The Copywriter Club

What The Copywriter Club does

The Copywriter Club is a privately held education, community, and content business serving freelance copywriters, founded circa 2016-2017 by Kira Hug and Rob Marsh and operated as THE COPYWRITER CLUB LLC in Utah. Its core product portfolio includes the long-running Copywriter Club Podcast (469+ episodes), a paid monthly membership called The Copywriter Underground, a 3-month cohort program called The Copywriter Accelerator, a 12-month mastermind called The Copywriter Think Tank, small-group coaching, and standalone courses including Copy Mastery and A.I. for Copywriters. A free Facebook group with 15,000+ members functions as the top-of-funnel community asset, supplemented by an A.I.-focused podcast (A.I. For Creative Entrepreneurs) and an in-person event (TCC IRL 2022).

The platform is built on standard off-the-shelf infrastructure: a WordPress website with Ontraport handling checkout, payment processing, and membership management, plus Stripe and PayPal as payment processors. There is no proprietary technology stack, no mobile app, no API surface, and no AI model development; AI appears only as a content and curriculum topic rather than as a technical capability.

The business operates a direct-to-consumer go-to-market model with no enterprise sales motion. Revenue is generated through recurring subscription fees for the Underground and Think Tank, cohort payments for the Accelerator, and one-time purchases of courses such as Copy Mastery and the P7 Client Attraction System. Distribution is concentrated in North America (USA), the company is bootstrapped with no disclosed external funding, headcount is 1-10 (effectively the two co-founders plus limited contractors), and customer segments are horizontally sliced between aspiring/new copywriters and experienced freelance copywriters, including those transitioning off platforms like Upwork or Fiverr.

Name

The Copywriter Club

Legal name

THE COPYWRITER CLUB LLC

Website

https://thecopywriterclub.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Copywriter Club is a bootstrapped education and community business founded by Kira Hug and Rob Marsh that sells memberships, cohort programs, masterminds, and courses to freelance copywriters, anchored by a long-running podcast and a 15,000+ member free Facebook community.

Ownership category

akta.pro rank

Product category

Copywriting Education & Community

NAICS

Periodical Publishers (513120)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Copywriting & Editorial Production (BPAFAIAA)

akta.pro secondary industry

Library, Reading Motivation & Independent Reading Programs (EDAMAJAO)

Keywords

• Copywriting education
• Copywriter community
• Freelance copywriting training
• Copywriting coaching
• Copywriter mastermind

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership Programs: Recurring monthly or annual membership fees for The Copywriter Underground, as well as paid programs like The Copywriter Accelerator (3-month program) and The Copywriter Think Tank (12-month mastermind). Programs are sold through their Ontraport checkout system.
2. Courses and Training: One-time purchases for courses such as Copy Mastery (a copywriting training course), P7 Client Attraction System, and other digital educational products sold through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Copywriter Club sells paid memberships, multi-month training programs, masterminds, and standalone courses to individual copywriters. Its portfolio includes a monthly membership (The Copywriter Underground), a 3-month business-building program (The Copywriter Accelerator), a 12-month mastermind (The Copywriter Think Tank), small group coaching, and digital courses such as Copy Mastery and A.I. for Copywriters. The company also operates two podcasts (The Copywriter Club Podcast and A.I. For Creative Entrepreneurs) and a free 15,000+ member Facebook community as acquisition channels.

Product overview

The Copywriter Club is an education and community platform for copywriters, built around a multi-product portfolio. The core offering is The Copywriter Club Podcast, a weekly interview show hosted by Kira Hug and Rob Marsh. The membership lineup includes The Copywriter Underground (monthly membership with resources and community), The Copywriter Accelerator (3-month business-building program), The Copywriter Think Tank (12-month mastermind for experienced copywriters), and Small Group Coaching. A free Facebook community complements the paid offerings. The company also sells standalone courses including Copy Mastery and A.I. for Copywriters, plus the P7 Client Attraction System for client finding. A second podcast, A.I. For Creative Entrepreneurs, extends the content brand into AI-specific territory.

Differentiator

Problem solved

Functional benefit

Brands

• The Copywriter Club Podcast: The world's most popular podcast for copywriters, content writers and marketers featuring expert guests sharing their best ideas, processes, and insights.
• The Copywriter Accelerator
• The Copywriter Think Tank
• The Copywriter Underground
• A.I. For Creative Entrepreneurs
• The Copywriter Club Free Facebook Group

Products and services

• The Copywriter Underground A monthly paid membership community for copywriters of all levels, providing trainings, templates, resources, hot seat calls, a private Facebook group, and a monthly newsletter focused on copywriting, marketing, and mindset.

Quantifiable outcome

• Copywriters with a niche earn average of $59,994 vs. $37,002 for those without
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OntraportcoreTechnology or IntegrationOntraport provides the checkout, payment processing, and membership management functionality for The Copywriter Club's programs. All membership transactions and account management are handled through Ontraport's platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Writers & Artists Institute (AWAI): AWAI is one of the largest copywriting and direct-response writing education companies, offering paid courses, programs, and memberships targeting aspiring and working copywriters—essentially the same customer and value proposition as The Copywriter Club.
• Copyblogger: Copyblogger built a content-first brand around copywriting and content marketing education, with courses and a community serving the same freelance copywriter audience The Copywriter Club targets.
• Copyhackers: Copyhackers (founded by Joanna Wiebe) sells conversion copywriting courses, a paid membership (Cure for Boring Copy), and templates targeting freelance and in-house copywriters, directly overlapping with TCC's Underground and Accelerator offerings.
• DigitalMarketer: DigitalMarketer sells marketing training programs, certifications, and a paid community (DigitalMarketer Lab) to marketers and copywriters, mirroring TCC's tiered membership/program model for a closely adjacent buyer.

Broad incumbents

• Udemy: Udemy is a large online course marketplace with extensive copywriting catalog, overlapping with TCC's Copy Mastery and A.I. for Copywriters offerings at a lower price but without curated community or coaching.
• Skillshare: Skillshare is a broad creative-skills learning marketplace that hosts numerous copywriting classes, competing with TCC's courses at a much lower price point but without the community or mastermind layer.
• LinkedIn Learning: LinkedIn Learning offers on-demand courses including copywriting and content marketing tracks, competing for the same self-directed learners and corporate L&D budgets, though it does not focus specifically on the freelance copywriter niche.

Emerging players

• Smart Blogger: Smart Blogger publishes blogging and copywriting education content and sells premium courses, overlapping with TCC's blog and Copy Mastery offerings for freelance writers seeking to grow their practice.
• Filthy Rich Writer: Filthy Rich Writer (originally BCC Copywriting) marketed copywriting courses to aspiring freelance writers, directly adjacent to TCC's Accelerator and Underground audiences.
• The Futur: The Futur sells courses, a paid membership, and a YouTube-driven community for creative freelancers and agency owners, sharing TCC's audience of solo creative service providers and community-led growth playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/thecopywriterclub
• Instagraminstagram.com/thecopywriterclub
• Xx.com/copywriterclub
• LinkedInlinkedin.com/company/the-copywriter-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Copywriter Club