What Havas Belgium does

Havas Belgium is the Belgian operating entity of Havas Group, a publicly traded French multinational communications company listed on Euronext Paris. The entity operates as an integrated communications agency combining creative, media, content, data, social, performance, and customer experience capabilities under a single roof, with three functional brands: Havas Creative Belgium (delivered through Boondoggle), Havas CX (delivered through Boondoggle CX), and Havas Media Belgium. It serves enterprise clients across consumer goods, retail, financial services, automotive, food and beverage, energy, healthcare, and entertainment verticals through customized retainer and project-based engagements, with multi-year contracts typical.

The agency's primary proprietary asset is Meaningful Brands™, a registered trademark and annual brand value study running for fifteen years, most recently surveying 91,000 people across 10 global markets and 1,300 brands across 42 categories. This dataset underpins the agency's positioning around "meaningful" brand strategy and is used in pitches and thought leadership. Service delivery is organized around cross-functional teams built around client needs rather than internal silos, with offices in Brussels (Media) and Leuven (Creative and CX), and roughly 58 employees. Named enterprise clients include BNP Paribas, Disney, Mondelez, Orange, Carrefour, Fnac, Burger King, Hyundai, Kia, JDE, Luminus, Sandoz, Saint-Gobain, and others.

Revenue is not publicly disclosed. The business model is professional services: tailored retainers and project-based fees against customized scopes. Distribution is direct enterprise field sales via dedicated new business contacts for Creative and Media divisions. The entity has no disclosed funding rounds, no recent M&A, no certifications, and no AI/ML capabilities documented in the source material. Growth and revenue trajectory cannot be independently established from the available data; observable signals (active hiring channels, maintained research IP, and continued multi-vertical client engagement) are consistent with stable, modestly expanding operations within the parent's broader strategy.

Name

Havas Belgium

Legal name

Havas Belgium

Website

https://be.havas.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Havas Belgium is an integrated communications agency and subsidiary of Havas Group operating in Belgium through Havas Creative, Havas CX, and Havas Media divisions, delivering brand strategy, advertising, media, and customer experience services to enterprise clients across multiple verticals, anchored by the proprietary Meaningful Brands™ research framework.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Integrated communications agency
• Advertising and media services
• Brand strategy consulting
• Creative marketing services
• Customer experience design

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Brand strategy, advertising, content creation, digital marketing, website and app development, experience design, and CSR marketing services for enterprise clients.
2. Media Services: Media strategy, media buying, digital, programmatic buying, performance marketing, out of home, social media, and experiential services.
3. Customer Experience (CX) Services: Technology-driven creative experiences, platform development, and customer journey solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Havas Belgium is an integrated communications agency that combines creative, media, content, data, social, performance, and customer experience (CX) capabilities under one roof to serve enterprise clients. The agency delivers brand strategy, advertising, digital marketing, media buying, programmatic, customer experience platforms, and performance marketing through three divisions: Havas Creative, Havas Media, and Havas CX (represented locally by Boondoggle and Boondoggle CX).

Product overview

Havas Belgium is an integrated communications group offering three main divisions: Havas Creative (brand strategy, advertising, digital, content), Havas CX (customer experience and platform building), and Havas Media (media strategy, buying, programmatic, digital). The company also offers proprietary research through its Meaningful Brands™ study. All divisions operate collaboratively under one roof, combining creative, media, data, social, performance, and CX expertise in an integrated model.

Differentiator

Problem solved

Functional benefit

Brands

• Boondoggle CX: Customer experience division of Havas Belgium, focused on creativity, technology, and collaboration to build meaningful brand experiences.
• Boondoggle
• Havas Media
• Havas CX

Products and services

• Havas Creative Belgium Full-service creative agency offering brand strategy, advertising, content creation, digital marketing, website and app development, CRM, influencer marketing, CSR marketing, and experiential activations. Represented by Boondoggle in Belgium.
• Havas CX Customer experience division combining creativity, technology, and collaboration to build platforms and brand experiences. Represented by Boondoggle CX in Belgium.
• Havas Media Belgium Fully integrated media business offering media strategy, media buying, digital, data consulting, programmatic buying, performance marketing, mobile, out-of-home, social media, experiential, and entertainment services.

Quantifiable outcome

• 72% of consumers are skeptical of brand motives (tired of brands pretending to help society when they just want to make money)
• +2 more outcomes

Named customers34 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• BoondogglecoreOthersBoondoggle represents Havas Creative in Belgium as part of the Havas group. The entity operates under Havas ownership and delivers creative services including brand strategy, advertising, content creation, and digital marketing to Havas Belgium clients.
• Boondoggle CXcoreOthersBoondoggle CX represents Havas CX in Belgium as part of the Havas group. The entity provides customer experience services including technology-driven creative experiences, platforms, and digital operations for Havas Belgium clients.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DDB Belgium: Part of Omnicom's global DDB network, offering full-service creative and brand strategy services in Belgium. Direct rival for enterprise creative mandates with overlapping client verticals.
• Publicis Groupe Belgium: Largest competitor agency network in Belgium; offers integrated creative, media and digital services to similar enterprise clients including telecom, retail and FMCG. Direct rival for the same Belgium-based brand and media mandates.
• BBDO Belgium: Omnicom-owned full-service creative agency in Belgium. Competes directly for creative and brand strategy work with enterprise clients across consumer goods, automotive and financial services verticals.
• Dentsu Belgium: Global agency network with integrated creative, media and CX capabilities in Belgium. Competes for the same end-to-end enterprise communications mandates Havas Belgium targets.
• TBWA Belgium: Omnicom-owned creative and media agency in Belgium with a comparable integrated offering. Competes for the same blue-chip enterprise brand and advertising mandates.
• VMLY&R Belgium: WPP agency combining creative, experience design and commerce capabilities in Belgium. Closely comparable on integrated creative-plus-CX positioning to Havas Creative + Boondoggle CX.
• Ogilvy Belgium: WPP-owned integrated creative agency in Belgium competing for the same enterprise brand strategy and advertising accounts. Comparable offering across creative, content and experience design for Belgian and pan-European clients.

Broad incumbents

• Publicis Groupe (parent-level benchmark): Global communications group and a competitor holding company; owns Publicis, Leo Burnett, Saatchi & Saatchi, Zenith and other networks. Directly comparable to Havas Group in scope and Belgium presence.
• WPP (parent-level benchmark): Global holding company and Havas Group's largest competitor; owns Ogilvy, VMLY&R, GroupM and other networks operating in Belgium. Comparable as a global integrated communications group with Belgian operating subsidiaries.

Emerging players

• Accenture Song Belgium: Accenture's creative and experience consultancy in Belgium, increasingly competing for integrated brand-and-digital mandates. Comparable as a higher-margin, technology-adjacent alternative to traditional agencies for enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/havasbru
• Facebookfacebook.com/havasbelgium
• LinkedInlinkedin.com/company/havaswwbrussels

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Belgium