BeTV
BeTV (Be tv SA) is a Belgian private pay-TV subscription service offering 7 exclusive channels, 500+ on-demand titles, and bundled HBO Max access to households in Belgium and Luxembourg via major TV operators and its Be tv Go streaming platform.
- Company typePrivate
- Founded2004
- HeadquartersSchaerbeek, Belgium
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What BeTV does
BeTV (legal entity Be tv SA) is a Belgian private pay-TV subscription service founded in 2004 (originally as Canal + Belgium, created by Daniel Weekers) and headquartered in Brussels, Belgium. It operates 7 exclusive TV channels — including dedicated film, series, and documentary channels (e.g., Ciné+ OCS, Ciné+ Frisson, Ciné+ Classic, Be 1+1h, Be 3D) — alongside two on-demand catalogs with over 500 titles and 300+ cinema premieres per year. BeTV is incorporated as a Société Anonyme under Belgian law, with 101–250 employees, and is owned by three Belgian shareholders: ACM SA (4,775,211 shares), Nethys SA (4,460,676 shares), and Socofe SA (295,473 shares).
The core technology is the Be tv Go multi-screen streaming platform, which allows subscribers to access content on computers, tablets, smartphones, Apple TV (4th generation), and Android TV, with up to 5 registered devices and 2 simultaneous streams. HBO Max (Warner, HBO, Discovery) is bundled into the BeTV subscription, extending the effective content surface significantly. Additional on-demand modules (Be à la demande, Ciné+ à la demande) are available via operator set-top boxes and the Be tv Go app.
BeTV makes money through recurring subscription fees on a primarily annual billing cadence. Distribution is hybrid: operator-bundled via VOO, Telenet, Proximus, and SFR in Belgium plus Orange Luxembourg, Eltrona, Luxembourg Online, and Post Luxembourg in Luxembourg, alongside direct-to-consumer subscription through the Be tv Go platform. Pricing is not publicly disclosed. The service is regulated by the Belgian Conseil supérieur de l'audiovisuel (CSA) and is GDPR/CCPA compliant. Service is positioned as 100% ad-free, targeting Belgian and Luxembourgish households seeking premium film and series content not available through general free-to-air offerings.
BeTV firmographics
Firmographics- Name
- BeTV
- Legal name
- Be tv SA
- Website
- https://betv.be
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BeTV (Be tv SA) is a Belgian private pay-TV subscription service offering 7 exclusive channels, 500+ on-demand titles, and bundled HBO Max access to households in Belgium and Luxembourg via major TV operators and its Be tv Go streaming platform.
- Ownership category
- akta.pro rank
BeTV industry classification
Industry- Product category
- Pay-TV Subscription Services
- SIC
- Cable & Other Pay Television Services (4841), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where BeTV is headquartered
LocationHeadquarters
- HQ city
- Schaerbeek
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
BeTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Subscription TV Service: Monthly or annual subscription to BeTV providing access to 7 exclusive TV channels, 2 on-demand catalogs, and HBO Max content. Distributed through TV operators and direct-to-consumer via Be tv Go platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BeTV Subscription with HBO Max included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
BeTV product offering
Product offeringCore offering
BeTV is a Belgian subscription pay-TV service offering 7 exclusive TV channels, two on-demand catalogs with over 500 titles, and included access to HBO Max (Warner, HBO, Discovery catalogs). The service delivers ad-free premium film, series, and documentary content via the Be tv Go multi-screen streaming platform (web, mobile, tablet, Apple TV, Android TV) and through distribution partnerships with Belgian and Luxembourgish TV operators including VOO, Telenet, Proximus, SFR, Orange Luxembourg, and Post Luxembourg.
Product overview
Be tv is a Belgian television subscription service operating as a platform-plus-modules architecture. The core Be tv service includes 7 exclusive channels offering recent films, classic cinema, and international series. The Be tv Go multi-screen platform enables viewing across computers, tablets, smartphones, Apple TV, and Android TV. Additional modules include Be à la demande and Ciné+ à la demande for on-demand content, plus Be 1+1h and Be 3D specialty channels. HBO Max is included as part of the offering, providing access to Warner Bros, HBO, and Discovery content catalogs. The service distributes through multiple Belgian and Luxembourg TV operators including VOO, Telenet, Proximus, SFR, and others.
Differentiator
Problem solved
Functional benefit
Brands
- BeTV Go: Multi-screen streaming service allowing subscribers to watch content on various devices including Apple TV and Android TV
Quantifiable outcome
- 300+ cinema premieres per year
- +3 more outcomes
Companies that use BeTV
Customer profileSegments1 record
Ideal customer profiles1 record
BeTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
BeTV partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- HBO Max (Warner Bros. Discovery)coreHBO Max content catalog (Warner, HBO, Discovery) is included with BeTV subscriptions, providing access to cinema, series, documentaries, and lifestyle content from Warner Bros. Discovery.
- VOOcoreVOO distributes BeTV channels and Be à la demande service to its TV subscribers in Belgium. VOO is one of the primary distribution partners for BeTV.
- TelenetcoreTelenet distributes BeTV channels and Be tv Go service to its subscribers in Belgium as a key distribution partner.
- SFR BelgiquecoreSFR Belgique distributes BeTV channels and Be à la demande service to its TV subscribers in Belgium.
- ProximuscoreProximus distributes BeTV content including Be tv Go service to its subscribers in Belgium.
- Orange LuxembourgmajorOrange Luxembourg distributes BeTV channels to its subscribers in Luxembourg.
- EltronamajorEltrona distributes BeTV channels to subscribers in Luxembourg.
- Luxembourg OnlinemajorLuxembourg Online distributes BeTV channels to its internet and TV subscribers.
- Post LuxembourgmajorPost Luxembourg distributes BeTV channels to its subscribers in Luxembourg.
- Apple TVcoreBe tv Go app is available on Apple TV (4th generation), allowing subscribers to access BeTV content on Apple TV devices.
- Android TVcoreBe tv Go app is available on Android TV devices, allowing subscribers to access BeTV content on Android TV.
- ACM SAmajorShareholder holding 4,775,211 shares in BeTV.
- Nethys SAmajorShareholder holding 4,460,676 shares in BeTV.
- Socofe SAminorShareholder holding 295,473 shares in BeTV.
- Conseil supérieur de l'audiovisuel (CSA)coreBelgian regulatory authority for audiovisual content. Located at Rue Royale 89, 1000 Bruxelles. BeTV operates under CSA oversight as a licensed broadcaster.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
BeTV competitors and assessment
Company assessmentDirect peers
- Telenet: Telenet is a major Belgian cable/broadband operator that distributes BeTV content while also operating its own streaming service and TV packages. Direct overlap on pay-TV subscription offering and BeLux geography.
- Orange Belgium: Orange Belgium is a quad-play telco offering IPTV and VOD services to Belgian households, competing in the same subscription-TV market as BeTV with overlapping premium content positioning.
- Proximus: Proximus is Belgium's incumbent telco, operating the Pickx TV and streaming platform and reselling BeTV content. Directly comparable on Belgian pay-TV and IPTV offering, with overlapping channel and on-demand positioning.
- VOO: VOO is a Wallonia-based Belgian cable operator and one of BeTV's largest distribution partners, while also offering its own TV and on-demand bundles. Directly comparable pay-TV distribution footprint in Belgium.
- SFR Belgium: SFR Belgium (formerly Numericable) is a Belgian cable/IPTV operator distributing BeTV channels while offering its own bundled TV packages — a directly comparable pay-TV competitor in the same geography.
Emerging players
- Molotov TV: Molotov is a French OTT aggregator offering live and on-demand TV channels via subscription, with adjacent pan-European ambitions. Comparable as an OTT pay-TV bundle alternative to traditional cable/IPTV offerings like BeTV.
Broad incumbents
- Disney+: Disney+ is a major global SVOD competing for family and franchise-driven subscribers in BeLux. Comparable on premium subscription video model and overlapping exclusive-content positioning against BeTV's HBO Max bundle.
- Netflix: Netflix is the dominant global SVOD competing with BeTV for premium entertainment time and wallet share in Belgium and Luxembourg. Comparable on subscription video business model and premium positioning.
- Canal+: Canal+ is the original parent of BeTV (originally Canal+ Belgium) and remains a major French/European pay-TV incumbent with overlapping premium-film and series positioning. Broadly comparable in business model and content focus but operates at much larger scale.
Regional players
- RTL Play (RTL Belgium): RTL Play is RTL Belgium's free and paid streaming service offering local-language content and entertainment. Comparable as a Benelux subscription/free-to-air hybrid competing for the same Belgian viewer attention and ad/subscription budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BeTV social profiles
Digital presenceBeTV compliance and trust
Trust signalCompliance3 records
BeTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeTV leadership team
Management profileNumber of profiles
BeTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeTV
What does BeTV do?
BeTV is a Belgian subscription pay-TV service offering 7 exclusive TV channels, two on-demand catalogs with over 500 titles, and included access to HBO Max (Warner, HBO, Discovery catalogs). The service delivers ad-free premium film, series, and documentary content via the Be tv Go multi-screen streaming platform (web, mobile, tablet, Apple TV, Android TV) and through distribution partnerships with Belgian and Luxembourgish TV operators including VOO, Telenet, Proximus, SFR, Orange Luxembourg, and Post Luxembourg.
Is BeTV a public or private company?
BeTV is a private company. It is classified as corporate owned and is currently operating.
When was BeTV founded?
BeTV was founded in 2004. It employs 101 to 250 people.
Where is BeTV based?
BeTV is headquartered in Schaerbeek, Belgium, in the Europe region.
How does BeTV make money?
One revenue line is on record: subscription TV Service.
Who are BeTV's main competitors?
Direct peers on record are Telenet, Orange Belgium, Proximus, VOO and SFR Belgium. Molotov TV is listed as an emerging player. Broad incumbents are Disney+, Netflix and Canal+. RTL Play (RTL Belgium) is listed as a regional player.
Does BeTV have an API?
No public API is recorded for BeTV.
What industry is BeTV in?
BeTV's product category is Pay-TV Subscription Services. Its primary akta.pro industry code is MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps), with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its SIC code is 4841.