Seven Trade Marketing

What Seven Trade Marketing does

Seven Trade Marketing is a Brazil-based marketing and advertising agency specializing in trade marketing, the discipline of executing brand and merchandising strategies at the point of sale. Founded in 2011 and headquartered in São Paulo, the company operates a large field workforce of 1,001-5,000 employees, which is consistent with a model centered on nationwide in-store execution, merchandising, retail activation, and promotional campaigns on behalf of consumer goods clients and retailers across Brazil.

The agency's core offering revolves around trade marketing services rather than a discrete technology product. Inputs do not describe proprietary platforms, software products, or AI/ML tooling; the only artifact available was the corporate website (seventrademkt.com.br), which rendered only a verification placeholder at the time of data capture. Consequently, products and services, pricing models, technology stack, partnerships, awards, certifications, and management team details are not documented in the input material and constitute material data gaps.

On revenue mechanics, no public disclosures of pricing, contract structures, or revenue mix are available. The standard trade-marketing agency model in Brazil combines dedicated embedded teams (charged on a retainer or FTE basis) with project-based retail activations and merchandising campaigns. Given the absence of disclosed revenue, the company's monetization mechanics cannot be specified beyond this industry-standard framework. Ownership, funding history, and corporate structure are likewise undisclosed, leaving the company's capital base and governance uncharacterized.

Name

Seven Trade Marketing

Website

https://seventrademkt.com.br

Company type

Private

Founded year

2011

Headcount range

1,001–5,000 employees

Short description

Seven Trade Marketing is a São Paulo–based trade marketing agency founded in 2011 that delivers point-of-sale, merchandising, and retail activation services to consumer goods and retail clients across Brazil, operating with a field workforce of 1,001-5,000 employees.

Ownership category

akta.pro rank

Product category

Trade Marketing Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Trade Marketing Strategy & Execution (MPAAAJAB)

akta.pro secondary industries

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD), Category Management & Assortment Strategy Services (CRAOAOAA), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Category Management & Retail Analytics (MPAAAJAI)

Keywords

• Trade marketing services
• Retail marketing agency
• Point of sale marketing
• Field marketing services
• Brand activation services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Seven Trade Marketing is a marketing and advertising agency that specializes in trade marketing. The company provides marketing services focused on the trade channel, supporting brand execution at retail and point-of-sale environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Marketing Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• NielsenIQ: Global consumer intelligence firm offering retail measurement, category management, and shopper insights used by CPG brands to plan trade marketing investments. Adjacent service provider rather than direct execution competitor.
• Kantar: Global data, insights, and consulting giant with a retail and shopper practice serving CPG clients. Indirect competitor through its category management and retail performance analytics offerings, complementing rather than replacing trade marketing agencies.
• Wunderman Thompson Commerce: Large global agency network with a dedicated shopper marketing and trade marketing practice. Competes for retail activation briefs but offers these services as part of a much broader advertising and CRM portfolio.

Direct peers

• The Marketing Store: Global shopper and trade marketing agency with retail activation, loyalty, and category management capabilities. Highly comparable service portfolio targeting the same CPG and retail client base.
• Sparks: US-based trade marketing and retail experience agency delivering shopper marketing, brand activation, and category management for major brands. Direct competitor in the specialist trade marketing agency space.
• Advantage Solutions: US-listed provider of outsourced sales, merchandising, and marketing services to CPG companies in retail environments. Direct functional analogue to Seven Trade Marketing's field execution and shopper activation capabilities, just at much larger scale.
• CPM Group: European leader in outsourced sales, merchandising, and trade marketing services. Highly comparable business model focused on retail execution and category management for consumer brands across multiple geographies.
• Acosta: US-based sales and marketing agency serving CPG brands across retail channels, with services spanning category management, retail media, and in-store activation. Closest US comparator to Seven Trade Marketing's full-service trade marketing model.

Regional players

• Smollan: South Africa-headquartered field marketing and retail solutions provider with operations across multiple emerging markets. Comparable service offering (in-store execution, merchandising, sales activation) but operates primarily outside Latin America.
• IPSOS Brazil: Brazilian operations of global research and analytics group IPSOS, with a significant presence in São Paulo providing market research and shopper insights to CPG clients across Latin America. Regional comparator in terms of Brazil-based service delivery to CPG brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven Trade Marketing