Cajun Country Rice

What Cajun Country Rice does

Cajun Country Rice is a privately-held, Louisiana-based packaged rice brand and distributor, founded in 1942 and headquartered in Crowley, Louisiana. The company sells six rice varieties — Long Grain, Medium Grain, Long Grain Brown, Long Grain Jasmine, Popcorn, and Toro Long Grain — through a direct-to-consumer Shopify storefront at shop.cajuncountryrice.com, with free shipping on orders over $25. Its point of differentiation is geographic and varietal exclusivity: the Jasmine variety was developed in partnership with the LSU Agriculture Center, and the Toro variety is grown exclusively in South Louisiana, giving the portfolio claims to authenticity that commodity competitors cannot match.

The underlying operation is a regional rice mill and packaging business, with core technology described as modern cleaning equipment for processing raw agricultural rice. Unit pricing ranges from $2.40 (1 lb Long Grain) to $11.40 (2 lb Toro Long Grain). Products are positioned for traditional Cajun/Creole applications — gumbo, jambalaya, etouffee, red beans — as well as adjacent use cases such as risotto, sushi, and health-oriented brown rice substitutions. Customer segments include home cooks and families (primary), chefs and culinary professionals, and health-conscious consumers. A recipes page and Facebook page support content marketing and brand engagement; no wholesale, retail, foodservice, or marketplace channels are in use.

The business model is pure direct-to-consumer packaged goods with no disclosed revenue, headcount, funding events, or institutional ownership. Marketing is limited to the company's own website, Facebook, and a footer referral link to the USA Rice industry association site. The company operates without mobile apps, public APIs, third-party integrations, certifications, patents, or disclosed management team — consistent with a long-standing, family-style regional agricultural business rather than a venture-backed growth company.

Name

Cajun Country Rice

Legal name

Cajun Country Rice

Website

https://shop.cajuncountryrice.com

Company type

Private

Founded year

1942

Operating status

Operating

Short description

Cajun Country Rice is a Louisiana-based, privately-held packaged rice brand founded in 1942 that sells six rice varieties — including LSU-developed Jasmine and South Louisiana-exclusive Toro — directly to consumers via a Shopify e-commerce storefront, targeting home cooks, chefs, and health-conscious buyers with authentic Cajun/Creole rice products.

Ownership category

akta.pro rank

Product category

Rice Products

NAICS

Rice Milling (311212)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

Keywords

• Rice products
• Long grain rice
• Jasmine rice
• Brown rice
• Specialty rice varieties

Headquarters

HQ city

Crowley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Cajun Country Rice generates revenue through direct-to-consumer sales of packaged rice products via their e-commerce storefront. Customers purchase various rice varieties in multiple size options (1 lb, 2 lb, 3 lb, 5 lb). The company offers free shipping on orders over $25 to encourage larger basket sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cajun Country Rice is a Louisiana-based rice company that processes, packages, and sells a portfolio of six specialty rice varieties—including long grain, medium grain, jasmine, brown, popcorn, and Toro long grain rice—directly to consumers through its own e-commerce storefront. Products are sourced from Louisiana, with the jasmine variety developed in partnership with the LSU Agriculture Center and the Toro variety grown exclusively in South Louisiana.

Product overview

Cajun Country Rice is a single-brand rice company offering a portfolio of six distinct rice products: Long Grain White Rice, Medium Grain White Rice, Long Grain Brown Rice, Long Grain Jasmine Rice, Popcorn Rice, and Toro Long Grain Rice. All products are sourced from Louisiana, with the Jasmine variety developed by the LSU Agriculture Center and the Toro variety grown exclusively in South Louisiana. The products are sold through an e-commerce platform with free shipping on orders over $25.

Differentiator

Problem solved

Functional benefit

Products and services

• Cajun Country Long Grain Rice A long-grain white rice variety that accounts for approximately 70% of United States rice crops. It is firm and less sticky than other grain types, preferred by Louisiana chefs for dishes like gumbo, and available in 1 lb, 2 lb, 3 lb, and 5 lb sizes starting at $2.40.
• Cajun Country Medium Grain Rice A medium-grain white rice that is naturally gluten, cholesterol, and sodium-free. It produces moist, tender, slightly chewy grains that stick together when cooked, ideal for risotto, sushi, and jambalaya. Available in 2 lb, 3 lb, and 5 lb sizes starting at $4.50.
• Cajun Country Long Grain Jasmine Rice A Louisiana-developed aromatic long-grain rice variety created by the LSU Agriculture Center. This chef-favorite is distinctively aromatic with long, slender kernels that develop a delicate, soft, and moist texture when cooked. Available in 2 lb and 5 lb sizes at $7.50.
• Cajun Country Long Grain Brown Rice A long-grain brown rice variety designed as a healthier substitute for white rice. It supports a well-balanced diet while maintaining flavor for Southern recipes like etouffee, gumbo, and jambalaya. Priced at $4.80.
• Cajun Country Popcorn Rice A long-grain rice variety known for its unique aroma and warm flavor. Popular for adding buttery, decadent character to recipes, particularly recommended for red beans. Priced at $3.60.
• Cajun Country Toro Long Grain Rice A special long-grain rice variety grown exclusively in South Louisiana with a cult following. While long in shape, it has the tenderness and softness of medium-grain rice. Described as a hidden Cajun secret. Priced at $11.40.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LSU Agriculture CentercoreStrategic or Co-development PartnerThe LSU Agriculture Center developed the Cajun Country Jasmine rice variety exclusively for the company. This partnership resulted in a unique 100% Louisiana Jasmine rice product with distinctive aromatic characteristics that has become a chef-favorite ingredient.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bob's Red Mill: Oregon-based natural foods brand selling grains, flours, and rice via DTC and retail. Comparable in heritage brand status, specialty grain positioning, D2C e-commerce focus, and pantry staple category leadership.
• RiceSelect: Texas-based premium rice brand (owned by RiceTec) offering jasmine, basmati, Texmati, and arborio rice varieties. Closest direct competitor in the specialty/premium American-grown rice category with national retail distribution.
• Carolina Rice: Another American regional rice producer and packager selling long grain, jasmine, basmati, and specialty rice varieties. Direct competitor in the U.S. domestic rice milling and packaging space with D2C and retail distribution.
• Lotus Foods: Specialty rice brand focused on organic, heirloom, and regenerative rice varieties (Forbidden Rice, Jade Pearl). Competes in the premium/health-conscious rice segment with strong DTC and natural-channel retail presence.

Broad incumbents

• Riceland Foods: World's largest rice miller and marketer, Arkansas-based farmer-owned cooperative. Major incumbent in the U.S. rice category with extensive retail and foodservice distribution; sets baseline competitive dynamics for the entire U.S. rice industry.
• Mahatma Rice: One of the largest U.S. rice brands (Riviana Foods), offering long grain, jasmine, and specialty rice. Mass-market competitor with extensive grocery distribution; competes with Cajun Country at the value and convenience tiers.
• Zatarain's: Iconic New Orleans-based brand of Cajun/Creole rice mixes, beans, and seasonings, now owned by McCormick. Direct category competitor in Cajun/Creole cooking ingredients, but much broader portfolio and mass-market distribution.

Regional players

• Doguet's Rice Milling Company: Texas-based family-owned rice mill producing specialty and conventional rice varieties. Comparable small-scale, regional U.S. rice mill with long heritage and focus on specialty rice products.
• Pop Daddy Popcorn: Michigan-based DTC popcorn brand selling flavored popcorn direct-to-consumer. Similar small-batch, artisanal, DTC-first brand approach targeting premium pantry consumers, though in a different product category.
• Falcon Rice Mill: Louisiana-based rice mill and producer of specialty rice varieties. Direct comparator in the regional Louisiana rice growing and milling community, though primarily B2B rather than DTC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CajunCountryRice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cajun Country Rice