Sunrise Pediatrics

What Sunrise Pediatrics does

Sunrise Pediatric Associates (operating as Sunrise Pediatrics) is a small group pediatric medical practice founded in July 2000 by Dr. Beth Murnane, MD and Dr. Patrick Fennell, MD in West Raleigh, North Carolina. From a single office at 1520 Sunday Drive, Suite 217, the practice provided comprehensive primary care to families with children from birth through age 21, including well-child visits, sick visits, same-day acute care appointments, and newborn follow-up care typically scheduled within two to three days of hospital discharge. The practice's go-to-market was appointment-based, with no walk-in capacity, operating Monday through Friday from 8:00 AM to 5:00 PM (closed 12:15-1:00 PM for lunch), and supplemented by UNC Hospital's HealthLink nurse triage line for after-hours, weekend, and holiday advice for a small charge.

The business model relied on insurance and patient billing for office visits and remote consultations, with online payment processing integrated via Phreesia PayForm and patient intake forms distributed as downloadable PDFs from the practice website. A telemedicine consultation channel was launched in March 2020 during the COVID-19 pandemic, with visits scheduled via initial telephone contact and billed to the patient or insurer as a remote consultation; a separate COVID-19 Triage Plus Hotline was added in April 2020, available daily from 7 AM to 11 PM. Each physician followed a defined patient panel to support continuity of care, and the website linked to external pediatric resources (Healthy Children, American Academy of Pediatrics, KidsHealth, CDC, Allied Vaccine Group) for patient education. There is no evidence of external capital, institutional ownership, or expansion beyond the single location.

The practice announced retirement on December 10, 2023, with the last patient day on February 29, 2024 and permanent closure effective March 1, 2024. Post-closure, medical record custody was transferred to Storr Records Management for a three-year retention period, and Dr. Fennell transitioned to Oberlin Road Pediatrics in Raleigh starting April 2024, where he continued seeing patients.

Name

Sunrise Pediatrics

Legal name

Sunrise Pediatric Associates

Website

https://sunrisepediatrics.com

Company type

Private

Founded year

2000

Operating status

Closed

Headcount range

1–10 employees

Short description

Sunrise Pediatrics is a two-physician independent pediatric primary care practice in West Raleigh, NC, founded in 2000 and closed in March 2024, serving families with children from birth through age 21.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric primary care
• Child healthcare services
• Pediatric medical practice
• Newborn infant care
• Pediatric telemedicine

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Office Visit Services: In-person pediatric office visits for well and sick care. Patients seen by appointment; same-day scheduling available for acute care needs.
2. Telemedicine Consultations: Video consultations with Dr. Murnane or Dr. Fennell available in place of standard office visits in certain instances. Charged to patient or insurance company as remote consultations.
3. After-Hours Nurse Triage: After-hours telephone advice service through UNC hospital's HealthLink nurse triage line. There is a small charge for calls after regular business hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Sunrise Pediatrics was an independent pediatric primary care medical practice in Raleigh, NC that provided comprehensive outpatient healthcare for infants, children, and adolescents, including well-child exams, sick visits, immunizations, newborn care, school and sports physicals, lactation support, and in-office lab testing. The practice supplemented in-person visits with telemedicine consultations and a 24/7 after-hours nurse triage line staffed by pediatric nurses with physician backup. The practice permanently closed on March 1, 2024.

Product overview

Sunrise Pediatrics is a small group pediatric medical practice providing comprehensive primary care services to children and adolescents from birth to age 21. The practice operates from a single location in West Raleigh and was established in July 2000. Services include well visits, sick visits, same-day acute care appointments, and telemedicine/video consultations. The practice utilizes patient portal forms, online payment processing via Phreesia, and partners with Storr Records Management for medical records custody. After-hours advice is available through UNC HealthLink nurse triage line. The practice permanently closed on March 1, 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care
• Newborn and Infant Care
• Pediatric Telemedicine Visits
• 24/7 After-Hours Nurse Triage

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Storr Records ManagementminorOthers · 1 March 2024Effective March 1, 2024, Sunrise Pediatrics retained Storr Records Management as custodian of medical records for the next 3 years. Storr Records Management does not handle billing, medication refills, or referrals for the closed practice. Families can obtain records by downloading authorization form and emailing to [email protected].
• Oberlin Road PediatricsminorStrategic or Co-development Partner · 1 February 2024Dr. Patrick Fennell delayed his retirement and joined Oberlin Road Pediatrics in Raleigh starting April 2024. Families interested in continuing care with Dr. Fennell can transition to Oberlin Road Pediatrics. The practice accepts most medical insurance including Medicaid and cares for patients up to 22 years of age.
• UNC Hospital's HealthLink Nurse Triage LinecoreStrategic or Co-development Partner · 1 July 2000After-hours telephone advice provided through UNC hospital's HealthLink nurse triage line. Available after regular business hours, on weekends and holidays. The nurse can answer many questions and will page the doctor on call when needed. Toll-free number: (888) 267-3675. Small charge applies for after-hours calls.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Duke Children's Primary Care: Large academic-affiliated pediatric primary care network serving the Raleigh-Durham area under Duke Health. Operates the same pediatric primary care category as Sunrise Pediatrics but at significantly greater scale and with broader institutional infrastructure.
• UNC Children's Primary Care: Pediatric primary care arm of UNC Health, which is already a Sunrise Pediatrics partner via the HealthLink nurse triage line. Comparable pediatric service offering with the scale and brand of an academic health system; operates across the same Triangle region.
• WakeMed Children's - Pediatric Primary Care: Pediatric primary care offered through the WakeMed health system serving Wake County, including Raleigh. Competes with Sunrise Pediatrics in the same geography with broader hospital-system backing.

Direct peers

• Oberlin Road Pediatrics: Pediatric primary care practice in Raleigh, NC that directly absorbed a portion of Sunrise Pediatrics' patient base when Dr. Fennell joined in April 2024. Most directly comparable peer in terms of service offering, geography, and patient demographic (children and adolescents).
• Growing Child Pediatrics: Multi-location pediatric primary care group with presence in the Research Triangle region of North Carolina. Offers the same pediatric well/sick visit and acute care services as Sunrise Pediatrics.
• Raleigh Pediatric Associates: Independent pediatric group practice serving Raleigh-area families with comparable well-child, sick visit, and acute care services. Direct competitor for the same patient demographic (birth to age 21) in the Wake County market.
• Capitol Pediatrics: Pediatric primary care practice in the Raleigh area offering similar well and sick visit services to children and adolescents. Competes for the same local family demographic with overlapping scope of care.

Regional players

• Blue Ridge Pediatric Group: Pediatric practice serving the broader Triangle/Wake County region with comparable well-child and acute care offerings. Operates adjacent to the same Raleigh market Sunrise Pediatrics served.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-pediatric-associates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Pediatrics