Scenario

Themed Construction Servicesscenario-global.com

Scenario is a Kajima Corporation–owned scenic theming contractor that designs and delivers turnkey themed environments, show sets, IP figures, and rockwork for global theme park operators and IP owners across 8 offices in the USA and Asia.

Company typePrivate
Founded2003
HeadquartersOrlando, United States
Headcount101–250
GTM typeB2B
OfferingServices

What Scenario does

Scenario is a privately held scenic theming contractor that designs, fabricates, and installs themed environments, show sets, IP character figures, rockwork, facades, architectural ornamentation, decorative metals, graphics, signage, scenic painting, and play spaces for global theme park operators, IP owners, and resort developers. The company delivers projects through four integrated service lines — Program Management, Technical Design & Engineering (including BIM coordination, virtual reality pre-visualization, and structural engineering), Turnkey Project Delivery, and Construction Management — supported by vertically integrated in-house fabrication capabilities spanning FRP/GRP, GFRC, vacuforming, carpentry/millwork, structural metals with certified welders, CNC/waterjet/robotic milling, 3D printing, plaster/shotcrete sculptors, polyurethane foam sculptors, and scenic paint.

Scenario operates through eight international offices: Los Angeles (design studio), Orlando (5,500 m² production center), Hong Kong (Asia regional office), Bangkok, Manila (502 m² design center), Zhongshan (7,200 m² fabrication facility), Macau (Scenario Macau Limited), and Tokyo (Kajima Akasaka Annex liaison). The business model is bespoke, quote-based, multi-year project contracting with no recurring SaaS, licensing, or transaction revenue; each engagement is a custom design/build with construction management. Pricing is not publicly disclosed and varies by project scope, geography, and complexity. Named enterprise clients include Disney (multiple divisions), Universal Creative, Warner Bros., Lionsgate, Resorts World Sentosa, and Lai Sun Development, with marquee projects such as Star Wars: Galaxy's Edge, Star Wars: Rise of the Resistance, Shanghai Disneyland, Warner Bros. World Abu Dhabi, and Cars Land earning multiple TEA Thea Awards and ABC Excellence in Construction Awards between 2003 and 2021.

The company is wholly owned by Kajima Corporation (a publicly listed Japanese construction conglomerate) via the Kajima Cockram International (KCI) Group, giving Scenario access to parent-company financial discipline, governance, and global infrastructure. Scenario does not disclose revenue, has no external funding rounds, and operates with 101–250 employees; its primary legal entity for US operations is Scenario Cockram USA, Inc., with regional subsidiaries across Asia.

Scenario firmographics

Firmographics

Name: Scenario
Legal name: Scenario Cockram USA, Inc.
Website: https://scenario-global.com
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 101–250 employees
Short description: Scenario is a Kajima Corporation–owned scenic theming contractor that designs and delivers turnkey themed environments, show sets, IP figures, and rockwork for global theme park operators and IP owners across 8 offices in the USA and Asia.
Ownership category
akta.pro rank

Scenario industry classification

Industry

Product category: Themed Construction Services
NAICS: Custom Architectural Woodwork and Millwork Manufacturing (337212), Industrial Design Services (54142), Interior Design Services (541410)
SIC: Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Fabricated Metal Products (3490)
akta.pro primary industry: Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)
akta.pro secondary industries: Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

Scenic theming construction
Themed environment design
Theme park fabrication
Show set production
Rockwork scenic fabrication

Where Scenario is headquartered

Location

Headquarters

HQ city: Orlando
HQ country: United States
HQ region: North America

Offices8 records

Markets served

Scenario business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

Turnkey Project Delivery / Construction Management: One-time, project-based revenue from turnkey delivery of themed attractions, lands, and parks — including facility construction, fit-out, FF&E, specialty construction & theming, MEP/AV/Special Effects, in-field art direction, installation supervision, and testing & commissioning. Each project is a bespoke, multi-year contracting engagement with enterprise theme park and resort clients.
Program Management & Technical Design/Engineering: Fees from early-phase Program Management services (feasibility/constructability studies, estimating and ROM studies, bidding/administration, construction documents, 4D scheduling) and Technical Design & Engineering (pre-visualization/VR, prototyping, technical integration, BIM coordination, structural engineering design, fabrication drawings) — typically delivered as part of larger turnkey projects.
In-House Scenic Fabrication (Show Sets, Props, Figures, Rockwork, Facades, Ornamentation, Graphics, Play Spaces): Revenue from in-house production of scenic elements — show sets, props, iconic features, IP animated & static figures, rockwork, architectural ornamentations, facades, decorative metals/railings, graphics & signage, scenic painting & finishing, and play spaces — sold as components of larger themed attraction contracts.

Pricing tiers

Model	Billing	Price
Other	—	Quote-based / Project-based contracting for scenic theming, turnkey construction management, and design services

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Scenario product offering

Product offering

Core offering

Scenario is a turnkey scenic theming contractor that designs, fabricates, and installs themed environments, show sets, IP-based characters and figures, props, rockwork, facades, architectural ornamentation, decorative metals, graphics, signage, and play spaces for theme parks, attractions, and themed environments. The company delivers end-to-end project services spanning program management, technical design and engineering (including pre-visualization, VR design, and BIM coordination), construction management, and turnkey project delivery — backed by vertically integrated in-house fabrication capabilities covering FRP/GRP, GFRC, vacuforming, CNC/waterjet/robotic milling, 3D printing, structural metals, and scenic painting.

Product overview

Scenario operates as a single unified turnkey show contracting business rather than a multi-product software platform, organized around two integrated offering areas: a portfolio of service lines (Program Management, Technical Design & Engineering, Turnkey Project Delivery, and Construction Management) and an in-house production capability stack spanning Show Sets, Props and Iconic Features; IP Animated & Static Figures; Rockwork Production; Architectural Ornamentations; Facades; Decorative Metals and Railings; Graphics and Signage; Scenic Painting & Finishing; and Play Spaces. These two halves are tightly coupled — the service lines (which include BIM coordination, virtual reality pre-visualization, and design-build delivery) drive the shop-qualified production capabilities (FRP/GRP, GFRC, vacuforming, carpentry and millwork, structural and decorative metals, CNC/WJ/robotic milling, 3D printing, plaster/shotcrete sculpting, polyurethane foam sculpting, and scenic paint) that are executed across vertical assets in Orlando, Bangkok, Zhongshan, Manila, and Hong Kong. Together they constitute Scenario's end-to-end themed attraction, theme park, and themed environment delivery offering for clients such as Disney, Universal, Warner Bros., Lionsgate, and Resorts World Sentosa.

Differentiator

Problem solved

Functional benefit

Products and services

Program Management Early-phase program management services for themed attraction projects, covering feasibility/constructability studies, estimating and rough-order-of-magnitude studies, bidding and administration, construction documents, and 4D scheduling, delivered to enterprise theme park operators, IP owners, and resort developers.
Technical Design and Engineering Technical design and engineering services for themed attractions including pre-visualization, virtual reality design, prototyping and mock-up, technical integration, BIM coordination and management, structural engineering design, and fabrication drawings, delivered to enterprise theme park and resort clients.
Turnkey Project Delivery Single-contractor turnkey delivery of themed attractions and lands, covering facility construction, fit-out construction and FF&E, specialty construction and theming, MEP, AV and special effects, in-field art direction, installation supervision, and testing and commissioning for enterprise theme park, attraction, and resort clients.
Construction Management Construction management services covering pre-construction support, scheduling, budgeting, labor supply, value engineering, logistics planning, and construction and installation strategies for themed attraction projects delivered to enterprise theme park operators, IP owners, and resort developers.
In-House Scenic Fabrication Vertically integrated in-house scenic fabrication covering show sets, props and iconic features, IP animated and static figures, rockwork production, architectural ornamentations, facades, decorative metals and railings, graphics and signage, scenic painting and finishing, and play spaces, delivered as components of larger themed attraction contracts for enterprise theme park and resort clients.

Companies that use Scenario

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Scenario technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature10 records

Scenario partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship and minor.

Cockram (Kajima Cockram International / KCI Group)flagshipStrategic or Co-development PartnerScenario operates as a Kajima Cockram International Group (KCI Group) Company. KCI Group and its subsidiaries — including Scenario Cockram Limited, Scenario Cockram USA Inc, Scenario Cockram (China) Scenario Cockram Holding Co Pty Ltd, Scenario Cockram (Thailand) Ltd, Scenario Manufacturing (Thailand) Limited, Cockram Projects (Shanghai) Construction and Engineering Co., Ltd, Cockram Construction Inc., Cockram Scenario Philippines ROHQ, and Scenario International Contracting Company — share governance, compliance, human rights policy, whistleblower program, and project delivery capabilities across Scenario's global operations.
United Nations (Guided Principles on Business and Human Rights)minorOthersKCI Group's Human Rights Policy aligns with the UN Guided Principles on Business and Human Rights: Implementing 'Protect, Respect, Remedy Framework', and references the International Bill of Human Rights, the ILO Declaration, the UN Global Compact, and other international standards. This is an alignment/standards-based relationship, not a commercial partnership.

Scale indicators7 records

Expansion highlights5 records

Scenario competitors and assessment

Company assessment

Direct peers

Thinkwell Group: Thinkwell is a design and master planning consultancy for theme parks, museums, resorts, and branded destinations. Overlaps with Scenario's program management and technical design/engineering service lines and serves the same major IP owners and developers.
Holovis: Holovis is a sensory experience design and engineering firm specializing in immersive attractions, media-based rides, and themed entertainment technology. Comparable to Scenario on the technical design, VR pre-visualization, and immersive attraction delivery side.
ITEC Entertainment: ITEC Entertainment is a turnkey provider of theme park, resort, and themed entertainment design, production, and project management services. Comparable to Scenario in delivering end-to-end themed entertainment experiences combining creative, engineering, and production capabilities.
BRC Imagination Arts: BRC Imagination Arts is a themed experience design and production firm that creates branded attractions, museums, and immersive environments. Comparable to Scenario in delivering turnkey themed experiences and IP-driven immersive installations.
FORREC: FORREC is a global design and planning firm specializing in theme parks, waterparks, resorts, and entertainment destinations. Comparable to Scenario on the design and master planning side of large-scale themed attractions.
Legacy Entertainment: Legacy Entertainment provides master planning, design, and project management for theme parks, resorts, and entertainment destinations worldwide. Comparable to Scenario on program management, master planning, and turnkey delivery of themed attractions.
Sally Corporation: Sally Corporation designs and manufactures dark rides, animatronics, and interactive family attractions for theme parks worldwide. Comparable to Scenario's IP animated & static figures and show-set production capabilities and serves overlapping operator clients.
Mad Systems: Mad Systems designs and integrates AV, show action equipment, animatronics, and themed technology for attractions. Comparable to Scenario's scenic, lighting, special effects, and AV-integrated themed environment offerings.
Nassal Company: Nassal is a closely held scenic fabrication and themed construction firm specializing in rockwork, theming, and themed environments for major theme parks and attractions. It directly competes with Scenario on rockwork, scenic fabrication, and themed-construction scopes for Disney, Universal, and other operators.

Broad incumbents

Cockram Construction (Cockram Projects Shanghai / Cockram Construction Inc.): Cockram Construction is an Australian-headquartered project management and construction firm that is part of the same Kajima Cockram International (KCI) Group as Scenario. Sister-company relationship through the parent group rather than a competitor — listed here because it operates within the same corporate umbrella on adjacent construction management scopes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Scenario compliance and trust

Trust signal

Compliance3 records

Scenario financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Scenario leadership team

Management profile

Number of profiles

Profiles10 records

Scenario subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Scenario funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Scenario M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scenario

What does Scenario do?

Is Scenario a public or private company?

Scenario is a private company. It is classified as corporate owned and is currently operating.

When was Scenario founded?

Scenario was founded in 2003. It employs 101 to 250 people.

Where is Scenario based?

Scenario is headquartered in Orlando, United States, in the North America region.

How does Scenario make money?

Three revenue lines are on record. Turnkey Project Delivery / Construction Management is the primary driver. The others are program Management & Technical Design/Engineering and in-House Scenic Fabrication (Show Sets, Props, Figures, Rockwork, Facades, Ornamentation, Graphics, Play Spaces).

Who are Scenario's main competitors?

Direct peers on record are Thinkwell Group, Holovis, ITEC Entertainment, BRC Imagination Arts, FORREC, Legacy Entertainment, Sally Corporation, Mad Systems and Nassal Company. Cockram Construction (Cockram Projects Shanghai / Cockram Construction Inc.) is listed as a broad incumbent.

Does Scenario have an API?

No public API is recorded for Scenario.

What industry is Scenario in?

Scenario's product category is Themed Construction Services. Its primary akta.pro industry code is MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry, with a secondary code of BPAFAGAK, Event Fabrication & Scenic/Set Build (Custom Builds, Installations). Its NAICS code is 337212 and its SIC code is 2540.