Domani

Name

Domani

Legal name

DOMANI BV(BA)

Website

https://wearedomani.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Digital advertising services
• Outdoor LED advertising
• Web design development
• AI lead generation
• Creative branding agency

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Creative & Digital Services: Revenue from custom web development, branding, graphic design, and digital creative services. Services are offered with data-driven strategy and ROI focus, combining online and offline advertising approaches.
2. AI Optimization Subscriptions: Monthly subscription tiers for AI-powered business tools including chatbots, CRM systems, AI employees, and lead conversion services. Tiers range from basic chatbot-only to comprehensive AI employee packages.
3. LED Screen Advertising: Rental of LED screen advertising space on a monthly or annual basis. Short-term options available per screen, with annual enterprise packages including motion design and custom CMS.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Domani is a Belgian 360° advertising agency that combines creative strategy with digital innovation to deliver custom web development, branding and graphic design, AI-powered lead generation and automation, and an owned network of OOH LED screen advertising. The agency's two core pillars — Creative & Digital and Advertising Solutions — are sold as integrated packages or as standalone subscriptions (AI tiers at €1,450–€2,450/month; LED screen rentals at €1,450/screen/month or €5,000/year) to Belgian businesses seeking combined online and offline visibility.

Product overview

Domani Agency is a 360° creative and digital advertising agency offering a unified portfolio of services that combine online and offline advertising solutions. The core offering consists of two main pillars: Creative & Digital (branding, web design & development, SEO analysis, and AI optimizations) and Adv. Solutions (OOH LED Network, Meta Lead Ads, Google P-Max Campaigns, and Digital Mapping). Key AI-powered products include the AI Lead Agent, AI Chatbot, AI Employee, and AI Lead Converter. The agency also provides SEO analysis, content creation, and motion design as supplementary services. All services are managed through a single point of contact with data-driven strategy and ROI focus.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BBDO Belgium: Global creative advertising network with Belgian presence, providing brand strategy, creative campaigns, and digital services. Larger global network but serves overlapping Belgian client categories.
• Publicis Groupe Belgium: Global communications group with Belgian operations offering creative, media, digital, and production services. Competes for similar enterprise clients and offers comparable online advertising capabilities at much greater scale.
• Dentsu Belgium: Global advertising network with Belgian offices providing creative, media, and digital marketing services including performance media buying across Google and Meta. Larger portfolio play but overlapping service lines with Domani.
• JCDecaux Belgium: World's largest out-of-home advertising company with Belgian operations, operating digital and static OOH screens. Comparable to Domani's OOH LED Network offering but at vastly greater scale and inventory depth.
• Havas Belgium: Global advertising and communications group with Belgian offices spanning creative, media, and digital services. Competes directly for Belgian enterprise clients needing integrated marketing campaigns.
• Clear Channel Belgium: Major out-of-home advertising operator with Belgian presence running digital and traditional outdoor screens. Overlaps with Domani's LED screen rental business for clients seeking physical-world visibility.
• Isobar (Dentsu Creative) Belgium: Digital creative agency network (now part of Dentsu Creative) offering digital experience, performance, and creative services in Belgium. Direct overlap with Domani's digital creative and performance advertising offerings.
• VML Belgium (formerly Wunderman Thompson): Global creative, digital, and CX agency with Belgian operations offering integrated online advertising, content production, and performance marketing. Operates at much larger scale than Domani but competes for the same enterprise client roster across Belgium.

Direct peers

• Dept Agency: European-headquartered digital agency offering creative, marketing, and technology services comparable to Domani's Creative & Digital pillar. Similar mid-market positioning targeting enterprise clients with integrated digital offerings.
• Jellyfish: Global digital marketing agency specializing in paid media, SEO, creative, and analytics. Closely comparable to Domani's performance advertising, SEO, and creative services portfolio for mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domani