What EasyStreet Realty does

EasyStreet Realty is a privately held, traditional residential real estate brokerage founded in 2000 by three Indiana entrepreneurs and headquartered in Chamblee, Georgia. The company operates across 10 U.S. states — Indiana, Nevada, Florida, North and South Carolina, Minnesota, Georgia, Arizona, Colorado, and California — serving individual home buyers and sellers through licensed agents and an MLS-integrated property search platform. EasyStreet has accumulated 30,000+ past clients and $6B+ in cumulative residential real estate sold since inception.

The core product is a web-based property search platform offering filtering by city, county, school, subdivision, MLS number, price, beds, baths, square footage, residence type, and special features, supported by a VIP login for saved favorites and personalized property updates. The technology stack consists of standard MLS data integration (FMLS in Atlanta) and rule-based search functionality; the company markets an "award-winning web presence" but discloses no proprietary AI, app, or API products. A separate seller-facing site (sellwitheasystreet.com) and a recruitment-focused careers site (growwitheasystreet-atlanta.com) form a small multi-property web ecosystem around the core brokerage.

The business model is standard residential brokerage: commission-based fees collected on successful transaction closings, with rates negotiated per client. GTM is dual-track — direct agent representation for buyers and sellers (sales-led, mid-market) plus a self-service consumer search experience on the website. Marketing is driven primarily by organic web/SEO traffic and a "Raving Fans" referral/testimonial program. There is no disclosed outside funding, parent company, M&A activity, or enterprise software revenue; the company is owned by its founders and operates at a scale of 251-500 employees.

Name

EasyStreet Realty

Legal name

EasyStreet Realty

Website

https://easystreetrealty-atlanta.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

EasyStreet Realty is a privately held residential real estate brokerage founded in 2000, operating across 10 U.S. states with a licensed agent network and an MLS-integrated property search platform serving individual home buyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller services
• MLS property search
• Real estate transactions

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission model where the company earns fees upon successful transaction completion for buyers and sellers. Agents represent clients in residential property transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

EasyStreet Realty is a residential real estate brokerage that represents home buyers and sellers through licensed agents across multiple U.S. states. The company operates an MLS-integrated online property search platform with advanced filtering, complemented by direct agent-led representation for property transactions, supported by VIP member login features for saved favorites and personalized updates.

Product overview

EasyStreet Realty is a traditional real estate brokerage operating across multiple U.S. states (Indiana, Nevada, Florida, North and South Carolina, Minnesota, Georgia, Arizona, Colorado, and California). The EasyStreet Realty Atlanta branch offers a property listing search platform, VIP member login for saved favorites, and featured property displays. The core offering consists of the real estate listing search engine and member services, supported by neighborhood expert agents. The company markets itself with claims of advanced algorithms and custom searches on its award-winning web presence, though no specific named AI-powered products or modules were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage representing home buyers and sellers through licensed agents across 10 U.S. states (Indiana, Nevada, Florida, North and South Carolina, Minnesota, Georgia, Arizona, Colorado, and California). Includes agent-led transaction support, negotiation, market analysis, and access to thousands of MLS listings.
• Home Selling Services Dedicated home seller representation service offering market analysis, pricing strategy, property marketing, and transaction coordination for property owners looking to sell their homes in the Atlanta metro area.

Quantifiable outcome

• 30,000+ Past Clients served
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FMLS (Fulton County/City Commercial Board MLS)coreOthersMulti-listing service partnership providing comprehensive property data access across the Atlanta metro area. EasyStreet Realty Atlanta operates as a member broker utilizing FMLS listing data for property search functionality.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Compass: Compass is a tech-enabled residential brokerage that competes with EasyStreet on the same agent-led, web-platform-driven model. It has invested heavily in proprietary technology, agent equity, and brand — making it a direct, well-capitalized competitor in EasyStreet's premium segments.
• RE/MAX: RE/MAX is a global residential real estate franchise with a franchisee-based agent model analogous to EasyStreet's licensed-agent structure. Both earn commission on closed transactions and rely on a multi-region footprint; RE/MAX operates at vastly greater scale but in the same product category.
• eXp Realty: eXp Realty is a cloud-based residential brokerage that competes directly with EasyStreet in agent-led buyer/seller representation, with a strong emphasis on technology, agent equity participation, and a geographically distributed model across many of EasyStreet's 10 states.
• Keller Williams Realty: Keller Williams is the largest residential real estate franchise in the U.S. by agent count, with a similar agent-led, commission-based buyer/seller representation model. It is a direct competitor in EasyStreet's operating markets and offers heavier investment in proprietary technology and agent training.
• Coldwell Banker: Coldwell Banker is one of the largest U.S. residential real estate franchise networks, directly comparable to EasyStreet in that it provides agent-led buyer/seller representation with strong web-based search and MLS integration. It competes head-to-head in EasyStreet's 10-state footprint at significantly greater scale.
• Century 21: Century 21 is a global residential real estate franchise brand with a comparable commission-based brokerage model and national footprint. It targets the same buyer/seller segments as EasyStreet and competes directly in many of its 10 states.
• Howard Hanna Real Estate: Howard Hanna is a large privately held residential brokerage offering buyer/seller representation, mortgage, title, and property management services. It is comparable in scale and service breadth to EasyStreet, particularly in shared Southeast markets.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise network with a premium brand positioning, directly competing with EasyStreet for buyer and seller representation across many of the same U.S. markets.

Emerging players

• Redfin: Redfin is a tech-enabled residential brokerage and consumer home-search platform with overlapping product offerings (advanced search, saved listings, agent-led transactions). It represents the digital-first alternative to traditional brokerages like EasyStreet.
• Mark Spain Real Estate: Mark Spain Real Estate is a Southeast-focused residential brokerage whose listings appear on EasyStreet's MLS-fed property pages. It offers agent-led buyer and seller representation with a strong digital brand, competing in the same Atlanta market as EasyStreet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EasyStreetRE
• Facebookfacebook.com/EasyStreetRealtyAtlanta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyStreet Realty