The Steven Kent Winery
- Company typePrivate
- Founded1996
- HeadquartersLivermore, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
The Steven Kent Winery firmographics
Firmographics- Name
- The Steven Kent Winery
- Legal name
- The Steven Kent Winery
- Website
- https://stevenkent.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Ownership category
- akta.pro rank
The Steven Kent Winery industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE)
Keywords
Where The Steven Kent Winery is headquartered
LocationHeadquarters
- HQ city
- Livermore
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Steven Kent Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Wine Sales: Wines sold directly to consumers through the winery's online shop and at the tasting room. Includes new releases, library wines (via Wine of the Week program), and limited-production offerings. Shipping available to most US states.
- Wine Club Memberships: Multiple wine club tiers (Allocation Members, Single Vineyard Cabernet Club, BDX Collection, Lineage Wine Club/TLC) offering recurring shipments of wine allocations multiple times per year. Members receive guaranteed allocations, discounts (15–50%), complimentary experiences, and access to exclusive and rare wines.
- Hospitality & Tasting Experiences: Paid tasting experiences at the main tasting room and Steven Kent on 2nd wine lounge, offering wine flights, wines by-the-glass, and by-the-bottle sales. Club members receive complimentary or discounted tasting experiences.
- Wholesale Distribution: Wines sold through distributor partners (Winery Direct in California, Select Wines in Virginia) to retail and restaurant accounts, expanding reach beyond DTC channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elements Series 4-Pack (limited release) |
| Subscription | Annual | Lineage Wine Allocation |
| Subscription | Annual | The Premier Cabernet Allocation |
| Subscription | Annual | L'Autre Côte Allocation (Cabernet Franc-focused) |
| Subscription | Annual | BDX Collection |
| Subscription | Annual | Single Vineyard Series |
| Subscription | Quarterly | TLC Wine Club (The Lineage Collection) |
| Unit Pricing | Pay-as-you-go | Wine of the Week (Library Program) |
| Unit Pricing | Pay-as-you-go | Steven Kent on 2nd — By-the-Glass & By-the-Bottle |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
The Steven Kent Winery product offering
Product offeringCore offering
The Steven Kent Winery is a family-owned Livermore Valley winery that produces and sells ultra-premium Cabernet Franc and Cabernet Sauvignon wines sourced from five estate and grower vineyards across the Livermore Valley and Santa Cruz Mountains AVAs. The winery sells directly to consumers via its tasting room, online shop, multiple wine club tiers, the Steven Kent on 2nd wine lounge, and a weekly Wine of the Week library program, with supplemental wholesale distribution in California and Virginia.
Differentiator
Problem solved
Functional benefit
Brands
- Lineage Collection: A singular wine blending Grand Cru quality of Northern California's finest vineyards, representing the vision of sixth-generation winemaker Steven Kent Mirassou.
- L'Autre Côte
- The Premier
- Single Vineyard Series
- BDX Collection
- Steven Kent on 2nd
Products and services
- Cabernet Franc wines Flagship wine category featuring Cabernet Franc expressions from Livermore Valley and Santa Cruz Mountains vineyards, produced with no new oak to preserve pure fruit character, savory herbs, and vibrant acidity.
- Cabernet Sauvignon wines Premium Cabernet Sauvignon from single vineyards including Ghielmetti, Sachau, and Bates Ranch, representing world-class quality from the winery's portfolio of vineyards.
- Lineage Wine The winery's flagship Bordeaux blend combining Grand Cru quality of Northern California's finest vineyards, representing the vision of sixth-generation winemaker Steven Kent Mirassou. Released annually each fall at $190 per bottle for allocation members.
- L'Autre Côte A collection of wines focused exclusively on highlighting the virtuosity of Cabernet Franc, released the first quarter each year at $110 per bottle for allocation members.
- The Premier Cabernet A 100% Cabernet Sauvignon representing the finest assemblage from the winery's vineyard sites, released each spring at $125 per bottle.
- Single Vineyard Series Expressions of Cabernet Sauvignon, Cabernet Franc and Merlot from highly-rated vineyards in Northern California, released 4-6 times per year at $70 per bottle for club members.
- BDX Collection An exploration of Bordeaux and other interesting varietals including Vincere and Radius Red Wines, released 4-6 times per year at $50 per bottle.
- Cab Franc Blanc A rare white wine made from red Cab Franc fruit sourced from Cresta Blanc Vineyard, showcasing the purity of Cab Franc fruit character.
- Elements Series A four-wine Cabernet Franc collection showcasing how different aging vessels (stainless steel, concrete, neutral oak, and a blend) shape the expression of grapes from a single vineyard and clone. Limited production of 100 cases.
- Library Wines Older vintage wines from the winery's immaculately stored library, offered through the Wine of the Week program showcasing world-class wines dating back to 2003 that improve for decades.
- White and Sparkling Wines White wines and sparkling wines including NV Sparkling Barbera and Rosé of Cab Franc.
- Steven Kent on 2nd Wine Lounge An intimate outdoor wine lounge at the home of Steven and Beth Mirassou at 209 McLeod Street in Livermore, offering a curated selection of library, rare, and small-lot wines by the glass and bottle on a rotating weekly basis, with weekly Tuesday Tunes live music events.
- Main Tasting Room The winery's primary tasting room at 2245 S. Vasco Rd. Suite C in Livermore Valley, offering wine flights, wines by-the-glass and by-the-bottle. Open Thursday 3pm-7pm and Friday-Sunday 12pm-5pm, with reservations via ExploreTock.
- Wine Club Memberships Multiple wine club membership tiers (Lineage Allocation, Premier Cabernet Allocation, L'Autre Côte Allocation, Single Vineyard Series, BDX Collection, TLC Wine Club) with recurring allocations, member discounts (15-50%), complimentary experiences, and priority access to rare wines.
- Wine of the Week Program Weekly rotating library wine program offering rare older vintages from the winery's library (dating back to 2003), released every Monday at 10am with club discounts applicable.
Companies that use The Steven Kent Winery
Customer profileSegments4 records
Ideal customer profiles4 records
The Steven Kent Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
The Steven Kent Winery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and minor.
- Winery DirectcoreCalifornia distributor partner handling Steven Kent Winery's wholesale distribution throughout the state. Serves restaurant and retail accounts. Contact: [email protected] / 925-209-3750.
- Select WinescoreVirginia-based distributor partner handling Steven Kent Winery's wholesale distribution in Virginia. Serves restaurant and retail accounts. Contact: www.selectwinesinc.com / 703-631-8100.
- Uncle Yu'ssupportingPartner restaurant hosting multi-course wine dinners pairing Steven Kent Cab Francs with Chinese cuisine. First event June 10, 2026; repeated July 8, 2026. Events also feature McGrail Vineyards, Rosa Fierro Cellars, and Cuda Ridge Wines, showcasing the world-class quality of Livermore's signature grape variety.
- Terra Mia RestaurantsupportingLong-time friend of the winery, Terra Mia is described as a creator of 'some of the most delicious Italian food in the Tri-Valley.' Hosts 5-course wine dinner paired beautifully with Steven Kent wines on June 25, 2026.
- Livermore Cultural Arts CouncilminorNonprofit arts organization. A portion of Steven Kent on 2nd Tuesday Tunes sales are donated to the Livermore Cultural Arts Council. Tuesday Tunes events feature live music from the LCAC's concert series at The Bankhead theater, audible from the wine lounge patio.
- Explore TocksupportingReservation platform used for booking tasting experiences at the main Steven Kent Winery tasting room. Integrated at exploretock.com/stevenkentwinery.
- Cab Franc Guild of Livermore ValleycoreCo-founded by Steven Kent Mirassou. An industry organization dedicated to promoting and elevating the profile of Cabernet Franc as the signature grape of the Livermore Valley. Represents the winery's leadership role in the region's wine identity.
- CabFranc-A-PaloozacoreCo-founded by Steven Kent Mirassou and Beth Mirassou. Described as 'the greatest Cab Franc Festival in the world.' 4th Annual event scheduled May 31, 2026, featuring 50+ wineries from around the world. Positions Steven Kent as the convener and thought leader in the global Cab Franc community.
- Women's Wine Collective of Livermore ValleysupportingCo-founded by Beth Mirassou. An organization dedicated to supporting and celebrating women in the Livermore Valley wine industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Steven Kent Winery competitors and assessment
Company assessmentDirect peers
- Frog's Leap Winery: Napa Valley winery built on minimal-intervention, organic, dry-farmed philosophy with strong DTC and wine club base — directly comparable to Steven Kent's no-new-oak, terroir-driven winemaking ethos.
- Corison Winery: Boutique Napa Valley Cabernet specialist with a strong DTC and wine-club model, single-vineyard focus, and three-decade-plus track record — directly analogous as a small, premium, single-varietal-led family winery.
- Schrader Cellars: Ultra-premium single-vineyard Cabernet Sauvignon specialist with very limited production, allocation-based sales, and high per-bottle pricing — directly analogous to Steven Kent's scarcity-driven premium model.
- McGrail Vineyards: Livermore Valley winery with strong Cab Franc focus, DTC tasting room, and wine club. Co-participates with Steven Kent in regional wine dinner events, making it a close local comparable.
- Rosa Fierro Cellars: Small Livermore Valley premium winery; co-participates in Steven Kent's Cab Franc-focused wine dinners, making it a directly comparable small regional peer.
- Ridge Vineyards: California winery built on single-vineyard terroir-driven wines (notably Monte Bello and Lytton Springs), minimal-intervention winemaking, and DTC-first distribution — a strong philosophical and operational analog.
- Cuda Ridge Wines: Boutique Livermore Valley producer specializing in Bordeaux varietals including Cabernet Franc. Co-participates in regional wine dinners, offering a directly comparable small-lot Livermore peer.
- Wente Vineyards: Long-established Livermore Valley family winery with similar heritage (5 generations), DTC tasting room, wine club program, and broad portfolio across multiple varietals. Direct geographic and structural peer.
Broad incumbents
- Caymus Vineyards: Established, larger-scale California Cabernet Sauvignon producer with national distribution and a family heritage (Wagner family) — provides a benchmark for what scaled family-Cabernet brands can achieve in premium positioning.
- Robert Mondavi Winery: Iconic broad-incumbent California winery with diversified portfolio, national distribution, and tasting room hospitality — useful comparable for assessing scaled DTC and trade dynamics in premium California wine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Steven Kent Winery social profiles
Digital presenceThe Steven Kent Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Steven Kent Winery leadership team
Management profileNumber of profiles
Profiles5 records
The Steven Kent Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Steven Kent Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Steven Kent Winery
What does The Steven Kent Winery do?
The Steven Kent Winery is a family-owned Livermore Valley winery that produces and sells ultra-premium Cabernet Franc and Cabernet Sauvignon wines sourced from five estate and grower vineyards across the Livermore Valley and Santa Cruz Mountains AVAs. The winery sells directly to consumers via its tasting room, online shop, multiple wine club tiers, the Steven Kent on 2nd wine lounge, and a weekly Wine of the Week library program, with supplemental wholesale distribution in California and Virginia.
Is The Steven Kent Winery a public or private company?
The Steven Kent Winery is a private company. It is classified as family owned and is currently operating.
When was The Steven Kent Winery founded?
The Steven Kent Winery was founded in 1996.
Where is The Steven Kent Winery based?
The Steven Kent Winery is headquartered in Livermore, United States, in the North America region.
How does The Steven Kent Winery make money?
Four revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wine Club Memberships, hospitality & Tasting Experiences and wholesale Distribution.
Who are The Steven Kent Winery's main competitors?
Direct peers on record are Frog's Leap Winery, Corison Winery, Schrader Cellars, McGrail Vineyards, Rosa Fierro Cellars, Ridge Vineyards, Cuda Ridge Wines and Wente Vineyards. Broad incumbents are Caymus Vineyards and Robert Mondavi Winery.
Does The Steven Kent Winery have an API?
No public API is recorded for The Steven Kent Winery.
What industry is The Steven Kent Winery in?
The Steven Kent Winery's product category is Premium Wine Production. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 5180.