sports federation
• Snowboard competition management
• Athlete development programs
• Elite sports training
• Youth sports development

Headquarters

HQ city

Planegg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsoring & Partnerships: Primary revenue stream. Main sponsors Würth MODYF (workwear/apparel) and Allianz (insurance) provide financial support, product sponsorship, and co-marketing. Additional sponsors contribute via equipment, social media content modules, world cup branding, and campaign/advertising modules. The organization offers tiered sponsorship modules: Ausstattung (equipment), Premium Partner*in, Weltcup (world cup branding), Social Media, plus campaign, tourism partner, and barter deal modules.
2. Public/Institutional Funding: State and public funds form the financial foundation, especially for youth development. Most world cup athletes belong to the police or Bundeswehr sport promotion groups. Funding also supports athlete second careers, training infrastructure, and the landing bag and skatepark facilities.
3. Membership/License Fees: Revenue from licensing and athlete registration fees including SNBGER and FIS licenses for competitive snowboarders. FIS licenses are processed through regional associations (Landesverbände) and finalized by SNBGER.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Snowboard Germany is the official national federation that governs and develops competitive snowboarding in Germany, organizing national competition series (German Race Series, Junior Freestyle Tour, sbxTrophy, Para Snowboard), managing national team programs across Race, Snowboardcross, and Freestyle disciplines, and providing coaching, training infrastructure at federal support centers, and athlete development services from youth through Olympics. The organization delivers its services through headquarters in Planegg and federal training bases in Berchtesgaden, Grasgehren, and Oberstdorf.

Product overview

Snowboard Germany (Snowboard Verband Deutschland e.V.) is Germany's national governing body for snowboard sport, operating as a federation rather than a commercial product company. The organization offers a portfolio of competitive event series (German Race Series, Junior Freestyle Tour, sbxTrophy), national team programs across Olympic disciplines (Race, Snowboardcross, Freestyle), athlete development pathways, and professional education for coaches and instructors. Para Snowboard competitions are integrated into the main event series. The organization facilitates approximately 49 elite athletes competing internationally in World Cups, World Championships, and Olympic Games.

Differentiator

Problem solved

Functional benefit

Brands

• German Race Series (GRS): National race series for Snowboard Race (Slalom, Giant Slalom, Parallel formats) for all age categories from U13 to Open.
• Junior Freestyle Tour (JFT)
• sbxTrophy

Products and services

• German Race Series A national race series for snowboard race athletes featuring Slalom, Giant Slalom, and Parallel competitions, serving as a talent development pipeline from grassroots to professional levels across all age categories from U13 to Open.
• Junior Freestyle Tour The largest freestyle contest series in Germany for youth park riders, including coaching days, photosessions, and contest experience with points toward JFT overall rankings and World Snowboard Tour. Disciplines include Big Air, Slopestyle, Halfpipe, Railjam, and Quaterpipe.
• sbxTrophy Germany's largest snowboardcross racing series, held at the federal support center in Grasgehren (Allgäu, Bavaria), featuring tight corners, banks, rollers, kickers, and direct duels. Open to all ages and levels.
• Para Snowboard Competitions Para snowboard competitions integrated into sbxTrophy and German Race Series, open to athletes with physical disabilities including those with amputations racing in Banked Slalom or Snowboardcross formats.
• National Team Programs Management and development of German national teams across three Olympic disciplines: Race (PGS/PSL), Snowboardcross, and Freestyle (Slopestyle/Big Air and Halfpipe), with support for 49 athletes in the 2025/26 season and 47 in the 2026/27 Kader.
• Coach and Trainer Education Trainer certification programs for coaching snowboarding at competitive sports level, including technical delegate and judge training pathways.
• Snowboard Instructor Certification Training and certification for snowboard instructors covering all teaching content and pedagogical skills required for professional instruction.
• Modular Sponsorship Packages Direct B2B sponsorship offerings sold to corporate brands, including Ausstattung (equipment/team apparel), Premium Partner (flagship sponsorship), Weltcup (world cup branding and TV exposure), Social Media content, and campaign/tourism/barter modules. Pricing is quote-based and individually negotiated.

Quantifiable outcome

• Up to 20 million TV viewers per world cup weekend on ARD/ZDF with up to 20% market share
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• EVI-Projekt (Event-Inklusionsmanager*innen im Sport)coreStrategic or Co-development Partner · 1 January 2021Since 2021, Snowboard Germany has been part of the EVI project creating positions for Event Inclusion Managers in sport. The project aims to increase employment opportunities for people with disabilities in sports and make competitions more accessible. Ivan Osharov serves as Event-Inklusionsmanager at SNBGER.
• Deutscher Skiverband (DSV) / Stiftung Sicherheit im Skisport (SIS)coreStrategic or Co-development Partner · 7 November 2019Collaboration on shared sustainability initiative 'Wintersport von Morgen 2040+' and joint climate action. Both signed the UN Sports for Climate Action Framework in November 2019. Also partners on 'Dein Winter. Dein Sport.' initiative and the snbgerMediaData digital archive platform.
• Würth MODYFflagshipStrategic or Co-development PartnerMain sponsor and equipment/outfit supplier. Würth MODYF provides workwear that must withstand extreme cold and snow conditions. The partnership includes logo placement, co-branded events, and the Snowboard Alpin World Cup in Winterberg being presented by Würth MODYF (VISA FIS Snowboard Alpine Weltcup presented by Würth MODYF).
• AllianzflagshipStrategic or Co-development PartnerMain sponsor and insurance partner. Allianz, one of the world's leading insurers and asset managers serving 126 million private and corporate customers, is a Premium Partner of Snowboard Germany. The partnership includes the 'A-Team presented by Allianz' athlete program with personalized welcome by Allianz's sponsorship contact.
• SEIZcoreStrategic or Co-development PartnerEquipment supplier/outfitter providing gloves. SEIZ, based in Metzingen (Baden-Württemberg), develops new glove models specifically for Snowboard Germany each season.
• Deutscher Behindertensportverband (DBS)coreStrategic or Co-development PartnerSnowboard Germany works with the DBS (German Disabled Sports Association), the peak federation for Para Snowboard in Germany. The two organizations exchange knowledge and collaborate on developing Para Snowboard in Germany and making the sport landscape more accessible.
• NADA (Nationale Anti Doping Agentur Deutschland)coreStrategic or Co-development PartnerSnowboard Germany works closely with NADA on anti-doping prevention, testing, and athlete education. Part of the 'GEMEINSAM GEGEN DOPING' network. NADA provides the ADAMS system, rulebook, and TUE management.
• FIS (Internationaler Ski- und Snowboardverband)coreStrategic or Co-development PartnerInternational federation governing snowboarding competitions globally. FIS manages the world cup calendar, world championships, Olympic qualification standards, and overall competition regulations. Since 2022, FIS has led Para-Alpine Skiing, Para-Cross-Country, and Para-Snowboard disciplines.
• IOC (Internationales Olympisches Komitee)coreStrategic or Co-development PartnerThe IOC confirmed in 2025 that Snowboard Race (Parallel Giant Slalom and the new Parallel Giant Slalom Team event) remains in the Olympic program for the 2030 Winter Games in the French Alps. Freeride also received Olympic premiere status for 2030.
• DOSB (Deutscher Olympischer Sportbund)coreStrategic or Co-development PartnerThe German Olympic Sports Confederation represents German sport at the international level and organizes Team Deutschland athlete programs. Snowboard Germany is a member federation of the DOSB, and athletes like Leon Ulbricht and Jana Fischer are part of Team Deutschland.
• JobRadminorOthersEmployee benefit partner providing company bike leasing (Dienstfahrrad) to Snowboard Germany staff.
• Corporate Benefits Partners (Seiz, Nitro, Julbo, BlackRoll, etc.)minorGTM or Marketing PartnerEmployee benefits partners offering corporate discounts to Snowboard Germany staff. Includes equipment brands Seiz, Nitro, Julbo, BlackRoll and other sporting brands.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Fédération Française de Ski (FFS): French national ski and snowboard federation. Peer in federation governance, World Cup event hosting, Olympic athlete development, and operating across multiple snow disciplines under FIS.
• Ski and Snowboard Canada (Nordiq Canada): Canadian national snowboard federation. Comparable in federation structure, athlete development programming, and FIS-aligned competitive operations.
• Swiss-Ski: Swiss national ski and snowboard federation, operating the equivalent role for Switzerland. Closely comparable in federation structure, multi-discipline program (Race, SBX, Freestyle), national team operations, and Alpine-region sponsorship market.
• Österreichischer Skiverband (ÖSV): Austrian Ski Federation. Sister national federation with comparable athlete pipeline, sponsorship market, and World Cup presence, including Snowboard and Freestyle disciplines.
• Federazione Italiana Sport Invernali (FISI): Italian Winter Sports Federation that governs Italian snowboarding. Comparable in federation scope, multi-discipline programming, and Alpine market context.
• Deutscher Skiverband (DSV): Germany's national ski federation and the parent organization from which Snowboard Germany separated in 2002. Operates the same governance, sponsorship, and federal-training-base model across alpine and Nordic skiing, and partners with SNBGER on shared sustainability initiatives (UN Sports for Climate Action Framework).
• US Ski and Snowboard: US national governing body for skiing and snowboarding. Peer in federation governance, multi-discipline national team operations, and large-scale sponsorship monetization across the American snow-sports market.
• Snowboard Austria: Austrian national snowboard federation. Direct peer in governing competitive snowboarding across Olympic disciplines, working with the same FIS calendar, IOC structure, and German-speaking Alpine sports ecosystem.

Emerging players

• Deutscher Behindertensportverband (DBS): German Disabled Sports Association that co-governs Para Snowboard in partnership with Snowboard Germany. Relevant peer for the federation's Para Snowboard and inclusion programs and the joint governance of adaptive snowboarding nationally.

Others

• FIS (International Ski and Snowboard Federation): Global governing body for skiing and snowboarding that sets the World Cup calendar, World Championships, and Olympic qualification standards. Not a peer but an upstream regulator and ecosystem anchor that determines Snowboard Germany's competitive operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeinstagram.com/snowboardgermany
• Instagraminstagram.com/snowboardgermany
• Xx.com/snowboardger

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Snowboard Germany