Music EDnet

What Music EDnet does

Music Education Network Pty Ltd (trading as Music EDnet) is an Adelaide-based private company founded in 1991 by Keith Huxtable that serves as a dedicated music technology partner for primary and secondary schools in Australia, New Zealand, and Southeast Asia. The company operates a tiered membership program (Individual, School, School Plus) priced from $38 per month to $1,500 per year, complemented by two flagship proprietary content franchises: Gig Based Learning (a performance-driven pedagogy co-developed with Dr Brad Fuller of the Sydney Conservatorium) and Soundlab (a classroom music production curriculum). Around these content assets, Music EDnet assembles a curated catalogue of third-party music software (Sibelius, Ableton Live, Soundtrap, Noteflight, Auralia, Musition, MusicFirst, Flat for Education, Focus on Sound Pro, Studio One), supplies music and performing arts hardware (instruments, Mipro portable PA systems, video/streaming, lighting, acoustics, furniture), and provides consulting and facilities design services for music and performing arts spaces.

The business monetises through subscription membership fees, software licensing, equipment sales, hardware-inclusive School Plus memberships, one-off Technology Reviews ($600 member / $1,200 non-member), nationally recognised micro-credential short courses delivered in partnership with GEM College (RTO 0366), and the annual DayTime conference (hybrid in-person and online format). The platform architecture centres on a member portal and personalised school dashboard that manages staff access, software licences, learning spaces, and support resources, with a separate Student Access layer providing shared-login access to GBL and Soundlab without collecting individual student data. Marketing and customer acquisition are anchored on the community-led DayTime event, weekly Zoom sessions, WhatsApp community, and content partnerships with creators such as Midnight Music, TeachEDM, and Fun Music Company.

Following Keith Huxtable's retirement as CEO at the end of June 2025, the company is led by General Manager Kye Thomas (former audio engineer and founder of the music RTO COSAMP) with a compact team of five, serving an active customer base of more than 2,000 schools. Music EDnet has remained privately held and bootstrapped, with no external funding rounds documented.

Name

Music EDnet

Legal name

Music Education Network Pty Ltd

Website

https://musicednet.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Music EDnet is a private Australian company that helps schools across Australia, New Zealand, and Southeast Asia integrate music technology through tiered memberships, curated software, hardware supply, facilities design, and annual professional development via the DayTime conference.

Ownership category

akta.pro rank

Product category

Music Education Technology Services

NAICS

Fine Arts Schools (611610), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Musical Instruments (3931)

akta.pro primary industry

Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)

Keywords

• Music education technology
• School music software
• Performing arts equipment
• Music teacher training
• Music facilities design

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. School Membership: Annual subscription tiers (School, School Plus) providing access to member portal, resources, professional development, and support. Billed yearly at $900-$1500 per year
2. Individual Teacher Membership: Monthly/annual subscription for individual music teachers at $38/month or $456/year
3. Equipment Sales: Direct sales of music and performing arts equipment to schools including instruments, audio, lighting, video, furniture, and accessories
4. Software Licensing: Resale and licensing of music software including Sibelius, Ableton, Soundtrap, Noteflight, Auralia, Musition and other educational music software
5. Short Courses: Nationally recognised micro-credential courses in music technology for teachers through partnership with GEM College (RTO 0366). Prices range from $449-$799 with member discounts
6. DayTime Conference: Annual professional development conference with in-person and online attendance options. Member discounts available for school tickets
7. Consulting & Design Services: Technology review, facilities design, and installation services for music and performing arts spaces. Includes equipment specification, procurement, and professional installation
8. Technology Review: Consultative review service for music program technology integration at $600 for members, including written recommendations report and site visit

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Music EDnet supplies schools with music education technology, including music software (e.g. Sibelius, Ableton, Soundtrap), music and performing arts equipment, sound systems, and video production gear, alongside curriculum resources (Gig Based Learning, Soundlab), facilities design consulting, and professional development through conferences and short courses.

Product overview

Music EDnet operates as a comprehensive music technology education platform serving schools across Australia, New Zealand, and Southeast Asia. The platform combines a modular suite of software products (notation tools like Sibelius and Noteflight; DAWs including Ableton Live, Soundtrap, and Studio One; ear training/theory through Auralia and Musition; plus Focus on Sound Pro, Flat for Education, Electronic Music Elements, and MusicFirst Classroom) with integrated teaching resources (Gig Based Learning for performance-driven pedagogy and Soundlab for production skills), all accessed through tiered membership programs. Hardware solutions (electronic instruments, PA systems, video/streaming equipment, lighting, acoustics, furniture) and facilities consulting services complement the software offerings. Professional development is delivered through the annual DayTime conference, on-demand video archive (40+ sessions), and nationally recognized short courses in partnership with GEM College. The Student Access platform provides school-wide shared logins to resources. The ecosystem integrates with major LMS platforms (Canvas, Moodle, Blackboard, D2L, Schoology, Google Classroom, Microsoft Teams) for seamless classroom workflow.

Differentiator

Problem solved

Functional benefit

Brands

• Gig Based Learning (GBL): A practical, performance-driven approach to music education developed by Peter Orenstein and Dr Brad Fuller. Students prepare for real musical outcomes through performing, composing and listening. Now part of Music EDnet membership.
• Soundlab
• DayTime

Products and services

• Music EDnet Membership Subscription-based membership giving schools access to the member portal, school dashboard, student access, curriculum resources (Gig Based Learning, Soundlab), member discounts, and professional development.
• Gig Based Learning (GBL) Music EDnet's curriculum framework / teaching resource used in school music programs.
• Soundlab Music EDnet's music technology curriculum resource for classroom use.
• DayTime Conference Annual professional development conference run by Music EDnet for music educators across Australia, New Zealand, and Southeast Asia.
• Music Technology Short Courses Short-format training courses in music technology for teachers, delivered by Music EDnet.
• Music Software Reseller (Sibelius, Ableton, Soundtrap, etc.) Resale and licensing of industry-standard music creation and notation software (e.g. Sibelius, Ableton, Soundtrap) to schools and music educators.
• Music & Performing Arts Equipment Supply of music and performing arts equipment to schools, sold via Music EDnet's online shop.
• Sound Systems for Schools Audio and sound system solutions supplied and integrated for school music programs and performance spaces.
• Video Production Equipment Video production hardware supplied to schools for music and performing arts programs.
• Music Technology & Instruments Music technology tools and instruments supplied to schools through Music EDnet.
• Facilities Design & Consulting Consulting services for designing and fitting out music technology and performing arts facilities in schools.
• Music Technology Review Music EDnet's branded review / news offering for music technology and education.

Quantifiable outcome

• 40+ PD sessions available on-demand
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• GEM College (RTO 0366)coreStrategic or Co-development PartnerPartnership with GEM College for nationally recognised short courses in music technology. Courses lead to Statements of Attainment and digital badges. GEM College is the Registered Training Organisation (RTO 0366) that issues credentials for courses including Digital Music Creation, Tech Enhanced Performance, Essential Audio Skills, and Music Recording.
• AbletoncoreTechnology or IntegrationEducation-focused partnership for Ableton Live software. Music EDnet offers trial versions, quotes, and support for Ableton Live 12 for Education, a professional DAW designed for composition, performance, and experimentation.
• Sibelius/AVIDcoreTechnology or IntegrationLong-standing partnership providing Sibelius notation software to schools. Music EDnet team includes former Sibelius/AVID Pacific region technical support specialists. Offers trial versions, quotes, and educational licensing.
• SoundtrapcoreTechnology or IntegrationPartnership for Soundtrap cloud-based DAW for education. Part of GBL Software Bundle offering alongside Noteflight, Auralia, and Musition with member discounts.
• NoteflightcoreTechnology or IntegrationPartnership for Noteflight Learn cloud-based notation platform. Included in GBL Software Bundle and available through member portal with test accounts and licensing support.
• Auralia & MusitioncoreTechnology or IntegrationPartnership with Rising Software for Auralia ear training and Musition music theory cloud-based software. Part of GBL Software Bundle with member pricing. Features LMS integration (Moodle, Canvas, Blackboard).
• MiprocoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Mipro portable PA systems including MA Series (MA-300D, MA-505, MA-808) for school performances and events.
• Midnight MusicminorStrategic or Co-development PartnerContent partner providing music technology teaching resources and professional development. Founder Katie Argyle contributes sample PD sessions and resources to Music EDnet membership.
• Learning IdeasminorStrategic or Co-development PartnerContent partner providing programs designed to educate and support music educators and students in the creative industry.
• TeachEDMminorStrategic or Co-development PartnerContent partner providing practical, step-by-step lessons for aspiring music producers accessible to beginners and experienced musicians.
• Fun Music CompanyminorStrategic or Co-development PartnerContent partner based in Adelaide creating engaging and curriculum-aligned music education resources.
• MusicTeacher ResourcesminorStrategic or Co-development PartnerContent partner providing comprehensive, ready-to-use teaching materials for music teachers at all levels.
• The Domestic MusicianminorStrategic or Co-development PartnerContent partner providing training, mentorship and support for primary school music educators.
• Swick's ClassroomminorStrategic or Co-development PartnerContent partner creating engaging, easy-to-implement music education resources for teachers.
• Flipped MusicminorStrategic or Co-development PartnerContent partner blending string teaching methods with video and audio technology for self-paced, student-centred learning.
• Dr Brad FullercoreStrategic or Co-development PartnerCo-founder of Gig Based Learning (GBL) methodology alongside Peter Orenstein. Dr Fuller is Associate Lecturer at Sydney Conservatorium of Music and contributes to GBL PD sessions and conference presentations.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Soundtrap (Spotify for Education): Soundtrap for Education is a cloud-based DAW designed for classroom music and podcast creation, available through Music EDnet. Comparable as a music creation/ed-tech platform serving the same K-12 composition and collaboration use case, backed by Spotify's resources.
• Auralia & Musition (Rising Software): Rising Software's Auralia (ear training) and Musition (music theory) cloud platforms are bundled into Music EDnet's GBL offering. Directly comparable as a music education software vendor with LMS integration targeting the same teacher and student use cases.
• SmartMusic (MakeMusic): SmartMusic is a subscription-based music education practice, assessment, and notation platform used in schools worldwide. Comparable as a music education software subscription serving the same K-12 music teacher customer with practice tools and repertoire libraries.
• Quaver Music (QuaverEd): QuaverEd provides comprehensive K-8 and 9-12 music curriculum, resources, and interactive tools for schools — directly competing for the same school music department budget that Music EDnet addresses, with a comparable integrated content + software + PD model.
• MusicFirst: MusicFirst Classroom is a K-12 music education platform that bundles curated software and curricular resources with educator support — directly comparable to Music EDnet's membership and software-bundle offering. Both target school music departments with integrated software + content + support stacks.
• Flat for Education: Flat for Education is a cloud-based notation platform with classroom management and LMS integration that Music EDnet itself resells to ANZ schools. Comparable as a music education software partner addressing the same K-12 composition and notation use case.
• Noteflight Learn: Noteflight Learn is a web-based music notation and composition platform for schools, part of Music EDnet's GBL Software Bundle. Comparable as a cloud-based K-12 notation tool serving the same classroom workflow and teacher support model.

Broad incumbents

• Avid (Sibelius): Avid's Sibelius notation software is the most established K-12 music notation product and is a core part of Music EDnet's resale business. Comparable as a broad incumbent software maker whose channel choices materially affect Music EDnet's economics.
• Ableton: Ableton is a major music software maker whose Live DAW Music EDnet distributes and supports for ANZ schools. Comparable as a broader incumbent in music technology with overlapping education focus; could bypass Music EDnet by going direct to schools at scale.

Emerging players

• Midnight Music: Midnight Music is an Australian music technology teacher-training provider run by Katie Argyle — both a content partner and adjacent competitor to Music EDnet's professional development offering. Comparable as a music-tech CPD specialist addressing the same ANZ teacher audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/ednetmusic
• Facebookfacebook.com/musicednet
• LinkedInlinkedin.com/company/music-ednet
• Instagraminstagram.com/musicednet

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music EDnet