Plus Autotrade

What Plus Autotrade does

Plus Autotrade (legal entity: OLD AUTO ROLLING S.R.L.) is a Romanian online automotive marketplace headquartered in Bucharest at Piața Montreal Nr.10, World Trade Center. The platform connects individual vehicle sellers and professional car dealers with car buyers across Romania, hosting approximately 35,000 active listings — including 39,816 automobiles, plus motorcycles and commercial vehicles — from over 1,595 professional dealer accounts. The core technology is a bilingual (Romanian/English) web marketplace with multi-criteria search and filtering, a dealer management dashboard, a Progressive Web App for mobile access, and a documented Dealer API (api.plus-auto.ro/docs) for programmatic inventory integration.

The platform extends beyond listing aggregation through embedded third-party integrations: CarVertical for vehicle-history verification, BT Leasing / MOOV Leasing / BCR / Tbi Bank / Mogo for financing calculators and credit applications, and WhatsApp / Waze for buyer-seller communication and dealer-location navigation. A trade-in / buy-back service (plus-auto.ro/vinde-masina/) enables customers to exchange vehicles as partial payment.

Revenue is generated via a hybrid model: subscription-based professional dealer accounts with tiered pricing, per-listing fees for individual sellers, paid featured/promoted listings ('Ofertele zilei'), and affiliate referral commissions from financing partners. Buyers browse for free. The company has operated continuously for approximately 15 years without disclosed external funding, is privately held, and runs a lean operation with 11–50 employees. The company also acts as a dealer itself, listing its own inventory alongside third-party dealers.

Name

Plus Autotrade

Legal name

OLD AUTO ROLLING S.R.L.

Website

https://plus-auto.ro

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Autotrade is a Romanian online automotive marketplace operating in Bucharest, connecting individual sellers and over 1,595 professional dealers with car buyers through ~35,000 listings, integrated financing partners, and vehicle-history verification.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industries

Auto / Vehicle Marketplace Lending (FSAKAHAF), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive marketplace
• Vehicle listings
• Car dealer platform
• Auto financing integration
• Online classifieds

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain

Revenue model

1. Dealer Listing Fees: Professional dealers pay for subscription or listing-based accounts to publish vehicle inventory on the platform. Fees are based on dealer tier levels (Tarife dealeri profesioniști).
2. Individual Listing Fees: Individual sellers pay nominal fees to publish car listings (Tarife conturi individuale).
3. Featured/Promoted Listings: Dealers and individuals can pay to promote listings for increased visibility in 'Ofertele zilei' (Deals of the Day) and search results.
4. Financing Referrals: Referral commissions from BT Leasing and MOOV Leasing when buyers apply for financing through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Plus Autotrade runs Plus Auto, a Romanian online automotive marketplace that aggregates more than 35,000 vehicle listings from over 1,595 professional dealers and individual sellers. The platform provides a searchable catalog, a Dealer API and management dashboard, integrated credit/financing offers through BT Leasing, MOOV Leasing, and BCR, and a CarVertical vehicle-history check, serving both Romanian car buyers and the dealer community since 2010.

Product overview

Plus Auto Marketplace is a multi-sided automotive marketplace platform operated by OLD AUTO ROLLING S.R.L., offering a comprehensive ecosystem of products and services for vehicle transactions. The core platform provides over 35,000 listings of new and used automobiles, motorcycles, and commercial vehicles from both individual sellers and professional dealers. The product portfolio includes tiered account types (Individual Seller accounts for private sellers and Professional Dealer accounts with enhanced features), a Dealer API for programmatic inventory management, integrated financing services through partners (BT Leasing, MOOV Leasing, BCR Credit, Tbi Bank, Mogo), vehicle history verification via CarVertical, trade-in/buy-back services, and a mobile application. The platform serves as a marketplace aggregator connecting buyers with dealers and individual sellers across Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• Plus Auto Marketplace An online automotive marketplace where Romanian professional dealers and individual sellers publish 35,000+ vehicle listings and where consumers browse, search, and compare new and used cars across major brands.
• Dealer API (Ghid API Dealeri) A documented REST-style API that allows professional car dealers to integrate their inventory systems with the Plus Auto marketplace, automate listing creation and updates, and pull marketplace data into their own dealer management workflows.
• Plus Auto Mobile App (PWA) A Progressive Web App distributed to mobile devices that gives buyers and sellers quick access to Plus Auto marketplace listings, search, and notifications on smartphones.
• Trade-In / Buy-Back Service (Vinde mașina) A service that lets vehicle owners in Romania request an instant trade-in or buy-back offer for their car directly through the Plus Auto platform, providing an alternative to listing the vehicle themselves.

Quantifiable outcome

• Over 60% of verified imported cars in Romania have damage history

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CarVerticalcoreTechnology or IntegrationCarVertical provides vehicle history verification services through banner integration on listings. The partnership addresses buyer concerns about damage history on imported vehicles, with a research finding that over 60% of verified imported cars have damage history.
• Eurocar Service TeleormanminorChannel Partner/ Reseller/ DistributorPartner service provider for Dacia vehicle sales and service, listed under partner services on the platform.
• NOBEL AUTO SERVICE SRLminorImplementation/ SI/ Consulting PartnerPremium auto service provider featured as a partner service on the platform, offering maintenance and repair services to buyers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoTrader (UK): UK's dominant online automotive marketplace, listing new and used vehicles from dealers and private sellers with integrated finance products. Demonstrates the mature marketplace model Plus Autotrade operates, with deeper monetization per listing.
• CarGurus: Data-driven online auto marketplace using pricing transparency and dealer ratings. Operates globally and has entered several European markets — a benchmark for how platform-native incumbents approach dealer and buyer acquisition at scale.
• AutoScout24: Europe's largest online car marketplace operating across multiple countries, including expanded presence in Central/Eastern Europe. While broader geographically, it pursues the same dealer-subscription + listing-fee model on a much larger scale, making it a structurally similar incumbent.
• Cars.com: US-based online automotive marketplace connecting car shoppers with sellers and offering dealer advertising subscriptions. A market-leading benchmark for the dealer-subscription marketplace model that Plus Autotrade operates in Romania.
• Mobile.de: Germany's leading online vehicle marketplace, owned by Adevinta/OLX Group. Comparable in marketplace mechanics (dealer subscriptions, private listings, financing integrations) but operates primarily in Germany with cross-border imports — a route Plus Autotrade buyers also use when sourcing from Germany.

Direct peers

• Autovit: Romania's largest dedicated online auto marketplace (owned by OLX Group), offering new and used car listings from dealers and individuals. The closest direct competitor to Plus Autotrade, operating with similar C2C and B2C marketplace mechanics in the same Romanian market.
• OLX Romania: Generalist classifieds platform with a major auto vertical in Romania, attracting both individual sellers and dealers. Overlaps directly with Plus Autotrade's individual-seller listings and provides free/low-cost competition for ad posting.

Emerging players

• heycar: European used-car marketplace backed by Volkswagen Group, offering certified pre-owned listings across multiple markets including some Eastern European presence. Represents a well-capitalized emerging player pursuing the same dealer-listings model with OEM backing.
• Cars24: Global used-car marketplace that started as a C2B/B2C transaction platform expanding into multiple markets including Europe. While the model blends inventory ownership with marketplace functionality, it competes for the same Romanian/EU dealer and buyer audiences.

Regional players

• Marktplaats: Netherlands' largest generalist classifieds platform with a strong auto/motor vertical operated by Adevinta (OLX group). Comparable marketplace mechanics to Plus Autotrade but serving a different national market — useful proxy for European marketplace economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plusautomarketplace
• LinkedInlinkedin.com/company/plus-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Autotrade