Convênios Card

What Convênios Card does

Convênios Card is a privately held Brazilian fintech-adjacent benefit card manager founded in 2007 and headquartered in Alphaville/Barueri, São Paulo. The company issues and operates a portfolio of prepaid magnetic-stripe benefit cards covering six categories: food (Cartão Alimentação), meals (Cartão Refeição), discount/convenant programs (Cartão Convênio), pharmacy (Cartão Farmácia), fuel (Cartão Combustível), and seasonal Christmas baskets (Cartão Cesta de Natal). Cards operate under the Ministry of Labour and Employment's PAT framework, allowing employers to claim up to 4% income-tax deductions on benefits provided. The platform is anchored by an online management system accessible 24/7 through three role-based web portals (User, Client, Supplier) plus native mobile applications on Android and iOS; system integration is supported via web service and data import. The fleet management module adds parameterized refuelling controls and behavioural analytics over a network of more than 1,000 accredited fuel stations.

Revenue is generated through transaction fees on card spend across ~13,000 accredited establishments in 1,200+ Brazilian cities, supplemented by managed-services fees for fleet clients. The go-to-market is B2B sales-led, targeting companies and government entities through direct outreach, supplemented by content marketing, social channels, and inbound phone/email/chat support. Customer logos span a range of retail chains (Grupo BIG, Muffato, Paguemenos, Comper, Shibata, Fort Atacadista, Super ABC), large corporates (JBS), and municipal governments (Varginha, Campo Grande, Três Lagoas, Santa Rosa, Ribeirão Preto, Araxá). No public revenue, headcount or ownership details are disclosed.

Convênios Card competes in Brazil's regulated PAT-aligned benefits market against larger incumbents; its stated differentiators are network breadth, integrated multi-vertical card issuance, real-time expense visibility, and 24/7 operational availability. The company is privately held with no disclosed external investors, M&A activity, or parent entity, and operates exclusively within Brazil.

Name

Convênios Card

Legal name

Convênios Card

Website

https://convenioscard.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Convênios Card is a privately held Brazilian benefit card manager founded in 2007, issuing prepaid food, meal, pharmacy, fuel, discount, and Christmas-basket cards, plus fleet management, to employers and government entities across 1,200+ cities via a network of ~13,000 accredited merchants.

Ownership category

akta.pro rank

Product category

Employee Benefit Card Management

NAICS

Credit Card Issuing (522210)

akta.pro primary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

akta.pro secondary industries

Fuel Card & Fleet Payment Programs (TLABAMAA), Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop) (TLABAMAJ), Card Issuing Platforms (Issuer Processing) (FSAGABAD)

Keywords

• Employee benefit cards
• Corporate prepaid cards
• Fleet fuel management
• Meal benefit programs
• PAT program benefits

Headquarters

HQ city

Pirassununga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Benefit Card Management Services: Electronic payment card services for employee benefits including food cards, meal cards, convention cards, pharmacy cards, fuel cards, and Christmas basket cards. Companies provide benefits to employees through prepaid card programs with tax incentive advantages.
2. Fleet Management Services: Fleet refueling management solution with real-time reporting, parameterization controls, and network of over 1,000 accredited fuel stations. Includes 24-hour monitoring support and post-sale consultant accompaniment.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Convênios Card operates a proprietary electronic payment platform that issues and manages prepaid magnetic-stripe benefit cards for Brazilian companies and government entities, covering food (Alimentação), meal (Refeição), covenant/discount (Convênio), pharmacy, fuel (Combustível), and Christmas basket (Cesta de Natal) categories authorized under the PAT program by the Ministry of Labor and Employment. The company also runs a fleet fuel management solution (Gestão de Abastecimento) combining payment cards with real-time behavior reporting, parameterized transaction controls, and 24/7 online monitoring backed by a network of more than 1,000 accredited fuel stations.

Product overview

Convênios Card is a benefit card management company operating since 2007 in Brazil's electronic payment sector. The company offers a unified platform of magnetic-stripe prepaid benefit cards covering food (Alimentação), meals (Refeição), convenant/discount programs (Convênio), pharmacy, fuel, and Christmas basket categories. The product architecture consists of a cloud-based management system (available 24/7) integrated with web portals for users, business clients, and suppliers, plus mobile apps for iOS and Android. The platform connects to nearly 13,000 affiliated establishments across 1,200+ cities, providing real-time transaction monitoring, parameterized spending controls, and behavioral reporting. The fleet management module (Gestão de Frotas/Gestão de Abastecimento) adds specialized fuel management with real-time reporting, consumption analytics, and system integration via web services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartão Alimentação (Food Card) Prepaid benefit card that allows employees to purchase food items at the network of affiliated establishments. Eliminates physical basket and ticket distribution, supports PAT tax incentives (up to 4% income tax deduction for the employer), and is managed through the Convênios Card client and user portals.
• Cartão Refeição (Meal Card) Prepaid meal benefit card that provides employees with daily meal credits usable at lunchrooms, bakeries, and restaurants within the affiliated network. Credits are deposited individually on company-specified dates.
• Cartão Convênio (Covenant / Discount Card) Magnetic-stripe card that implements or replaces salary advances, debiting directly from the payroll. Provides employees with access to goods and services at negotiated discounts at affiliated stores, pharmacies, laboratories, and medical and dental clinics.
• Cartão Combustível (Fuel Card) Fuel benefit card that replaces contracts and provides 24/7 access to affiliated fuel stations nationwide. Features magnetic stripe security, automatic credit insertion, immediate card blocking capability, and is part of the Gestão de Frotas solution.
• Cartão Farmácia (Pharmacy Card) Pharmacy benefit card allowing employees to purchase medications within an individual credit limit (tied to salary) set by the employer, with up to 50 days of payment terms.
• Cartão Cesta de Natal (Christmas Basket Card) Prepaid Christmas basket benefit card enabling employees to purchase holiday items of their choice at affiliated establishments, with credit available for up to 90 days.
• Gestão de Abastecimento / Gestão de Frotas (Fleet Fuel Management) Fleet fuel management service combining payment cards with real-time reporting tools, behavioral reports on vehicle and driver consumption, parameterized transaction authorization (fuel type, liters per tank, fuel value), system integration via web service and data import, 24-hour monitoring support, and post-sale consultant accompaniment across a network of over 1,000 accredited fuel stations. Targeted at companies operating vehicle fleets seeking up to 30% reduction in fuel expenses.

Quantifiable outcome

• Up to 30% reduction in fuel expenses for fleet management
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Prefeitura Municipal de Varginha (MG)coreOthersMunicipal government entity as client using Convênios Card benefit programs for municipal employees.
• Prefeitura Municipal de Campo Grande (MS)coreOthersMunicipal government entity using employee benefit card programs.
• Prefeitura de Três LagoascoreOthersMunicipal government using Convênios Card for employee benefits.
• Prefeitura de Santa RosacoreOthersMunicipal government entity as client for employee benefit programs.
• Prefeitura de Ribeirão PretocoreOthersMunicipal government client using benefit card services.
• Prefeitura de AraxácoreOthersMunicipal government using employee benefit cards.
• Grupo BIGcoreOthersLarge retail chain accredited to accept Convênios Card benefit payments.
• MuffatocoreOthersWholesale and retail chain accepting Convênios Card payments.
• PaguemenoscoreOthersRetail chain network accepting benefit card payments.
• CompercoreOthersRetail chain accepting Convênios Card benefit payments.
• ShibatacoreOthersFood retail chain accredited for benefit card acceptance.
• Fort AtacadistacoreOthersWholesale chain accepting employee benefit card payments.
• Supermercado Super ABCcoreOthersRegional retail chain accepting Convênios Card benefit payments.
• JBScoreOthersLarge food processing company with employee benefit arrangements through Convênios Card.
• ToninminorOthersSupermarket chain accredited to accept benefit card payments.
• São VicenteminorOthersRetail establishment accepting Convênios Card.
• Sempre ValeminorOthersRetail chain accredited for benefit card acceptance.
• RexminorOthersRetail establishment accepting Convênios Card payments.
• ItapecericaminorOthersRetail establishment accepting benefit card payments.
• GrickiminorOthersRetail establishment in the accredited merchant network.
• EPAminorOthersRetail chain accepting Convênios Card.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Caju: Caju is a Brazilian flexible-benefits platform that consolidates alimentação, refeição, cultura, saúde and other allowances on a single multi-purpose card with employer-driven category rules, directly competing with Convênios Card's multi-product card proposition.
• iFood Benefícios: iFood Benefícios extends the iFood super-app merchant and employer ecosystem into prepaid alimentação and refeição cards, representing a newer, app-native entrant into the same benefit-card category served by Convênios Card.
• Flash Benefícios: Flash is a Brazilian digital-first benefits platform issuing alimentação, refeição, cultura, and saúde cards via a fully app-based experience. It challenges traditional issuers like Convênios Card on UX and employer-side automation.

Direct peers

• VR Benefícios: VR Benefícios is a major Brazilian prepaid benefit card issuer (alimentação, refeição, cultura, saúde) serving employers nationwide. It is one of Convênios Card's most direct competitors in the multi-vertical benefit card market.
• Ticket Log: Ticket Log, the fleet and mobility arm of Edenred Brasil, provides fuel cards, toll tags, and fleet management for Brazilian corporates, directly overlapping Convênios Card's Gestão de Abastecimento / Combustível product line and accredit network.
• Alelo: Alelo is one of the largest Brazilian benefit card (alimentação, refeição, cultura, combustível) issuers, joint-ventured between Itaú Unibanco and Banco do Brasil. It directly competes with Convênios Card in prepaid benefit card programs for corporate and government clients across Brazil.
• Pluxee (Sodexo Benefícios): Pluxee, spun off from Sodexo, is a global benefit and engagement solutions provider with material operations in Brazil spanning alimentação, refeição, gift cards, and mobility — competing head-to-head with Convênios Card for corporate accounts.

Others

• Sem Parar: Sem Parar is a leading Brazilian electronic toll/fleet payment and convenience services provider (fuel, parking, drive-thru) using tag/card technology. While not a competitor in prepaid benefit cards, it is a comparable ecosystem player in fleet payment acceptance.

Broad incumbents

• Edenred Brasil: Edenred's Brazilian entity offers Ticket (refeição, alimentação, cultura) and Ticket Log (fleet/mobility), combining consumer benefits and corporate fleet cards under one group. It overlaps with Convênios Card across both benefit issuance and fuel/fleet management.

Regional players

• GoodCard Soluções Tecnologia: GoodCard is a smaller Brazilian issuer of prepaid benefit and corporate cards (alimentação, refeição, vale-transporte,礼品). It competes in the same niche but with a smaller regional footprint and narrower product mix than Convênios Card.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/convenioscard
• Instagraminstagram.com/convenioscard
• LinkedInlinkedin.com/company/convenios-card-administradora-e-editora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convênios Card