ITS Georgia
ITS Georgia is a nonprofit state chapter of ITS America, founded in 1997 and headquartered in Atlanta, that convenes transportation agencies, ITS vendors, engineering firms, and universities to advance intelligent transportation systems in Georgia through membership, events, and awards.
- Company typePrivate
- Founded1997
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ITS Georgia does
ITS Georgia (legally Intelligent Transportation Society of Georgia) is a nonprofit professional membership organization incorporated in 1997 in Atlanta, Georgia, operating as a state chapter of the Intelligent Transportation Society of America (ITS America). Its mission is to advance research, development, and deployment of intelligent transportation systems (ITS) — including traffic management, connected vehicles, and smart corridor technologies — to relieve congestion, enhance safety, and minimize environmental impacts of transportation in Georgia. The organization does not build or sell proprietary products; instead it operates as a convening forum for federal, state, and local transportation agencies, ITS technology vendors, engineering consulting firms, and academic institutions active in the Georgia transportation ecosystem.
The organization monetizes through three streams: tiered annual membership dues (public sector large, public sector small, private sector large, private sector small, and a non-voting affiliate tier for students and retirees), event fees from monthly meetings, training sessions, and annual conferences (with member discounts), and sponsorships from member companies. Go-to-market is community-led, acquired through monthly meetings, technical workshops, an annual conference, social events, and an awards program (the Best of ITS Awards, running annually at least since 2022). The chapter has been recognized by ITS America as State Chapter of the Year in 2012, 2014, and 2016, and as the fastest-growing ITS chapter in the nation.
The chapter is governed by an elected Board of Directors serving two-year terms, with Holly Painter, PE installed as Chapter President in 2026. Notable member organizations include the Georgia Department of Transportation, City of Atlanta, Gwinnett County DOT, Cobb County DOT, MARTA, AECOM, Kimley-Horn, HNTB, Applied Information, Seyond, Georgia Tech, and Kennesaw State University. In 2025 the organization co-hosted the ITSGA | ITSTN Smart Summit with the Tennessee ITS chapter, and in 2026 it expanded the annual meeting into the Southeast ITS Summit, indicating a shift from purely Georgia-focused programming to regional multi-state events.
ITS Georgia firmographics
Firmographics- Name
- ITS Georgia
- Legal name
- Intelligent Transportation Society of Georgia
- Website
- https://itsga.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ITS Georgia is a nonprofit state chapter of ITS America, founded in 1997 and headquartered in Atlanta, that convenes transportation agencies, ITS vendors, engineering firms, and universities to advance intelligent transportation systems in Georgia through membership, events, and awards.
- Ownership category
- akta.pro rank
ITS Georgia industry classification
Industry- Product category
- Transportation Industry Association
- NAICS
- Professional Organizations (81392), Business Associations (813910)
- SIC
- Services-Membership Organizations (8600), Transportation Services (4700)
- akta.pro primary industry
- State/Provincial Transportation, Roads & Public Works Administration (BPAIABAK)
Keywords
Where ITS Georgia is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ITS Georgia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Membership Dues: Annual membership fees from organizations including public agencies, private sector companies, and affiliate members. Membership is tiered based on organization type and size, with different fee structures for public sector large/small and private sector large/small organizations.
- Event Fees: Revenue from monthly meetings, training sessions, annual conferences, and networking events. Reduced pricing available for members.
- Sponsorships: Monthly meeting sponsorships and annual conference sponsorships provide revenue from member companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Public Sector Large - Agencies servicing 100,000+ population |
| Subscription | Annual | Public Sector Small - Agencies servicing under 100,000 population |
| Subscription | Annual | Private Sector Large - Companies with 4+ employees |
| Subscription | Annual | Private Sector Small - Companies with 3 or fewer employees |
| Subscription | Annual | Affiliate Membership - Students and retirees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ITS Georgia product offering
Product offeringCore offering
ITS Georgia is a nonprofit professional membership organization that advances intelligent transportation systems (ITS) in Georgia through monthly meetings, technical workshops, an annual conference, training sessions, networking and social events, and an annual Best of ITS Awards program. It offers tiered membership to public agencies, private companies, and affiliates, generating revenue through membership dues, event fees, and sponsorships.
Product overview
ITS Georgia (Intelligent Transportation Society of Georgia) is a professional membership organization and state chapter of ITS America. It is not a product company; it does not offer proprietary software, hardware, or technology products. The organization provides a forum for advocacy, education, and networking in the intelligent transportation systems field, facilitating monthly meetings, technical workshops, annual conferences, training sessions, and industry awards. Membership is open to transportation agencies, technology providers, consultants, and other stakeholders interested in advancing ITS technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- ITS Georgia Membership Program
Companies that use ITS Georgia
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
ITS Georgia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITS Georgia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ITS AmericaflagshipITS Georgia is a state chapter of ITS America. ITS America is the nation's largest organization dedicated to advancing the research, development and deployment of Intelligent Transportation Systems. The affiliation provides national direction, resources, and recognition opportunities for the Georgia chapter.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ITS Georgia competitors and assessment
Company assessmentOthers
- Georgia Department of Transportation: Lead state-level transportation agency and a member/partner of ITS Georgia; not a peer in membership-model terms but the largest single institutional stakeholder whose ITS deployment activity drives the chapter's relevance.
Direct peers
- WTS International: Membership association advancing women in transportation through chapters, awards, conferences, and networking. Competes for the same agencies and corporate sponsors in the U.S. transportation ecosystem and runs a parallel chapter-based model.
- Institute of Transportation Engineers (ITE): U.S.-based professional association for transportation engineers; runs district/chapter structure, annual meetings, and training programs serving the same agencies, consulting firms, and technology vendors that ITS Georgia serves. Joint events (e.g., the ITS GA/GA ITE Braves Game) confirm direct overlap.
- ITE Georgia Section: Georgia section of ITE serving the same transportation professionals in Georgia; co-hosts events with ITS Georgia (e.g., Braves game) and competes for agency, consultant, and student member attention.
Broad incumbents
- ITS America: National parent organization of ITS Georgia; the largest U.S. organization advancing intelligent transportation systems research, development, and deployment. Operates the same membership/conference/event model at the national scale and shares overlapping sponsor and agency relationships.
- Transportation Research Board (TRB): Program of the National Academies that convenes transportation researchers, practitioners, and policymakers through committees, conferences, and publications; overlaps with ITS Georgia's research, workforce development, and policy education functions.
- AASHTO (American Association of State Highway and Transportation Officials): Association representing state DOTs and serving as a policy, standards, and advocacy body for highway and transportation officials. Member agencies include many of the same state DOTs (e.g., GDOT) that participate in ITS Georgia.
Regional players
- ITS New York: Another state chapter of ITS America operating in a different geography; offers a comparable chapter structure, events, and awards program for ITS professionals in New York State.
- ITS Europe (ERTICO): European public-private partnership advancing ITS across Europe; runs a comparable membership, conference, and policy-advocacy model at regional scale outside North America.
- Florida ITS (ITS Florida): Sister ITS America state chapter serving Florida; runs the same membership, monthly meetings, and annual conference format for ITS professionals in another Southeast market — directly comparable operating model and member profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ITS Georgia social profiles
Digital presenceITS Georgia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITS Georgia leadership team
Management profileNumber of profiles
Profiles1 record
ITS Georgia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITS Georgia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITS Georgia
What does ITS Georgia do?
ITS Georgia is a nonprofit professional membership organization that advances intelligent transportation systems (ITS) in Georgia through monthly meetings, technical workshops, an annual conference, training sessions, networking and social events, and an annual Best of ITS Awards program. It offers tiered membership to public agencies, private companies, and affiliates, generating revenue through membership dues, event fees, and sponsorships.
Is ITS Georgia a public or private company?
ITS Georgia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ITS Georgia founded?
ITS Georgia was founded in 1997. It employs 51 to 100 people.
Where is ITS Georgia based?
ITS Georgia is headquartered in Atlanta, United States, in the North America region.
How does ITS Georgia make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are event Fees and sponsorships.
Who are ITS Georgia's main competitors?
Georgia Department of Transportation is listed as an others. Direct peers are WTS International, Institute of Transportation Engineers (ITE) and ITE Georgia Section. Broad incumbents are ITS America, Transportation Research Board (TRB) and AASHTO (American Association of State Highway and Transportation Officials). Regional players are ITS New York, ITS Europe (ERTICO) and Florida ITS (ITS Florida).
Does ITS Georgia have an API?
No public API is recorded for ITS Georgia.
What industry is ITS Georgia in?
ITS Georgia's product category is Transportation Industry Association. Its primary akta.pro industry code is BPAIABAK, State/Provincial Transportation, Roads & Public Works Administration. Its NAICS code is 81392 and its SIC code is 8600.