Herzwerk Marketing

What Herzwerk Marketing does

Herzwerk Marketing GmbH is a privately held German marketing, graphic design, and digitization agency headquartered in Kühlungsborn (Ostseebad Kühlungsborn) on the Baltic Sea coast of Mecklenburg-Vorpommern, with legal registration in Rostock under sole managing director Martin Krause. The firm operates as a small multidisciplinary team (firmographic range 11–50 employees) that bundles three service lines for SME clients: Grafik & Design (logo, corporate identity, print collateral, photography), Marketing (consulting, concept, campaign management, strategy, website optimization), and Digitalisierung (IT strategy, WLAN/network, home office, cloud, hardware procurement for KMUs). It also offers a free Marketing-Check audit as a lead-generation funnel, packaged "Pakete" bundles, and an Online Shops e-commerce build service.

The technology stack is conventional and SMB-focused: WordPress CMS for web builds, HubSpot CRM for customer management, Calendly for appointment scheduling, WhatsApp Business for messaging, Google Analytics/Ads/Tag Manager/Maps for marketing operations, Meta Pixel and Meta Conversion API for paid social tracking, and Hotjar for on-site behavior analytics. There are no proprietary platforms, APIs, or AI/ML components; all production work is project-based and delivered in-house. Pricing is quote-based and not publicly disclosed, though design work is compensated per the SDSt/AGD industry tariff with a 50% upfront / 50% on delivery structure, and the company notes VAT-exempt status under §19 UstG.

The go-to-market is sales-led and direct: prospective clients engage via website contact forms, WhatsApp, or Calendly; no self-serve, marketplace, or reseller channels exist. Customers are almost exclusively regional SMBs in tourism (holiday rentals, hotels, attractions), hospitality, real estate, fitness, and food & beverage, with a few engagements outside Mecklenburg-Vorpommern in Berlin and Rostock. The portfolio includes 20+ named client projects and one municipal account (Tourist-Information Bad Doberan-Heiligendamm). No external funding, acquisitions, partnerships, patents, or awards are evidenced, and the ownership appears entirely founder-controlled.

Name

Herzwerk Marketing

Legal name

Herzwerk Marketing GmbH

Website

https://herzwerk-marketing.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Herzwerk Marketing GmbH is a privately held German agency in Kühlungsborn, Mecklenburg-Vorpommern, offering bundled graphic design, marketing, and IT/digitization services to small and medium-sized businesses, primarily in the Baltic Sea coastal tourism and hospitality sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Ostseebad Kühlungsborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative & Design Services (Project-Based): Custom logo, brand identity, print design, and photography projects billed on a per-project basis. Compensation follows the SDSt/AGD design fee tariff, with 50% payable at project commencement and the balance upon delivery. Projects include brand design, print collateral, and photography.
2. Website Design & Development (Project-Based): Website design, development, and CMS implementation projects charged per engagement. Includes responsive web design, SEO basics, content migration, and usability optimization.
3. Marketing Consulting & Strategy: Advisory and strategic planning services including marketing audits, campaign conception, strategy development, and ongoing marketing planning. Billed on a per-project or time-and-materials basis.
4. IT & Digitalization Services: IT strategy, network setup, home office configuration, cloud services, and hardware procurement for SMEs. Offered as a bundled or standalone consulting service.
5. Social Media Management: Social media strategy, content planning, and campaign execution services, including annual planning for social media channels.
6. Additional Design & Production Services: Change orders, additional design rounds, production supervision, and other supplementary services billed at standard hourly rates. Reimbursement of technical ancillary costs (printing, photography, models) is passed through to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Herzwerk Marketing is a German marketing and design agency that sells project-based graphic design, brand identity, photography, marketing strategy, WordPress website design, and IT/digitization consulting services to small and medium-sized businesses. It bundles creative, marketing, and IT offerings into pre-configured service packages (Pakete), supported by a complimentary Marketing-Check audit used as a lead-generation entry point. The agency focuses on regional SMEs along the Mecklenburg-Vorpommern Baltic Sea coast, particularly in tourism, hospitality, real estate, and fitness sectors.

Product overview

Herzwerk Marketing is a German marketing, graphic design, and digitalization agency offering a portfolio of interconnected service offerings. Its core services include Grafik & Design (branding, logo design, corporate identity, photography), Marketing (consulting, campaigns, strategy, website optimization), Digitalisierung (IT strategy, network/WLAN, cloud, hardware for SMEs), and a free Marketing-Check audit. The agency also provides Online Shops (e-commerce) and bundled Pakete packages. Together these form a full-service marketing and digitalization offering aimed at small and medium-sized businesses, with a particular specialization in the tourism, hospitality, fitness, and real estate sectors along the Baltic Sea coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Grafik & Design

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg-based independent creative agency offering brand, digital, and content services. Overlaps with Herzwerk on brand identity and integrated marketing offerings.
• Scholz & Friends: German creative agency group providing brand strategy, advertising, and digital marketing. Directly comparable in service offering scope (branding, campaigns, digital) to Herzwerk, though at significantly larger scale and with international clients.
• Scholz & Volkmer: Wiesbaden-based digital agency offering brand strategy, web development, and digital transformation. Strongly comparable to Herzwerk's web/brand/digitalization bundle for SME-style clients.
• Kolle Rebbe: Hamburg-based creative agency specializing in brand communication, campaigns, and digital. Comparable creative and integrated marketing scope to Herzwerk, particularly in brand identity and campaign work for mid-market clients.
• Grabarz & Partner: Hamburg-based creative agency with integrated brand, advertising, and digital capabilities. Comparable full-service creative/marketing positioning to Herzwerk, scaled up to mid-market and enterprise clients.
• Antoni: Berlin-based creative agency (part of Serviceplan Group) offering brand identity, advertising, and digital content. Comparable creative and digital service offering to Herzwerk, though primarily serves enterprise clients.
• Zum goldenen Hirschen: Berlin/Hamburg-based creative communications agency providing brand, content, and integrated marketing services. Comparable integrated marketing services positioning to Herzwerk, though at significantly larger scale.

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative agencies offering brand, advertising, digital, and content services across multiple verticals. Overlaps with Herzwerk in service mix (brand, digital, content) but operates at much larger scale with national and international clients.
• Serviceplan Group: Europe's largest independent agency group with full-service capabilities spanning brand, digital, media, and technology. Provides the broadest overlapping capability set with Herzwerk but operates at enterprise scale rather than regional SME focus.
• TBWA\Germany: German arm of the TBWA global creative network offering brand strategy, advertising, and digital. Comparable brand and campaign offering to Herzwerk but as part of a global network serving enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herzwerk Marketing