Adcuri

What Adcuri does

Adcuri (adcuri GmbH) is a digital insurance broker service platform headquartered in Wuppertal, Germany, founded in 2009 and operated as a product/tool brand within the BarmeniaGothaer-Gruppe. Following the 2024 legal merger of Barmenia and Gothaer (completed with Handelsregister entries in Cologne and Wuppertal), Adcuri serves as the consolidated broker-facing digital infrastructure for the combined insurance group. Its core product is ADCURI klassisch, a web-based portal that gives affiliated insurance intermediaries (Versicherungsmakler) access to Barmenia and Gothaer policies across health, property, accident, motor, legal protection, commercial lines, and wealth/fund distribution.

The platform bundles a modular suite of operational tools covering the full broker workflow: Makler-CRM for customer relationship management, Courtage-Regler for commission calculation, Bestandswechsel for policy switching and migration, Linkgenerator for online sales attribution, Postbox for digital correspondence and commission statements, eVB for electronic motor policy processing, Quick Check for product comparison, GDV-Download for standardized industry data exchange, and Weiterbildungsprogramme for regulated broker continuing education. The system integrates with the broader BarmeniaGothaer infrastructure through BiPRO/Webservices standards and links directly into eBasis Agentursystem.

Commercially, Adcuri is not a standalone monetized SaaS. It is distributed exclusively through the BarmeniaGothaer broker network (maklerservice.de portal and the classic.adcuri.de dedicated portal), with access provided to affiliated brokers and revenue mechanics flowing through insurance commissions paid by BarmeniaGothaer on policies originated via the platform. Pricing to brokers is not publicly disclosed and the platform operates as captive distribution infrastructure rather than as an independently priced product. The customer base is therefore constrained to a single industry vertical (insurance), a single geography (Germany), and a captive channel (the BarmeniaGothaer affiliated broker pool), with the firm reporting 1-10 employees.

Name

Adcuri

Legal name

Adcuri

Website

https://adcuri.barmenia24.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Adcuri is a Wuppertal-based digital broker service platform operated within the BarmeniaGothaer Group, providing affiliated German insurance intermediaries with ADCURI klassisch and modular tools for CRM, commission tracking, policy switching, and electronic processing of Barmenia and Gothaer products.

Ownership category

akta.pro rank

Product category

Insurance Broker Platform

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance broker platform
• Broker service tools
• Insurance intermediary software
• Insurtech platform
• Broker CRM

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Broker Platform Services: Adcuri operates as a broker service platform within the BarmeniaGothaer insurance group. The platform enables insurance intermediaries to quote, sell, and manage Barmenia and Gothaer insurance products. Revenue is generated through insurance commissions paid by BarmeniaGothaer to the brokers using the platform, with Adcuri serving as the digital infrastructure supporting these transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Adcuri operates as a web-based broker service platform within the BarmeniaGothaer insurance group, providing insurance intermediaries with a digital toolkit to quote, sell, and manage Barmenia and Gothaer insurance products. The platform integrates broker CRM, commission tracking (Courtage-Regler), policy switching (Bestandswechsel), link generation for online sales, document management (Postbox), and electronic policy processing (eVB), enabling broker workflows for health, property, and wealth management insurance lines.

Product overview

Adcuri is a broker service platform operated by BarmeniaGothaer Group, offering a modular suite of tools for insurance intermediaries. The core offering is ADCURI klassisch (classic), a portal providing brokers access to insurance products across health, property, and wealth management lines, alongside complementary tools for agency management, customer relationship management, document handling, and commission tracking. The platform integrates with the broader BarmeniaGothaer infrastructure including eBasis Agentursystem, Makler-CRM, Postbox, and various calculators and web services.

Differentiator

Problem solved

Functional benefit

Products and services

• ADCURI klassisch A classic web-based portal platform for insurance brokers (Versicherungsmakler) providing access to Barmenia and Gothaer insurance products across health, property, and wealth management lines, alongside complementary tools for agency management, customer relationship management, document handling, and commission tracking within the BarmeniaGothaer ecosystem.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• BarmeniaGothaercoreStrategic or Co-development PartnerAdcuri is an integral part of the BarmeniaGothaer Group, which was formed through the merger of Barmenia and Gothaer insurance companies. The merger was legally completed with entries in the commercial registers of Cologne and Wuppertal. Adcuri serves as the digital broker service platform for the combined insurance group, providing tools for brokers to manage Barmenia and Gothaer insurance products.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Assfinet: Assfinet is one of the leading German software providers for insurance brokers and financial service intermediaries, offering Maklerverwaltungsprogramme with CRM, commission tracking, document management and BiPRO integration. It directly overlaps with Adcuri's broker enablement scope but operates as an independent multi-tenant SaaS across many German insurers rather than as a captive tool of one carrier group.
• Adlon Intelligence: Adlon Intelligence offers a SaaS platform for insurance brokers and agents in the DACH region, including CRM, document management, BiPRO connectivity, and BI/analytics features. It overlaps directly with Adcuri's Makler-CRM, Postbox and BiPRO capabilities and competes for the same German intermediary user base.
• XbAV AG: XbAV provides digital tools for insurance brokers, with a strong focus on betriebliche Altersversorgung (bAV) and benefit administration workflows. It is comparable to Adcuri as a German broker SaaS provider, though Adcuri's scope is broader across P&C, health and life while XbAV is deeper in workplace benefits.
• IWM Software AG: IWM Software provides office and management software specifically for German insurance brokers (VERSICHERUNGSMAKLER software), covering policy administration, CRM, GDV data exchange and commission handling. It is a direct functional peer to Adcuri's broker tooling suite, serving independent brokers across multiple carriers.
• softfolio GmbH: softfolio provides software for insurance brokers in Germany covering policy administration, CRM, commission tracking and BiPRO integration. It is a direct functional peer to Adcuri's broker enablement scope, serving independent broker offices with similar tool categories.

Broad incumbents

• Salesforce (Financial Services Cloud): Salesforce Financial Services Cloud offers CRM, document management and workflow tools used by insurance brokers and agents globally, including in the German market. It overlaps with Adcuri's Makler-CRM, Postbox and policy workflow features but as a horizontal CRM with a financial services vertical rather than a Germany-native broker SaaS.
• msg life AG: msg life is a major German insurance software vendor offering core systems, product configuration, and broker/agent portal software to insurers including BarmeniaGothaer competitors. It is comparable to Adcuri as a German insurance broker/agent tooling provider but operates at a much larger scale as part of the msg group serving multiple carriers.

Others

• Guidewire Software: Guidewire is a global insurance core platform with a growing portal and engagement layer for agents and brokers in European markets including Germany. It competes in the broader broker enablement space where Adcuri operates, though at a much larger scale and with broader functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Adcuri
• LinkedInlinkedin.com/company/adcuri-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adcuri