What ØkologiRådgivning Danmark does

ØkologiRådgivning Danmark is a Danish agricultural consultancy exclusively focused on organic farming, operating as a dedicated division of parent company SAGRO I/S (CVR 27 42 88 43). Founded on decades of practitioner experience — individual advisors have been active in organic advisory since 1993–1995 — the firm serves Danish organic farmers across crop production, dairy and cattle operations, and farms considering organic conversion. It is headquartered in Aarhus with four additional regional offices across Jutland (Billund, Esbjerg Ø, Herning, Holstebro), enabling nationwide farm-visit coverage.

The service offering is organized around three core pillars — Planteavlsrådgivning (crop advisory), Kvægrådgivning (cattle advisory), and Økonomi & Strategi-rådgivning (economics and strategy advisory) — supplemented by a broad catalog of specialized programs including Elitegrovfoder (forage), Eliteafgræsning (grazing), Elitekalve (calf health), Jordens Frugtbarhed (soil fertility), Regenerativt landbrug (regenerative agriculture), Klimahandlingsplaner (climate action plans via ESGreenTool), Naturtjek (biodiversity assessment), Omlægningstjek (organic conversion), Biogas advisory, and Erfa-grupper peer-learning networks. Supporting digital tools include FarmTracking (SEGES app), Græsmail weekly forage newsletter, Vandingsregnskab Online, and Mark Online fertilizer planning. The firm also publishes the trade magazine Økologi and runs the Rådgiverbloggen advisor blog as well as the Øko-markedsplads marketplace.

The business model is sales-led professional services: revenue is generated through hourly consulting (e.g., 1,065 kr/hr for soil fertility visits plus 750 kr travel), per-hectare field services (e.g., manganese checks at 25–100 kr/ha), small annual subscriptions (Græsmail 1,450 kr/season; Eliteafgræsning 2,950 kr base + time), unit-priced analyses (soil samples at 160–245 kr each), and project fees (Fremtidens foderforsyning at 7,000 kr). Pricing is publicly disclosed. The customer base is a fragmented long tail of Danish organic farmers with no enterprise anchor accounts, and the firm operates exclusively within Denmark. In 2025, SAGRO became the sole owner of ØkologiRådgivning Danmark, simplifying prior ownership complexity.

Name

ØkologiRådgivning Danmark

Legal name

ØkologiRådgivning Danmark

Website

https://oerd.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ØkologiRådgivning Danmark is a Denmark-only agricultural consultancy, operating as a division of SAGRO I/S, that provides specialized cross-disciplinary advisory services — crop, cattle, soil fertility, regenerative agriculture, and farm economics — exclusively to organic farmers across Denmark.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ), Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Organic farming advisory
• Agricultural consulting
• Crop production advisory
• Cattle management consulting
• Farm economics advisory

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Services: Professional agricultural consulting services provided to organic farmers, including hourly consulting and seasonal advisory agreements. Services cover crop production, cattle management, economics, and farm development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ØkologiRådgivning Danmark provides consulting and advisory services to organic and conversion-to-organic farms in Denmark. Its offering covers crop production, cattle management, agricultural economics, environmental and regulatory compliance, conversion planning, and ongoing operational advice, delivered through on-farm visits, courses, field days, and digital advisory tools, supported by a published magazine and blog.

Product overview

ØkologiRådgivning Danmark is an agricultural consulting firm and a division of SAGRO I/S, offering specialized cross-disciplinary advisory services exclusively for organic farmers across Denmark. The company operates as a unified consulting service organized around three core pillars: Planteavlsrådgivning (crop advisory), Kvægrådgivning (cattle advisory), and Økonomi & Strategi-rådgivning (economics and strategy advisory), supplemented by specialized programs and digital tools. Key specialized programs include Elitegrovfoder, Eliteafgræsning, and Elitekalve, which are structured advisory packages for forage, grazing, and calf management respectively. The company also offers topic-specific services such as Jordens Frugtbarhed (soil fertility), Regenerativt landbrug (regenerative agriculture), Biogas, Klimahandlingsplaner & ESGreenTool, Naturtjek, Omlægningstjek, and Udviklingstjek, alongside Erfa-grupper and RAL-netværk for peer-based knowledge sharing. Digital tools offered include FarmTracking (a SEGES-developed app), Græsmail (a weekly forage analysis newsletter), and access to Vandingsregnskab Online and Mark Online. The company also publishes the trade magazine Økologi – Inspiration til jordbruget and maintains the Rådgiverbloggen as an editorial advisory blog. Consultations are delivered from five offices across Denmark and complemented by a digital marketplace (Øko-markedsplads).

Differentiator

Problem solved

Functional benefit

Products and services

• Organic crop production advisory Specialist advisory for organic crop production, including rotation planning, nutrient management without synthetic inputs, and yield optimization. Targeted at organic and converting Danish farm operators.
• Organic cattle management advisory Advisory services covering organic cattle husbandry, health, feed, and grazing. Targeted at organic and converting Danish dairy and cattle farms.
• Farm economics advisory Economic advisory for organic farms, including financial planning, conversion economics, and profitability analysis. Targeted at organic and converting Danish farm operators.
• Environmental and regulatory advisory Advisory on environmental compliance and organic certification regulations (Danish/EU rules). Targeted at organic and converting Danish farms needing regulatory guidance.
• Conversion-to-organic advisory Structured advisory for conventional Danish farms converting to organic production, covering regulatory requirements, agronomic redesign, and transition planning.
• Farmer courses and education programs Training courses and educational programs for organic and converting Danish farmers, delivered in-person and via digital channels.
• Græsmail (grassland email newsletter/advisory) Subscription-based digital advisory focused on organic grassland management, delivered by email to Danish organic farmers.
• ØkologiRådgivning Danmark magazine Published magazine providing organic farming information, advisory content, and updates to Danish organic farmers and converting farms.
• Field days and events In-person field days and events delivering practical demonstrations and advisory for Danish organic and converting farms.

Quantifiable outcome

• Potential savings of 56,000 kr through weed management identification (example: couch grass control in 20 ha field)
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• SAGRO I/ScoreStrategic or Co-development PartnerSAGRO I/S is the parent organization of ØkologiRådgivning Danmark (CVR 27 42 88 43). ØkologiRådgivning Danmark operates as a division under SAGRO, offering organic farmers access to the full range of SAGRO's advisory services.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ADAS (RSK Group): Large UK agricultural and environmental consultancy providing crop, soils, livestock and regulatory advisory to farms and agribusiness — a comparable professional-services peer on business model, structure, and regulatory advisory focus.
• SAGRO I/S: Parent company and broad Danish agricultural advisory group covering crops, cattle, environment, and organic advisory — overlapping offerings across general (non-organic) farm advisory and shared back-office, and the natural internal benchmark for ØkologiRådgivning Danmark's economic advisory line.
• Landbrug & Fødevarer: Danish Agriculture & Food Council, the industry and lobbying organisation that co-publishes ØKOLOGI magazine with ØkologiRådgivning Danmark's partner network; a broad industry incumbent shaping policy and standards for organic advisory content.
• DLBR (Dansk Landbrugsrådgivning): Federation of Danish local agricultural advisory centres that collectively serve crop and livestock farmers nationwide with grant- and compliance-related advisory; functions as a system-level incumbent peer that competes for advisory share and EU scheme support work.
• Agrii (Origin Enterprises): UK and Ireland agronomy services provider offering crop advice, soil sampling, and digital agronomy tools — a comparable integrated advisory + soil testing + digital play to ØkologiRådgivning Danmark's soil sampling, ESGreenTool, and Mark Online offerings.

Direct peers

• SEGES Innovation: Denmark's central agricultural research and innovation body that develops the digital advisory tools (FarmTracking, dyrkningsvejledninger) on which ØkologiRådgivning Danmark relies, and directly competes for organic farmer advisory attention through specialist teams and publications.
• VKST: Large Danish agricultural advisory firm with specialist teams in organic crop and cattle production; competes for the same organic-farmer wallet across Zealand and adjacent regions and uses a similar hourly + subscription pricing model.
• Innovationscenter for Økologisk Landbrug (ICOEL): Denmark's national innovation centre for organic farming; an organic-only knowledge and advisory peer publishing research, guidelines, and networks that overlap directly with ØkologiRådgivning Danmark's organic crop and cattle advisory practice.

Regional players

• Greppa Näringen (Sweden): Swedish advisory program for climate- and nutrient-efficient farming that serves a comparable organic/regenerative farmer base across the Nordics — a regional peer that could inform cross-border expansion or partnership strategy.

Emerging players

• Yara International (Yara FarmCare / digital agronomy): Global crop nutrition company increasingly active in digital agronomy tools and precision farming advisory; a peer to consider as a potential encroaching adjacent competitor in nutrient management, sustainability, and climate action planning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oerddk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ØkologiRådgivning Danmark