What Feltex Carpets does

Feltex Carpets Pty Ltd is an Australian manufacturer of residential and commercial soft flooring, headquartered at 7 Factories Road, South Geelong, Victoria, with operations across Australia and New Zealand. The company produces wool carpets, carpet tiles and planks, and commercial broadloom from New Zealand wool (100% wool and wool-blend constructions, e.g., 80% wool / 20% synthetic) using cut pile twist, cut pile plush, level loop, and textured loop pile techniques. Its portfolio spans sixteen wool carpet SKUs (e.g., Ashgrove, Manningford, 13th Beach, Bailey, Holland Park, Eucalypt Hemisphere, Essington, Elysian), six Green Star ECS Level 4+ certified carpet tile and plank products (Ironbark, Toatoa, Eucalypt, Aria II, Cumulus, Territory), and a commercial broadloom line (Forge Ahead) made from solution-dyed nylon under the Statron Plus fibre brand. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, Declare Red List Free certification from the International Living Future Institute, ACCS Residential Extra Heavy Duty 6 Star and Contract Extra Heavy Duty 4 Star ratings, and Green Building Council of Australia VOC compliance.

Feltex generates revenue primarily through one-time product sales of wool carpets and commercial flooring, distributed exclusively through an authorised network of retail stockists across Australia and New Zealand, supported by a dedicated B2B trade portal (b2b.feltex.com). Customers browse products, order up to three complimentary samples, and use a Room Visualiser on feltex.com/au before being directed to local retailers for measure, quote, and installation. The company serves two primary segments — Residential Consumers (homeowners and renovators) and Commercial Buyers (offices, hospitality, retail, corporate environments) — with warranties ranging from 7 to 15 years. Feltex is a wholly-owned subsidiary of Mohawk Flooring Oceania, which itself sits within Mohawk Industries Inc (NYSE: MHK), and operates alongside sister brands GH Commercial and Redbook Carpets under the same corporate umbrella. With 501–1,000 employees, the company is a mid-sized regional manufacturer whose competitive position rests on wool-fibre domain expertise, third-party sustainability certifications, and an entrenched ANZ retail distribution network rather than on technology differentiation or direct-to-consumer pricing.

Name

Feltex Carpets

Legal name

Feltex Carpets Pty Ltd

Website

https://feltex.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Feltex Carpets is an Australian wool carpet manufacturer (501–1,000 employees) producing residential carpets, commercial carpet tiles, and broadloom for Australia and New Zealand, distributed via retail stockists and a B2B portal under Mohawk Flooring Oceania (Mohawk Industries Inc).

Ownership category

akta.pro rank

Headquarters

HQ city

Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wool Carpet Sales: Manufacturing and selling wool carpets and carpet tiles to consumers and commercial buyers through retail stockists and B2B channels. Revenue generated through one-time product purchases at point of sale through authorized retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Feltex Carpets manufactures and sells wool carpets, carpet tiles and planks, and commercial broadloom flooring for residential and commercial markets in Australia and New Zealand. The portfolio spans 16+ wool carpet varieties made from New Zealand and Australian wool in multiple pile constructions, six Green Star certified carpet tile/plank products, and a solution-dyed nylon commercial broadloom (Forge Ahead). Products are sold via a network of authorized retail stockists and a B2B portal, with pricing set through retailers rather than directly.

Product overview

Feltex Carpets is a residential and commercial flooring manufacturer producing a portfolio of wool carpets, carpet tiles and planks, and commercial broadloom. The core product line consists of 16 wool carpet varieties (Ashgrove, Manningford, Barleystone, Berkley, Opulent Weave, Salisbury, Stonefields, 13th Beach, Spinifex, Bailey, Hammersmith, Holland Park, Hemisphere, Great Divide, Essington, Elysian) featuring various pile constructions including Cut Pile Twist, Cut Pile Plush, Level Loop Pile, and Textured Loop Pile styles. Supporting the wool range are 6 carpet tile and plank products (Ironbark, Toatoa, Eucalypt, Aria II, Cumulus, Territory) designed for commercial interiors with Green Star certification. The portfolio is completed by Forge Ahead commercial broadloom in solution dyed nylon. Feltex operates under Mohawk Flooring Oceania and manufactures in Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashgrove Wool Carpet Wool carpet designed for residential interiors, available in multiple colour variants.
• Manningford Wool Carpet Wool carpet designed for residential interiors, available in multiple colour variants.
• Barleystone Wool Carpet Wool carpet designed for residential interiors, available in multiple colour variants.
• Berkley Wool Carpet Wool carpet designed for residential interiors, available in multiple colour variants.
• Opulent Weave Wool Carpet Best-selling wool carpet featuring a woven texture design for residential interiors.
• Salisbury Wool Carpet Best-selling wool carpet designed for residential interiors with multiple colour options.
• Stonefields Wool Carpet Best-selling wool carpet featuring stone-inspired texture for residential interiors.
• 13th Beach Wool Carpet Chunky loop pile wool carpet crafted from New Zealand wool, hypoallergenic and stain resistant with level loop pile construction. Roll width 3.66m, pile height 7mm, backed by 15-year wool warranty. Declare Red List Free certified.
• Spinifex Wool Carpet 100% wool carpet with level loop pile woven on the diagonal with subtle fleck throughout. ACCS rated Residential Heavy Duty 4 Star for stairs.
• Bailey Wool Carpet Cut pile twist wool carpet crafted from renewable wool with inherent durability and stain resistance. ACCS Residential Extra Heavy Duty rated 5 Star for heavy traffic and stairs.
• Hammersmith Wool Carpet Luxurious wool-rich blend cut pile plush carpet with velvety soft feel, noise reduction properties, and thermal insulation. Total thickness 13.5mm, pile height 10.5mm.
• Holland Park Wool Carpet Loop pile wool carpet with contrasting tri-toned palette and subtle linear pattern. Gauge 1/16th, total thickness 7.5mm. ACCS rated Residential Extra Heavy Duty 6 Star. Declare Red List Free certified.
• Hemisphere Wool Carpet 100% Australian Made pure wool cut pile twist carpet, soft and resilient in earthy neutral colours. Gauge 1/8th, total thickness 17mm, pile height 14mm.
• Great Divide Wool Carpet Textured loop pile 100% wool carpet inspired by rugged mountain landscapes with rustic beauty. Gauge 5/32nd, total thickness 9.5mm, available in 10 colours. 7-year warranty.
• Essington Wool Carpet Sumptuously soft cut pile twist carpet crafted from 80% New Zealand wool / 20% synthetic blend. Naturally temperature regulating, stain resistant, available in 11 rich colours. 7-year warranty. Declare Red List Free certified.
• Elysian Wool Carpet Australian made 100% renewable and biodegradable wool cut twist pile carpet with luxurious underfoot feel. Available in 9 shades, total thickness 13mm.
• Ironbark Carpet Tiles Carpet tiles featuring natural bark patterns from Australian native trees with raw, textural appeal. Green Star certified Level 4+ with 12+ points.
• Toatoa Carpet Tiles Carpet tiles inspired by natural lichen bark patterns from New Zealand native trees, creating dappled natural shades. Green Star certified Level 4+.
• Eucalypt Carpet Planks Carpet planks with distinctive lineal patterns from Australian native tree bark. Dimensions 1000mm x 250mm, installation methods include Herringbone, Ashlar, Brick. Green Star certified Level 4+.
• Aria II Carpet Tiles Patterned loop pile carpet tile with subtly variegated furrowed pattern, Australian Made in 7 evocative shades. Smoke value 179% minutes. Green Star certified Level 4+.
• Cumulus Carpet Tiles Carpet tiles with cloud-inspired pure and free-flowing design for calm commercial interiors. Dimensions 500mm x 500mm, 20 units per box. Smoke value 231% minutes. Green Star certified Level 4+.
• Territory Carpet Tiles Carpet tiles with lineal pattern mixed with solid colour blocks, creating outdoor-inspired aesthetics. Total thickness 5mm. Green Star certified Level 4+.
• Forge Ahead Commercial Broadloom Commercial broadloom made in Australia, 4m wide, from 100% Statron Plus Solution Dyed Nylon. Gauge 1/12th, total thickness 6.5mm. ACCS rated Contract Extra Heavy Duty 4 Star.

Quantifiable outcome

• Wool carpet absorbs up to 30-40% of its weight in moisture without becoming wet to touch
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mohawk Flooring OceaniacoreOthersMohawk Flooring Oceania is the parent company of Feltex Carpets. Feltex operates under this subsidiary of Mohawk Industries Inc (NYSE: MHK), one of the world's largest flooring manufacturers. The relationship includes shared corporate policies, ESG reporting, and operational oversight.
• GH CommercialminorOthersRelated brand under Mohawk Flooring Oceania serving the commercial flooring market with separate product lines and website (ghcommercial.com). Part of the same corporate family as Feltex residential carpets.
• Redbook CarpetsminorOthersRelated brand under Mohawk Flooring Oceania offering residential carpet products. Linked as a sister brand to Feltex on the Feltex website.
• Beyond BlueminorGTM or Marketing PartnerMental health organization that Feltex proudly supports, aligning with their 'Better for People' core value. This is a corporate social responsibility partnership focused on community support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• GH Commercial: Commercial flooring sub-brand under Mohawk Flooring Oceania specializing in contract carpet tiles and broadloom. Directly comparable commercial product range (carpet tiles, broadloom) with shared parent governance and Australian manufacturing footprint.
• Interface: Global leader in modular carpet tiles and commercial flooring with strong sustainability positioning (Climate Take Back, carbon negative). Direct competitor in the commercial carpet tile space Feltex targets via its Green Star certified range.
• Godfrey Hirst: Sister brand under the same Mohawk Flooring Oceania parent, manufacturing wool and synthetic carpets in Australia and New Zealand. Most direct comparable — overlapping product lines, shared B2B portal infrastructure, and joint distribution through retail stockists.
• Redbook Carpets: Sister residential carpet brand under Mohawk Flooring Oceania targeting similar Australian homeowners and renovators. Operates with the same parent supply chain, B2B portal, and retail distribution model as Feltex.
• Victoria Carpets: Australian-owned carpet manufacturer based in Melbourne producing wool and nylon broadloom for residential and commercial markets. Direct competitor in the ANZ wool carpet segment with overlapping distribution through independent retailers.

Broad incumbents

• Mohawk Industries: NYSE-listed parent of Feltex and the world's largest flooring manufacturer. Comparable as the ultimate holding company providing capital, procurement, and ESG governance to Feltex's Australian operations.
• Shaw Industries: Largest US carpet manufacturer and wholly-owned subsidiary of Mohawk Industries. Comparable as a fellow Mohawk operating company in residential and commercial flooring, offering broader product depth and scale in North America.
• Tarkett: European-based global flooring manufacturer offering commercial carpet tiles, broadloom, and resilient flooring with strong sustainability credentials (Cradle to Cradle). Comparable in commercial carpet tile competition and circular economy positioning.
• Beaulieu International Group: Belgian flooring manufacturer producing residential carpets, carpet tiles, and artificial turf globally. Comparable as a vertically integrated carpet manufacturer competing across both wool and synthetic flooring categories.

Emerging players

• Forbo Flooring Systems: European manufacturer of commercial carpet tiles (Flotex, Tessera) and resilient flooring with emphasis on sustainability and design-led commercial interiors. Comparable in commercial specification-driven segments where Feltex competes via its Green Star certified tiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/feltexaunz
• Instagraminstagram.com/feltexcarpets
• Pinterestpinterest.com.au/feltexcarpets
• Xx.com/FeltexCarpets
• LinkedInlinkedin.com/company/feltex-carpets-pty-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feltex Carpets