Excellart Sign Products

What Excellart Sign Products does

Excellart Sign Products is a US-based manufacturer of aluminum extrusion systems for the sign industry, founded in 1971 and headquartered in Olathe, Kansas. The company produces custom aluminum sign frame extrusions, pre-cut knockdown sign kits, and component accessories (retainers, gussets, corner angles, trim covers) using domestically sourced 6063-T6 architectural-grade aluminum. Its core product families — ESP-SF (single-face), ESP-DF (double-face), ESP-12 (12-inch depth), and ESP-WM (wall mount) — are offered in both hinged and standard frame configurations, with a modular retainer system (F, FF, FF2, H1, H1.5, XW) enabling cabinet depths from approximately 2 inches to 20 inches. Differentiating features include an integrated hinged top design for tool-free access to cabinet interiors, factory-precise kerf-cutting for custom shapes, and value-added finishing services (anodizing plus 270-color powder coating with custom color matching) that allow Excellart to ship finished, ready-to-assemble cabinets.

The company operates a pure distributor-based go-to-market model, selling exclusively through a network of 80+ authorized US distributors such as Grimco, N. Glantz, Montroy Supply, Reece Supply, and other regional stocking partners. End customers are sign fabricators and sign shops who use Excellart's components to build indoor and outdoor illuminated sign cabinets, changeable-copy signs, and rigid or flex-face signage. Pricing is quote-based and not publicly disclosed; customers order via a password-protected distributor portal or through distributor sales contacts. Marketing support is limited to a content-rich website with CAD drawings, technical specifications, and a Kit Finder wizard that drives distributor-sourced leads.

Ownership appears to be family-held (the careers page references 'Ambrose' as the employer; a team photo features Matt Ambrose), with no disclosed venture capital, private equity, or institutional investment. The company has operated continuously for over 50 years, has 1–10 employees per available firmographic data, and shows no M&A, leadership changes, or restructuring events in the source material. Revenue is not disclosed.

Name

Excellart Sign Products

Legal name

Excellart Sign Products

Website

https://excellart.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Excellart Sign Products is a US manufacturer of aluminum sign frame extrusions, pre-cut knockdown kits, and finishing services, sold exclusively through 80+ authorized US distributors to sign fabricators and sign shops.

Ownership category

akta.pro rank

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Aluminum Sign Frame Extrusions: Sale of aluminum extrusion profiles including frames, retainers (F, FF, FF2, H1, H1.5, XW), and corner pieces. Products are sold in standard lengths (21', 24.5', 26') with custom cut-to-order options.
2. Sign Kits: Customizable pre-cut knockdown kits containing all necessary components (frames, retainers, gussets, angles) for assembling sign cabinets. Kits are configured for specific applications including hinged, standard, wall mount, and flex face configurations.
3. Finishing Services: Value-added services including anodizing, powder coating (270 standard colors plus custom), and kerf-cutting to transform raw extrusions into finished products.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Excellart Sign Products manufactures aluminum extrusion systems and customizable pre-cut knockdown kits used by sign fabricators to assemble indoor and outdoor sign cabinets. The company also provides value-added finishing services including anodizing, powder coating (270 standard colors), and kerf-cutting, and distributes its products exclusively through a network of authorized distributors across the United States.

Product overview

Excellart Sign Products is a manufacturer of aluminum sign frame extrusions and sign kits for the sign industry, established in 1971. The company offers a comprehensive portfolio of products organized around a core extrusion system with multiple configuration options. The product line includes: (1) Custom Aluminum Sign Frame Extrusions — the foundational engineering profiles; (2) Sign Kits — customizable pre-cut knockdown kits combining frames with retainers (F, FF, FF2, XW, H1, H1.5, LF types) in various depths; (3) Components — full-length extrusions and accessories including gussets and corner angles; and (4) Finishing Services — anodizing, kerf-cutting, and paint/powder coating. The main frame product families are the ESP-SF (single-face), ESP-DF (double-face), ESP-12 (12-inch depth), and ESP-WM (wall mount) series, each available in hinged or standard configurations. Products are distributed exclusively through a network of distributors across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Aluminum Sign Frame Extrusions
• Sign Kits (Pre-Cut Knockdown Kits)
• Components (Full Lengths and Accessories)
• ESP-SF Hinged Frame Series
• ESP-DF Hinged Frame Series
• ESP-WM Hinge Frame Series
• ESP-12 Standard Frame
• ESP-SF Standard Frame
• ESP-DF Standard Frame
• ESP-FF2 Retainer
• ESP-F Retainer
• ESP-SF Hinged w. FF and H1 Retainers Kit (ESPH-SF-FFH1SF)
• ESP-SF Hinged w. FF2 and H1.5 Retainers Kit (ESPH-SF-FF2H1.5DF)
• ESP-WM Hinged w. FF and H1 Retainers Kit (ESPH-WM-FFH1SF)
• ESP-12 Standard w. Flex and Standard Trim Kit
• ESP-12 Standard w. FF2 Retainer Kit (ESPS-12-FF2DF)
• Anodizing Service
• Kerf-Cutting Service
• Paint and Powder Coating Service

Quantifiable outcome

• Reduces fabrication labor time by 50%
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• GrimcocoreChannel Partner/ Reseller/ DistributorGrimco is a major national distributor of Excellart products with over 40 locations across the United States. They are identified as a key stocking distributor for Excellart products. Grimco serves as the corporate headquarters distributor location as well as numerous regional branches.
• Montroy SupplycoreChannel Partner/ Reseller/ DistributorMontroy Supply is a regional distributor with multiple locations serving the western US including California (Los Angeles, Orange County, San Diego), Nevada (Las Vegas, Reno), Arizona (Phoenix, Mesa, Tucson), and Utah (Salt Lake City). They are listed among stocking distributors.
• N. GlantzcoreChannel Partner/ Reseller/ DistributorN. Glantz is a multi-state regional distributor with locations in Georgia, California, New York, Ohio, Florida, South Carolina, Texas, New Jersey, Maryland, Virginia, Kentucky, Wisconsin, Minnesota, Pennsylvania, Utah, and Louisiana.
• Reece SupplycoreChannel Partner/ Reseller/ DistributorReece Supply serves the Southern US market with locations in Atlanta, Charlotte, Dallas, El Paso, Houston, New Orleans, San Antonio, and Tulsa.
• Sun Supply, Inc.coreChannel Partner/ Reseller/ DistributorSun Supply serves the Pacific Northwest region with locations in Billings MT, Boise ID, Portland OR, Seattle WA, and Spokane WA.
• Central Sign SupplycoreChannel Partner/ Reseller/ DistributorCentral Sign Supply is a regional distributor located in Omaha, Nebraska, serving the Midwest market.
• Advanced PlasticscoreChannel Partner/ Reseller/ DistributorAdvanced Plastics is a stocking distributor located in Nashville, Tennessee, serving the southeastern market.
• Pan-Am Sign ProductscoreChannel Partner/ Reseller/ DistributorPan-Am Sign Products is a regional distributor located in Miami, Florida, serving the South Florida market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• SloanLED: SloanLED is a major supplier of LED illumination modules for signage, serving the same sign fabricator customer base as Excellart. It is an adjacent component supplier in the same channel rather than a frame extrusion competitor.
• Laird Plastics: Laird Plastics is a North American distributor of plastic sign materials including acrylics and polycarbonate face panels. It supplies complementary materials into the same sign fabrication channel that Excellart serves.
• AkzoNobel Powder Coatings: AkzoNobel is one of the largest global industrial powder coating suppliers. Excellart uses powder coating as a value-added service on its extrusions, making AkzoNobel both a potential supplier and adjacent competitive context for finishing services.
• Grimco: Grimco is the largest US sign supplies distributor with 40+ branches and an authorized Excellart stocking distributor. As channel partner, it is highly comparable to Excellart on customer base even though it is a distributor rather than manufacturer.

Broad incumbents

• Kaiser Aluminum: Kaiser Aluminum is a large semi-fabricated aluminum products manufacturer serving aerospace, packaging, and industrial markets. It represents the upstream supply and broader competitive context for specialty extrusion producers like Excellart.
• Hydro Extrusion (formerly Sapa): Hydro is one of the world's largest aluminum extrusion producers with a broad industrial customer base. While not specialized in signage, it competes for architectural extrusion share that overlaps with Excellart's frame stock and could expand down-market.
• 3A Composites (Dibond): 3A Composites manufactures sign substrates such as Dibond aluminum composite panels widely used by the same sign fabricator customers that purchase Excellart frames. It is a complementary, not directly competing, incumbent in the sign components supply chain.

Emerging players

• Coastal Enterprises: Coastal Enterprises manufactures Precision Board HDU sign substrates used as an alternative to aluminum in dimensional signage. It targets the same sign fabricator base with a substitute substrate, representing indirect competitive overlap.

Direct peers

• SignComp: SignComp manufactures aluminum sign frame extrusions and component systems serving sign fabricators across North America. It is the most direct head-to-head competitor to Excellart's ESP extrusion line in terms of product, customer, and channel.
• Clarke Sign Systems: Clarke Sign Systems supplies engineered aluminum extrusion-based sign frame solutions to sign fabricators. It competes directly with Excellart in pre-engineered cabinet and retainer systems for the same end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpXP6TFPbFimuVey59hL6pA
• Facebookfacebook.com/ExcellartSign
• LinkedInlinkedin.com/company/excellart-sign-products
• Instagraminstagram.com/excellartsignproducts
• Xx.com/excellarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellart Sign Products