SAGRO
SAGRO is a farmer-owned Danish agricultural advisory cooperative providing consulting across crop production, livestock, environment, ESG, law, and finance to more than 7,000 farmers across Western and Central Jutland through five regional offices and a portfolio of digital tools.
- Company typePrivate
- Founded2016
- HeadquartersBillund, Denmark
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SAGRO does
SAGRO is a farmer-owned agricultural advisory cooperative headquartered in Holstebro, Denmark, providing full-spectrum consulting services — crop production, livestock (cattle, pigs), environment, organic farming, accounting, tax, law, HR, IT, and ESG/sustainability — to more than 7,000 farmers, suppliers, and agricultural businesses across Western and Central Jutland. The company was formed in 2016 through the merger of Jysk Landbrugsrådgivning and Heden & Fjord, and is owned by four landboforeninger: Holstebro Struer Landboforening, Herning-Ikast Landboforening, Jysk Landboforening, and Familielandbruget VEST-Jylland.
Its technology layer consists of a portfolio of digital solutions layered over field-based advisory delivery: ESGreenTool (a climate-accounting and ESG-reporting platform developed by SEGES Innovation and sponsored by Forenet Kredit and Nykredit), Kundeportalen Bedrift (digital APV and ESG management portal), SAGRO Time (advisory time tracking), InterCount (digital invoice/document handling), Webløn (payroll), and Summax (business management). Precision-agriculture capabilities include GPS soil sampling, variable-rate liming (gradueret kalkning), Horiba leaf analysis for potato nitrogen management, and drone photography. These tools support but do not replace the five regional offices and on-farm advisor visits that constitute the primary service-delivery model.
SAGRO's revenue is generated through a mix of recurring membership and advisory subscription fees accessed via the four owning landboforeninger, paid advisory engagements (pricing via a published prisliste), subscription-based content products (TILVÆKST newsletters at 695 DKK/year, KartoffelNyt at 800–1,495 DKK/year, Grobund magazine, Vækstbloggen video series, spray-journal subscription), and cooperative procurement flows through Spar Bonde (350+ members). Embedded subsidiaries and partnerships — TELLUS Advokater (law), SAGRO Finans & Formue (wealth advisory), Ytteborg (field trials), and ØkologiRådgivning Danmark (organic) — extend the platform into legal, financial, and research domains, with events (Landsskuet, Kartoffeldagen, Ribe Dyrskue) and digital content serving as demand-generation channels.
SAGRO firmographics
Firmographics- Name
- SAGRO
- Legal name
- SAGRO
- Website
- https://sagro.dk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SAGRO is a farmer-owned Danish agricultural advisory cooperative providing consulting across crop production, livestock, environment, ESG, law, and finance to more than 7,000 farmers across Western and Central Jutland through five regional offices and a portfolio of digital tools.
- Ownership category
- akta.pro rank
SAGRO industry classification
Industry- Product category
- Agricultural Consulting Services
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (1151), Support Activities for Animal Production (11521)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Irrigation, Water & Energy Efficiency Operations Advisory (AFACAJAM)
Keywords
Where SAGRO is headquartered
LocationHeadquarters
- HQ city
- Billund
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
SAGRO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Advisory Services: SAGRO generates revenue through consulting fees charged to member and non-member farmers for advisory services across all agricultural domains including crop production, livestock, environment, economics, law, and IT. Services are delivered by specialist advisors with pricing published in a price list (prisliste).
- Membership Fees: SAGRO is owned by four landboforeninger (Holstebro Struer Landboforening, Herning-Ikast Landboforening, Jysk Landboforening, Familielandbruget VEST-Jylland). Members of these associations access SAGRO's advisory services, with membership fees and subscriptions forming a revenue component.
- Spar Bonde Purchasing Cooperative: SAGRO operates the Spar Bonde purchasing cooperative with over 350 members, facilitating collective procurement of fertilizers, seeds, plant protection products, diesel, and heating oil through competitive tender rounds. While focused on cost savings for members, it may generate administrative or volume-based revenue.
- Event and Publication Revenue: Revenue generated from events such as Kartoffeldagen (annual potato day), TILVÆKST subscriptions (electronic newsletters for field crop and forage producers, 695 DKK/year per newsletter with 25% discount for both), KartoffelNyt subscription (800 DKK/year email, 1,495 DKK/year print), and digital product subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TILVÆKST Grovfoder and/or Salgsafgrøder electronic newsletters |
| Subscription | Annual | KartoffelNyt subscription |
| Subscription | Annual | General agricultural advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SAGRO product offering
Product offeringCore offering
SAGRO delivers full-spectrum agricultural advisory services to farmers and agribusinesses across Western and Central Jutland, Denmark, covering crop production, livestock (dairy, beef, pigs), environment and sustainability, agricultural economics, tax, law (via TELLUS Advokater), IT, HR, and ESG/climate reporting. Services are delivered through field-based advisors visiting farms, supplemented by digital platforms (ESGreenTool, Kundeportalen Bedrift, SAGRO Time, InterCount, Webløn, Summax) and proprietary content such as TILVÆKST newsletters and the Grobund magazine.
Product overview
SAGRO is a comprehensive agricultural consulting company offering a platform-plus-services model. The core offering consists of expert consulting across all agricultural domains: crop production (Planter), organic farming (Økologi), environment and nature (Miljø og natur), cattle (Kvæg), accounting (Regnskab), economics and strategy (Økonomi & Strategi), HR and administration, legal services (TELLUS Advokater), IT services, and digital solutions. The digital portfolio includes ESGreenTool for climate/ESG accounting, the customer portal Bedrift, SAGRO Time for time tracking, InterCount for digital document handling, Webløn for payroll, and Summax for business management. Supporting products include the TILVÆKST newsletters (Grovfoder and Salgsafgrøder versions), the Vækstbloggen video blog, the Grobund magazine, the Spar Bonde purchasing association, spray journal subscription, and KartoffelNyt newsletter. SAGRO is owned by agricultural associations including Holstebro Struer Landboforening, Herning-Ikast Landboforening, Jysk Landboforening, and Familielandbruget VEST-Jylland.
Differentiator
Problem solved
Functional benefit
Products and services
- ESGreenTool A comprehensive climate accounting tool for farms providing automated ESG data collection, climate reports, sustainability KPI tracking, and regulatory compliance management. Sponsored by Forenet Kredit and Nykredit, developed by SEGES Innovation, and offered to SAGRO customers for climate accounts on farms.
- Kundeportalen Bedrift Digital customer portal that consolidates farm information and regulatory documentation, including APV (workplace assessment), environmental management, and ESG reporting for farming operations.
- SAGRO Time Time tracking and management solution tailored for agricultural businesses and advisory engagements, enabling clients to log and manage advisory sessions.
- InterCount Digital solution for handling digital receipts and invoice documentation, helping agricultural customers work more efficiently with digital attachments and digital bookkeeping.
- Webløn Online payroll management solution for agricultural businesses.
- Summax Digital solution for agricultural business management.
- ESG-ledelsesrapport (ESG Management Report) Environmental, Social, and Governance management report providing a detailed review of a farm's performance across ESG criteria, supporting sustainability strategy and bank reporting requirements.
- TILVÆKST newsletters
Quantifiable outcome
- Skadelig jordpakning kan føre til udbyttetab på kun 85% af potentialet i det første år, og det tager ca. 5 år at komme op på 95% efter pakningsskade. Potentielt tab reduceret med op til 85% gennem forebyggelse.
- +1 more outcomes
Companies that use SAGRO
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
SAGRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SAGRO partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SEGEScoreSEGES is a key innovation and research partner for Danish agriculture. SAGRO collaborates with SEGES on tools including ESGreenTool (climate accounting), ESG management reports, and participates in SEGES-led research and field trials. ESGreenTool is developed by SEGES Innovation and sponsored by Forenet Kredit and Nykredit.
- TELLUS AdvokatercoreTELLUS Advokater is an integrated law firm within SAGRO providing legal advisory services to farmers including family law, estate succession, wills, estate administration, business and company law, and bankruptcy/reconstruction. TELLUS operates as a specialized division within SAGRO's service offering.
- ØkologiRådgivning DanmarkcoreØkologiRådgivning Danmark provides specialized organic farming advisory. SAGRO collaborates with them on organic farming clients and participates in international organic farming networks, including a meeting of European organic advisors held in Switzerland.
- LandboGruppencoreLandboGruppen is a network of agricultural advisory companies across Denmark. SAGRO collaborates with LandboGruppen JYSK and LandboGruppen SYD for broader advisory coverage and shared resources.
- SvineRådgivningenminorSpecialized pig farming advisory partner that SAGRO collaborates with to serve swine producer clients comprehensively.
- Jysk ITcoreJysk IT provides IT services and support to SAGRO and its clients, including hardware sales, camera surveillance, backup solutions, telephone and internet connections, and email services. Listed as a collaboration partner on the SAGRO website.
- Ytteborg Field TrialscoreYtteborg is a field trial company jointly owned by SAGRO, Vestjysk Landboforening, and Lemvigegnens Landboforening. Located in Hjerm between Struer and Holstebro, Ytteborg conducts agricultural field trials that form the basis of SAGRO's advisory recommendations.
- Landbrug & FødevarerminorLandbrug & Fødevarer (Danish Agriculture & Food Council) is the primary industry association for Danish agriculture. SAGRO's owner associations support the Grøn Trepart agreement that Landbrug & Fødevarer participated in negotiating.
- DLBR ForsikringsmæglerminorDLBR Forsikringsmægler provides insurance brokerage services to agricultural clients. Listed as a SAGRO collaboration partner.
- Landinspektør VestminorLandinspektør Vest provides land surveying services relevant to property transactions, boundary delineation, and land reallocation projects. Listed as a SAGRO collaboration partner.
- Byggeri & TeknikminorByggeri & Teknik provides construction and technical consulting services. Listed as a collaboration partner on the SAGRO website.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SAGRO competitors and assessment
Company assessmentDirect peers
- LMO (Landbrugets Rådgivningscenter): Danish farmer-owned agricultural advisory company providing production, environment, accounting, and legal services to farmers. Comparable to SAGRO in cooperative model, full-service portfolio, and Danish SMB farmer customer base.
- VKST: Danish farmer-owned agricultural advisory company serving Zealand and surrounding regions with crop, livestock, environment, and accounting services. Comparable to SAGRO as a cooperative-style full-spectrum ag advisor with similar service breadth and digital tools.
- Agri Nord: Farmer-owned agricultural advisory company in Northern Jutland (Denmark) providing crop, livestock, environment, and accounting services to its member farms. Directly comparable to SAGRO in cooperative ownership model, service portfolio, and Danish regional footprint.
- LandboGruppen JYSK: Network of independent Danish agricultural advisory firms in Jutland cooperating on shared services and specialist coverage. Comparable to SAGRO as a Jutland-based ag advisor collaborating within the same Danish advisory ecosystem.
- Centrovice: Danish farmer-owned agricultural advisory cooperative on Funen and Southern Denmark offering crop, livestock, environment, and finance advisory. Comparable to SAGRO in cooperative structure, integrated services, and SMB farmer target market.
- Patriotisk Selskab: Danish farmer-owned agricultural advisory company on Funen and surrounding islands offering production, environment, and economics services. Comparable to SAGRO as a cooperative-rooted advisor covering a defined Danish region.
- LandboNord: Member-owned agricultural advisory company in Northern Jutland offering production, environmental, accounting, and legal advisory. Closely comparable to SAGRO in structure (landboforeninger ownership), service breadth, and target customer (Danish SMB farmers).
Emerging players
- ØkologiRådgivning Danmark: Denmark's national organic farming advisory organization providing specialized consulting to organic farms. Comparable to SAGRO as a Danish ag advisory partner with overlapping organic farming segment and formal cooperation agreement.
Broad incumbents
- DLG (Dansk Landbrugs Grovvareselskab): Large Danish farmer-owned cooperative focused on crop inputs, grain handling, and ag retail across Northern Europe. Comparable to SAGRO as a major farmer cooperative serving Danish agriculture, with overlapping input-procurement and member-service elements.
- SEGES Innovation: Danish agricultural research and innovation center serving the entire DLBR advisory network; develops ESGreenTool, MarkOnline, and field-trial platforms that SAGRO distributes. Directly comparable as a Danish ag advisory/knowledge provider with national scope and overlapping product capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SAGRO social profiles
Digital presenceSAGRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAGRO leadership team
Management profileNumber of profiles
Profiles5 records
SAGRO subsidiaries and ownership
Company hierarchySubsidiaries1 record
SAGRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAGRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAGRO
What does SAGRO do?
SAGRO delivers full-spectrum agricultural advisory services to farmers and agribusinesses across Western and Central Jutland, Denmark, covering crop production, livestock (dairy, beef, pigs), environment and sustainability, agricultural economics, tax, law (via TELLUS Advokater), IT, HR, and ESG/climate reporting. Services are delivered through field-based advisors visiting farms, supplemented by digital platforms (ESGreenTool, Kundeportalen Bedrift, SAGRO Time, InterCount, Webløn, Summax) and proprietary content such as TILVÆKST newsletters and the Grobund magazine.
Is SAGRO a public or private company?
SAGRO is a private company. It is classified as management employee owned and is currently operating.
When was SAGRO founded?
SAGRO was founded in 2016. It employs 251 to 500 people.
Where is SAGRO based?
SAGRO is headquartered in Billund, Denmark, in the Europe region.
How does SAGRO make money?
Four revenue lines are on record. Agricultural Advisory Services are the primary driver. The others are membership Fees, spar Bonde Purchasing Cooperative and event and Publication Revenue.
Who are SAGRO's main competitors?
Direct peers on record are LMO (Landbrugets Rådgivningscenter), VKST, Agri Nord, LandboGruppen JYSK, Centrovice, Patriotisk Selskab and LandboNord. ØkologiRådgivning Danmark is listed as an emerging player. Broad incumbents are DLG (Dansk Landbrugs Grovvareselskab) and SEGES Innovation.
Does SAGRO have an API?
No public API is recorded for SAGRO.
What industry is SAGRO in?
SAGRO's product category is Agricultural Consulting Services. Its primary akta.pro industry code is AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 115116 and its SIC code is 700.