Oberlin Road Pediatrics

What Oberlin Road Pediatrics does

Oberlin Road Pediatrics is a physician-owned private pediatric medical practice headquartered in Raleigh, North Carolina, operating two clinical sites — the original Oberlin Road office (built 1961) and a Midtown office opened in 2024 on Barrett Drive. Founded in 1950 by Dr. Alice McInnis as the second pediatric practice in Raleigh, the practice was formally launched under the Oberlin Road Pediatrics name in 1956 and claims to be the oldest still practicing pediatric group in Raleigh and Wake County. The practice was bought back from corporate ownership by four physicians (Bodenstine, Burleson, Shaw, Wasserman) in 2003 and has remained doctor-owned since, with Dr. Vining joining as a partner in 2022.

The practice delivers comprehensive pediatric care from birth through age 21, including well-child visits following AAP guidelines, sick visits, immunizations, newborn and infant care, lactation support, plus specialty services in asthma management and ADHD evaluation/treatment. Care is delivered by 12 board-certified FAAP pediatricians with subspecialty training in pediatric infectious disease, neonatology, internal medicine/pediatrics, and developmental/behavioral pediatrics, supported by multilingual coverage (English, Spanish, French). Operational technology is conventional healthcare IT: the PCC-powered My Kids Chart patient portal provides secure access to records, immunization histories, growth charts, lab results, appointment scheduling, prescription refill requests, and bill payment; a telemedicine platform supports audio-visual virtual visits for chronic and behavioral concerns; and CardPointe handles payment processing. Digital investments in 2024-2025 included Portal Pre-Check-In (April 2024) and the reintroduction of walk-in appointments at the Midtown office (April 2025).

The business model is fee-for-service pediatric care billed predominantly through insurance, with participation in approximately 10 major commercial and government plans (Aetna, BCBS, Cigna, First Health, Great West, MedCost, Medicaid, Multiplan, Tricare, UHC, Wellpath/Coventry). Self-pay patients receive a 25% prompt-pay discount. Ancillary revenue comes from administrative fees ($10 per form, $30 rush; $20 medical records copying; $50 no-show; $22 after-hours nurse triage). Extended hours (evening Mon-Thu, weekend Sat-Sun), 24/7 nurse triage for established patients, a school health partnership (St. Mary's High School), and a co-management agreement with Silber Psychological Services for behavioral health round out the access and ecosystem layer.

Name

Oberlin Road Pediatrics

Legal name

Oberlin Pediatrics

Website

https://oberlinroadpediatrics.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Oberlin Road Pediatrics is a physician-owned private pediatric practice in Raleigh, NC operating two offices with 12 board-certified pediatricians. It delivers comprehensive primary and specialty care (well-child, sick visits, asthma, ADHD, telemedicine) to families in Wake County.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

Keywords

• Pediatric medical services
• Well-child visits
• Childhood immunizations
• Sick child care
• Pediatric telemedicine

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Services Revenue: Revenue generated from pediatric medical services billed to insurance companies including well-child visits, sick visits, specialty visits, and telemedicine appointments. Co-pays, deductibles, and non-covered services are collected from patients.
2. Self-Pay Services: For patients without insurance or not using insurance, services are billed directly. A 25% discount is offered when paid in full on the day of visit.
3. Administrative Fees: Fees collected for form completions ($10 per form, $30 for rush), medical records copying ($20 per child), missed appointments ($50 no-show fee), and after-hours nurse triage calls ($22).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oberlin Road Pediatrics is a physician-owned pediatric medical practice delivering comprehensive primary and specialty care for infants, children, adolescents, and young adults from birth through age 21. Core offerings include well-child preventive visits, sick-child acute care with evening and weekend hours, newborn and lactation support, full immunization services, asthma management, ADD/ADHD evaluation and medication management, and telemedicine for chronic and behavioral concerns, supported by an online patient portal.

Product overview

Oberlin Road Pediatrics operates as a physician-owned pediatric medical practice providing comprehensive healthcare services for infants, children, adolescents, and young adults from birth through age 21. The practice offers a unified care model combining preventive services (well child visits, immunizations), acute care (sick visits, walk-in appointments), specialty services (asthma management, ADHD evaluations), and telemedicine. Patient engagement is facilitated through the My Kids Chart portal for secure health record access and online services. The practice serves the Raleigh/Wake County area from two locations (Oberlin Road and Midtown offices) and participates with most major insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn & Infant Care Post-discharge newborn visits within 1-2 days, ongoing weight and jaundice monitoring, and lactation support services for newborns and infants of families in the Raleigh/Wake County area.
• Well Child Visits Regular preventive care examinations including physical exams, developmental screenings, hearing and vision tests, growth tracking, vaccination administration, and parental guidance following AAP-recommended schedules for children from birth through age 21.
• Sick Child Visits Same-day acute care appointments for ill children, with evening clinic hours (6-7pm Monday-Thursday) and weekend urgent care (9am-1pm Saturday-Sunday) available at the Oberlin Road main office for established patients.
• Immunization Services Full vaccination services following the AAP/CDC-recommended schedule covering birth through 21 years, including seasonal influenza and COVID-19 vaccines for pediatric patients.
• Telemedicine Visits Audio-visual virtual visits for chronic non-contagious concerns, behavioral health, ADHD evaluations and medicine rechecks, and general coaching visits, scheduled through phone nurses for established patients in the Raleigh/Wake County area.
• Asthma Assessment & Management Regular asthma status assessment and medication management, including Asthma Control Test surveys, asthma action plans, and inhaler/spacer training for pediatric patients.
• ADD/ADHD Evaluations & Management Initial consultations (30-60 minutes) for ADHD diagnosis, Vanderbilt questionnaire assessments from parents and teachers, medication management, and follow-up medication check appointments for pediatric patients.
• Lactation Services Breastfeeding assistance from nurses with breastfeeding expertise during pediatric visits, with referrals to external lactation specialists for families of newborn patients.
• New Patient Services & Meet and Greet Visits Comprehensive onboarding for new patients under age 18, including prospective parent Meet and Greet visits, first appointment scheduling, and form completion processes for families in the Raleigh/Wake County area.
• Patient Portal (My Kids Chart) Secure online portal (My Kids Chart, powered by PCC) enabling parents and guardians to access health records, view upcoming appointments, exchange messages with care teams, request prescription refills, view immunization records, growth charts and lab results, and pay bills online.

Quantifiable outcome

• Comprehensive pediatric care serving Wake County communities

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Silber Psychological ServicescoreStrategic or Co-development PartnerOberlin Pediatrics has a co-management agreement with Silber Psychological Services, creating shared involvement of patient information to meet and manage expectations of both practices for best patient care. This partnership facilitates coordinated behavioral and mental health services for patients.
• WakeMed Health and HospitalsminorOthersDr. Thomas Bodenstine formerly served as Chairman of the Department of Pediatrics at WakeMed Health and Hospitals. WakeMed provides after-hours nurse triage services for the practice ($22 fee).
• La Leche LeagueminorOthersLa Leche League provides information and encouragement to mothers who want to breastfeed. Oberlin Pediatrics refers patients to their resources for breastfeeding support and lactation consultation.
• St. Mary's High SchoolminorStrategic or Co-development PartnerDr. Mary-Cassie Shaw serves as Medical Director at St. Mary's High School from 2006-2010 and again from 2018 to present, providing school health services.
• Project EnlightenmentminorStrategic or Co-development PartnerDr. Suzanne Vining serves on the Board of Advisors for Project Enlightenment, a Wake County school-based program, and previously served as Board Member and Chair.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Blueberry Pediatrics: Subscription-based pediatric telehealth and home-visit practice; emerging player competing for acute, behavioral, and after-hours pediatric visits via a digital-first model that complements or substitutes for traditional practices.
• Brave Care: Pediatric primary and urgent care operator combining in-person clinics with a digital health platform; emerging player pursuing a hybrid pediatric care model that overlaps with Oberlin's in-person plus telemedicine approach.

Direct peers

• PM Pediatrics: Specialized pediatric urgent care practice with evening/weekend hours and multiple locations; competes for acute and after-hours pediatric visits in the same target market of families with children.
• Sunrise Pediatrics: Raleigh-area pediatric practice previously co-owned by Dr. Patrick Fennell (now at Oberlin); direct peer operating a similar independent physician-owned model in the same Wake County market.
• Pediatric Associates: Large multi-location physician-owned pediatric group practice with primary care, specialty services, and extended hours; operates a comparable model of multi-site pediatric practice serving families from infancy through adolescence.

Broad incumbents

• Atrium Health Levine Children's: Large regional pediatric health system under Atrium Health offering primary, specialty, and hospital-based pediatric care; broad incumbent competing for Wake County-area families and pediatric referrals.
• UNC Health: Major North Carolina academic health system operating UNC Children's Primary Care; broad incumbent offering pediatric primary care, specialty referral, and hospital-based pediatric services in the same Triangle region.
• Duke Health: Academic medical center operating Duke Children's Primary Care across the Triangle; broad incumbent competitor with subspecialty depth and brand prestige that competes for higher-acuity pediatric visits.
• WakeMed Health: Regional health system operating WakeMed Children's Primary Care and providing the after-hours nurse triage line Oberlin Pediatrics uses; a broad incumbent competitor with system scale and hospital affiliation advantages.
• Novant Health: Multi-state health system with pediatric primary care locations in the Carolinas including the Greater Raleigh area; broad incumbent offering system-affiliated pediatric care as an alternative to independent practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Oberlin-Road-Pediatrics-116857055040015
• Instagraminstagram.com/oberlinroadpediatrics
• Xx.com/oberlinrd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberlin Road Pediatrics