What Bloom Consulting does

Bloom Consulting is a Madrid-headquartered boutique management consultancy founded in 2003 that specialises exclusively in Nation Branding and City Branding for public-sector clients. It works with prime ministers, presidents, mayors, national tourism boards, and investment promotion agencies across Europe, Latin America, the Middle East, Africa, and Asia Pacific — disclosed engagements span 19+ government clients including the Royal Commission for Riyadh City, ApexBrasil, Soudah Development, JAMPRO, City Hall Prague, Visit Finland, Brand South Africa, the Turkish Tourism Promotion and Development Agency, Austrade, and the European Travel Commission. Service delivery is structured in four phases — research, strategy, implementation, and measurement — anchored in proprietary frameworks including the Bloom Consulting Country Brand Wheel ©, SpiderBrand ©, Placemaking I.D. ©, Nation Brand Taxonomy Model ©, LMAC, and POLARIS Process ©.

The firm's underlying technology stack is centred on the D2 Analytics suite — D2 Digital Demand © (online search behaviour), D2 Digital Supply © (digital identity audit), and D2 Live Quanti © (quantitative perception surveys) — operated through its sister company D2 Analytics. Combined with longitudinal Country Brand Ranking (now in its 8th edition, June 2024) and City Brand Index datasets collected since 2003, this constitutes the firm's analytical backbone. Supporting intellectual property includes the only CPD-accredited training programme in global Place Branding (Bloom Consulting Academy) and academic partnerships with Middlesex University (MA in Place Branding) and NYU.

Bloom Consulting operates a hybrid revenue model combining bespoke multi-year consulting engagements (professional services), recurring D2 Analytics software subscriptions for ongoing brand monitoring, and CPD-accredited Academy training programmes. Distribution is exclusively direct, via senior-level engagement with government procurement and RFP processes, supported by thought-leadership content (Journal, books, WEF-indexed research). The firm operates five offices — Madrid (HQ), London, Lisbon, Paris (2023), and Riyadh (Sept 2024) — and is privately held with no disclosed external funding.

Name

Bloom Consulting

Legal name

Bloom Consulting S.L.

Website

https://bloom-consulting.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Bloom Consulting is a Madrid-headquartered boutique consultancy, founded in 2003, that develops Nation Branding and City Branding strategies exclusively for national governments, municipalities, and tourism boards across five continents, using proprietary D2 Analytics software and registered Place Branding methodologies.

Ownership category

akta.pro rank

Product category

Nation and Place Branding Consulting

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Nation branding consulting
• City branding strategy
• Place branding services
• Destination marketing
• Placemaking consulting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: Bloom Consulting generates revenue through consulting engagements with governments and public institutions for nation branding, city branding, placemaking, and tourism development strategy projects. Engagements are typically multi-year and structured across phases: research, strategy, implementation, and measurement.
2. Intelligence Tools & Software (D2 Analytics): Revenue from licensing proprietary analytics software (D2 Digital Demand©, D2 Digital Supply©, D2 Live Quanti©) to government agencies and tourism boards for ongoing brand performance monitoring and digital identity measurement.
3. Training & Academy Programmes: Revenue from the Bloom Consulting Academy (BCA), which provides CPD-accredited training, workshops, and continuing professional development programmes to place branding practitioners in public authorities, institutions, and visitor attractions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bloom Consulting develops Nation Branding and City Branding strategies for local and national governments, providing consulting services structured around research, strategy, implementation, and measurement phases. Its portfolio spans five core service lines: Nation and Place Branding, Place Analytics (powered by the proprietary D2 Analytics software suite), Placemaking, Tourism Development, and the Bloom Consulting Academy training programmes. The firm also publishes the annual Country Brand Ranking and City Brand Index as standalone research products.

Product overview

Bloom Consulting offers a unified portfolio of Place Branding services built around five core offerings: Nation and Place Branding (research, strategy, implementation, measurement), Place Analytics (intelligence tools and reputation measurement), Placemaking (physical space activation), Tourism Development, and the Bloom Consulting Academy (CPD-accredited training). The portfolio is powered by proprietary technology including the D2 Analytics software suite (D2 Digital Demand ©, D2 Digital Supply ©, D2 Live Quanti ©) and supported by proprietary frameworks such as the Bloom Consulting Country Brand Wheel ©, Nation Brand Taxonomy Model ©, SpiderBrand © methodology, and Luxury Mountain Assessment Criteria. Research products include the Country Brand Ranking and City Brand Index. The company operates across five global offices (Madrid HQ, London, Lisbon, Paris, Riyadh) and serves government clients including prime ministers, presidents, mayors, and tourism boards.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom Consulting Academy (BCA): The only CPD-accredited training provider in the global field of Place Branding, offering industry-specific training and tactical guidance.

Products and services

• Nation and Place Branding Comprehensive consulting service for countries, regions, and cities combining research, strategy, implementation, and measurement using the proprietary Bloom Consulting Country Brand Wheel framework covering investment, exports, tourism, talent, and prominence dimensions anchored by a Central Idea.
• Place Analytics Intelligence and measurement service auditing place reputation, Digital Identity, and brand appeal for countries, regions, and cities. Powered by the proprietary D2 Analytics software suite and complemented by primary and secondary research.
• D2 Digital Demand © Proprietary software analyzing online search behavior to measure tourism demand and place brand appeal across target markets globally.
• D2 Digital Supply © Proprietary software analyzing online content and digital presence to assess a place brand's digital footprint and competitive positioning worldwide.
• D2 Live Quanti © Proprietary quantitative research tool for measuring brand perceptions and gathering primary research data from target audiences across multiple markets.
• Placemaking Placemaking I.D. service translating place brand identity into physical public spaces via community engagement, co-creation, and experience activation.
• Tourism Development Tourism strategy services including destination marketing, experiences portfolio development, and recovery plans based on the 'Loved Destination' concept.
• Bloom Consulting Academy CPD-accredited training and skills development programmes for Place Branding practitioners, offering lectures, workshops, training programmes, and continuing professional development.
• Country Brand Ranking Annual research ranking measuring the impact of international perceptions and reputation on Country Brands, available in Tourism and Trade editions.
• City Brand Index Research index measuring city brand performance and appeal using proprietary D2 Analytics tools and methodologies.

Quantifiable outcome

• For Bulgaria: venture capital investment increased by €560M in the first year of the investment brand strategy, moving from 13th to 1st position in CEE ranking — a target projected for 10 years was achieved in 3.
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Middlesex UniversitycoreStrategic or Co-development Partner · 1 March 2023Middlesex University launched a new MA in Place Branding in partnership with Bloom Consulting in March 2023, integrating Bloom Consulting's proprietary methodology into an academic degree programme.
• One Integrated Group Ltd. (Jamaica)Implementation/ SI/ Consulting Partner · 1 March 2023Bloom Consulting collaborated with its local partner One Integrated Group Ltd. for on-site stakeholder consultations and street interviews in Jamaica as part of the Nation Brand research project for JAMPRO.
• Soudah DevelopmentflagshipStrategic or Co-development Partner · 21 February 2023Bloom Consulting was selected to develop the destination brand strategy for Soudah, a high-potential mountain region in Saudi Arabia, including research, strategy, implementation roadmap, governance structure, and brand ambassadorship training (Soudah Destination Academy).
• World Economic Forum (WEF)flagshipStrategic or Co-development Partner · 24 May 2022Bloom Consulting participated in the WEF new Travel and Tourism Development Index, further cementing its role as a data and research partner for global economic benchmarking.
• ApexBrasil (Brazilian Trade and Investment Promotion Agency)flagshipStrategic or Co-development Partner · 2 May 2022Bloom Consulting was commissioned by ApexBrasil to conduct a comprehensive analysis of Brazil's Nation Brand focusing on Trade, FDI, and Exports, developing a brand strategy anchored in a Central Idea.
• New York University (NYU)coreStrategic or Co-development Partner · 10 February 2022Bloom Consulting's methodology became part of New York University's educational programme in February 2022, integrating proprietary place branding frameworks into academic curricula.
• World Economic Forum (WEF)flagshipStrategic or Co-development Partner · 4 September 2019Bloom Consulting is an official data partner for the WEF Travel and Tourism Competitiveness Report, contributing proprietary data and methodology to the global benchmarking index.
• Uruguay XXIcoreStrategic or Co-development Partner · 1 August 2018Bloom Consulting partnered with Uruguay XXI to conduct research on the current image and perceptions of Uruguay in the Chinese market, producing tourism and investment perception reports.
• Placematters LondoncoreStrategic or Co-development Partner · 15 February 2018Bloom Consulting and Placematters London merged in 2018 to combine nation and place branding expertise with placemaking capabilities under the Bloom Consulting brand, expanding services across the full spectrum of place development.
• D2 Analytics (Sister Company)coreTechnology or IntegrationD2 Analytics is Bloom Consulting's sister company providing the D2 Analytics suite of tools (D2 Digital Demand©, D2 Digital Supply©, D2 Live Quanti©). Bloom Consulting Privacy Policy states it shares personal data with its sister company D2 Analytics. The D2 brand is independently operated but closely aligned with Bloom Consulting.
• Kausa Central Creativa / Havas Media Group (Paraguay)coreStrategic or Co-development PartnerBloom Consulting formed a consortium ('Kausa Bloom') with Kausa Central Creativa (Havas Media Group) to develop the Paraguayan Country Brand project funded by the Inter-American Development Bank.
• PlaceMatters (Costa Rica PROCOMER)coreStrategic or Co-development PartnerBloom Consulting partnered with PlaceMatters to evaluate the 'Esencial Costa Rica' Country Brand Strategy from Tourism, Exports, and Investment perspectives.
• Atrevia (El Salvador)minorStrategic or Co-development PartnerBloom Consulting partnered with Atrevia in 2018 to develop the marketing strategy and implementation plan for the new El Salvador brand.
• Attract (Merged Entity)coreStrategic or Co-development PartnerAttract, which led projects for British Virgin Islands Tourism Board and Macedonia before merging with Bloom Consulting, brought tourism destination launch strategy expertise to the combined firm.
• MarkPlus, Inc. (Indonesia)minorImplementation/ SI/ Consulting PartnerBloom Consulting was engaged by MarkPlus, Inc. on behalf of the Indonesian Ministry of Tourism in 2019 to assess the digital appeal of tourism in Indonesia using D2 Digital Demand©.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Interbrand: Interbrand is a large global brand consultancy (part of Omnicom) that conducts place branding engagements alongside its core corporate work. Comparable offering but as part of a much wider portfolio, not a place-branding specialist.
• Superunion (formerly Brand Union): Superunion is a WPP-owned brand consultancy that does country and city branding work alongside corporate clients. Comparable in offering but larger and broader than Bloom's specialist focus.
• Wolff Olins: Wolff Olins is a global brand consultancy (part of Omnicom) with destination branding engagements. Comparable capability set but operates as a broad incumbent rather than a place-branding specialist.
• Landor & Fitch: Landor & Fitch (WPP) is a global branding and design consultancy with experience in destination and country branding. Comparable in capability but operates as part of a broader corporate brand portfolio rather than as a place-branding boutique.

Direct peers

• Destination Think: Destination Think is a destination marketing consultancy that works with tourism boards and DMOs on strategy, data, and content. Comparable in serving tourism boards and DMOs, though more marketing-led than Bloom's strategy-led offering.
• Saffron Brand Consultants: Saffron is an independent global brand consultancy with destination and country branding projects on its roster. Comparable positioning as a brand-strategy boutique serving government and tourism clients.
• Brand Finance: Brand Finance is a brand valuation consultancy that publishes country and city brand rankings (e.g., Global City Index, Nation Brands) and advises governments on brand strategy. Closely comparable to Bloom's Country Brand Ranking and analytics-led advisory offering.
• Resonance Consultancy: Resonance Consultancy is a place branding and marketing firm that publishes the World's Best Cities and Best Countries rankings and advises cities on branding strategy. Direct overlap with Bloom's City Brand Index and country/city branding consulting practice.
• FutureBrand: FutureBrand is a global brand consultancy with a dedicated country/city/place branding practice and publishes its own country brand index. Comparable in client base (governments, tourism boards) and service offering.
• Simon Anholt (Independent): Simon Anholt is the founder of the Good Country Index and a leading independent nation branding adviser. He competes head-to-head with Bloom Consulting for high-profile country branding advisory mandates.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bloomconsult
• YouTubeyoutube.com/user/BloomConsult
• Facebookfacebook.com/bloomconsulting
• LinkedInlinkedin.com/company/58132

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Consulting