Copy Hackers
Copy Hackers (Wiebe Marketing Ltd.) is a bootstrapped Canadian education company founded by Joanna Wiebe in 2011 that teaches conversion copywriting through Copy School, Copy School Professional, and Freelancing School, serving individual copywriters, freelancers, and enterprise marketing teams worldwide.
- Company typePrivate
- Founded2011
- HeadquartersVictoria, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Copy Hackers does
Copy Hackers (legal entity Wiebe Marketing Ltd., dba Copyhackers/JO) is a privately held, bootstrapped Canadian education and training company founded in 2011 by Joanna Wiebe. The company teaches conversion copywriting through a suite of online courses, coaching programs, and team workshops, anchored on the Wiebe Way(TM) methodology and what the company describes as the original conversion copywriting framework. Core products include Copy School (a membership platform with 20+ courses on emails, landing pages, sales pages, funnels, brand voice, and AI copy), Copy School Professional (a premium tier with live training and AMAs), and Freelancing School (a separate sub-brand for freelance copywriters). Revenue comes from course subscriptions and one-time lifetime access fees ($297/month or $2,997 annual/lifetime), bespoke enterprise workshops, 1:1 coaching, and ebook and book sales distributed via Amazon and Simon & Schuster.
The business is built on founder-led content marketing and speaking-driven distribution. Joanna Wiebe is recognized as a leading authority in conversion copywriting, with 100+ international conference appearances and a 90,000+ subscriber newsletter (Money Words) acting as the top of funnel. The company has trained 6,000+ copywriters and lists 1,000+ business customers including Amazon, Shopify, AWS, Google, Intuit, HubSpot, Mailchimp, and Canva; enterprise work spans copywriting and messaging workshops, with disclosed engagements up to $20,000 per month. The firm operates with a remote team of 1-10 employees across Canada, with mailing addresses in Kelowna and Edmonton.
In 2026, the parent company rebranded from Copyhackers to JO, retaining Copyhackers as a product brand, alongside the addition of an AI integration layer (AI Prompts Library, Pricing Page GPT, Copy Editing GPT) and a forthcoming Simon & Schuster-published book (The Copyselling System). The company is private, founder-owned, and has no institutional funding.
Copy Hackers firmographics
Firmographics- Name
- Copy Hackers
- Legal name
- Wiebe Marketing Ltd.
- Website
- https://copyhackers.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Copy Hackers (Wiebe Marketing Ltd.) is a bootstrapped Canadian education company founded by Joanna Wiebe in 2011 that teaches conversion copywriting through Copy School, Copy School Professional, and Freelancing School, serving individual copywriters, freelancers, and enterprise marketing teams worldwide.
- Ownership category
- akta.pro rank
Copy Hackers industry classification
Industry- Product category
- Copywriting Training and Education
- NAICS
- Book Publishers (513130), Software Publishers (5132)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Advertising (7310)
- akta.pro primary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Copy Hackers is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Copy Hackers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Copy School Training Programs: Comprehensive online copywriting courses with 20+ programs covering emails, ads, landing pages, sales pages, funnels, brand voice, and AI copy. Sold as lifetime access with payment plans or monthly subscriptions.
- Copy School Professional: Premium mentorship program with weekly training sessions, AMAs with Joanna Wiebe, copy reviews with coaches, and community access.
- Enterprise Workshops: On-site and remote workshops for copywriting teams in Canada and US, customized to organizational goals. Half-day and two-day formats available.
- 1:1 Coaching: Personalized coaching sessions with Joanna Wiebe for individual professional development.
- Digital Books and Ebooks: Copywriting ebooks including The Copyselling System (BenBella/Simon & Schuster), Where Stellar Messages Come From, Headlines & Subheads & Value Propositions, Buttons & Click-Boosting Calls to Action, Your First $1000, Your First $5000 Month, The Six-Figure Freelance Copywriter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Copy School Lifetime - One Payment |
| Subscription | Multi-year contract | Copy School Lifetime - 4 Payments |
| Subscription | Monthly | Copy School Monthly |
| Subscription | Annual | Copy School Annual |
| Subscription | Monthly | Copy School Professional |
| Other | Multi-year contract | Workshop Pricing |
| One time/ perpetual license | Pay-as-you-go | Individual Courses |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Copy Hackers product offering
Product offeringCore offering
Copy Hackers sells conversion copywriting education and training under the Copy School, Freelancing School, and Copy School Professional brands, delivered as on-demand courses (20+ programs covering emails, ads, landing pages, sales pages, pricing pages, funnels, brand voice, and AI copy), live workshops, AMAs, copy reviews, and 1:1 coaching. It also delivers customized on-site and remote corporate messaging workshops to enterprise teams and sells authored books and ebooks (The Copyselling System, Copyhackers Classics, Rich Writer Series). The methodology, branded the Wiebe Way™, combines voice-of-customer research, Jobs to Be Done framework, and conversion optimization to teach customers to write performance-driven, brand-true copy.
Product overview
Copy Hackers operates as a training and education company offering a suite of copywriting education products centered on conversion copywriting methodology. The core offering is Copy School, a membership platform providing instant access to 20+ detailed courses including 10x Landing Pages, 10x Emails, 10x Sales Pages, 10x Web Copy, 10x Funnels, 10x Pricing Pages, Master of AI Copy, Master of Brand Voice, and Master of Headlines, among others. Freelancing School provides separate freelance-focused training with community and coaching. Copy School Professional adds twice-weekly live training sessions on top of the base programs. These are supplemented by live workshops with Joanna Wiebe, consulting engagements using the Conversion Copywriting Framework, and a collection of published ebooks and books including 'The Copyselling System' and the Copyhackers Classics series. Free content is provided through a blog with 289+ articles and free video tutorial tiers (Conversion Copywriting 101, 201, 301). AI support tools include an AI Prompts Library and two custom GPTs (Pricing Page GPT and Copy Editing GPT) available on ChatGPT.
Differentiator
Problem solved
Functional benefit
Brands
- Copy School: Master conversion copywriting training program with 20+ courses covering emails, ads, landing pages, sales pages, and more. Features over 600 lessons and templates.
- Freelancing School
- Copy School Professional
Products and services
- Copy School A flagship subscription training platform offering 20+ conversion copywriting courses (10x Landing Pages, 10x Emails, 10x Sales Pages, 10x Funnels, 10x Pricing Pages, Master of AI Copy, Master of Brand Voice, Master of Headlines, etc.) with 600+ lessons, 140+ templates/SOPs/worksheets, and over-the-shoulder tutorials. Sold as lifetime access ($2,997 one-time or 4 payments of $800) or monthly ($297/month with 12-month commitment) or annual ($2,997/year). Includes a 7-day money-back guarantee and is targeted at aspiring copywriters, in-house marketers, freelancers, and small teams seeking systematic conversion copywriting training.
- Freelancing School A separate training membership platform for freelance copywriters, providing on-demand and live sessions, a Slack community, weekly office hours, and group coaching pods. Teaches client acquisition, rate setting, and freelance business management. It is also bundled into Copy School Professional and targets individual copywriters seeking to build or scale a freelance practice.
- Workshops and Consulting with Joanna Wiebe A paid service combining live and recorded workshops plus consulting engagements that apply the Wiebe Way™ Conversion Copywriting Framework to help teams find and use differentiating messages consistently. Includes half-day and two-day workshop options (on-site and remote in Canada and US), 1:1 coaching, and team workshops for corporate training. Workshop topics include the 3 core shifts for copywriters, $10,000 project delivery, and turning B players into A players for creative directors and VPs of Growth. Targets enterprise marketing teams, creative departments, founders, and individual professionals.
- The Copyselling System Joanna Wiebe's book published by BenBella/Simon & Schuster, providing a method for crafting customer-centric copy that converts visitors into leads and leads into sales while staying true to brand. Sold via pre-order through simonandschuster.com with delivery scheduled for July 21, 2026.
- Copyhackers Classics (eBooks) A set of four updated copywriting ebooks originally launched on Hacker News in 2011, including 'Where Stellar Messages Come From,' 'Headlines, Subheads & Value Propositions,' and 'Buttons & Click-Boosting Calls to Action.' Sold individually through the Copy Hackers website and on Amazon, targeted at marketers, copywriters, and founders.
- Rich Writer Series (eBooks) A series of ebooks including 'Your First $1000,' 'Your First $5000 Month,' and 'The Six-Figure Freelance Copywriter,' guiding freelance copywriters from side hustle to six-figure income. Sold individually and as a series, targeted at aspiring and established freelance copywriters.
Quantifiable outcome
- >100% YoY growth in departments served through messaging excellence workshops
- +8 more outcomes
Companies that use Copy Hackers
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Copy Hackers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Copy Hackers partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Copy Hackers competitors and assessment
Company assessmentDirect peers
- CXL: Conversion optimization education and training platform offering deep-dive courses, workshops, and certifications for marketers. Highly comparable in that both sell premium, all-access learning libraries focused on conversion and experimentation, marketed to in-house B2B marketing teams.
- MarketingProfs: Marketing training, events, and content platform for working marketers. Comparable in delivering practitioner-led training, workshops, and content to in-house marketing teams — though broader in topic mix (B2B marketing broadly vs. Copyhackers' copywriting specialization).
- DigitalMarketer: Digital marketing training company offering courses, certifications (DM Labs, DMA), and a community for marketers and agencies. Overlaps in selling structured marketing education, certifications, and tools to B2B and agency audiences, with comparable course-bundle and certification business models.
- American Writers & Artists (AWAI): Long-established direct-response copywriting training and membership company offering courses for aspiring and working copywriters. Closest comparable in business model (subscription courses, ebooks, premium programs targeting freelance and B2B copywriters) and customer segment.
- Copyblogger: Pioneer in content marketing and copywriting education, with a long-running blog, courses, and freelance resources. Comparable in audience (copywriters, content marketers) and content-led acquisition motion, though Copyblogger has shifted more toward productized content tools and a media business.
Others
- ClickFunnels: SaaS funnel-building platform that also runs a large educational ecosystem (FunnelHacker, Funnel Builder Secrets, courses) for DTC and info-preneur marketers. Comparable in educating the same entrepreneur/funnel-builder audience that Copyhackers' '10x Funnels' program targets, though ClickFunnels is primarily a software company with education as a channel.
- Ahrefs Academy: Free and paid marketing education attached to the Ahrefs SEO toolset, covering content marketing, SEO, and copywriting. Comparable in offering content-led, practitioner-grade education that funnels into a product, but focused on SEO/content rather than direct-response conversion copy.
Emerging players
- The Futur: Creator-led education business teaching creative entrepreneurship, branding, and offers/pricing — with courses, YouTube content, and a community. Comparable in the solo-creator, content-to-course pipeline and the focus on offers/messaging, but skews toward designers and creative-agency operators rather than B2B SaaS copywriters.
- Reforge: Premium growth and product marketing education company selling cohort-based programs (Growth, Product, Marketing) to experienced operators. Comparable in selling high-priced, expert-led training to senior marketers at tech companies, though more selective and program-based vs. Copyhackers' all-access library.
Broad incumbents
- HubSpot Academy: Free, brand-backed marketing and sales training platform attached to HubSpot's software ecosystem. Comparable audience (in-house marketers) and course-led learning model, but free, far broader in scope, and monetized indirectly through HubSpot's software rather than course sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Copy Hackers social profiles
Digital presenceCopy Hackers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Copy Hackers leadership team
Management profileNumber of profiles
Profiles1 record
Copy Hackers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Copy Hackers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Copy Hackers
What does Copy Hackers do?
Copy Hackers sells conversion copywriting education and training under the Copy School, Freelancing School, and Copy School Professional brands, delivered as on-demand courses (20+ programs covering emails, ads, landing pages, sales pages, pricing pages, funnels, brand voice, and AI copy), live workshops, AMAs, copy reviews, and 1:1 coaching. It also delivers customized on-site and remote corporate messaging workshops to enterprise teams and sells authored books and ebooks (The Copyselling System, Copyhackers Classics, Rich Writer Series). The methodology, branded the Wiebe Way™, combines voice-of-customer research, Jobs to Be Done framework, and conversion optimization to teach customers to write performance-driven, brand-true copy.
Is Copy Hackers a public or private company?
Copy Hackers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Copy Hackers founded?
Copy Hackers was founded in 2011. It employs 1 to 10 people.
Where is Copy Hackers based?
Copy Hackers is headquartered in Victoria, Canada, in the North America region.
How does Copy Hackers make money?
Five revenue lines are on record. Copy School Training Programs are the primary driver. The others are copy School Professional, enterprise Workshops, 1:1 Coaching and digital Books and Ebooks.
Who are Copy Hackers's main competitors?
Direct peers on record are CXL, MarketingProfs, DigitalMarketer, American Writers & Artists (AWAI) and Copyblogger. Others are ClickFunnels and Ahrefs Academy. Emerging players are The Futur and Reforge. HubSpot Academy is listed as a broad incumbent.
Does Copy Hackers have an API?
No public API is recorded for Copy Hackers.
What industry is Copy Hackers in?
Copy Hackers's product category is Copywriting Training and Education. Its primary akta.pro industry code is MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 513130 and its SIC code is 2731.