Future Place Leadership
Future Place Leadership is a Stockholm-based boutique consultancy that helps European cities, regions, and national governments attract talent and investment through data-led research, benchmarking reports (Talent City Index, International Talent Map), bespoke advisory, training (Place Leadership Academy), and the annual PLACExNordic conference.
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Future Place Leadership does
Future Place Leadership is a Stockholm-based, privately-held management consultancy founded in 2013 that specializes in place development and talent attraction for European public-sector clients. The firm operates as a data-led boutique agency with 1–10 employees, serving cities, regions, national ministries, and regional development bodies across at least ten European countries including Sweden, Finland, Germany, Norway, the Netherlands, Scotland, Italy, Estonia, Denmark, and Spain. Its named clients include Stockholm Business Region, Business Finland, Berlin Partner, TalentScotland, Work in Estonia, Region Blekinge, Norwegian Ministries (KD and NFD), and International Careers Emilia-Romagna.
The company's product portfolio is anchored by proprietary research and benchmarking products—principally the Talent City Index (with country-specific editions for Sweden and Finland), the International Talent Map (covering nine European countries and 2,600+ international talents), and the Digital City Experts report. It also operates an annual conference (PLACExNordic), a training platform (Place Leadership Academy), a community network (European Talent Mobility Forum), and a set of consultancy services organized around four pillars: Data & Insights, Strategy & Advisory, Marketing & Activation, and Academy & Community. The principal proprietary methodology is the TAM Wheel (Talent Attraction Management), a governance model adopted at national level in Sweden and Finland. The technology stack is primarily web/content-based (HubSpot for email, downloadable PDFs, chatbot-based campaign filtering) rather than a software platform; there is no API, no AI product, and no app.
Revenue is generated through four streams: bespoke consultancy and advisory projects (quote-based), premium report subscriptions (annual), paid academy training, and conference fees. A freemium content layer (free Swedish/Finnish report downloads) supports top-of-funnel lead generation. Go-to-market combines direct enterprise sales to government buyers, event-driven demand generation through PLACExNordic, and community-led nurture through the Academy and European Talent Mobility Forum partnerships. Distribution depends on a small core team augmented by partnerships with TalentMark, Menon Economics, Advokatfirmaet Lund & Co, Linköping Science Park, and European Talent Mobility Forum co-founders.
Future Place Leadership firmographics
Firmographics- Name
- Future Place Leadership
- Legal name
- Future Place Leadership
- Website
- https://futureplaceleadership.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Future Place Leadership is a Stockholm-based boutique consultancy that helps European cities, regions, and national governments attract talent and investment through data-led research, benchmarking reports (Talent City Index, International Talent Map), bespoke advisory, training (Place Leadership Academy), and the annual PLACExNordic conference.
- Ownership category
- akta.pro rank
Future Place Leadership industry classification
Industry- Product category
- Management Consulting — Place Development and Talent Attraction
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
Keywords
Where Future Place Leadership is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Future Place Leadership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consultancy and Advisory Services: Strategy and advisory engagements with cities, regions, and countries to develop talent attraction strategies and place development initiatives.
- Reports and Research Products: Data-driven benchmark reports including Talent City Index (available in free and paid versions), International Talent Map, and Digital City Experts reports.
- Academy and Training Programs: Training courses and certification programs for professionals in place branding and talent attraction, including courses for cities and regions.
- Events (PLACExNordic): Annual conference in Skellefteå, Sweden (June 2-3, 2026) bringing together place development and talent attraction professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free Report Version |
| Subscription | Annual | Premium City/Regional Reports |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Future Place Leadership product offering
Product offeringCore offering
Future Place Leadership is a data-led consulting agency that helps cities, regions, and countries attract talent and investment. It offers advisory services, custom data studies, benchmarking reports, training courses, and an annual conference focused on place development and international talent attraction. Its work combines proprietary methodologies such as the TAM Wheel governance model with international talent surveys and city-level benchmarking.
Product overview
Future Place Leadership is a data-led consulting agency that offers a portfolio of research products, benchmarking reports, and advisory services focused on helping places (cities, regions, and countries) attract and develop talent and business. The core offerings include: the Talent City Index report (a benchmarking product ranking city attractiveness), PLACExNordic (an annual conference), Place Leadership Academy (training and workshops), and European Talent Mobility (a network platform). These are complemented by subscription-free research reports like the International Talent Map, Digital City Experts (DCEx), and various country-specific studies. The company also provides consulting services across four pillars: Data & Insights (customized studies and rankings), Strategy & Advisory (consultancy and stakeholder engagement), Marketing & Activation (campaign development), and Academy & Community (training and conferences). Services include Talent Attraction, Investment Promotion, Place Development, Regional & Economic Development, and Networks facilitation. Notably, no software product, API, or AI-powered platform is offered—the company operates as a consulting and research firm, not a technology product company.
Differentiator
Problem solved
Functional benefit
Brands
- Place Leadership Academy (PLA): Training and co-creation workshops, and conferences for place branding and talent attraction professionals.
- PLACExNordic
- Talent City Index (TCI)
- European Talent Mobility
Products and services
- Talent Attraction & Retention Consulting
Quantifiable outcome
- Delivered 311 qualified Data Scientist candidates to Emilia-Romagna companies in a single 6-week campaign
- +1 more outcomes
Companies that use Future Place Leadership
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Future Place Leadership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Future Place Leadership partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TalentMarkcorePartner for Talent Pool campaign in the Netherlands, attracting recruiters for Life Sciences and Health sectors. Joint campaign delivery with specialized recruitment expertise.
- Switch to Sweden via Linköping Science ParkcoreCollaboration partner for the International Talent Map 2023 report, funded by Vinnova. Linköping Science Park facilitated the Swedish data collection component of the nine-country study.
- European Talent Mobility ForumcoreCo-founder and partner in the European Talent Mobility Forum, a community platform for talent mobility professionals across Europe. Part of the Future Place Leadership brand family.
- TalentScotland (SDI)coreClient partner for international talent attraction campaigns, specifically targeting Software Developers for Scotland. Future Place Leadership ran tailored digital marketing campaigns and talent pool campaigns.
- International Careers Emilia-Romagna (Art-ER)coreClient partner for Data Scientist talent pool campaign in the Emilia-Romagna region of Italy. Successfully attracted nearly 30,000 clicks from Data Scientists across Europe.
- Menon EconomicscoreCollaborated with Menon Economics on the Norwegian Ministries project analyzing opportunities and barriers for attracting and retaining foreign researchers in Norway.
- Advokatfirmaet Lund & CominorPartnered with Advokatfirmaet Lund & Co on the Norwegian research talent study for Norwegian Ministries KD and NFD.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Future Place Leadership competitors and assessment
Company assessmentDirect peers
- Brand Finance: Brand Finance produces nation and city brand valuation reports and advises governments on place branding strategy. Overlaps with FPL on place reputation work for cities and regions across Europe and globally.
- FutureBrand: FutureBrand is a global brand consultancy with a country-and-city-place-branding practice, serving government and tourism clients. Competes with FPL on place branding and reputation strategy for cities and regions.
- Lightcast (formerly EMSI / Burning Glass): Lightcast is a labor-market analytics provider with proprietary datasets on talent supply, demand, and skills. Its data-led approach to workforce analytics mirrors FPL's data-led talent attraction methodology, and both sell insights to regional economic-development agencies.
- Tractus: Tractus is a consultancy advising regions, cities, and investment promotion agencies on FDI attraction and economic development. Directly comparable to FPL's Investment Promotion and Regional & Economic Development service pillars.
- Saffron Brand Consultants: Saffron is a brand consultancy with a dedicated country-and-place-branding practice advising governments on reputation and identity. Overlaps with FPL's place branding, reputation management, and positioning work for cities and regions.
- Resonance Consultancy: Resonance publishes the World's Best Cities report, a city-attractiveness benchmark ranking similar in concept to FPL's Talent City Index. Both firms compete for the same public-sector and tourism-board buyers seeking data-driven city attractiveness rankings.
- Bloom Consulting: Bloom Consulting produces the Country Brand Ranking and City Brand Ranking, directly comparable to FPL's Talent City Index and place-branding advisory. Both serve governments seeking to benchmark and improve location attractiveness.
Broad incumbents
- Universum: Universum is a global employer branding and talent attraction research firm producing annual rankings of most attractive employers. Its employer-brand focus and large-scale survey methodology intersect with FPL's place-based talent attraction and benchmarking work.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with a sizable talent-management and talent-attraction practice. It overlaps with FPL on talent strategy advisory but serves a broader corporate and government portfolio at much greater scale.
- OECD Local Employment and Skills (LEED) Programme: The OECD LEED programme produces cross-country research on local employment, skills, and talent attraction policy. It is a benchmark and policy incumbent that shapes the same buyer conversations FPL addresses, though OECD operates as an intergovernmental body rather than a commercial consultancy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Future Place Leadership social profiles
Digital presenceFuture Place Leadership financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Place Leadership leadership team
Management profileNumber of profiles
Future Place Leadership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Place Leadership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Place Leadership
What does Future Place Leadership do?
Future Place Leadership is a data-led consulting agency that helps cities, regions, and countries attract talent and investment. It offers advisory services, custom data studies, benchmarking reports, training courses, and an annual conference focused on place development and international talent attraction. Its work combines proprietary methodologies such as the TAM Wheel governance model with international talent surveys and city-level benchmarking.
Is Future Place Leadership a public or private company?
Future Place Leadership is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Future Place Leadership founded?
Future Place Leadership was founded in 2013. It employs 1 to 10 people.
Where is Future Place Leadership based?
Future Place Leadership is headquartered in Stockholm, Sweden, in the Europe region.
How does Future Place Leadership make money?
Four revenue lines are on record. Consultancy and Advisory Services are the primary driver. The others are reports and Research Products, academy and Training Programs and events (PLACExNordic).
Who are Future Place Leadership's main competitors?
Direct peers on record are Brand Finance, FutureBrand, Lightcast (formerly EMSI / Burning Glass), Tractus, Saffron Brand Consultants, Resonance Consultancy and Bloom Consulting. Broad incumbents are Universum, Korn Ferry and OECD Local Employment and Skills (LEED) Programme.
Does Future Place Leadership have an API?
No public API is recorded for Future Place Leadership.
What industry is Future Place Leadership in?
Future Place Leadership's product category is Management Consulting — Place Development and Talent Attraction. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of MPAAADAK, Reputation Management & Executive Thought Leadership. Its NAICS code is 54161 and its SIC code is 8742.