Evolution Music
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Evolution Music firmographics
Firmographics- Name
- Evolution Music
- Legal name
- Evolution Music
- Website
- https://evolutionmusic.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Evolution Music industry classification
Industry- Product category
- Musical Instrument Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140)
- akta.pro primary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
- akta.pro secondary industries
- Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables) (CRALAEAE), Sheet Music & Music Books Retail (CRALAEAB), Educational Music Products Retail (Method Books, Exam Prep, Classroom Instruments) (CRALAEAJ), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC), Music Theory, Ear Training & Musicianship (EDAMANAF)
Keywords
Where Evolution Music is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Evolution Music business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Musical Instrument Retail Sales: Sale of musical instruments, amplifiers, drums, keyboards, orchestral instruments, effects, and accessories through physical store and e-commerce website. Products range from entry-level beginner gear to professional equipment.
- Music Lessons and Education: Weekly music lessons for children, teenagers, and adults taught in fully equipped studios within the Lynbrook store. Offers lessons in Piano, Guitar & Bass, Drums, Violin, Saxophone & Clarinet, and Music Theory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Afterpay Buy Now Pay Later |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Evolution Music product offering
Product offeringCore offering
Evolution Music is a locally owned music retail store and music academy based in Lynbrook, Victoria, Australia, selling musical instruments and equipment including guitars, drums, keyboards, amplifiers, orchestral and wind/brass instruments, effects and interfaces, sound equipment, strings, spare parts, and printed sheet music. The business also operates the Evolution Music Academy, delivering professional weekly music lessons for children, teenagers, and adults in piano, guitar and bass, drums, violin, saxophone and clarinet, vocals, and music theory, with optional AMEB exam preparation. The retail and education offerings are integrated under one roof at the newly refurbished Lynbrook store, supported by a Neto-powered e-commerce website and multiple payment options including Afterpay.
Product overview
Evolution Music operates as a combined music retail store and music academy. The product portfolio consists of a unified offering that combines an e-commerce platform selling musical instruments and equipment alongside in-store music lessons. The retail side includes Amplifiers, Drums, Effects & Interfaces (EFX), Guitars, Keyboards, Orchestra instruments, Spare Parts, Print Music, Sound Equipment, Strings, Ukuleles, and Wind/Brass Instruments. The complementary Music Academy provides professional weekly lessons for Piano, Guitar & Bass, Drums, Violin, Saxophone & Clarinet, Vocals, and Music Theory. The store is located at 6 Wally Place, Lynbrook VIC 3975, operating as a locally owned business supporting musicians in the south-east Melbourne region for over a decade.
Differentiator
Problem solved
Functional benefit
Products and services
- Amplifiers Range of amplifiers including acoustic amps, bass amps, drum amps, electric guitar amps, and multi-purpose amps from brands such as Laney, Behringer, Boss, Peavey, and Martinez. Sold through physical store and e-commerce website.
- Drums Acoustic and electronic drums, percussion instruments, cymbals, drum heads, sticks and brushes, and accessories from brands including Yamaha, Artesia, EFNOTE, Zildjian, Sabian, and Remo. Sold through physical store and e-commerce website.
- Effects and Interfaces (EFX) Effects pedals, footswitches, audio interfaces, adaptors, vocal processors, and pedal boards from brands including Boss, TC Electronic, Behringer, Mooer, and NUX. Sold through physical store and e-commerce website.
- Guitars Acoustic guitars, electric guitars, bass guitars, classical guitars, ukuleles, bluegrass instruments (banjos, mandolins), and guitar accessories from various brands. Sold through physical store and e-commerce website.
- Keyboards Acoustic pianos, digital pianos, portable keyboards, and keyboard accessories. Sold through physical store and e-commerce website.
- Music Lessons (Evolution Music Academy) Professional weekly music lessons for children, teenagers, and adults taught by experienced and qualified teachers in fully equipped studios within the Lynbrook store. Lessons offered in piano, guitar and bass, drums, violin, saxophone and clarinet, vocals, and music theory. Includes optional exam preparation for AMEB and trial lessons for prospects.
- Orchestra Instruments Orchestral instruments including cellos, double basses, violas, violins, bows, strings, and music stands and accessories. Sold through physical store and e-commerce website.
- Sound Equipment Live sound equipment including PA systems, speakers (active and passive), mixers, microphones, wireless systems, signal processors, digital recorders, DJ and lighting control gear, headphones, and stage, lighting and trusses. Sold through physical store and e-commerce website.
- Print Music Sheet music and songbooks for various instruments including piano, guitar and bass, drums, violin, clarinet, flute, saxophone, trumpet, trombone, vocal, ukulele, and music theory. Includes AMEB examination materials.
- Ukuleles Ukuleles in various sizes including soprano, concert, tenor, baritone, and guitarlele formats, plus accessories. Sold through physical store and e-commerce website.
- Wind and Brass Instruments Brass instruments including trumpets, trombones, french horns, baritone horns, euphoniums, and tubas; woodwind instruments including clarinets, flutes, saxophones (alto, tenor, soprano, baritone), oboes, piccolos; and harmonicas. Sold through physical store and e-commerce website.
Companies that use Evolution Music
Customer profileSegments3 records
Ideal customer profiles3 records
Evolution Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Evolution Music partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Evolution Music competitors and assessment
Company assessmentBroad incumbents
- Thomann: Europe's largest online music retailer with global shipping and a catalog of over 80,000 products. Represents the structural online competitive threat to Evolution Music's hardware sales, particularly on price and range.
- Sweetwater: US-based leading online music retailer with strong customer service model and broad instrument/pro-audio catalog. Comparable structural competitor to Evolution Music's retail motion, especially in the pro audio and sound equipment category.
- Yamaha Music Australia: Manufacturer of keyboards, drums, guitars, and pro audio with branded retail presence in Australia. Comparable as a vertically integrated player whose products Evolution Music resells and whose dealer network shapes the retail competitive landscape.
- Allans Music + Billy Hyde: Combined heritage Australian music retail chain offering instruments, lessons, and service across multiple stores. Comparable to Evolution Music as a multi-location music retailer with integrated lessons, but at significantly larger national scale.
Direct peers
- Mannys Music: Melbourne-based music instrument retailer with deep inventory across guitars, drums, keyboards, and pro audio. A direct regional peer to Evolution Music, serving overlapping Melbourne customer segments with similar product breadth.
- Better Music: Australian specialty music retailer providing instruments, accessories, and lessons. Comparable to Evolution Music in combining retail with music education services for school-age and adult learners.
- Sky Music: Established Australian music retailer with broad product assortment across instruments, sound equipment, and accessories. Comparable to Evolution Music as a multi-channel specialty music retailer targeting individual musicians and students.
- Music Edge: Australian music instrument retailer with both physical stores and online catalog, serving hobbyists and students. Directly comparable to Evolution Music in product range (guitars, drums, keyboards, orchestral) and customer segments.
Emerging players
- Melbourne Music Education Centre: Melbourne-based music school offering multi-instrument lessons including AMEB preparation. Comparable to Evolution Music's academy business as a direct competitor for music students in the same metropolitan area.
Others
- Casio Australia: Keyboard and digital piano manufacturer with strong Australian distribution. Comparable as a supplier-side relationship — a key brand carried by Evolution Music's keyboards category — and as a direct-to-consumer channel that competes with retailer margins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Evolution Music social profiles
Digital presenceEvolution Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evolution Music leadership team
Management profileNumber of profiles
Evolution Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evolution Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evolution Music
What does Evolution Music do?
Evolution Music is a locally owned music retail store and music academy based in Lynbrook, Victoria, Australia, selling musical instruments and equipment including guitars, drums, keyboards, amplifiers, orchestral and wind/brass instruments, effects and interfaces, sound equipment, strings, spare parts, and printed sheet music. The business also operates the Evolution Music Academy, delivering professional weekly music lessons for children, teenagers, and adults in piano, guitar and bass, drums, violin, saxophone and clarinet, vocals, and music theory, with optional AMEB exam preparation. The retail and education offerings are integrated under one roof at the newly refurbished Lynbrook store, supported by a Neto-powered e-commerce website and multiple payment options including Afterpay.
Is Evolution Music a public or private company?
Evolution Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evolution Music founded?
Evolution Music was founded in 2014. It employs 11 to 50 people.
Where is Evolution Music based?
Evolution Music is headquartered in Melbourne, Australia, in the Oceania region.
How does Evolution Music make money?
Two revenue lines are on record. Musical Instrument Retail Sales are the primary driver. The others are music Lessons and Education.
Who are Evolution Music's main competitors?
Broad incumbents on record are Thomann, Sweetwater, Yamaha Music Australia and Allans Music + Billy Hyde. Direct peers are Mannys Music, Better Music, Sky Music and Music Edge. Melbourne Music Education Centre is listed as an emerging player. Casio Australia is listed as an others.
Does Evolution Music have an API?
No public API is recorded for Evolution Music.
What industry is Evolution Music in?
Evolution Music's product category is Musical Instrument Retail. Its primary akta.pro industry code is CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra), with a secondary code of CRALAEAE, Instrument Accessories & Consumables Retail (Strings, Reeds, Sticks, Cables). Its NAICS code is 459140.